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Feb-2026
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Overview
Market Insights Snapshot
In the state of Michigan, Dope Rope has shown a consistent presence in the Edible category. The brand improved its ranking from 16th in November 2025 to 13th by January 2026, although it experienced a slight dip to 14th in February 2026. This indicates a strong competitive position, with room for growth in the market. The sales figures reflect a peak in December 2025, followed by a slight decline in the subsequent months, suggesting potential seasonality effects or increased competition during the holiday period.
Dope Rope's performance in Michigan's Edible category is noteworthy, especially considering the competitive landscape where many brands struggle to maintain a top 30 position. The absence of ranking data for other states or categories suggests that Dope Rope may not have a significant presence outside of Michigan's Edible category or has yet to break into the top 30 in other markets. This could be an area for strategic focus, as expanding their footprint beyond Michigan or into other product categories could provide new growth opportunities.
Competitive Landscape
In the competitive landscape of the Michigan edible market, Dope Rope has shown a steady performance, maintaining a rank within the top 20 brands from November 2025 to February 2026. Notably, Dope Rope improved its position from 16th in November 2025 to 13th in January 2026, before slightly dropping to 14th in February 2026. This fluctuation indicates a competitive but stable presence in the market. In comparison, Detroit Edibles / Detroit Fudge Company consistently ranked higher, maintaining a top 12 position throughout the same period, which suggests a strong market hold. Meanwhile, Mojo (Edibles) demonstrated a dynamic performance, climbing from 15th in November 2025 to 12th in December 2025, before experiencing a rank drop and subsequent recovery. Cannalicious Labs and Thunder Canna trailed behind Dope Rope, with Thunder Canna not making it into the top 20 in November 2025. These insights highlight Dope Rope's competitive positioning and suggest opportunities for strategic initiatives to enhance its market share against these key competitors.
Notable Products
In February 2026, the top-performing product for Dope Rope was Totally Razz Gummy Rope (200mg), maintaining its leading position from previous months with a sales figure of 20,813. Grape Trip Gummy Rope (200mg) and Sour Apple Smash Gummy Rope (200mg) both rose to the second position, showing a significant leap from their previous ranks of fourth and fifth in January 2026, respectively. Cherry Fizz Gummy Rope (200mg), which was consistently second or first in prior months, dropped to the third position. Maui Mango Gummy Rope (200mg) consistently held the fourth position, showing stable performance over the months. The Edible category continues to dominate the sales rankings for Dope Rope, with all top products belonging to this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
