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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Thunder Canna concentrated 67.19% of sales in Edible with year-over-year growth of 1.88% and month-over-month growth of 1.59%, while Vapor Pens held 29.30% share but contracted by 42.92% YoY and 22.15% MoM. Smaller lines retreated sharply: Concentrates at 3.21% share fell 22.50% YoY and 28.59% MoM, and Pre-Roll and Flower together accounted for just 0.30% share with YoY declines of 97.88% and 99.19%, respectively. Against a total brand sales YoY decline of 29.81% and a 43.81% YoY drop in average price, the category mix shows Edible stability offset by steep Vapor Pens and Concentrates pullbacks, implying that the overall downturn is concentrated in inhalable formats rather than in the leading Edible line.
This mix shift implies a defensive tilt toward lower-priced Edible, where average price sat at $1.67 versus $4.09 in Vapor Pens, aligning with a 43.81% YoY brand-wide price reduction and supporting relative share gains in Edible as inhalables contracted 22.15–28.59% MoM in May 2026. With Edible ranked 21st in Michigan and holding two-thirds of internal mix, the brand’s positioning hinges on deep-value Edible while ceding breadth in Pre-Roll and Flower after 94.51–85.61% MoM drops; the implication is that near-term share growth potential sits in price-sensitive Edible, while recovery in overall revenue requires stabilizing Vapor Pens to counterbalance the 42.92% YoY contraction in that category.
Competitive Landscape
Thunder Canna sits at rank #21 in MI Edible for May 2026, down 2 positions from #19 in May 2025, after peaking at #17 in March 2026 and sliding 4 spots since then; by contrast, Wyld holds #1 year over year and in May 2026 despite a 17.0% YoY sales decline, while Choice remains #2 with a narrower 1.0% YoY dip and Good Tide moves from #4 to #5 alongside a 20.3% YoY contraction, indicating Thunder Canna’s rank trajectory from #17 in March 2026 to #21 in May 2026 signals share leakage amid top-tier stability and suggests recovery requires reversing multi-month slippage rather than relying on competitor pullbacks.
Notable Products
Strong Strawberry Gummies 4-Pack (200mg) posted the standout move in May 2026 with a 147.5% month-over-month surge, jumping into rank 5 while Indica Groovy Grape Gummies 4-Pack (200mg) fell 10.4% at rank 3. Classic - Cherry Gummies 4-Pack (200mg) held rank 1 with a 10.8% lift, and Pink Grapefruit Gummies 4-Pack (200mg) at rank 2 gained 16.5%, indicating momentum at the top even as Optimal Orange Cream Gummies 4-Pack (200mg) slid 38.7% at rank 10. Eight of the top ten are Edible gummies in 200mg 4-packs, and the mix includes both sharp declines like Magnificent Mango Gummies 4-Pack (200mg) at -40.0% in rank 9 and catch-up growth such as Glorious Green Apple Gummies 4-Pack (200mg) up 39.6% in rank 7, implying Thunder Canna is consolidating around a few fast-scaling fruit profiles while pruning weaker flavors. The pattern suggests a pivot toward scaling high-velocity SKUs within a concentrated edible format to maximize share gains despite volatility in tail flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
