Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Top Smoke is stocked at 171 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Monroe, Lansing, and Grand Rapids. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Top Smoke concentrated 86.46% of September 2026 sales in Pre-Roll, with that anchor category down 4.29% year over year and 10.13% month over month, while Vapor Pens fell to 11.94% share with an 88.54% YoY drop and a 52.33% MoM decline. Concentrates contributed 1.60% share, contracting 85.54% YoY and 32.82% MoM, alongside a 37.06% YoY reduction in average price and a brand-level 51.45% YoY sales decline; together these moves indicate a rapid pivot toward lower-priced Pre-Rolls and a retreat from higher-ticket formats.
With Pre-Rolls now the clear mix center at 86.46% but still slipping 10.13% MoM, the category dependence raises exposure to further unit-led price compression, as evidenced by the brand’s average price at $3.04 and rank 39 in Pre-Roll in Michigan. The simultaneous 88.54% YoY collapse in Vapor Pens and 85.54% YoY contraction in Concentrates imply lost relevance in premium-adjacent segments; sustaining share will likely require either deeper efficiency in value Pre-Rolls or selective re-entry points where higher-margin formats can stabilize mix without eroding the 86.46% Pre-Roll base.
Competitive Landscape
Top Smoke sits at rank #39 in MI Pre-Roll for September 2026, down 1 position year over year from #38, yet it jumped 36 places versus June 2026 when it was #75, indicating a recent rebound after a longer slide from a peak of #13 in December 2024. In contrast, Jeeter held #1 year over year and in September 2026 while growing sales by 149.9%, and Cali-Blaze stayed at #2 despite a 36.1% sales decline, signaling that rank stability at the top coexists with divergent volume trends. This mix—short-term rank recovery alongside a flat YoY rank and a distant gap from the #13 peak—implies Top Smoke’s trajectory is one of mid-tier stabilization rather than a return to prior top-tier positioning without a further share-accretive catalyst.

Notable Products
Ice Cream Cake Infused Pre-Roll (1g) posted the steepest shift in September 2026 with a -63.5% month-over-month drop while falling to rank 9, as Runtz Infused Pre-Roll (1g) also contracted by -50.7% at rank 8. At the top, Tropicana Cookie Infused Pre-Roll (1g) rose 48.7% to rank 1 and Gelato 33 Infused Pre-Roll (1g) gained 45.3% at rank 2, creating a split where two SKUs surge while three in the lower half decline by double digits. With all top-10 items in the Pre-Roll category and the lead SKU generating $26,248, the skew toward a few winners and several steep decliners implies a portfolio tilting to concentrated bets on fast-moving flavors rather than broad-based Pre-Roll stability.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







