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Sep-2025
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Overview
Market Insights Snapshot
Dope Rope has shown a promising upward trajectory in the Edibles category within the state of Michigan. Starting from June 2025, where they were ranked 34th, the brand has steadily climbed the ranks, reaching the 23rd position by September 2025. This consistent improvement in ranking suggests a growing consumer preference and possibly effective market strategies in place. The brand's sales figures reflect this positive trend, with a notable peak in August 2025. However, the slight dip in September sales might warrant a closer look to ensure the upward momentum is maintained.
Despite the positive movement in Michigan, it is crucial to note that Dope Rope's absence from the top 30 rankings in other states or provinces could indicate areas for potential growth or strategic realignment. The lack of data from other regions suggests that the brand may not yet have a broad geographic reach or that it faces stiff competition in those markets. This presents an opportunity for Dope Rope to explore new markets or enhance their competitive edge in existing ones to replicate their Michigan success story elsewhere.
Competitive Landscape
In the competitive landscape of edible cannabis brands in Michigan, Dope Rope has shown a promising upward trajectory in its rankings from June to September 2025. Initially ranked 34th in June, Dope Rope climbed to 23rd by September, indicating a significant improvement in market presence. This upward movement is noteworthy when compared to competitors such as Magic Edibles, which, despite a slight rank improvement from 29th to 25th, still trails behind Dope Rope. Meanwhile, PC Pure maintained a consistent rank around the 21st position, suggesting a stable but non-dynamic market position. Mischief held steady at 22nd, showing little change, while Thunder Canna experienced fluctuations, dropping from 20th to 24th, which may indicate volatility. The consistent rise of Dope Rope in the rankings, coupled with its sales growth, positions it as a brand to watch in the Michigan edible market, as it gains ground against more established competitors.
Notable Products
In September 2025, the top-performing product for Dope Rope was the Totally Razz Gummy Rope (200mg), maintaining its number one rank consistently since June 2025, with impressive sales figures reaching 21,149 units. Following closely, the Grape Trip Gummy Rope (200mg) held steady at the second position, although its sales saw a decrease compared to previous months. The Maui Mango Gummy Rope (200mg) similarly retained its third-place position, despite a slight drop in sales. New to the rankings, the Strawberry Banger Gummy Rope (200mg) emerged in fourth place, while the Wacky Watermelon Gummy Rope (200mg) remained in fifth, showing a consistent presence since August. Overall, the rankings for these products have shown stability, with the top three maintaining their positions over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
