Data Snapshot: Aug 04, 2026
$100K+

Jul-2026

Sales

Decline

Trend

6-Month

28

Product Count

SKUs

$2.68

Avg Price

57.6%

YoY Sales Change

2.4%

YoY Price Change

Dope Rope

Where to Buy

Dope Rope is stocked at 270 licensed dispensaries across Michigan, with the deepest coverage in Detroit, New Buffalo, Monroe, Lansing, and Grand Rapids. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/14217.json?v=20260804
Dope Rope Sales

Market Insights Snapshot

Dope Rope Historical Sales by Category

Dope Rope operated as a single-category brand in July 2026, with Edible holding 100.0% of sales mix and ranking 17 in Michigan Edible, pairing a 57.6% year-over-year sales increase with a 0.35% month-over-month uptick. Average price rose 2.39% year-over-year to $2.68 while month-over-month pricing stability coincided with full-category concentration at 100.0% share, implying that growth is being driven by depth within Edibles rather than portfolio breadth.

The combination of a 57.6% year-over-year lift alongside a modest 0.35% month-over-month increase and a 17 rank in Michigan Edible signals a scale-through-volume strategy at an accessible price point, reinforced by a 2.39% annual price increase that stays below typical premiumization moves. This mix suggests the brand’s positioning leans toward high-velocity, value-oriented SKUs within Edibles, where incremental rank gains will likely depend more on distribution and SKU count expansion than on further price moves at a 2–3% band.

Jul-2026 Rank
Edible
17
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Edible
100.0%
$2.68
+57.6%
+0.4%
Dope Rope

Competitive Landscape

Dope Rope sits at rank #17 in MI Edible for July 2026 after a 7-place YoY climb from #24, yet it fell 5 positions from #12 in April 2026 to #17 by July 2026, indicating mid-year slippage after a spring peak. Against competitors, Wyld held #1 both YoY and currently while its sales fell 23.3% YoY, and MKX Oil Company edged from #3 YoY to #4 now as its sales rose 4.6% YoY, a contrast to Dope Rope’s rank retreat since April 2026 from #12 to #17. With a 3-month rank change from #12 to #17 alongside a YoY improvement from #24 to #17, the pattern implies momentum exists at the annual horizon but recent quarter pressure is pushing Dope Rope toward a mid-tier holding pattern unless near-term velocity recovers.

Dope Rope market ranking for MI Edible

Dope Rope

Notable Products

Magic Mimosa Gummy Rope (200mg) posted the steepest movement in July 2026 with a -22.5% month-over-month drop and slid to rank 7, while Tarty Party Gummy Rope (200mg) declined -14.1% at rank 6; in contrast, Cherry Fizz Gummy Rope (200mg) rose +24.2% to rank 1 and Totally Razz Gummy Rope (200mg) climbed +24.8% to rank 2. Four of the top ten are flavor variants that lost momentum at -9.7% to -22.5% across ranks 4, 6, 7, and 8, whereas three leaders improved at +11.2% to +24.8% across ranks 1–3, implying a bifurcation where winning flavors concentrate share while mid-pack SKUs shed velocity.

Cherry Fizz Gummy Rope (200mg) led with $77,050 on +24.2% MoM at rank 1 and Grape Trip Gummy Rope (200mg) added +11.2% at rank 3, yet Sour Apple Smash Gummy Rope (200mg) fell -9.7% at rank 4 and WTF - Test Flavor 064 Gummy Rope (200mg) slipped -9.8% at rank 8. With seven Edible SKUs occupying ranks 1–7 and all ten entries in Edible, the assortment is fully concentrated in a single category, implying Dope Rope is leaning into a flavor-winner portfolio strategy where top variants carry growth while underperformers are candidates for pruning.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
Cherry Fizz Gummy Rope (200mg)
Edible
1
2
1
2
1
+24.2%
Totally Razz Gummy Rope (200mg)
Edible
2
1
2
3
2
+24.8%
Grape Trip Gummy Rope (200mg)
Edible
4
3
4
5
3
+11.2%
Sour Apple Smash Gummy Rope (200mg)
Edible
5
5
5
1
4
-9.7%
Maui Mango Gummy Rope (200mg)
Edible
3
4
3
4
5
-0.6%
Tarty Party Gummy Rope (200mg)
Edible
7
9
8
6
6
-14.1%
Magic Mimosa Gummy Rope (200mg)
Edible
10
>10
>10
7
7
-22.5%
WTF - Test Flavor 064 Gummy Rope (200mg)
Edible
>10
8
6
8
8
-9.8%
Wacky Watermelon Gummy Rope (200mg)
Edible
9
10
9
10
9
+0.3%
Pineapple Power Gummy Rope (200mg)
Edible
8
7
7
9
10
-4.9%
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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