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Oct-2026
Sales
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YoY Sales Change
YoY Price Change
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Top Smoke is stocked at 158 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Monroe, Lansing, and Grand Rapids. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Top Smoke’s mix concentrated in Pre-Roll at 80.77% share with year-over-year growth of 62.76% and month-over-month growth of 17.75%, while Vapor Pens held 17.93% share with a year-over-year decline of 74.38% but a month-over-month rebound of 82.38%. Concentrates represented 1.30% share with a year-over-year decline of 88.57% and a month-over-month increase of 7.64%, and the brand’s average price fell 34.81% year-over-year as total brand sales declined 24.20% year-over-year; the Pre-Roll category rank in Michigan sat at 35. The pattern implies Top Smoke is migrating volume into low-price, high-velocity Pre-Rolls while de-emphasizing higher-priced formats, using price compression to offset unit declines but concentrating risk in a single category.
With Pre-Rolls expanding and Vapor Pens contracting year-over-year by 74.38% despite an 82.38% month-over-month lift, the brand’s near-term momentum is anchored in one format while portfolio balance erodes; rank 35 in Michigan suggests limited headroom if mix remains concentrated. Given a 62.76% year-over-year gain and 17.75% month-over-month gain in Pre-Rolls alongside a 34.81% year-over-year price drop and a 24.20% year-over-year sales decline, the strategy implies a shift toward value positioning that can stabilize share near term but may cap revenue per unit and constrain recovery if Vapor Pens and Concentrates, at 17.93% and 1.30% share respectively, do not regain sustainable growth.
Competitive Landscape
Top Smoke sits at rank #35 in October 2026, improving 28 positions year over year from #63, and rising 32 positions since July 2026 when it was #67; however, the brand remains well below its peak at #13 in December 2024, indicating the rebound is partial rather than complete. In contrast, Jeeter held steady at #1 year over year while growing sales by 2.9%, and Jungle Juice climbed from #8 to #5 alongside a 52.8% sales increase, suggesting Top Smoke’s upward rank shift is occurring while key rivals either maintain leadership or accelerate share capture. The pattern implies Top Smoke’s trajectory is recovery-driven—regaining lost ground quickly but still needing further rank gains to convert momentum into durable top-tier presence.
Notable Products
Top Smoke leans on infused pre-rolls in October 2026, with pre-roll segments accounting for 79.3% of sales and Connoisseur / Infused alone at 59.6%. Prices run well below comparable items at -33.8% vs similar products, so most of its sales come from lower-priced infused pre-rolls rather than new launches or other formats.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
