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Dec-2024
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Overview
Market Insights Snapshot
Goldkine's performance in the Michigan cannabis market has shown notable fluctuations across different product categories. In the Flower category, Goldkine maintained a position within the top 30 brands throughout the last four months of 2024, although their ranking demonstrated variability. Starting at 19th place in September, the brand saw a dip to 25th in October, a recovery to 20th in November, and then another decline to 27th by December. This movement suggests a competitive environment in the Flower category, with Goldkine's sales reflecting a similar pattern, peaking in November before dropping again in December. Despite these fluctuations, the ability to remain within the top 30 indicates a consistent presence in the market.
The Pre-Roll category presents a different challenge for Goldkine in Michigan. Throughout the same period, Goldkine struggled to break into the top 30, with rankings starting at 50th in September and fluctuating slightly before falling to 56th by December. This suggests that while Goldkine has some presence in this category, it faces significant competition and may need to reassess its strategies to improve its standing. The sales trajectory in the Pre-Roll category reflects this struggle, with a noticeable decline by the end of the year. The data highlights the importance of strategic positioning and market adaptation for Goldkine to enhance its performance across various product categories in the Michigan market.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Goldkine has experienced fluctuations in its ranking over the last few months, indicating a dynamic market presence. Goldkine's rank shifted from 19th in September 2024 to 27th by December 2024, suggesting a need to reassess its market strategies to regain its earlier standing. During this period, Peninsula Cannabis made a notable climb from 52nd to 26th, demonstrating a significant increase in market traction. Similarly, Garcia Hand Picked improved its position from 59th to 29th, while Glorious Cannabis Co. and Cheech & Chong's also saw improvements, with the latter achieving a rank of 25th by December. These shifts highlight the competitive pressure on Goldkine, as other brands are gaining momentum, potentially affecting Goldkine's sales and market share. With competitors like Peninsula Cannabis and Cheech & Chong's showing upward trends, Goldkine may need to innovate or enhance its marketing efforts to capture more consumer interest and improve its ranking.
Notable Products
In December 2024, Goldkine's top-performing product was Dante's Inferno Smalls (14g) from the Flower category, climbing to the number one rank with notable sales of $3,766. Pineapple Chunk Smalls (14g) secured the second position, while Laughing Grape Infused Pre-Roll (1g) ranked third, maintaining its presence in the top tier despite fluctuating positions in previous months. Oreo Blizzard Smalls (14g) and Designer Runtz (3.5g) held the fourth and fifth ranks, respectively, showcasing a strong lineup in the Flower category. Compared to the previous months, Dante's Inferno Smalls (14g) saw a significant rise, moving from second to first place, while Pineapple Chunk Smalls (14g) entered the ranking at second place. Overall, the Flower category dominated the top ranks, indicating a preference shift towards larger product sizes in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
