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Market Insights Snapshot
In May 2026, Everyday Cannabis (MI) concentrated 99.28% of sales in Flower while Pre-Roll held 0.72%, anchoring the brand almost entirely to a single category even as total brand sales fell 22.20% year over year and rose 14.26% month over month within Flower. Flower declined 20.99% year over year but gained rank-relevant momentum with a 14.26% month-over-month lift, while Pre-Roll plunged 36.66% year over year yet spiked 858.74% month over month from a tiny base, implying trial rather than scale. With an average price up 17.87% year over year to $24.12 and a Flower average price of $27.60, the mix skews toward higher-ticket Flower in Michigan, indicating the brand is trading on potency or size tiers rather than breadth, and the pattern implies reliance on price-led Flower recovery with minimal diversification hedging.
Holding rank 6 in Flower in Michigan alongside a 20.99% Flower year-over-year decline and a 14.26% month-over-month increase suggests the brand defends standing through intra-category pricing and velocity more than portfolio expansion, while the 858.74% month-over-month Pre-Roll surge at 0.72% share signals experimental reach not yet material to rank. The 17.87% year-over-year average price increase paired with a 22.20% brand sales contraction indicates elasticity pressure that outpaced unit gains, so the positioning implication is premium-leaning Flower with limited cross-category insulation; near-term share stability depends on sustaining Flower’s month-over-month momentum while converting Pre-Roll trial into a measurable share above 1% to dilute category concentration risk.
Competitive Landscape
Everyday Cannabis (MI) sits at rank #6 in MI Flower for May 2026, down 2 positions from #4 year over year and off 1 spot from #5 three months ago, while still trailing its peak at #1 in November 2025; by contrast, High Minded holds #1 despite a 14.45% YoY sales decline and Goodlyfe Farms climbed from #7 to #2 on 66.23% YoY growth, with Grown Rogue jumping from #29 to #5 alongside a 245.91% YoY surge. The mix of a 2-rank YoY slide for Everyday Cannabis (MI) against upward moves of 5 ranks for Play Cannabis (from #9 to #4) and 24 ranks for Grown Rogue implies that recent share gains are concentrating among faster-rising rivals, signaling that Everyday Cannabis (MI) must reverse its rank drift to defend mid-tier positioning.
Notable Products
Runtz (3.5g) posted the largest identified month-over-month gain at 40.0% while climbing to rank 3, and Strawberry Guava Smalls (3.5g) advanced 36.6% to rank 9, indicating momentum concentrated in value and mid-size Flower rather than Pre-Roll formats. Super Glue (3.5g) held rank 1 and Sherb Cream Pie (28g) sat at rank 5 with $214,813 in May 2026, and with seven of the top ten SKUs in Flower, the assortment leans heavily toward inhalable bulk and eighths over Pre-Roll convenience. This pattern implies Everyday Cannabis (MI) is consolidating around Flower-led volume, prioritizing larger pack sizes and select eighths that can scale share faster than ancillary formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
