.svg){kind=small}
Jan-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the competitive cannabis market, DNA Genetics has shown a noteworthy presence across different categories and regions, albeit with mixed results. Specifically, in the Nevada flower category, DNA Genetics made a late entry in January 2024, securing the 88th rank with sales reaching approximately $26,316. This debut hints at potential growth opportunities within the state, although starting from a lower position could indicate a challenging path ahead. Meanwhile, in Saskatchewan, the brand demonstrated fluctuating visibility in both the flower and pre-roll categories. Notably, in the flower category, DNA Genetics was not ranked in the top 20 brands for October and November 2023 but managed to secure the 81st position by November 2023, suggesting a late but significant improvement in brand performance within the province.
Further analysis of DNA Genetics' performance in Saskatchewan reveals an interesting trend in the pre-roll category. The brand climbed from not being in the top 20 in October 2023 to achieving the 53rd rank in November 2023 and then experiencing a slight dip to the 69th position in December 2023. This trajectory indicates a volatile yet ascending presence in the market, showcasing the brand's ability to capture consumer interest, albeit inconsistently. The absence from top rankings in earlier months across both categories could be viewed as a strategic buildup or a reflection of market entry challenges. However, the eventual ranking improvements, particularly in Saskatchewan's pre-roll category, underscore DNA Genetics' potential to adapt and resonate with consumers over time, despite the initial hurdles faced in Nevada's highly competitive flower market.
Competitive Landscape
In the competitive landscape of the Nevada flower market, DNA Genetics has experienced a notable shift in its positioning. Despite not appearing in the top 20 brands for October and November 2023, DNA Genetics made a significant entry in December 2023, ranking 88th. This movement indicates a growing presence in the market, albeit starting from a lower base compared to its competitors. Notably, NLVO / North Las Vegas Organics showed a fluctuating performance but remained significantly ahead in rankings, peaking at 10th in November before dropping to 33rd in December. In contrast, White Label and Church Cannabis Co. displayed varied rankings but consistently outperformed DNA Genetics in terms of rank, despite Church Cannabis Co. not ranking in November. Cannavative, with no rank data after October, still surpassed DNA Genetics in sales that month. This competitive analysis underscores the challenges and opportunities for DNA Genetics in enhancing its market position and sales within the Nevada flower category, amidst a dynamic competitive set.
Notable Products
In January 2024, DNA Genetics saw Kosher Kush Diamonds & Terp Sauce Infused Pre-Roll 2-Pack (1.4g) maintaining its top position in sales within the Pre-Roll category, with a notable sales figure of 279 units. Following closely, Golden Lemons (3.5g) in the Flower category secured the second rank consistently from November 2023, indicating stable consumer preference. Martian Mean Green Pre-Roll 7-Pack (3.5g), despite not being listed for December 2023, impressively reclaimed its third position in the rankings, showcasing a return in consumer interest. DNA Cake (3.5g) and Kosher Kush (3.5g), both in the Flower category, were tied for the fourth rank, suggesting a diversification in the top product preferences among consumers. This analysis highlights not only the leading products for DNA Genetics but also the shifting dynamics and consumer interests in their product lineup over recent months.
Top Selling Cannabis Brands
