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Apr-2025
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Overview
Market Insights Snapshot
Goldkine has demonstrated varied performance across different categories and states, showing both strengths and areas for potential improvement. In the state of Michigan, the brand's presence in the Flower category has been relatively strong, maintaining a position within the top 20 brands. However, there was a noticeable drop from rank 11 in March to rank 16 in April 2025, indicating a potential area for analysis and strategic adjustment. This decline in ranking may be attributed to increased competition or changing consumer preferences, despite the brand's earlier upward trajectory in sales from January to March.
In the Pre-Roll category, Goldkine's performance in Michigan has been less consistent, with rankings slipping from 16 in January and February to 24 by April 2025. This drop highlights a challenge for the brand in maintaining a competitive edge in this segment. The sales figures reflect a similar trend, with fluctuations that suggest volatility in consumer demand or market dynamics. Notably, Goldkine was absent from the top 30 brands in some months, emphasizing the need for targeted strategies to enhance visibility and market share in the Pre-Roll category.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Goldkine has experienced notable fluctuations in its ranking and sales performance from January to April 2025. Goldkine started strong in January with a rank of 12, climbing to 11 in February and March, before dropping to 16 in April. Despite this dip, Goldkine's sales peaked in March, indicating a strong consumer preference during that period. Comparatively, Dog House and High Supply / Supply both experienced more volatile rankings, with Dog House falling out of the top 20 in March and High Supply / Supply not ranking in February. Meanwhile, Glacier Cannabis showed a steady climb, reaching a rank of 17 in March and April, while Everyday Cannabis (MI) made a significant leap from 23 in February to 14 in April. These dynamics suggest that while Goldkine faces stiff competition, its ability to maintain relatively high sales even with a drop in rank highlights its resilience and potential for recovery in the Michigan market.
Notable Products
In April 2025, Oreo Blizzard Smalls (14g) emerged as the top-performing product for Goldkine, achieving the number one rank with sales of 4443 units. Rum Cakes Smalls (14g) maintained its strong performance, securing the second position, though its sales decreased from March. Ya Hemi Smalls (14g) entered the rankings for the first time, capturing the third spot, indicating a growing interest in this product. Designer Runtz Smalls (14g) followed closely behind at fourth place, showing promise in the flower category. Laughing Grape Infused Pre-Roll (1g) moved into the fifth position, reflecting a resurgence in popularity compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
