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Dec-2025
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Overview
Market Insights Snapshot
Swisher's performance in the Michigan market has seen some fluctuations in the Pre-Roll category over the last few months of 2025. In September, Swisher was ranked 15th, and it improved slightly to 14th in October. However, the brand experienced a dip in November, falling to 17th, before recovering to the 16th position in December. Despite these ranking changes, Swisher's sales figures revealed a noteworthy trend, peaking in October before experiencing a decrease in the following months. This pattern suggests that while Swisher has maintained a presence in the top 20, sustaining higher sales will be crucial for improved standings in the future.
It is important to note that Swisher's absence from the top 30 in other states and categories could be seen as a missed opportunity for growth and expansion. The brand's consistent presence in Michigan indicates a strong foothold in this particular market, but the lack of visibility elsewhere may suggest untapped potential or challenges in scaling its operations effectively. The ability to replicate or adapt its Michigan success in other regions could be a key factor in Swisher's long-term strategy and overall market performance.
```Competitive Landscape
In the competitive landscape of the Pre-Roll category in Michigan, Swisher has experienced fluctuations in its ranking, moving from 15th in September 2025 to 16th by December 2025. This slight decline in rank is notable given the performance of competitors such as Goldkine, which improved its position from 19th to 14th over the same period, indicating a stronger upward trend. Seed Junky Genetics also showed significant progress, climbing from 20th in September to 15th in December. Meanwhile, Cheech & Chong's and Amnesia demonstrated variable rankings, with Cheech & Chong's peaking at 15th in November before dropping to 18th in December, and Amnesia improving from 26th to 17th. These shifts suggest that while Swisher maintains a stable presence in the market, the competitive pressure from brands like Goldkine and Seed Junky Genetics could impact its sales momentum and market share if trends continue.
Notable Products
In December 2025, the top-performing product for Swisher was the Classic Grape Infused Blunt (1.5g) in the Pre-Roll category, achieving the first rank with sales of 2,376 units. The Tropical Bash Infused Blunt (1.5g) followed closely in second place, marking its debut in the rankings. Honey Drip Infused Blunt (1.5g) secured the third position, also entering the rankings for the first time. Blueberry Pie Infused Blunt (1.5g), which was previously ranked fifth in November, improved its position to fourth place. Conversely, the Blueberry Pie Infused Blunt 2-Pack (3g) dropped from the first rank in November to fifth in December, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
