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Jul-2025
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Overview
Market Insights Snapshot
In the Michigan market, Top Smoke has shown varied performance across different product categories. In the Concentrates category, the brand experienced a fluctuating presence, ranking 91st in April, climbing to 79th in May, and then disappearing from the top 30 in June, before reappearing at 100th in July. This inconsistency indicates a potential struggle to maintain stable popularity or market share in Concentrates. In contrast, Top Smoke has maintained a more consistent performance in the Pre-Roll category, consistently ranking within the top 30, although with some minor fluctuations, such as dropping from 18th in April to 26th in May and July. This suggests a relatively stable consumer base for Pre-Rolls, despite some minor shifts in ranking.
The Vapor Pens category presents a slightly different picture for Top Smoke in Michigan. Starting at 50th in April and maintaining a presence in the top 50 throughout the subsequent months, the brand improved its ranking to 43rd in June before slightly declining to 47th in July. This upward trend in June followed by a slight dip in July might reflect competitive pressures or changing consumer preferences. Despite these fluctuations, the brand's ability to stay within the top 50 indicates a relatively strong position in the Vapor Pens market segment. However, the absence of Top Smoke from the top 30 in the Concentrates category in June could be a cause for concern, signaling areas where the brand might need to focus on improving its market strategy.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Michigan, Top Smoke experienced fluctuations in its market position from April to July 2025. Starting at rank 18 in April, Top Smoke saw a decline to rank 26 in May, a slight recovery to rank 24 in June, and then a drop back to rank 26 in July. Despite these shifts, Top Smoke maintained relatively stable sales figures, indicating a resilient customer base. In contrast, competitors such as Wojo Co showed a notable upward trend, moving from rank 33 in April to 24 in July, with a significant increase in sales. Similarly, Uplyfted Cannabis Co. and Giving Tree Gardens also improved their rankings and sales, suggesting a competitive pressure on Top Smoke. These dynamics highlight the need for Top Smoke to innovate and strategize to regain its competitive edge in the Michigan Pre-Roll market.
Notable Products
In July 2025, the Guava Infused Pre-Roll (1g) secured the top spot among Top Smoke products, with impressive sales of 12,123 units. Following closely, the Tropicana Cookie Infused Pre-Roll (1g) climbed to the second position, showing a significant increase from its fourth place in June. The Zkittles Infused Pre-Roll (1g) maintained a strong presence, coming in third, while the OG Kush Infused Pre-Roll (1g) moved up to fourth place from being unranked in previous months. The Purple Punch Infused Pre-Roll (1g) rounded out the top five, dropping from its second place in May and June. This shift in rankings highlights a dynamic change in consumer preferences within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
