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Dec-2025
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Overview
Market Insights Snapshot
Thunder Canna's performance in the Michigan market has shown varied results across different product categories. In the Concentrates category, the brand did not appear in the top 30 rankings from November to December 2025, indicating a decline from its 50th position in September and 92nd in October. This absence in the top rankings suggests a significant decrease in market presence within this category. In contrast, the Edible category has been a strong performer for Thunder Canna, maintaining a consistent presence in the top 30, with a slight improvement from 22nd place in September to 20th in October and December. This steady performance underscores the brand's competitive edge in the Edible category within Michigan.
In the Vapor Pens category, Thunder Canna has shown notable progress in Michigan. The brand moved from 61st position in September to 36th by December, reflecting a positive trajectory and growing acceptance among consumers. This upward movement is particularly significant given the competitive nature of the Vapor Pens category. While the brand's sales in this segment have shown fluctuations, the overall trend points to an increasing market share. This improvement in ranking suggests that Thunder Canna's strategy in the Vapor Pens category is resonating well with consumers, potentially setting the stage for further growth and opportunities in the coming months.
Competitive Landscape
In the Michigan edible cannabis market, Thunder Canna has shown a notable improvement in its competitive ranking over the last few months of 2025. Starting from a rank of 22 in September, Thunder Canna climbed to 20th in October, briefly dropped to 21st in November, and then regained its 20th position by December. This upward trend in rank coincides with a significant increase in sales from September to December, indicating a strengthening market presence. In contrast, competitors like Dixie Elixirs and Gelato have experienced a decline in sales, with Dixie Elixirs dropping from 16th to 19th and Gelato falling out of the top 20 by December. Meanwhile, Lost Farm maintained a steady 18th position, and Petra fluctuated slightly but remained below Thunder Canna. These dynamics suggest that Thunder Canna's strategies are effectively enhancing its competitive edge in the Michigan edible market.
Notable Products
In December 2025, Thunder Canna's top-performing product was Classic Cherry Gummies 4-Pack (200mg) in the Edible category, which rose to the number one spot with sales of 29,217 units. Brisk Blue Razz Gummies 4-Pack (200mg) held steady at second place, showing consistent popularity with 28,081 units sold. Powerful Pineapple Gummies 4-Pack (200mg) slipped from first in November to third in December, despite a solid sales performance. Glorious Green Apple Gummies 4-Pack (200mg) maintained its position in fourth place, while Pink Grapefruit Gummies 4-Pack (200mg) dropped to fifth from its previous high of second place in October. The rankings indicate a dynamic shift in consumer preferences, with Classic Cherry Gummies making a significant leap from third in October to the top spot in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
