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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Thunder Canna is stocked at 173 licensed dispensaries across Michigan, with the deepest coverage in Detroit, New Buffalo, Lansing, Monroe, and Ann Arbor. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Thunder Canna concentrated 86.44% of October 2026 sales in Edible, up 6.61% month over month and 67.23% year over year, while Vapor Pens fell to 10.85% share with a 35.01% MoM decline and a 65.87% YoY drop. Pre-Roll contracted to 2.14% share with a 29.98% MoM decrease and a 70.72% YoY decline, and Concentrates shrank to 0.57% share with a 77.67% MoM decline and a 92.36% YoY drop; average price across the brand fell 34.13% YoY to $1.82. With Edible ranked 7 in Michigan and brand-level sales down 3.51% YoY despite a 7.20% gain over 24 months, the pattern implies a deliberate pivot into a single growth engine (Edible) while exiting or deprioritizing higher-priced, contracting formats that now contribute limited volume.
The mix shift raises positioning stakes: a larger, lower-priced Edible footprint (average Edible price at $1.63 against Vapor Pens at $5.96 and Pre-Roll at $11.69) expands accessible reach but compresses revenue density as shrinking Vapor Pens and Pre-Roll units remove higher ticket opportunities; the 6.61% MoM Edible growth is outweighed by double-digit MoM declines of 35.01% in Vapor Pens and 29.98% in Pre-Roll. Holding the number 7 Edible rank in Michigan while total sales slip 3.51% YoY signals that sustaining brand momentum will depend on either climbing 1–2 rank positions in Edible share or stabilizing secondary categories where 65.87%–92.36% YoY contractions are eroding diversification.
Competitive Landscape
Thunder Canna sits at rank #7 in Michigan Edible for October 2026, improving 10 positions from #17 year over year, and gaining 4 spots from #11 in July 2026 as it reached a new peak rank of #7 this month; meanwhile, Wyld held #1 with a -22.38% sales YoY change while Play Cannabis advanced to #5 from #12 with +39.32% YoY sales, indicating Thunder Canna’s ascent came amid mixed competitor momentum at the top. With category leaders like Wyld maintaining the #1 position but contracting and mid-pack rivals such as Play Cannabis expanding, Thunder Canna’s upward rank trajectory from #17 to #7 implies share is consolidating toward brands that can convert volatility into sustained placement gains over the next quarters.
Notable Products
Thunder Canna leans on one format in October 2026, with Gummies accounting for 86.4% of sales and the top 10 products capturing 66.0% of the brand’s total. New launches contributed just 2.3% of sales, so most of its sales come from established gummy SKUs like Pink Grapefruit Gummies 4-Pack (200mg) and Optimal Orange Cream Gummies 4-Pack (200mg).
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
