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Market Insights Snapshot
In June 2026, Swisher’s mix was concentrated in Pre-Roll at 98.94% share, with Pre-Roll sales down 19.00% year over year and down 21.01% month over month, while the brand’s overall sales fell 18.14% year over year and average price declined 20.94%. Concentrates contributed 1.06% of sales with no comparable year-over-year or month-over-month data, implying minimal offset to the double-digit Pre-Roll contraction; in Michigan Pre-Roll, Swisher ranked 21, positioning it below the top 20 as Pre-Roll price points around $18.37 coexisted with a 21-rank placement. The pattern implies an over-reliance on a single category where both volume and/or realized price are under pressure, leaving little buffer from secondary categories when month-over-month volatility exceeds 20%.
The combination of a 98.94% Pre-Roll dependence and a 21.01% month-over-month pullback indicates sensitivity to intra-quarter swings, and the 21 rank in Michigan suggests mid-pack visibility that can slip as pricing elasticity bites near an $18.37 average. With overall sales down 18.14% year over year alongside a 20.94% price drop, mix-driven exposure is magnifying downside rather than cushioning it, implying Swisher’s positioning is skewed toward lower-price Pre-Rolls where discount depth is not translating to share gains and where even a 1.06% lift from non-core categories would be insufficient to alter rank trajectory.
Competitive Landscape
Swisher sits at rank #21 in June 2026 in MI Pre-Roll, down 8 positions from #13 in June 2025, and also slid 3 spots from #18 in March 2026, while remaining 11 places below its peak of #10 from May 2025; in contrast, Jeeter held #1 year over year with a 7.9% YoY sales decline and Mitten Extracts advanced from #8 to #4 alongside a 114.4% YoY sales increase, indicating that share is concentrating among faster risers as rank volatility intensifies. This pattern implies Swisher’s downward trajectory is less about broad market contraction—given Dragonfly Cannabis climbed to #3 with 13.7% YoY growth and Cali-Blaze stayed at #2 despite a 33.1% YoY decline—than about underperforming relative to peers accelerating up the table, signaling that sustained recovery to a top-15 position will require capturing share from mid-tier incumbents that are slipping.
Notable Products
Tropical Bash Infused Blunt 5-Pack (2.5g) posted the steepest decline in June 2026 at -46.0% while falling to rank 9, and Blueberry Pie Infused Blunt 5-Pack (2.5g) slid -20.0% even as it held rank 1. Watermelon Infused Blunt 5-Pack (2.5g) dropped -38.5% at rank 3, and Classic Grape Infused Blunt 5-Pack (2.5g) fell -25.9% at rank 4. Eight of the top ten are Pre-Roll SKUs, and five-pack formats clustered at ranks 1, 3, 4, 6, and 9 show sharper month-over-month contractions than single 1.5g formats that include null MoM, implying a pack-size sensitivity that is dragging the headline rankings despite category concentration. The mix points to a need to defend multi-pack velocity while leaning into single-size stability to rebalance Swisher’s Pre-Roll portfolio.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
