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Apr-2025
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Overview
Market Insights Snapshot
Swisher has shown notable progress in the Pre-Roll category within Michigan. Starting the year outside the top 30, Swisher made a significant leap from a rank of 45 in January to breaking into the top 10 by April. This upward trajectory is indicative of a strong market presence and increasing consumer demand for their products. The growth in sales figures aligns with their improved rankings, showcasing a consistent and robust performance over the months. While not every detail of their strategy is clear, the brand's ability to climb the ranks in such a competitive market suggests effective marketing and product appeal.
In contrast, Swisher's absence from the top 30 in other states and categories highlights areas for potential improvement and expansion. The lack of presence in these markets could be seen as a missed opportunity, given their success in Michigan. Understanding the factors that contributed to their growth in Michigan could provide insights into replicating this success elsewhere. Observing Swisher's performance in the coming months will be crucial to determine if they can sustain their growth and expand their influence beyond Michigan.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Michigan, Swisher has demonstrated a remarkable upward trajectory in rankings over the first four months of 2025. Starting from a rank of 45 in January, Swisher rapidly ascended to rank 10 by April, showcasing its growing influence in the market. This significant climb in rankings can be attributed to a consistent increase in sales, reflecting a strategic push in market penetration and consumer preference. In contrast, STIIIZY maintained a relatively stable position, fluctuating slightly between ranks 6 and 8, while Pro Gro showed improvement, moving from rank 17 to 11. HY-R held a steady rank of 9 throughout the period, indicating a strong, consistent market presence. Meanwhile, Rollz experienced minor fluctuations, ending at rank 12 in April. Swisher's rapid rise in the rankings highlights its potential to challenge established competitors and capture a larger share of the Michigan Pre-Roll market.
Notable Products
In April 2025, the top-performing product from Swisher was the Classic Grape Infused Blunt 2-Pack (3g), maintaining its consistent number one rank from January through April, with sales reaching 6401 units. The Blueberry Pie Infused Blunt 2-Pack (3g) held the second position for the third consecutive month, following an initial third-place rank in January. Strawberry Kiss Infused Blunt 2-Pack (3g) showed a significant rise, securing the third rank in both March and April after debuting at fifth in February. Tropical Bash Infused Blunt 2-Pack (3g) experienced a slight decline, moving from second place in January to fourth in April. Lastly, Honey Drip Infused Blunt 2-Pack (3g) re-entered the rankings in April at fifth place, after not being ranked in February and March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
