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Sep-2024
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Overview
Market Insights Snapshot
Glacier Cannabis has shown a noteworthy upward trajectory in the Michigan market, particularly in the Flower category. In June 2024, the brand was not in the top 30, ranking at 37th, but by September 2024, it had climbed to the 25th position. This improvement is indicative of a strong performance and increased consumer interest in their products. The brand's sales figures also reflect this positive trend, with a steady increase from approximately $850,117 in June to $1,225,175 in September. Such growth suggests that their strategies in Michigan are effectively resonating with the market, positioning them as a brand to watch in the Flower category.
While Glacier Cannabis has made significant strides in Michigan, their absence from the top 30 in other states and categories indicates room for growth and expansion. This lack of presence in additional markets could be seen as a missed opportunity or a strategic focus on strengthening their foothold in Michigan before expanding further. The brand's current trajectory in Michigan, however, provides a solid foundation that could potentially be leveraged for broader market penetration in the future. Observing how Glacier Cannabis manages to translate its Michigan success to other states will be crucial for its long-term growth strategy.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Glacier Cannabis has shown a promising upward trajectory in recent months. Starting from a rank of 37 in June 2024, Glacier Cannabis improved its position to 25 by September 2024, indicating a steady climb in market presence. This positive trend is contrasted by competitors like Skymint and Common Citizen, which have experienced fluctuations, with Skymint dropping out of the top 20 by September and Common Citizen falling from 12 to 26. Meanwhile, Cheech & Chong's made a significant leap from 56 to 23, highlighting a competitive surge. Despite these shifts, Glacier Cannabis's consistent sales growth, culminating in a near parity with Cheech & Chong's September sales, suggests a strengthening market position that could be leveraged for further expansion.
Notable Products
For September 2024, the top-performing product for Glacier Cannabis was Super Boof Bulk, leading the sales charts with a significant figure of 17,576 units sold. Cold Snap Bulk climbed to the second position, showing a notable increase from its third place in June 2024. Dante's Inferno 3.5g maintained a strong presence, ranking third, although it had previously peaked at the second position in July 2024. Island Freeze Shake 28g debuted in the rankings at fourth place, while Dante's Inferno 1g, which was second in August 2024, slipped to fifth in September. This month demonstrated a reshuffling of rankings with new entries and shifts in product popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
