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Aug-2025
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Overview
Market Insights Snapshot
DomPen's performance in the Vapor Pens category across various states has shown a mix of challenges and opportunities. In California, DomPen has struggled to maintain a top 30 position, with rankings fluctuating from 56th in May to 61st by August 2025. This indicates a competitive market environment where DomPen is striving to gain a stronger foothold. In contrast, Massachusetts saw DomPen enter the top 30 for the first time in July 2025, ranking 72nd, which could suggest potential growth opportunities in this emerging market. The absence of earlier rankings in Massachusetts highlights the brand's recent entry and the potential for increased presence as they navigate this new terrain.
In Maryland, DomPen has shown remarkable progress, moving from outside the top 30 to 41st in July and further climbing to 20th by August 2025. This upward trajectory signifies a strong market penetration and growing consumer acceptance. Meanwhile, in Ohio, DomPen has maintained a consistent presence within the top 50, with a slight dip from 40th in June and July to 41st in August. Despite this minor setback, the brand's steady performance in Ohio suggests a stable customer base. The variance in rankings across these states underscores the dynamic nature of the cannabis market and the importance of tailored strategies to capture diverse consumer preferences.
Competitive Landscape
In the Maryland vapor pens market, DomPen has shown a remarkable upward trajectory in recent months. After not ranking in the top 20 in May and June 2025, DomPen surged to 20th place by August 2025, indicating a significant boost in brand visibility and consumer interest. This rise is particularly notable when compared to competitors like Verano, which maintained a steady rank between 16th and 19th, and Savvy, which fluctuated slightly but consistently stayed within the top 20. Meanwhile, Roll One / R.O. experienced a decline, dropping from 15th to 21st, and Sunnies by SunMed improved its position but remained below DomPen by August. This competitive landscape suggests that DomPen's strategic initiatives may be effectively capturing market share, positioning it as a rising contender in the Maryland vapor pens category.
Notable Products
In August 2025, DomPen's top-performing product was the Watermelon Ice Live Resin Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 1169 units. Uncle Sam's Secret Live Resin Cartridge (1g) followed closely at the second position, while Blue Dream Live Resin Cartridge (1g) took the third spot. Notably, Blue Dream Live Resin Disposable (1g) maintained its fourth position from July to August. Midnight Berry Live Resin Disposable (1g) experienced a slight drop, moving from third in July to fifth in August, despite an increase in sales figures. This shift in rankings highlights the competitive dynamics among DomPen's top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
