Market Insights Snapshot
Looking at the performance of the cannabis brand DNA Genetics in the category of Pre-Roll, we can see some interesting trends. In British Columbia, the brand was ranked 90th in July 2023, with sales of 36,394 units. However, for the subsequent months of August, September, and October, the brand did not make it into the top 20, indicating a possible decline in its market performance in this category within the province. This could be due to a variety of factors such as increased competition, changes in consumer preferences, or shifts in market dynamics.
While specific sales data for the following months are not provided, the lack of a ranking number suggests that DNA Genetics did not manage to secure a position within the top 20 brands in British Columbia for the Pre-Roll category. This could be seen as a negative trend for the brand, especially considering its earlier ranking in July. However, it is also important to note that market performance can fluctuate, and this does not necessarily imply a long-term downward trend for DNA Genetics. The brand could potentially bounce back in the following months, depending on various factors such as strategic marketing efforts, product quality, and changes in the competitive landscape.
In the Pre-Roll category within British Columbia, DNA Genetics has shown a competitive edge over some brands, while still trailing behind others. Notably, DNA Genetics outperformed Cookies in sales, despite both brands not making it into the top 20 rankings. However, Edison Cannabis Co showed a significant lead in sales, although their rank dropped from 39th to 61st. QWEST was not ranked in July but rose to 56th in August, only to fall back to 93rd in September, indicating fluctuating performance. RAD (Really Awesome Dope), despite a consistent presence in the top 20, showed a downward trend in both rank and sales. This data suggests that while DNA Genetics has room for growth, it maintains a steady presence in the market compared to the more variable performance of its competitors.
In October 2023, the top-performing product from DNA Genetics was the 'Kosher Kush Diamonds & Terp Sauce Infused Pre-Roll 2-Pack (1.4g)', maintaining its first place ranking from previous months. Following closely was 'DNA Cake (3.5g)', which climbed from a fifth place rank in August to second place in October. The 'Martian Mean Green Pre-Roll 7-Pack (3.5g)' consistently held the third place ranking over the past few months. 'Golden Lemons (3.5g)' slipped from second to fourth place, while 'Kosher Kush (3.5g)' rose to fifth place in October. Notably, 'DNA Cake (3.5g)' saw a significant increase in sales from 33 units in September to 167 units in October.