PC Pure

Data Snapshot: Jul 04, 2024
PC Pure Cannabis Brand Logo
$500K+

Jun-2024

Sales

Decline

Trend

6-Month

64

Product Count

SKUs

PC Pure

Overview

PC Pure, a brand under the umbrella of Exclusive Cannabis Michigan, stands out for its committed sourcing of pure quality cannabis that is crafted into clean and trustable products. This brand specializes in creating potent and highly-coveted strain cartridges and cannabis-infused gummies, evident in products like their Blackberry Vanilla Fig 1:1 THC/CBN Gummies, and Michigan Cherry gummies. Rooted in Ann Arbor, the brand is part of the Monster Xtracts family, demonstrating a steady growth trajectory in the industry.
Markets

PC Pure Locations

Product Trends

PC Pure Categories

PC Pure Sales

Market Insights Snapshot

PC Pure Historical Sales by Category

PC Pure has shown consistent performance in the Edible category within Michigan. Over the past few months, their ranking has remained stable at 15th place in both March and June 2024, despite a slight dip to 19th place in April. This indicates a resilient position in the market, even as monthly sales fluctuated. In March, they achieved sales of $577,825, which saw a noticeable drop in April but rebounded strongly in May and June. This trend suggests that PC Pure has a solid consumer base in Michigan's Edible sector, maintaining its relevance and competitiveness.

In contrast, PC Pure's performance in the Vapor Pens category within Michigan tells a different story. The brand did not make it into the top 30 rankings for any of the months from March to June 2024, indicating a struggle to gain traction in this segment. Despite this, there has been some minor movement, with the brand ranking 75th in March and fluctuating slightly around the 80s in subsequent months. This suggests that while PC Pure is not a major player in the Vapor Pens category, there is still some level of market activity that could potentially be built upon with strategic efforts.

Jun-2024 Rank
Edible
Vapor Pens
15
78
PC Pure

Competitive Landscape

In the competitive landscape of Michigan's edible cannabis market, PC Pure has experienced notable fluctuations in its ranking and sales over recent months. Despite a dip to 19th place in April 2024, PC Pure rebounded to maintain a consistent 15th rank in both May and June 2024. This stability is crucial as it indicates resilience amidst a competitive market. Comparatively, Detroit Edibles / Detroit Fudge Company has seen a slight decline, dropping from 11th to 13th place in June 2024, which could present an opportunity for PC Pure to capture some of their market share. Meanwhile, High Minded has shown a steady upward trend, moving from 20th in March to 14th in June 2024, suggesting a growing competitive threat. Additionally, Lost Farm experienced a significant drop from 14th to 20th place in May, before recovering slightly to 17th in June 2024. These shifts highlight the dynamic nature of the market and underscore the importance for PC Pure to continue its strategic efforts to maintain and improve its position.

PC Pure market ranking for MI Edible

PC Pure

Notable Products

In June 2024, the top-performing product from PC Pure was Tropical Breeze Gummies 20-Pack (200mg), which secured the first rank with sales of 9341 units. Sativa Strawberry Kiwi Gummies 10-Pack (200mg) slipped to the second rank after holding the top spot in May 2024. Michigan Cherry Gummies 20-Pack (200mg) re-entered the rankings at the third position after missing out in April and May. Strawberry Cheesecake Gummies 20-Pack (200mg) debuted in the rankings at the fourth position. Hybrid Strawberry Lemonade Gummies 20-Pack (200mg) dropped to the fifth rank after previously fluctuating between the first and fourth positions in the preceding months.

Product Rank
Category
Mar-2024
Apr-2024
May-2024
Jun-2024
Tropical Breeze Gummies 20-Pack (200mg)
Edible
5
3
2
1
Sativa Strawberry Kiwi Gummies 10-Pack (200mg)
Edible
>5
2
1
2
Michigan Cherry Gummies 20-Pack (200mg)
Edible
3
>5
>5
3
Strawberry Cheesecake Gummies 20-Pack (200mg)
Edible
>5
>5
>5
4
Hybrid Strawberry Lemonade Gummies 20-Pack (200mg)
Edible
1
1
4
5
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