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Sep-2025
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Overview
Market Insights Snapshot
Swisher's performance in the Pre-Roll category within Michigan has shown some fluctuations over the recent months. Starting from a rank of 12 in June 2025, Swisher experienced a slight decline to 13th place in both July and August, and further dropped to 16th by September. This downward trend indicates a potential challenge in maintaining its competitive position in the Michigan Pre-Roll market. Despite these rank changes, Swisher's sales peaked in August, suggesting that while the brand's relative market position may have weakened, it still managed to capture a significant portion of consumer spending during that period.
The absence of Swisher from the top 30 rankings in other states and categories could be seen as a missed opportunity for expansion or as a strategic focus on specific markets like Michigan. This selective presence might indicate that Swisher is concentrating its efforts and resources on strengthening its position in the Michigan Pre-Roll category, despite the recent decline in rank. The data also suggests that Swisher's market dynamics are subject to variability, and close monitoring of these trends is crucial for understanding its future performance and potential growth areas.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll market, Swisher experienced a notable fluctuation in its ranking from June to September 2025. Starting at 12th place in June, Swisher saw a slight decline, dropping to 16th by September. This shift is particularly significant when compared to competitors like Goldkine, which improved its rank from 23rd to 15th, and Road Trip, which maintained a relatively stable position, peaking at 14th in August. Meanwhile, Rollz showed resilience, climbing to 11th in July before settling at 13th in September. Swisher's sales, although initially strong, saw a decline in September, contrasting with the upward sales trend of its competitors, suggesting a potential shift in consumer preference or market dynamics. This analysis highlights the importance for Swisher to reassess its strategies to regain its competitive edge in the Michigan pre-roll market.
Notable Products
In September 2025, the top-performing product from Swisher was the Strawberry Kiss Infused Blunt 2-Pack (3g) in the Pre-Roll category, maintaining its first-place ranking from August with sales of 3,052 units. The Tropical Bash Infused Blunt 2-Pack (3g) climbed to the second position, having previously been fourth in August. Blueberry Pie Infused Blunt 2-Pack (3g) slipped to third place, following consistent second-place rankings in the preceding months. Classic Grape Infused Blunt 2-Pack (3g) remained steady in fourth place, mirroring its August ranking. Notably, Irish Cream Infused Blunt 2-Pack (3g) entered the rankings for the first time, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
