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Sep-2024
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Overview
Market Insights Snapshot
PC Pure has demonstrated a consistent presence in the Michigan market, particularly within the Edible category. Over the past few months, the brand has maintained a stable ranking, fluctuating slightly but remaining within the top 20. Specifically, PC Pure ranked 15th in both June and August, with a slight dip to 18th in July and 16th in September. This consistency suggests that PC Pure has established a reliable consumer base in Michigan's Edible market. However, it is worth noting that while the brand maintains a solid position, it has not broken into the top 10, indicating potential room for growth and increased market penetration.
In contrast, PC Pure's performance in the Vapor Pens category in Michigan has shown more dynamic movement. Starting at 90th place in June, the brand improved its position to 67th by September. This upward trend, despite not yet reaching the top 30, reflects a positive trajectory and suggests that the brand is gaining traction in this competitive category. The increase in sales from June to September supports this upward movement, indicating that consumer interest in PC Pure's vapor products is on the rise. However, the brand's absence from the top 30 in this category highlights the challenges it faces in establishing a stronger foothold compared to its performance in edibles.
Competitive Landscape
In the competitive landscape of the Edible category in Michigan, PC Pure has experienced fluctuations in its rank over the past few months, indicating a dynamic market presence. In June 2024, PC Pure held the 15th position, but saw a dip to 18th in July, before recovering to 15th in August and slightly dropping again to 16th in September. This volatility suggests that while PC Pure is a significant player, it faces stiff competition from brands like Kushy Punch, which consistently ranked higher, maintaining positions between 12th and 14th over the same period. Meanwhile, Cannalicious Labs showed a steady improvement, moving from 19th in June to 15th by September, closely trailing PC Pure. Interestingly, Distro 10 made a remarkable climb from 36th in June to 17th in September, highlighting a potential emerging competitor. These shifts in rankings underscore the importance for PC Pure to strategize effectively to maintain and improve its market position amidst a competitive and evolving market environment.
Notable Products
In September 2024, the top-performing product from PC Pure was the Sativa Strawberry Kiwi Gummies 10-Pack (200mg), maintaining its first-place position from the previous month with sales reaching 9646 units. The Michigan Cherry Gummies 10-Pack (200mg) rose to the second spot, showing a significant improvement from its fourth-place ranking in August. Green Apple Gummies 10-Pack (200mg) secured the third position, maintaining a consistent presence in the top tier despite a slight dip in sales compared to August. Tropical Breeze Gummies 10-Pack (200mg) experienced a drop from second to fourth place, indicating a decrease in consumer preference. Lastly, the Michigan Cherry Gummies 20-Pack (200mg) fell from third to fifth place, reflecting a more competitive landscape among edible products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
