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Jul-2025
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Overview
Market Insights Snapshot
Thunder Canna's performance in the Michigan market has shown varied results across different product categories. In the Concentrates category, the brand did not rank in the top 30 for April, May, or June of 2025, only breaking into the rankings in July at 88th place. This indicates a challenging market presence for Thunder Canna in this category, though there is a small sign of improvement. Conversely, in the Edible category, Thunder Canna maintained a more stable presence, with rankings fluctuating slightly but consistently within the top 30, peaking at 22nd in April and slightly dropping to 28th by July. Such stability in Edibles suggests a more robust consumer base for Thunder Canna in this segment, even though there was a noticeable dip in sales from April to May.
In the Vapor Pens category, Thunder Canna experienced some volatility in their rankings, starting at 43rd in April, improving to 33rd in May, and then dropping to 52nd in June before recovering to 41st in July. This fluctuation suggests a competitive and dynamic market landscape for vapor pens in Michigan, where Thunder Canna's position is not firmly established. Despite the ups and downs, the overall trend from June to July shows a positive movement, which could indicate potential growth opportunities if the brand can capitalize on this momentum. The sales figures for this category also reflect a similar pattern of ups and downs, highlighting the need for strategic adjustments to sustain growth in this competitive environment.
Competitive Landscape
In the competitive landscape of Michigan's edible cannabis market, Thunder Canna has experienced notable fluctuations in its ranking and sales from April to July 2025. Initially ranked 22nd in April, Thunder Canna saw a decline to 28th by July, indicating a potential challenge in maintaining its market position. During this period, Shattered Thoughts made significant strides, improving its rank from 43rd in April to 26th by July, driven by a substantial increase in sales. Meanwhile, North Cannabis Co. maintained a relatively stable position, hovering around the 29th rank, while Platinum Vape showed a gradual improvement, moving from 36th to 30th. Mitten Extracts consistently held the 27th rank, suggesting a steady performance. Thunder Canna's sales saw a decline from April to July, contrasting with competitors like Shattered Thoughts, which experienced a sales surge. These dynamics highlight the competitive pressures Thunder Canna faces and underscore the importance of strategic adjustments to regain its market standing.
Notable Products
In July 2025, the top-performing product for Thunder Canna was Sour Groovy Grape Gummies 10-Pack (200mg), which reached the number one rank despite a slight decrease in sales to 8169.0. Previously, this product consistently held the second rank from April to June 2025. Powerful Pineapple Gummies 10-Pack (200mg) climbed to the second position after a notable drop to fifth place in May, showing a resurgence in popularity. The Grape Ape Distillate Cartridge (1g) made a debut in the rankings at the third position, indicating strong demand for vapor pens. Glorious Green Apple Gummies 10-Pack (200mg) and Brisk Blue Razz Gummies 10-Pack (200mg) rounded out the top five, with the former dropping from third to fourth place and the latter appearing in the rankings for the first time.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
