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Apr-2025
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Overview
Market Insights Snapshot
Thunder Canna has shown a mixed performance across different categories in the state of Michigan. In the Edible category, the brand saw a roller-coaster ride with its rankings, starting at 29th position in January 2025, dropping out of the top 30 in February, and then making a significant comeback to 23rd in March before settling at 28th in April. This fluctuation mirrors the sales figures, which peaked in March with a notable increase from February's dip. Such movements suggest that while Thunder Canna has potential in the Edible category, consistency is an area that needs attention.
In contrast, Thunder Canna's performance in the Vapor Pens category in Michigan has been relatively stable, though less impressive in terms of top rankings. The brand hovered just outside the top 30, maintaining a consistent presence around the 36th to 39th positions throughout the first four months of 2025. Despite not breaking into the top 30, the sales figures indicate a steady demand, with a peak in March before a slight decline in April. This suggests a loyal customer base that keeps the brand afloat in the Vapor Pens category, albeit without the breakthrough success seen in Edibles.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Thunder Canna has experienced notable fluctuations in its ranking and sales performance from January to April 2025. Starting at rank 29 in January, Thunder Canna saw a dip to 36 in February, followed by a significant improvement to rank 23 in March, before settling at rank 28 in April. This dynamic movement indicates a volatile but promising trajectory, especially considering the March surge in sales. Comparatively, Magic Edibles consistently outperformed Thunder Canna, maintaining a higher rank each month, although it too experienced a slight decline in April. Meanwhile, Kushy Punch and Petra maintained relatively stable positions, with Petra showing a steady rank of 27 in April. North Cannabis Co. showed a similar pattern of improvement as Thunder Canna, suggesting a competitive push within the market. These insights highlight Thunder Canna's potential for growth amidst a competitive field, emphasizing the importance of strategic marketing and product differentiation to capitalize on its upward momentum.
Notable Products
In April 2025, the top-performing product from Thunder Canna was the Powerful Pineapple Gummies 10-Pack (200mg) in the Edible category, which achieved the number one rank with sales of $15,191. Sour Groovy Grape Gummies 10-Pack (200mg) followed closely in second place, maintaining a consistent top-three presence across the months. Strong Strawberry Gummies 10-Pack (200mg) slipped from its previous top rank to third place, indicating a slight decline in its dominance. Magnificent Mango Gummies 10-Pack (200mg) experienced a drop to fourth place, while Optimal Orange Cream Gummies 10-Pack (200mg) rounded out the top five, climbing back into the rankings after being absent in March. This month saw a reshuffling in the ranks, highlighting shifts in consumer preferences within the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
