.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
PC Pure has demonstrated notable performance in the Edible category within the state of Michigan. Over the last few months of 2025, the brand has shown a consistent upward trajectory in rankings, moving from the 21st position in September and October to the 20th in November, and further improving to the 17th position by December. This steady climb reflects a positive reception and growing consumer preference for PC Pure's edible offerings in Michigan, culminating in a significant sales increase from October to December. The brand's ability to maintain and improve its position indicates a strong market presence and effective strategies in place.
Despite the positive trends in Michigan, it is important to note that PC Pure's performance in other states or categories is not detailed here, suggesting that the brand may not be among the top 30 in those areas. This absence could indicate potential areas for growth or challenges that the brand is facing outside of its stronghold in Michigan's Edible category. Such gaps present an opportunity for PC Pure to analyze market demands and competition in other regions to strategize for expansion or improvement. The brand's focused success in Michigan could serve as a model for replication in other states or categories, depending on market conditions and consumer preferences.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, PC Pure has demonstrated a notable upward trajectory in brand ranking over the last quarter of 2025. Starting from a position outside the top 20 in September, PC Pure climbed to 17th place by December, showcasing a strategic improvement in market presence. This ascent is particularly significant when contrasted with competitors like Dixie Elixirs, which maintained a steady but lower rank, and Lost Farm, which remained static at 18th place throughout the same period. Meanwhile, Banned Cannabis Edible Co. and Dope Rope experienced fluctuations in their rankings, with Dope Rope consistently outperforming PC Pure until December. This rise in rank for PC Pure is mirrored by an increase in sales, indicating a successful strategy in capturing market share and consumer interest, setting a positive outlook for the brand's future growth in Michigan's edible category.
Notable Products
In December 2025, the top-performing product for PC Pure was the Sativa Strawberry Kiwi Vegan Gummies 10-Pack (200mg), which climbed to the number one spot with sales reaching 10,070 units. The Michigan Cherry Gummies 20-Pack (200mg) made a notable entry into the rankings at second place, indicating a strong performance after not being ranked in the previous months. The Michigan Cherry Gummies 10-Pack (200mg), previously holding the top position in November, fell to third place in December. Orange Sherbet Gummies 20-Pack (200mg) maintained a steady presence in the rankings, dropping slightly from first in October to fourth in December. Guava Melon Gummies 20-Pack (200mg) emerged as a new contender in December, securing the fifth spot in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
