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Dec-2024
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Overview
Market Insights Snapshot
Everyday Cannabis has shown varied performance across different product categories in the state of Michigan. In the Flower category, the brand has demonstrated a strong upward trajectory, moving from a rank of 28 in September 2024 to 13 by December 2024. This positive trend is accompanied by a notable increase in sales, indicating a growing consumer preference for their flower products. Conversely, their performance in the Edible category has been less consistent, with rankings missing for October and December, suggesting they did not make it into the top 30 brands during these months. This could indicate a need for strategic adjustments in this category to regain market presence.
In the Pre-Roll category, Everyday Cannabis was ranked 68 in September 2024 but did not appear in the top 30 in the following months, which could be a concern for maintaining market share. However, the Vapor Pens category saw the brand enter the top 100 in November 2024, with a ranking of 95, indicating potential growth opportunities in this segment. These movements highlight the brand's strengths in certain categories and underscore the importance of focusing on areas where they have not maintained a consistent presence. Overall, the brand's performance in Michigan is a mix of strong growth in some categories and challenges in others, suggesting a need for targeted strategies to capitalize on their successes and address areas of weakness.
Competitive Landscape
In the competitive landscape of Michigan's flower category, Everyday Cannabis has shown a notable upward trend in rank from September to December 2024, moving from 28th to 13th place. This improvement is significant when compared to competitors like Redemption, which also saw a rise but remained slightly behind at 15th in December. Meanwhile, Glacier Cannabis maintained a relatively stable position, ending December at 14th, just behind Everyday Cannabis. Simply Herb and Play Cannabis have seen fluctuations in their ranks, with Simply Herb improving to 12th and Play Cannabis dropping to 11th by December. The sales trajectory for Everyday Cannabis has been positive, with a steady increase over the months, indicating a strong market presence and potential for further growth. This upward momentum in rank and sales positions Everyday Cannabis as a formidable player in the Michigan flower market, suggesting that it is effectively capturing consumer interest and expanding its market share.
Notable Products
In December 2024, the top-performing product for Everyday Cannabis was White Truffle (3.5g) in the Flower category, achieving the highest sales rank with a notable sales figure of 7,681 units. L.A. Ultimate Cherry Pie (3.5g) closely followed, rising from third in November to second place in December, with sales increasing significantly to 7,030 units. Animal Cookies (3.5g) secured the third position, marking its debut in the top ranks for December. RS-11 (3.5g) and Shadow Mints (3.5g) took the fourth and fifth spots, respectively, both entering the top five for the first time. These shifts highlight a dynamic change in consumer preferences, with several products gaining momentum as the year closed.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
