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Aug-2025
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Overview
Market Insights Snapshot
Everyday Cannabis (MI) has shown a notable performance in the Michigan market, particularly in the Flower category. The brand experienced fluctuations in its ranking, starting at 8th place in May 2025, dropping to 12th in June, moving to 10th in July, and then climbing back to 8th in August. This upward trend in August was accompanied by a significant increase in sales, indicating a strong recovery and growth in consumer demand. The sales figures in August not only surpassed those of the previous months but also demonstrated the brand's resilience and ability to rebound in a competitive market. However, the brand's absence from the top 30 in the Pre-Roll category until it appeared at 98th in August suggests there is room for improvement in this segment.
While Everyday Cannabis (MI) has managed to maintain a strong presence in the Flower category within Michigan, its performance in other categories like Pre-Rolls indicates potential areas for strategic enhancement. The brand's entry into the top 100 for Pre-Rolls in August, despite being outside the top 30 in previous months, hints at initial efforts to capture market share in this category. This movement could be indicative of a targeted strategy to diversify its product offerings and expand its consumer base. Monitoring how Everyday Cannabis (MI) continues to navigate these category dynamics will be key to understanding its long-term positioning and potential growth trajectories in the Michigan cannabis market.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Everyday Cannabis (MI) has experienced notable fluctuations in its ranking and sales performance from May to August 2025. Starting at the 8th position in May, Everyday Cannabis (MI) saw a dip to 12th in June, before rebounding to 10th in July and climbing back to 8th in August. This volatility contrasts with the more consistent performance of competitors like Redemption and Pure Options, which maintained higher average ranks throughout the period. Notably, Mischief demonstrated significant upward momentum, moving from 11th in May to 6th by August, potentially indicating a growing market presence that Everyday Cannabis (MI) must contend with. Despite these rank changes, Everyday Cannabis (MI) managed to recover its sales in August, surpassing its May figures, suggesting resilience and potential for growth amidst competitive pressures.
Notable Products
In August 2025, Everyday Cannabis (MI) saw Animal Mint Cake (3.5g) as the top-performing product, climbing from fourth place in June to first place, with sales reaching $6,981. Forbidden Gelato Pre-Roll (1g) maintained a strong presence, though it dropped from first place in July to second in August. Grape Jelly (3.5g) emerged in third place, marking its debut in the rankings for the year. Rainbow Sherbert (3.5g) and Frost Donkey (3.5g) secured the fourth and fifth positions, respectively, showcasing their introduction to the top ranks. This shift indicates a dynamic change in consumer preferences towards flower categories in the late summer months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
