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Oct-2025
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Overview
Market Insights Snapshot
PC Pure has shown a consistent presence in the Michigan edible market over the last few months. Despite a slight dip in August 2025, where it ranked 25th, the brand has maintained a steady position within the top 30, rebounding to the 21st rank by October 2025. This indicates a resilient performance in a competitive market. The sales figures reflect an upward trend from August to October, suggesting that PC Pure is successfully navigating market challenges and possibly expanding its consumer base in Michigan. This performance highlights the brand's ability to sustain its market presence and adapt to changing consumer preferences.
However, it's important to note that PC Pure's presence outside of Michigan in other states or categories is not captured in the top 30 rankings for the months reviewed. This absence could indicate a focus on consolidating its position within Michigan or a potential area for growth in other regions or product categories. The brand's strategy might be centered on strengthening its core market before expanding its footprint. Observing how PC Pure navigates these dynamics in the coming months will be crucial for understanding its long-term market strategy and potential for growth beyond its current stronghold in the Michigan edible market.
Competitive Landscape
In the Michigan edible cannabis market, PC Pure has experienced fluctuating rankings over the past few months, indicating a competitive landscape. In July 2025, PC Pure held the 21st rank, but dropped to 25th in August, only to recover to 20th in September before slightly declining to 21st in October. This volatility suggests that while PC Pure is maintaining a presence in the top 25, it faces stiff competition from brands like Thunder Canna and Dope Rope, which have shown more consistent upward trends. Notably, Dope Rope improved its rank from 24th in July to 19th in October, surpassing PC Pure. Additionally, Petra and Fresh Coast have also been significant competitors, with Petra maintaining a strong presence despite a slight dip in October. These dynamics highlight the need for PC Pure to strategize effectively to enhance its market position and capitalize on sales opportunities amidst a competitive edible market in Michigan.
Notable Products
In October 2025, the top-performing product for PC Pure was the Orange Sherbet Gummies 20-Pack (200mg), ranking first in sales with impressive figures reaching 7626. The Michigan Cherry Gummies 10-Pack (200mg) secured the second position, experiencing a slight drop from its consistent first-place ranking in the previous two months. The Sativa Strawberry Kiwi Vegan Gummies 10-Pack (200mg) held the third spot, maintaining a top-three presence despite fluctuating between first and second in prior months. Key Lime Gummies 10-Pack (200mg) entered the rankings for the first time, achieving fourth place. Meanwhile, Sweet Mango Gummies 10-Pack (200mg) remained steady at fifth place, reflecting consistent performance over the last four months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
