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Oct-2025
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Overview
Market Insights Snapshot
Everyday Cannabis (MI) has shown a mixed performance across different categories in the Michigan market. In the Concentrates category, the brand struggled to maintain its position, as evidenced by its rankings slipping from 66th in July 2025 to 74th in September, before dropping out of the top 30 entirely by October. This downward trend is mirrored by a significant decline in sales, which fell from $55,068 in July to $37,138 in September. The absence of a ranking in October suggests that the brand might need to reassess its strategy in the Concentrates market to regain its foothold and improve its competitive standing.
Conversely, in the Flower category, Everyday Cannabis (MI) has demonstrated more stability and success. The brand consistently held a top-tier position, ranking 13th in July, improving to 10th in September, and maintaining an 11th place in October. This performance is reinforced by strong sales figures, with a peak in August at $1,978,902, although there was a slight decline in subsequent months. The ability to stay within the top 15 highlights the brand's strong presence and consumer preference in the Flower category, suggesting that this segment remains a key area of strength for Everyday Cannabis (MI) in the Michigan market.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Everyday Cannabis (MI) has demonstrated a steady performance, maintaining a consistent presence in the top ranks. From July to October 2025, Everyday Cannabis (MI) fluctuated slightly, moving from 13th to 11th place, indicating a competitive but stable position. Notably, OG Farms showed a strong upward trend, climbing from 15th to 10th place, which could suggest a potential threat to Everyday Cannabis (MI) if this trend continues. Meanwhile, Redemption experienced a drop from 6th to 9th place in October, which might provide an opportunity for Everyday Cannabis (MI) to capture some of their market share. Dog House and Glorious Cannabis Co. have shown less volatility in their rankings, with Dog House maintaining a close competition around the 13th position and Glorious Cannabis Co. showing a slight decline. These dynamics suggest that while Everyday Cannabis (MI) holds a solid position, the competitive environment remains dynamic, necessitating strategic efforts to maintain and improve its market standing.
Notable Products
In October 2025, Everyday Cannabis (MI) saw strong sales performance with Don Megha Pre-Roll (1g) leading the ranks as the top product, achieving a remarkable sales figure of 31,010. White Sherbert Pre-Roll (1g) followed as the second-best performer, maintaining its position from previous months. Runtz (3.5g) climbed back up to the third position after a dip in September, showcasing a resilient performance. Guava Barz (3.5g) debuted in the rankings at fourth place, while Ice Cream Runtz (3.5g) secured the fifth spot. Overall, the Pre-Roll category dominated the top two positions, indicating a strong consumer preference for these products in the current market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
