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Aug-2025
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Overview
Market Insights Snapshot
Swisher has demonstrated consistent performance in the Pre-Roll category within the state of Michigan. Over the months from May to August 2025, Swisher maintained a steady presence, ranking 11th in May, June, and August, with a slight dip to 13th in July. This stability suggests a strong foothold in the Michigan Pre-Roll market, despite experiencing some fluctuations in sales figures. Notably, sales saw a decrease from May to June but rebounded by August, indicating resilience and potential consumer loyalty or effective market strategies.
While Swisher's performance in Michigan is commendable, it's important to note that the brand did not appear in the top 30 rankings in other states or categories during the same period. This absence highlights either a strategic focus on the Michigan market or potential challenges in expanding their reach beyond this state. The consistency in Michigan suggests that Swisher may be leveraging specific market dynamics or consumer preferences unique to the region, which could be a valuable insight for stakeholders looking to understand or invest in regional cannabis trends.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Michigan, Swisher has experienced some fluctuations in its ranking over the summer of 2025. Starting in May at the 11th position, Swisher maintained this rank in June, dropped to 13th in July, and then climbed back to 11th in August. This indicates a resilient performance amidst a competitive market. Notably, Pro Gro consistently improved its position, moving from 12th in May to 9th by August, which could suggest a growing preference among consumers. Meanwhile, Sapphire Farms showed a significant jump from 18th in May to 10th in August, highlighting a strong upward trend in sales and consumer interest. Play Cannabis and Rollz also demonstrated competitive dynamics, with Play Cannabis maintaining a relatively stable position and Rollz experiencing a dip in August. These shifts suggest that while Swisher remains a strong contender, it faces increasing pressure from brands like Pro Gro and Sapphire Farms, which are gaining traction in the Michigan market.
Notable Products
In August 2025, the top-performing product from Swisher was Strawberry Kiss Infused Blunt 2-Pack (3g), reclaiming its position as the leading product with sales of 5026 units. Blueberry Pie Infused Blunt 2-Pack (3g) followed closely in the second position, maintaining a strong presence after previously holding the top spot in June. Honey Drip Infused Blunt 2-Pack (3g) showed significant improvement, climbing to the third position from a consistent fifth place in the preceding months. Tropical Bash Infused Blunt 2-Pack (3g) experienced a slight decline, moving from second to fourth place. Classic Grape Infused Blunt 2-Pack (3g) rounded out the top five, dropping from its peak position in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
