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Apr-2024
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Overview
Market Insights Snapshot
In Michigan, Everyday Cannabis has shown a fluctuating performance across different categories from January to April 2024. Notably, in the Concentrates category, the brand experienced a decline in ranking from 63rd in January to 94th in April, indicating a significant drop in its market position within this category. This downward trend is concerning, especially considering the decrease in sales from $57,859 in January to $25,009 in April. On a brighter note, the Flower category tells a different story, with the brand maintaining a relatively stable position within the top 50 brands. Starting at 27th in January and slightly slipping to 42nd by April, the sales figures in March ($981,537) highlight a peak in performance before a decline in April ($717,411).
Interestingly, the Pre-Roll category showcases an upward trajectory for Everyday Cannabis in Michigan, despite not being ranked in January, the brand managed to secure a spot by February and improved its ranking to 41st by April. This improvement is mirrored by a significant increase in sales, jumping from $141,300 in February to $222,191 in April, suggesting growing consumer interest in this category. However, the brand's presence in the Vapor Pens category appears to be struggling, with it only being ranked in January at 90th and subsequently disappearing from the top 30 rankings in the following months. This absence could indicate a strategic withdrawal or a lack of competitive edge in this segment, a point of concern that might require addressing to ensure a well-rounded market presence across categories.
Competitive Landscape
In the competitive landscape of the Michigan flower cannabis market, Everyday Cannabis has experienced a fluctuating performance in terms of rank and sales over the recent months. Starting strong at 27th rank in January 2024, it saw a slight dip to 33rd in February, before slightly improving to 31st in March, and then experiencing a more significant drop to 42nd in April. This trajectory suggests a challenging environment, with sales peaking in March before a notable decline in April. Competitors like Redbud Roots and Traphouse Cannabis Co. have shown more volatility in their ranks but ended April on a stronger note, ranking 34th and 36th respectively. Harbor Farmz and Levitate also present as noteworthy competitors, with Harbor Farmz making a significant jump in rank from not being in the top 20 in January to 46th in April, and Levitate maintaining a relatively stable performance, despite not having ranks for February and March, ending at 47th in April. The data underscores the competitive dynamics Everyday Cannabis faces, with sales trends and rank changes indicating the brand's need to strategize against both consistent and fluctuating competitors in the Michigan market.
Notable Products
In April 2024, Everyday Cannabis saw Rainbow Runtz Pre-Roll (1g) as its top-performing product, maintaining its position from March with impressive sales of 21,416 units. Following closely, Banana Papaya Pre-Roll (1g) climbed to the second rank with a notable increase in its sales performance from the previous month. Tropical Runtz Pre-Roll (1g) made its debut in the top three, showcasing the brand's ability to continually introduce competitive products in the market. Phantom Cookies Pre-Roll (1g) and Detroit Diesel Pre-Roll (1g) rounded out the top five, with Detroit Diesel showing a significant drop from being the top product in January to the fifth position in April. These shifts highlight the dynamic nature of consumer preferences within the Everyday Cannabis product line.
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