Market Insights Snapshot
In the flower category, Drewby Doobie / Epic Flower has shown some interesting trends in the state of Oregon. The brand's ranking fluctuated slightly over the last quarter of 2023, moving from 35th in September to 30th in November, and then back up to 33rd in December. This indicates a certain level of volatility, but also suggests that the brand is maintaining a consistent presence within the top 50 brands in this category. While the specific sales figures are proprietary, it's worth noting that there was a slight decrease in sales from September to November, followed by an increase in December.
Turning to the Pre-Roll category, Drewby Doobie / Epic Flower's performance in Oregon has seen significant improvement. The brand climbed from a ranking of 29th in November to 16th in December, indicating a strong upward trend and placing it solidly in the top 20 brands for that month. This is a positive sign for the brand, demonstrating an ability to gain market share in this competitive category. The sales trend mirrored this upward trajectory, with a notable increase in December. However, it's important to note that the brand did not feature in the top 20 rankings in September and October, which suggests there may be room for further growth and improvement.
In the competitive landscape of the Flower category in Oregon, Drewby Doobie / Epic Flower has maintained a stable position, with ranks consistently within the top 40 from September to December 2023. While not always in the top 20, the brand has shown resilience against competitors such as Oregrown and SugarTop Buddery, which have experienced more fluctuation in their rankings. Despite a slight dip in sales, Drewby Doobie / Epic Flower managed to improve its rank from 35th to 30th in November, outperforming Verdant Leaf Farms which fell drastically from 42nd to 82nd in the same period. However, Benson Arbor poses a significant threat, having held a higher rank and greater sales than Drewby Doobie / Epic Flower in September, despite a subsequent drop. This suggests a highly competitive and dynamic market, where brands must constantly innovate to maintain their position.
In December 2023, the top-performing product from Drewby Doobie / Epic Flower was the 'Divine Banana Pre-Roll 10-Pack (5g)', selling 2024 units. Following closely was the 'Apple Fritter Pre-Roll 10-Pack (5g)', which secured the second position. The 'Ooh La La Pre-Roll 10-Pack (5g)', previously the top product in October, fell to the third position in December. The 'Tang Breath Pre-Roll 10-Pack (5g)' maintained a consistent performance, holding the fourth position as it did in September. The 'Christmas Tree Pre-Roll 10-Pack (5g)' dropped from second in October to fifth in December.