.svg){kind=small}
Market Insights Snapshot
Dope Rope concentrated entirely in Edible during September 2026, with category share at 100.0% and a category-level year-over-year sales change of 4.7% alongside a month-over-month decline of 14.4%. Average price rose 10.5% year over year while overall brand sales also rose 4.7%, indicating mix stability despite a single-category footprint; the brand ranked 16 in Edible in Michigan, a position that held even as September 2026 trailed August 2026 on sales momentum.
The combination of a 10.5% price increase and a 14.4% month-over-month sales pullback implies elastic demand within Edible: price gains likely offsetting unit softness enough to net a 4.7% year-over-year lift, but not preventing September 2026 volume pressure relative to August 2026. With a sole focus on Edible and a 16 rank in Michigan, the brand’s positioning depends on price-pack tactics and promotional cadence within that category; sustaining year-over-year growth while month-to-month declines persist suggests room to trade some of the 10.5% pricing for share recovery if rankings slip or if double-digit monthly contractions repeat.
Competitive Landscape
Dope Rope sits at rank #16 in September 2026, a 1-position improvement from #17 year over year, but a 4-spot slide from #12 three months ago points to mid-year erosion after peaking at #9 in April 2026; in contrast, Rocket (MI) climbed from #14 to #5 year over year while growing sales by 65.2%, and category leader Wyld held #1 both this year and last despite an 18.3% sales decline, indicating that Dope Rope’s slight YoY rank gain amid sharper upward moves from faster risers suggests share defense rather than sustained momentum.
Notable Products
Sour Apple Smash Gummy Rope (200mg) posted the steepest decline at -24.9% and slid to rank 5, while Grape Trip Gummy Rope (200mg) fell -13.4% at rank 4, indicating demand softening in mid-tier flavors. Cherry Fizz Gummy Rope (200mg) held rank 1 despite a -16.6% drop, and Totally Razz Gummy Rope (200mg) at rank 2 contracted -18.0%, whereas Magic Mimosa Gummy Rope (200mg) was the lone mover up with +14.2% at rank 10. With all top-10 SKUs concentrated in the Edible category and only one posting double-digit growth, the pattern implies a need to rebalance flavor mix and pricing to defend premium ranks while nurturing emerging variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
