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Nov-2025
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Overview
Market Insights Snapshot
PC Pure has shown a consistent performance in the Edible category within the state of Michigan. Over the past few months, the brand has maintained a steady presence in the top 30 rankings, showing slight improvements from August to November. Starting at rank 25 in August, PC Pure climbed to rank 20 by September and maintained this position through November. This indicates a strong foothold in the market and suggests that their products are resonating well with consumers. The steady increase in sales figures over these months further supports this upward trend, reflecting a growing consumer base and effective market strategies.
Despite the positive trajectory in Michigan, it is notable that PC Pure is not ranked in the top 30 in other states or provinces, which could be seen as a missed opportunity for broader market penetration. This absence from the rankings in other regions could indicate either a lack of distribution or competitive challenges in those markets. However, the brand's consistent performance in Michigan's Edible category suggests potential for expansion if they can replicate their success strategies in other areas. Observing how PC Pure navigates these opportunities in the future will be crucial for understanding their overall market strategy and growth potential.
Competitive Landscape
In the Michigan edible cannabis market, PC Pure has shown a steady improvement in its ranking over the past few months, climbing from a position outside the top 20 in August 2025 to securing the 20th spot by November 2025. This upward trajectory is indicative of a consistent increase in sales, with a notable jump from August to October, suggesting effective marketing strategies or product offerings resonating with consumers. In contrast, Lost Farm experienced a decline in rank from 15th to 18th, accompanied by a decrease in sales, which may present an opportunity for PC Pure to capture some of its market share. Meanwhile, Thunder Canna and Petra have shown fluctuations in their rankings, with Thunder Canna dropping from 19th to 21st and Petra maintaining a relatively stable position around the 20th mark. Dope Rope has demonstrated a positive trend, moving from 22nd to 19th, which could pose a competitive challenge if their momentum continues. Overall, PC Pure's consistent performance and slight upward trend in rankings and sales suggest a strengthening position in the Michigan edibles market, though staying vigilant of competitors' movements remains crucial.
Notable Products
In November 2025, Michigan Cherry Gummies 10-Pack (200mg) reclaimed the top spot for PC Pure, achieving a notable sales figure of 10,874 units. Sativa Strawberry Kiwi Vegan Gummies 10-Pack (200mg) maintained its position as the second-best seller, continuing its strong performance from previous months. Lemon Custard Gummies 10-Pack (200mg) rose to the third position, showing an improvement from its absence in October rankings. Orange Sherbet Gummies 20-Pack (200mg) dropped from first place in October to fourth in November. New to the rankings, Pineapple Gummies 10-Pack (200mg) debuted at the fifth position, rounding out the list of top performers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
