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Nov-2025
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Overview
Market Insights Snapshot
Dope Rope has shown a consistent presence in the Michigan market within the Edible category. Over the past few months, the brand has maintained its position within the top 30 rankings, demonstrating a stable demand for its products. In August 2025, Dope Rope was ranked 22nd, and by October, it had climbed to 18th place, suggesting a positive reception and growing popularity among consumers. However, in November, the brand experienced a slight dip, moving back to 19th place. This fluctuation indicates a competitive market landscape, where maintaining a top position requires continuous adaptation and innovation.
A closer look at the sales data reveals that while Dope Rope's sales in Michigan experienced a peak in October, with a noticeable increase from September, there was a subsequent decrease in November. This pattern suggests a potential seasonal trend or the impact of market dynamics such as new product launches by competitors or shifting consumer preferences. Notably, Dope Rope's consistent presence in the rankings highlights its resilience and ability to capture consumer interest, even amidst slight sales variances. The brand's ability to stay within the top 30 each month is commendable, as not all brands manage to sustain such visibility, indicating a strong brand presence in the Michigan edible market.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Dope Rope has experienced notable fluctuations in its ranking and sales over the past few months. While Dope Rope improved its position from 22nd in August 2025 to 18th in October 2025, it slightly dipped to 19th in November 2025. This upward trend in the earlier months was accompanied by a significant increase in sales, peaking in October. Competitors like PC Pure and Thunder Canna have shown consistent rankings around the 20th position, with PC Pure maintaining a steady climb in sales, potentially pressuring Dope Rope to sustain its growth momentum. Meanwhile, Gelato and Lost Farm have seen a decline in sales despite their higher rankings, suggesting that Dope Rope's strategic efforts in product differentiation or marketing might be paying off, albeit with room for improvement to surpass these established brands.
Notable Products
In November 2025, Totally Razz Gummy Rope (200mg) maintained its position as the top-performing product for Dope Rope, with sales reaching 19,346 units. Cherry Fizz Gummy Rope (200mg) climbed to the second spot, showing an increase from its third position in October. Maui Mango Gummy Rope (200mg) dropped to third place after being second in the previous month. Magic Mimosa Gummy Rope (200mg) entered the rankings at fourth place, while Sour Apple Smash Gummy Rope (200mg) secured the fifth position, marking its return to the top five from an unranked status in October. Overall, the rankings indicate a competitive market with minor shifts among the top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
