.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Thunder Canna has demonstrated a notable presence in the Michigan cannabis market, with varying performances across different product categories. In the Edible category, Thunder Canna maintained a relatively stable ranking, fluctuating slightly between 19th and 22nd place from August to November 2025. This consistent presence in the top 30 indicates a solid foothold in the edible market. Conversely, the brand's performance in the Concentrates category has been less stable, with rankings ranging from 50th in September to not being in the top 30 by November. Such volatility suggests challenges in maintaining a competitive edge in this segment.
In the Vapor Pens category, Thunder Canna has shown a positive trajectory, climbing from 69th place in August to a steady 39th by October and November. This upward movement suggests an increasing consumer preference or successful marketing strategies in this segment. However, their absence from the top 30 in the Pre-Roll category after August indicates a significant drop in market presence, highlighting potential areas for improvement. Overall, while Thunder Canna has strongholds in certain categories, the brand's performance across others suggests opportunities for strategic adjustments to enhance market positioning.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Thunder Canna has experienced fluctuating rankings over the past few months, reflecting a dynamic market environment. In August 2025, Thunder Canna held the 19th position but slipped to 22nd in September, only to recover to 20th in October and slightly drop again to 21st in November. This volatility is mirrored in their sales figures, which saw a significant dip in September but rebounded in October before declining again in November. Competitors such as Dope Rope have shown a more consistent upward trend, moving from 22nd in August to 19th in November, suggesting a stronger market presence. Meanwhile, PC Pure and Petra have maintained relatively stable positions, with PC Pure consistently ranking around 20th, indicating steady sales growth. Thunder Canna's performance highlights the need for strategic adjustments to regain and sustain a competitive edge in this evolving market.
Notable Products
In November 2025, the top-performing product for Thunder Canna was Powerful Pineapple Gummies 4-Pack (200mg) in the Edible category, which climbed to the number one rank with sales reaching 22,463. Brisk Blue Razz Gummies 4-Pack (200mg) maintained a strong position, moving up to second place, showing consistent sales growth from previous months. Glorious Green Apple Gummies 4-Pack (200mg) secured the third spot, marking its first appearance in the rankings since August. Indica Groovy Grape Gummies 4-Pack (200mg), previously holding the top rank, fell to fourth place, indicating a notable drop in sales compared to October. Magnificent Mango Gummies 4-Pack (200mg) rounded out the top five, slightly decreasing in sales from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
