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Jun-2024
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Overview
Market Insights Snapshot
Top Smoke has shown a consistent performance in the Pre-Roll category in Michigan. Over the span of four months from March to June 2024, the brand maintained a steady presence within the top 10 rankings, fluctuating slightly between the 9th and 10th positions. This stability indicates a solid consumer base and consistent demand for their products. Notably, the brand experienced a dip in sales in April 2024 but managed to recover in May and June, which suggests effective strategies to regain market traction.
However, it is important to note that Top Smoke's performance in other states and categories has not been highlighted, which could imply either a lack of presence or a performance that does not place them within the top 30 brands. This could be a point of concern as it suggests potential areas for growth or improvement. The consistency in Michigan is commendable, but expanding their footprint and improving rankings in other regions and categories will be crucial for broader success.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Top Smoke has shown a consistent performance, maintaining its rank within the top 10 brands from March to June 2024. Despite a slight dip from 9th to 10th place in April and June, Top Smoke's sales figures indicate a stable market presence. Notably, Glorious Cannabis Co. has consistently outperformed Top Smoke, holding steady in the 7th and 8th positions with higher sales figures, suggesting a strong brand loyalty and market penetration. Meanwhile, Pro Gro also remains a formidable competitor, consistently ranking just above Top Smoke and showing significant sales spikes in April and June. Interestingly, Doobies and Rare Michigan Genetics have shown more volatility in their rankings, with Doobies dropping out of the top 20 in April but rebounding to 11th place by May, and Rare Michigan Genetics making a notable leap from 35th to 11th place in June. These fluctuations highlight the dynamic nature of the market and the potential for Top Smoke to capitalize on these shifts to improve its standing and sales.
Notable Products
In June 2024, the top-performing product for Top Smoke was Zkittles Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking with notable sales of 20,642 units. Mendo Breath Pre-Roll (1g) climbed to second place from its fifth-place position in May 2024, showing a significant improvement. White Runtz Pre-Roll (1g) secured third place, consistent with its ranking in April 2024. Tropicana Cookie Pre-Roll (1g) ranked fourth, down from its third position in May 2024. Gelato #33 Pre-Roll (1g) rounded out the top five, maintaining a stable ranking from previous months.
Top Selling Cannabis Brands
