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Apr-2025
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Overview
Market Insights Snapshot
Top Smoke's performance in the Michigan market highlights some intriguing trends across different product categories. In the Pre-Roll category, Top Smoke maintained a relatively strong presence, starting the year at rank 11 in January and experiencing a slight decline, settling at rank 17 by April. This indicates a consistent demand, although there's a hint of volatility in their position. The brand's entry into the Vapor Pens category in March at rank 96, followed by a significant leap to rank 57 in April, suggests a promising upward trajectory that could indicate growing consumer interest or successful marketing strategies in this segment. However, the absence of Top Smoke in the top 30 brands for Concentrates during these months could be a concern, as it points to a lack of competitive edge or market penetration in this category.
The sales figures for Pre-Rolls show a notable fluctuation, with a peak in January followed by a dip in February and March, before rebounding in April. This pattern could reflect seasonal consumer behavior or the impact of competitive dynamics in the Michigan Pre-Roll market. On the other hand, the Vapor Pens category shows a steady increase in sales, aligning with their improved ranking. This could be indicative of a strategic focus on enhancing product offerings or increasing brand visibility in this category. The absence from the top rankings in Concentrates might suggest a need for Top Smoke to reassess their strategy or product line in this segment to capture more of the market share.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, Top Smoke has experienced notable fluctuations in its ranking, impacting its market positioning and sales trajectory. Starting the year in January 2025 at an impressive 11th position, Top Smoke saw a dip to 15th in February, further slipping to 18th in March, before slightly recovering to 17th by April. This downward trend contrasts with competitors like Muha Meds, which maintained a relatively stable ranking, hovering between 11th and 16th, and Seed Junky Genetics, which improved from 21st to 15th over the same period. Despite these ranking challenges, Top Smoke's sales figures remained robust, indicating strong brand loyalty and market presence. However, the upward momentum of brands like Sapphire Farms, which climbed from 36th to 19th, suggests increasing competition that could impact Top Smoke's future market share unless strategic adjustments are made.
Notable Products
In April 2025, the top-performing product for Top Smoke was Sherb Infused Pre-Roll (1g) in the Pre-Roll category, achieving the highest sales figure of 10,467 units. Following closely were Zkittles Infused Pre-Roll (1g) and Runtz Infused Pre-Roll (1g), securing the second and third positions respectively. Notably, Ice Cream Cake Infused Pre-Roll (1g) slipped to fourth place from its previous top position in February 2025. OG Kush Infused Pre-Roll (1g) rounded out the top five, maintaining a consistent ranking since its introduction. These rankings indicate a strong preference for infused pre-rolls among consumers, with minimal shifts in product popularity over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
