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Swisher is stocked at 358 licensed dispensaries across Michigan, with the deepest coverage in Detroit, New Buffalo, Grand Rapids, Monroe, and Flint. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Swisher concentrated 96.28% share in Pre-Roll with a 4.41% year-over-year sales lift but a -7.36% month-over-month decline, while Flower expanded to 2.50% share on a 727.21% month-over-month surge from a negligible base. The brand’s average price fell -30.33% year over year to $11.43, versus Pre-Roll’s average price of $11.26, and overall brand sales rose 8.45% year over year against a 293.18% 24-month increase. With Pre-Roll anchored at rank 17 in Michigan, the mix implies a near-single-category dependency under price compression, with Flower acting as a small but rapidly scaling hedge that offsets part of the Pre-Roll month-over-month softness.
The shift toward a broader mix—Pre-Roll sliding -7.36% month over month while Flower grows 727.21% month over month—suggests Swisher is trading some Pre-Roll volume for incremental reach in Flower, potentially stabilizing share if Pre-Roll downticks persist. Given the -30.33% year-over-year average price decline alongside a 4.41% Pre-Roll year-over-year gain and an 8.45% brand-level year-over-year increase, the positioning leans toward price-accessible formats to defend rank 17 in Michigan Pre-Rolls while testing higher-ticket Flower at a $23.13 average; the pattern implies a barbell strategy where Pre-Roll scale supports traffic and Flower expansion searches for margin without overexposing the core.
Competitive Landscape
Swisher sits at rank #17 in MI Pre-Roll for October 2026, down 2 positions year over year from #15, but up 6 places versus July 2026 when it was #23, indicating a recent recovery amid a longer-term slide since its peak at #10 in May 2025. Against competitors, Jeeter held #1 both year over year and in October 2026 while growing sales by 2.95%, and Jungle Juice advanced from #8 to #5 on 52.84% YoY sales growth, suggesting the middle tier is getting squeezed as leaders consolidate share and fast risers climb. With Swisher narrowing its gap quarter-on-quarter but losing 2 ranks YoY, the trajectory implies stabilization rather than breakout, requiring gains faster than top-5 climbers to avoid further share erosion.
Notable Products
Swisher sells almost entirely through infused pre-rolls, with 96.3% of October 2026 sales in Connoisseur / Infused and only small shares in Flower and Concentrates, so the lineup’s revenue is anchored in that single format. With 39.0% of brand sales coming from the top 10 items and the Classic Grape Infused Blunt 5-Pack at 5.3%, most of its sales ride on a concentrated set of infused SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
