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Jul-2025
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Overview
Market Insights Snapshot
Everyday Cannabis, operating in the Michigan market, shows a stable yet competitive performance in the Flower category. Over the months from April to July 2025, the brand maintained a solid presence, consistently ranking around the 10th position with a notable peak in May at the 8th position. This upward movement in May coincided with their highest recorded sales during this period, suggesting a successful strategic push or market response. Despite the slight drop back to the 10th position in subsequent months, the brand's ability to sustain its ranking within the top 10 highlights its strong foothold in the Flower category within Michigan. Such consistency is a testament to its brand strength and market strategy.
In contrast, Everyday Cannabis's performance in the Pre-Roll category in Michigan indicates areas for potential growth. The absence of a ranking within the top 30 brands from April to July 2025 suggests that the brand is facing significant competition or challenges in this category. However, the sales data from July, which amounts to $76,401, provides a glimpse into their market presence. This figure could serve as a baseline for future growth strategies as the brand seeks to enhance its market share in the Pre-Roll category. The contrast between their performance in Flower and Pre-Roll categories might offer insights into consumer preferences or the effectiveness of category-specific strategies.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Everyday Cannabis (MI) has maintained a consistent position, ranking 10th in both April and June 2025, with a slight improvement to 8th in May, before stabilizing again at 10th in July. This stability is noteworthy given the dynamic shifts among its competitors. For instance, Euphoria (MI) made a significant leap from 32nd in April to 9th in July, indicating a strong upward trajectory in sales and market presence. Similarly, Glorious Cannabis Co. improved from 30th to 11th over the same period. Meanwhile, Mischief consistently held a top 10 position, ranking 8th in both April and July, with a brief dip to 11th in May. Dubs & Dimes also showed positive momentum, moving from 20th in April to 12th in July. These shifts highlight the competitive pressure Everyday Cannabis (MI) faces, particularly as other brands are rapidly climbing the ranks, which could impact its market share if these trends continue.
Notable Products
In July 2025, the top-performing product for Everyday Cannabis (MI) was the Forbidden Gelato Pre-Roll (1g) in the Pre-Roll category, securing the first rank with notable sales figures of 11,088 units. Punch Bomb Pre-Roll (1g) climbed to the second position from third in June, indicating a steady increase in popularity. Runtz (3.5g) experienced a drop from the first to the third position, suggesting a decline in its sales momentum. Red Velvet Gelato Pre-Roll (1g) maintained a strong presence, holding the fourth rank, while Plasma Gas (3.5g) emerged into the top five for the first time at fifth place. This analysis highlights a dynamic shift in consumer preferences towards pre-roll products in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
