Market Insights Snapshot
In the Edible category, Michigan's PC Pure has shown a commendable performance. From August to September 2023, the brand jumped from a rank of 14 to 7, indicating a significant increase in popularity among consumers. However, in the following months, the brand maintained a steady rank of 9, which suggests a consistent demand in the market. It's important to note that even though the rank remained the same, there was a slight decrease in sales from September to October, followed by a minimal increase in November. This pattern suggests a potential stabilization in the brand's market presence.
On the other hand, in the Vapor Pens category, PC Pure's performance in Michigan has been less impressive. The brand was not able to secure a place in the top 20 brands for the months of August to November 2023. The brand's rank fluctuated between 56 and 64, with the highest rank achieved in November. This might indicate a growing interest among consumers. However, with sales showing a similar fluctuating pattern, it's clear that the brand has more ground to cover in this category to reach the top spots.
In the edible category within Michigan, PC Pure has shown a notable upward trend, moving from the 14th rank in August 2023 to consistently staying within the top 10 in the following months. This improvement in rank is indicative of a significant increase in sales, outperforming several competitors. For instance, True North Collective and NOBO have seen a steady decline in both rank and sales during this period. On the other hand, Magic Edibles has maintained a higher rank and sales than PC Pure, indicating a strong competitor in the market. Interestingly, Play Cannabis, despite starting at the 20th rank in August 2023, has seen a rapid rise in rank and sales, surpassing PC Pure by November 2023. This suggests that while PC Pure has made significant strides, the competitive landscape in the Michigan edible cannabis market remains dynamic and challenging.
In November 2023, the top-performing product from PC Pure was the 'Strawberry Cheesecake Gummies 20-Pack (200mg)' from the Edible category, with sales reaching a peak of 8191 units. This product jumped from the second position in October to the top spot in November. The 'Hybrid Key Lime Gummies 20-Pack (200mg)', also from the Edible category, dropped from the top position in August to second in November. The 'Green Apple Gummies 10-Pack (200mg)' and 'Creme Brulee Gummies 20-Pack (200mg)' maintained steady performance, ranking third and fourth respectively in both October and November. Interestingly, the 'Peach Mango Gummies 20-Pack (200mg)' saw a significant drop in ranking, moving from the top spot in October to fifth place in November.