.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Dope Rope has shown a consistent upward trajectory in the Edible category within the state of Michigan. Starting from a rank of 24 in July 2025, the brand has moved up to 19 by October 2025. This positive trend is accompanied by a notable increase in sales, with a significant jump from September to October, indicating a growing consumer preference or successful marketing strategies in that region. The consistent rise in rankings suggests that Dope Rope is strengthening its presence and possibly gaining market share in the Michigan edible market.
In contrast, the absence of Dope Rope from the top 30 rankings in other states or categories during this period could be seen as a potential area for growth or a reflection of stronger competition. This lack of presence highlights the challenges the brand faces in expanding its footprint beyond Michigan or diversifying its category dominance. Understanding the dynamics in these other markets could provide insights into opportunities for Dope Rope to replicate its Michigan success. The data suggests a focused strategy might be beneficial, especially if the brand aims to break into new markets or categories where it currently lacks visibility.
Competitive Landscape
In the competitive landscape of the edible category in Michigan, Dope Rope has demonstrated a promising upward trajectory in both rank and sales over the past few months. Starting from a rank of 24 in July 2025, Dope Rope has climbed to 19 by October 2025, indicating a steady improvement in its market position. This positive trend is mirrored in its sales figures, which have shown a consistent increase, culminating in a notable spike in October. In contrast, PC Pure has struggled to maintain a top 20 position, only re-entering at rank 20 in September. Meanwhile, Gelato and Lost Farm have maintained relatively stable ranks, but their sales have seen fluctuations, with Gelato experiencing a decline since August. Thunder Canna has shown some volatility, dropping out of the top 20 in September but rebounding in October. These dynamics suggest that Dope Rope's strategic initiatives may be effectively capturing consumer interest, positioning it as a rising contender in the Michigan edibles market.
Notable Products
In October 2025, the top-performing product from Dope Rope was the Totally Razz Gummy Rope (200mg), maintaining its number one rank from the previous two months with sales reaching 20,689 units. The Maui Mango Gummy Rope (200mg) moved up a spot to second place, showing a strong increase in sales from September. The Cherry Fizz Gummy Rope (200mg) dropped to third place despite a slight increase in sales figures. New entries in the rankings include the Strawberry Banger Gummy Rope (200mg) and Wacky Watermelon Gummy Rope (200mg), which debuted at fourth and fifth positions, respectively. Overall, October saw a dynamic shift in rankings, with notable sales growth across the top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
