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Sep-2025
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Overview
Market Insights Snapshot
Thunder Canna has shown varied performance across different categories in Michigan. In the Concentrates category, the brand experienced a significant upward trend, moving from a rank of 76 in June 2025 to 39 by September 2025. This improvement is notable and suggests a growing consumer interest in their concentrate products. Although the sales figures reflect fluctuations, the overall direction is positive, reaching a sales peak in September. On the other hand, the Edible category saw a slight decline in rank from 20 in June to 24 in September, indicating potential challenges in maintaining consumer preference amidst competition. Despite this, sales were substantial, hinting at a solid market presence.
In the Vapor Pens category, Thunder Canna's performance was less consistent. The brand's ranking fluctuated, starting at 58 in June, peaking at 48 in July, and settling at 59 by September. This inconsistency suggests volatility in consumer demand or competitive pressure. However, the brand's ability to maintain a position within the top 60 throughout the months signals a stable, albeit competitive, presence in the market. The absence of rankings in the top 30 for any category might indicate areas for potential improvement or strategic focus to enhance brand visibility and consumer engagement in the future.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Thunder Canna has experienced notable fluctuations in rank over the past few months. Starting from a strong position at 20th in June 2025, Thunder Canna slipped to 23rd in July and then briefly recovered to 21st in August before falling again to 24th in September. This volatility is contrasted by the consistent performance of Mischief, which maintained a steady 22nd rank throughout the same period, indicating a stable consumer base. Meanwhile, Fresh Coast and Magic Edibles have been fluctuating outside the top 20, with Magic Edibles showing a slight upward trend by moving from 29th in June to 25th in September. Interestingly, Dope Rope has shown significant improvement, climbing from 34th in June to 23rd in September, potentially posing a competitive threat to Thunder Canna. These shifts highlight the dynamic nature of the market, where Thunder Canna's sales have seen a decline from June to September, suggesting a need for strategic adjustments to regain and sustain a higher market position.
Notable Products
In September 2025, Classic Cherry Gummies 10-Pack (200mg) maintained its position as the top-performing product for Thunder Canna, with sales reaching 10,109 units. Brisk Blue Razz Gummies 4-Pack (200mg) held steady at the second spot, showing consistent performance from July. Sour Grape Gummies 4-Pack (200mg) made its debut in the rankings, securing the third position with notable sales figures. Glorious Green Apple Gummies 4-Pack (200mg) entered the list at fourth place, while Powerful Pineapple Gummies 4-Pack (200mg) dropped to fifth from its previous fourth position in August. These shifts indicate a dynamic market where new products are gaining traction and established ones are maintaining their appeal.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
