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Sep-2025
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Overview
Market Insights Snapshot
PC Pure has shown consistent performance in the Edible category in Michigan, maintaining a steady presence within the top 30 brands. Throughout the months from June to September 2025, PC Pure's ranking fluctuated slightly, starting and ending at the 21st position, with a brief dip to the 23rd position in August. This suggests a stable consumer base and a competitive edge in the Michigan market, despite a decrease in sales from July to September. The ability to recover and maintain the ranking by September after a dip in August highlights the brand's resilience in the Edible category.
Interestingly, the sales figures for PC Pure in Michigan show a downward trend from July to September, with the highest sales recorded in July. This decline in sales, despite maintaining a stable ranking, could indicate increased competition or market saturation in the Edible category. The absence of PC Pure in the top 30 in any other state or category during this period suggests that the brand's focus or success is largely concentrated in Michigan's Edible market. This localized performance could be both a strength and a limitation, depending on the brand's strategic goals and market expansion plans.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, PC Pure has experienced fluctuations in its rank and sales, reflecting the dynamic nature of the industry. Despite not making it into the top 20 brands from June to September 2025, PC Pure has shown resilience, maintaining a consistent rank of 21 in June, July, and September, with a slight dip to 23 in August. This stability is noteworthy given the competitive pressure from brands like High Minded, which consistently ranked within the top 20, and Petra, which improved its rank from 24 in June to 19 by September. While PC Pure's sales saw a decline from $361,681 in July to $289,560 in September, it remains competitive against Mischief, which also did not break into the top 20 but had a notable sales drop to $249,237 in September. The upward trend of Dope Rope, climbing from rank 34 in June to 23 in September, highlights the competitive pressure in the market, suggesting that PC Pure may need to innovate or adjust its strategies to regain a stronger position in the rankings.
Notable Products
In September 2025, the top-performing product for PC Pure was Michigan Cherry Gummies 10-Pack (200mg) in the Edible category, maintaining its first-place ranking from August. The Sativa Strawberry Kiwi Gummies 10-Pack (200mg) held steady at the second position, with notable sales of 8,956 units. Michigan Cherry Gummies 20-Pack (200mg) improved its rank from fourth to third place, reflecting a positive sales trend. Lemon Custard Gummies 10-Pack (200mg) returned to the rankings at fourth position, having been absent in August. Sweet Mango Gummies 10-Pack (200mg) remained consistent at fifth place, despite a slight decrease in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
