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Dec-2025
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Overview
Market Insights Snapshot
Everyday Cannabis (MI) has shown notable performance in the Michigan market, particularly in the Flower category. Over the last few months of 2025, the brand has consistently maintained a strong presence in the top rankings, demonstrating a commendable upward trajectory. Starting from the 10th position in September, the brand experienced a slight dip to 12th in November, only to surge to 7th by December. This progression indicates a robust demand for their Flower products, with sales peaking at over two million dollars in December. Such a trend suggests that Everyday Cannabis is successfully capitalizing on consumer preferences and possibly expanding its market share within the state.
In contrast, the Concentrates category tells a different story for Everyday Cannabis (MI). The brand did not make it into the top 30 rankings in this category from September through December, highlighting a potential area for improvement or strategic reevaluation. The absence from the top rankings could point to either a highly competitive market or a lack of focus on this category by the brand. Understanding the factors behind this performance could be crucial for Everyday Cannabis if they aim to diversify their portfolio and enhance their market presence beyond Flower products in Michigan.
Competitive Landscape
In the Michigan flower category, Everyday Cannabis (MI) has shown a notable improvement in its competitive standing, climbing from 12th place in November 2025 to 7th place by December 2025. This upward trajectory is significant, especially when considering the competitive landscape where brands like Redemption and Mischief consistently maintain higher ranks, with Mischief even advancing from 7th to 5th place during the same period. Despite this, Everyday Cannabis (MI) has managed to surpass Common Citizen, which remained steady at 8th place throughout the last quarter of 2025. The brand's sales figures reflect a positive trend, with a noticeable increase from November to December, suggesting effective strategies in capturing market share. Meanwhile, NOBO has also been a strong competitor, maintaining its 9th position after a significant leap from 15th in September. Overall, Everyday Cannabis (MI)'s recent performance indicates a promising potential for further growth in the competitive Michigan flower market.
Notable Products
In December 2025, the top-performing product for Everyday Cannabis (MI) was Runtz (3.5g) in the Flower category, ascending to the number one rank with sales of 6086 units, despite a slight decrease from November's sales figures. Don Megha Pre-Roll (1g) held the second position, a drop from its peak in October when it ranked first. Lemon Cherry Gelato (3.5g) emerged in third place, marking its first appearance in the rankings. Gaschata (3.5g) followed closely in fourth, while Neon Sunshine (3.5g) rounded out the top five. The December rankings reflect a dynamic shift, particularly with Runtz (3.5g) overtaking Don Megha Pre-Roll (1g) and new entries like Lemon Cherry Gelato (3.5g) making a notable impact.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
