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Apr-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Everyday Cannabis (MI) has shown a noteworthy performance in the Flower category. Starting the year at the 19th position in January, the brand experienced a slight dip in February, ranking 23rd, but quickly rebounded to 22nd in March. A significant upward movement was observed in April, where it climbed to the 14th position, indicating a strong recovery and increased market presence. This upward trajectory aligns with a notable increase in sales, particularly from March to April, suggesting that the brand's strategies or market conditions may have positively influenced consumer demand.
While Everyday Cannabis (MI) has shown resilience and growth in Michigan, it is important to note that it did not make it into the top 30 brands in other states or categories during this period. This absence in other markets could be seen as a potential area for growth or an indication of intense competition in those regions. The brand's ability to improve its ranking in Michigan's Flower category, however, suggests that with the right adjustments, it could potentially replicate this success in other areas. Understanding the factors contributing to its performance in Michigan could provide valuable insights for expansion strategies in the future.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Everyday Cannabis (MI) has demonstrated notable fluctuations in its market position from January to April 2025. Starting at rank 19 in January, the brand experienced a dip to rank 23 in February and 22 in March, before making a significant leap to rank 14 in April. This upward trajectory in April suggests a positive response to strategic adjustments or market conditions. In comparison, Dog House showed a similar pattern, ending at rank 15 in April, while Goldkine saw a decline from rank 11 in March to 16 in April. Meanwhile, NOBO made a remarkable climb from rank 31 in March to 12 in April, indicating a strong competitive presence. The Limit maintained a relatively stable position, though it dropped from rank 6 in February to 13 in April. These dynamics highlight the competitive pressures and opportunities for Everyday Cannabis (MI) to further capitalize on its recent gains in the Michigan flower market.
Notable Products
In April 2025, the top-performing product for Everyday Cannabis (MI) was Oreoz Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales of 7186 units. Following closely was Animal Mint Cake (3.5g) in the Flower category, securing the second position. Cheetahlato Pre-Roll (1g) took the third spot, also in the Pre-Roll category. Georgia Pie (3.5g) and Pink Cookies (3.5g), both in the Flower category, were ranked fourth and fifth, respectively. This month marked the first time these products appeared in the top five, indicating a significant shift in consumer preferences from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
