Jun-2024
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Overview
Market Insights Snapshot
In Michigan, Everyday Cannabis has shown varied performance across different product categories over the past few months. In the Flower category, the brand has maintained a relatively stable presence, with its ranking fluctuating between 36th in March and 47th in June. This indicates a consistent demand for their flower products, although there's a slight downward trend in sales from $875,484 in March to $653,164 in June. In contrast, the Concentrates category has seen a significant drop, with Everyday Cannabis falling out of the top 30 by May, suggesting a sharp decline in consumer interest or competitive pressure in this segment.
In the Edible category, Everyday Cannabis has shown a positive trajectory, moving up from 93rd in March to 85th in June, reflecting a growing acceptance and preference for their edible products. This upward movement is further supported by an increase in sales, with a notable rise from $19,501 in March to $21,546 in June. However, the Pre-Roll category presents a mixed picture; while the brand was ranked 49th in March and improved slightly to 47th in April, it fell to 52nd by May and then dropped out of the top 30 by June. This suggests a need for strategic adjustments to regain market share in this category.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Everyday Cannabis has experienced notable fluctuations in rank and sales over recent months. Despite a strong start in March 2024 at rank 36, the brand saw a dip to rank 49 in April, followed by a recovery to rank 40 in May, and a slight decline to rank 47 in June. This volatility contrasts with the performance of competitors such as Cloud Cover (C3), which maintained relatively stable ranks around the 46-50 range, and North Cannabis, which showed a consistent upward trend, moving from rank 84 in March to 46 in June. Another competitor, Redbud Roots, demonstrated significant rank volatility, peaking at rank 32 in April but dropping to 73 in May before recovering to 51 in June. The entry of Rare Michigan Genetics into the top 20 in June at rank 44 further intensifies competition. These dynamics suggest that while Everyday Cannabis remains a strong player, it faces stiff competition and must strategize effectively to stabilize and improve its market position.
Notable Products
In June 2024, the top-performing product for Everyday Cannabis was Tropical Runtz Pre-Roll (1g), maintaining its first-place ranking from May 2024 with notable sales of 6,548 units. The Rainbow Runtz Pre-Roll (1g) held steady at the second position, despite a drop in sales to 6,008 units. Interspecies Erotica Pre-Roll (1g) secured the third spot, consistent with its May ranking. The C.R.E.A.M Pre-Roll (1g) entered the rankings at fourth place, while the Green Apple Gummies 4-Pack (200mg) debuted in fifth place. Compared to previous months, Tropical Runtz Pre-Roll has shown a significant decline in sales, while Rainbow Runtz Pre-Roll and Interspecies Erotica Pre-Roll have also experienced downward trends in sales figures.