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Sep-2024
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Overview
Market Insights Snapshot
Everyday Cannabis has shown varied performance across different categories and states, with notable movements in the Michigan market. In the Flower category, the brand has demonstrated an upward trajectory, climbing from a rank of 43 in June 2024 to finally breaking into the top 30 by September 2024. This consistent improvement suggests a strengthening presence and possibly an increased consumer preference for their Flower products. However, in the Edible category, Everyday Cannabis did not make it into the top 30 rankings from June to September 2024, indicating a potential area for growth or a need to reassess their strategy in this segment.
In the Pre-Roll category, Everyday Cannabis did not rank in the top 30 until September 2024, when they entered the list at position 65 in Michigan. This late entry suggests that while there is initial traction, the brand may need to focus on enhancing its visibility and market share in this category to climb higher in the rankings. The sales data reflects a significant presence in the Flower category, with sales figures nearing a million dollars in September 2024, indicating strong consumer demand. However, the absence from top rankings in the Edible category throughout the observed months could be seen as a missed opportunity in a potentially lucrative market segment.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Everyday Cannabis has shown a promising upward trajectory in its rank from June to September 2024. Starting at 43rd place in June, the brand climbed to 30th by September, indicating a consistent improvement in market presence. This positive trend is particularly significant when compared to competitors like LivWell, which experienced a decline from 9th to 29th place over the same period, suggesting potential market share opportunities for Everyday Cannabis. Meanwhile, Cresco Labs and Redbud Roots also showed improvement, but not as markedly as Everyday Cannabis. The sales figures reflect this competitive shift, with Everyday Cannabis maintaining a stable sales growth trajectory, contrasting with the fluctuating sales of LivWell. This consistent performance positions Everyday Cannabis as a rising contender in the Michigan flower market, capitalizing on the volatility of its competitors.
Notable Products
In September 2024, Everyday Cannabis saw Ice Cream Cake Pre-Roll (1g) rise to the top position with notable sales of 11,901 units, making it the best-selling product of the month. First Class Funk Pre-Roll (1g) maintained its second-place ranking from August, showing consistent popularity with sales increasing to 11,204 units. Interspecies Erotica Pre-Roll (1g) held steady in third place, demonstrating stable demand with sales of 9,939 units. Phantom Cookies Pre-Roll (1g) entered the top five, securing the fourth position, while Cookies N Cream (3.5g) rounded out the list in fifth place. These rankings highlight a strong preference for pre-roll products within Everyday Cannabis's lineup, with minimal changes in top positions from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
