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Oct-2025
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Overview
Market Insights Snapshot
Thunder Canna's performance across various categories in Michigan reveals some intriguing trends. In the Concentrates category, the brand experienced a fluctuating ranking, starting at 54 in July and dropping to 90 by October, indicating a potential challenge in maintaining a competitive edge. This decline in ranking was accompanied by a noticeable decrease in sales, suggesting that the brand might need to reassess its strategy in this category. Interestingly, Thunder Canna's presence in the Pre-Roll category was only noted in August with a rank of 81, which suggests that it was not a significant player in this category during the other months. This absence from the top 30 in other months could be seen as a missed opportunity or a strategic decision to focus on other areas.
In contrast, Thunder Canna showed more stability and success in the Edible category, where it consistently ranked within the top 30 throughout the observed months. This consistency is a positive signal, reflecting a strong foothold in the market, with sales peaking in August. Meanwhile, the Vapor Pens category presented a dynamic picture, with rankings improving from 68 in August to 43 in October, indicating a positive trajectory and potential growth opportunity. The increase in sales during October aligns with this upward movement, suggesting an effective strategy or increased consumer preference for their vapor products. These insights highlight the brand's varied performance across categories, with some areas offering more promise than others in the Michigan market.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Thunder Canna has shown a dynamic performance from July to October 2025. Despite a dip in September, Thunder Canna improved its rank from 22nd in July to 20th in October, reflecting a positive trend in sales momentum. This improvement is noteworthy given the competitive pressure from brands like Dope Rope, which climbed from 24th to 19th place over the same period, and Gelato, which maintained a steady position in the top 20. Meanwhile, PC Pure and Fresh Coast have also been close competitors, with PC Pure slightly ahead in October. Thunder Canna's ability to regain and improve its rank amidst such competition indicates a robust market strategy and growing consumer preference.
Notable Products
In October 2025, Thunder Canna's top-performing product was Indica Groovy Grape Gummies 4-Pack (200mg), maintaining its first-place ranking from previous months with a notable sales figure of 23,667 units. Pink Grapefruit Gummies 4-Pack (200mg) surged to the second position, showcasing a significant increase in sales compared to earlier months when it was unranked. Classic Cherry Gummies 4-Pack (200mg) entered the rankings for the first time, securing the third spot with impressive sales. Magnificent Mango Gummies 4-Pack (200mg) also debuted in the rankings at fourth place. Brisk Blue Razz Gummies 4-Pack (200mg) experienced a drop to fifth place from its previous second-place ranking in September 2025, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
