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Jul-2025
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Overview
Market Insights Snapshot
Drewby Doobie / Epic Flower has shown a dynamic performance across various categories in Oregon. In the Flower category, the brand experienced notable fluctuations, with rankings moving from 77th in April 2025 to 57th by July 2025. This shift indicates a potential increase in consumer interest or strategic changes that favored their positioning. However, it's important to note that despite these movements, the brand did not manage to break into the top 30, which suggests there is still significant competition in this category. A substantial increase in sales from $73,129 in April to $120,761 in July highlights a positive trajectory, suggesting that while they may not be top-ranked, their market presence and consumer base are expanding.
In contrast, the Pre-Roll category paints a more stable and promising picture for Drewby Doobie / Epic Flower. Maintaining a consistent presence within the top 30, the brand saw a slight improvement in its ranking from 22nd in April to 19th by July. This steady ascent could be attributed to a strong brand identity or effective marketing strategies that resonate well with consumers. The sales figures support this upward trend, with a noticeable increase from $152,841 in April to $182,893 in July. This indicates a robust demand and potential for further growth in this segment. The brand's ability to sustain and improve its position here contrasts with its performance in the Flower category, suggesting that Pre-Rolls might be a strategic focus area for future growth.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Drewby Doobie / Epic Flower has been navigating a dynamic market with notable shifts in its rank and sales trajectory. Over the months from April to July 2025, Drewby Doobie / Epic Flower maintained a consistent presence within the top 20 brands, improving its rank from 22nd in April to 19th by July. This upward trend in rank is accompanied by a steady increase in sales, culminating in a significant boost in July. In contrast, Grown Rogue also showed an upward trajectory, climbing from 26th to 18th, indicating a competitive pressure on Drewby Doobie / Epic Flower. Meanwhile, Wee Farms made a remarkable leap from 49th to 20th, suggesting a potential emerging competitor. On the other hand, Decibel Farms experienced a slight decline, moving from 19th to 21st, which may provide an opportunity for Drewby Doobie / Epic Flower to capture more market share. Lastly, Mule Extracts showed fluctuations, ending at 17th in July, indicating a volatile competitive environment. These dynamics highlight the importance for Drewby Doobie / Epic Flower to continue its strategic efforts to enhance its market position amidst both rising and fluctuating competitors.
Notable Products
In July 2025, the top-performing product for Drewby Doobie / Epic Flower was the Spritzer Pre-Roll 10-Pack (5g), securing the number one rank with sales of 1703 units. Following closely was the Supreme Lee Hi Pre-Roll 10-Pack (5g) at the second position. The Ice Cream Cake Pre-Roll 10-Pack (5g) maintained its third-place rank from June to July with a notable increase in sales. The Black Amber Pre-Roll 10-Pack (5g) entered the top five at fourth place, while the Grape Gasoline Pre-Roll 10-Pack (5g), which was previously ranked first in June, fell to fifth. This shift indicates a competitive market with dynamic changes in product popularity from month to month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
