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Jan-2026
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Overview
Market Insights Snapshot
Swisher's performance in the Michigan market for the Pre-Roll category has shown some fluctuations over the recent months. Starting in October 2025, Swisher held the 14th rank, but experienced a dip in both November and December, settling at the 18th position. This slight recovery to the 15th spot in January 2026 indicates a potential rebound. Notably, the sales figures reflect a downward trend from October to December, with a minor increase in January 2026. This suggests that while Swisher faced challenges during the holiday season, there might be factors contributing to a gradual improvement as the new year begins.
It is worth highlighting that Swisher maintained a presence within the top 20 brands in the Michigan Pre-Roll category throughout the observed period. However, the absence of Swisher in the top 30 rankings in other states or categories during these months could be seen as a missed opportunity for growth and expansion. This trend underscores the importance of monitoring Swisher's strategies and market dynamics in Michigan, which could provide insights into their approach for strengthening their position and possibly extending their reach to other markets in the future.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Michigan, Swisher has experienced notable fluctuations in its market position from October 2025 to January 2026. Initially ranked 14th in October, Swisher saw a decline to 18th place in both November and December, before recovering slightly to 15th in January. This period of volatility contrasts with the performance of competitors such as Play Cannabis, which maintained a more stable ranking, hovering between 11th and 13th place, and Goldkine, which also demonstrated resilience with ranks between 13th and 17th. Meanwhile, Seed Junky Genetics showed a consistent upward trend, moving from 28th to 16th, indicating a growing market presence. Swisher's sales figures reflect these ranking changes, with a noticeable dip in November and December, followed by a slight recovery in January. This suggests that while Swisher remains a significant player, it faces strong competition and must strategize to regain and maintain higher market positions amidst dynamic market conditions.
Notable Products
In January 2026, the top-performing product for Swisher was the Blueberry Pie Infused Blunt (1.5g) in the Pre-Roll category, reclaiming the number one rank with sales reaching 4199 units. The Peach Mango Infused Blunt (1.5g) debuted impressively at the second rank, while the Caramel Apple Infused Blunt (1.5g) followed closely in third place. The Classic Grape Infused Blunt (1.5g) saw a drop to fourth place after previously holding the top spot in December 2025. Tropical Bash Infused Blunt (1.5g) rounded out the top five, slipping from its second-place position in December. These rankings highlight a dynamic shift in consumer preferences among Swisher's Pre-Roll offerings over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
