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Oct-2025
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Overview
Market Insights Snapshot
In the Michigan market, Swisher has demonstrated consistent performance in the Pre-Roll category over the past few months. The brand's ranking fluctuated slightly, moving from 14th place in July 2025 to 13th in August, then dropping to 16th in September before recovering to 14th in October. This indicates a relatively stable position within the top 20, suggesting that Swisher has a solid foothold in the Michigan Pre-Roll market. Despite the dip in September, the brand showed resilience with a notable sales increase in October, surpassing its sales figures from July, which could hint at effective marketing strategies or product improvements.
Swisher's absence from the top 30 in other states or categories could be seen as an area for potential growth or a strategic focus on specific markets like Michigan. The brand's ability to maintain a presence in the top rankings in Michigan suggests a targeted approach or strong consumer loyalty in that state. However, the lack of ranking in other categories or states might indicate either a limited product line or a need to adapt to different market demands. Observing Swisher's future movements, especially if they expand their product offerings or geographic reach, will be crucial for understanding their overall market strategy and potential for growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Michigan, Swisher has maintained a relatively stable position, ranking 14th in both July and October 2025, with a slight dip to 16th in September. This consistency in rank suggests a steady market presence, although it faces stiff competition from brands like Sapphire Farms, which fluctuated between 11th and 17th place, and Michigander Fire, which showed a notable upward trend, improving from 21st in July to 13th in October. Goldkine also showed a positive trajectory, climbing from 19th to 15th place over the same period. Meanwhile, Mischief entered the top 20 in October, ranking 12th, indicating a potential new threat. Swisher's sales have seen a positive trend, peaking in October, but the brand must remain vigilant as competitors show dynamic movements in rank and sales, which could impact Swisher's market share if these trends continue.
Notable Products
In October 2025, the top-performing product from Swisher was the Blueberry Pie Infused Blunt (1.5g), securing the number one rank with sales of 3760 units. Strawberry Kiss Infused Blunt 2-Pack (3g) slipped to second place from its previous first-place position in August and September. The Blueberry Pie Infused Blunt 2-Pack (3g) maintained a consistent performance, ranking third, slightly improving from a second-place ranking in the previous months. Strawberry Kiss Infused Blunt (1.5g) debuted in the rankings at fourth place, while Classic Grape Infused Blunt (1.5g) followed at fifth, both showing strong entry sales figures. These shifts indicate a competitive market for Swisher's pre-roll category, with notable changes in consumer preferences from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
