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Jan-2026
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Overview
Market Insights Snapshot
Top Smoke has shown a notable upward trajectory in the Michigan market, particularly within the Pre-Roll category. Starting from the 65th position in October 2025, the brand impressively climbed to the 21st position by January 2026. This consistent improvement suggests a growing consumer preference for their Pre-Roll products. In contrast, their performance in the Vapor Pens category has been more volatile. Although they started in the 48th position in October 2025, they experienced a slight dip before recovering to the 43rd position by January 2026. Such fluctuations indicate potential challenges in maintaining consistent appeal in the Vapor Pens segment.
In the Concentrates category, Top Smoke did not make it into the top 30 rankings in Michigan from October 2025 to January 2026. This absence from the top rankings could be seen as an area of concern, suggesting that their products in this category might not be resonating as strongly with consumers. Despite this, the brand's overall sales figures in Michigan show a positive trend, particularly driven by their success in the Pre-Roll category. This indicates a strategic opportunity for Top Smoke to leverage their strengths in Pre-Rolls while exploring ways to enhance their presence in other categories.
Competitive Landscape
In the competitive landscape of Michigan's Pre-Roll category, Top Smoke has shown a remarkable upward trajectory in brand ranking over recent months. Starting from the 65th position in October 2025, Top Smoke climbed to 21st by January 2026, indicating a significant improvement in market presence and consumer preference. This upward movement is noteworthy, especially when compared to competitors like Michigander Fire, which saw a decline from 13th to 23rd place in the same period, and Amnesia, which experienced a slight drop from 21st to 22nd. Meanwhile, Giggles also improved its rank, moving from 36th to 20th, suggesting a competitive edge in the market. Despite these fluctuations, Top Smoke's consistent sales growth, reflected in its rank improvement, positions it as a rising contender in the Michigan Pre-Roll market, making it a brand to watch closely in the coming months.
Notable Products
In January 2026, the top-performing product from Top Smoke was the Go Kartz - Purple Punch Distillate Cartridge (1g) in the Vapor Pens category, maintaining its rank from December 2025 with notable sales of 4,978 units. The Go Kartz - Tropicana Cookies Distillate Cartridge (1g) moved up to the second position, showing an increase from its December rank. The Go Kartz - Sherb Distillate Cartridge (1g) entered the rankings at third place, demonstrating strong sales performance despite not being ranked in the previous months. Meanwhile, the Go Kartz - Guava Distillate Cartridge (1g) saw a slight decline, settling at fourth place after being unranked in December. Lastly, the Go Kartz - Runtz Distillate Cartridge (1g) rounded out the top five, showing a consistent presence in the rankings since its appearance in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
