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Nov-2025
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Overview
Market Insights Snapshot
Swisher's performance in the Michigan pre-roll category has shown some fluctuations over the past few months. In August 2025, Swisher was ranked 13th, and while they saw a slight dip to 16th place in September, they managed to climb back to 14th in October. However, by November, they had returned to the 16th position. This movement suggests a competitive landscape where Swisher is maintaining a presence but facing challenges in securing a consistent upward trajectory. The sales figures reflect this volatility, with a noticeable dip in September followed by a recovery in October, only to drop again in November. This pattern indicates a need for strategic adjustments to maintain and improve their standing in the market.
It's important to note that Swisher's absence from the top 30 brands in other states and categories could be seen as a missed opportunity for expansion. The lack of ranking in these areas might suggest that Swisher's current strategies or product offerings are not resonating as strongly outside of Michigan's pre-roll category. This absence could either be a strategic focus on specific markets or a gap that needs addressing to capture a broader audience. Understanding the dynamics of consumer preferences and competitive strategies in these regions could be crucial for Swisher as they look to enhance their market presence and brand performance across different states and categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Michigan, Swisher has experienced fluctuations in its ranking over the past few months, indicating a dynamic market environment. Swisher's rank shifted from 13th in August 2025 to 16th in September, then improved slightly to 14th in October, before settling back to 16th in November. This movement suggests a competitive pressure from brands like Sapphire Farms, which maintained a higher rank than Swisher in August and September but saw a decline in subsequent months, and Mischief, which made a significant leap from being outside the top 20 in August to ranking 12th in October. Additionally, Cheech & Chong's showed notable improvement, climbing from 26th in August to 15th in November, surpassing Swisher in the process. These shifts highlight the importance for Swisher to adapt its strategies to maintain its market position amidst the evolving competitive dynamics.
Notable Products
In November 2025, Swisher's top-performing product was Blueberry Pie Infused Blunt 2-Pack (3g) in the Pre-Roll category, climbing to the number one spot with sales of 3300 units. Strawberry Kiss Infused Blunt 2-Pack (3g) followed closely, dropping to second place after consistently holding the top rank in previous months. Classic Grape Infused Blunt 2-Pack (3g) made a notable entry at third place, maintaining its presence in the top rankings since September. Blueberry Pie Infused Blunt (1.5g) ranked fourth, showing a drop from its second-place position in October. Irish Cream Infused Blunt 2-Pack (3g) completed the top five, slightly declining from its fourth-place rank in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
