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Nov-2025
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Overview
Market Insights Snapshot
In Oregon, Drewby Doobie / Epic Flower has shown notable performance in the Flower category. Despite starting outside the top 30 in August 2025 with a rank of 43, the brand made significant strides to reach the 30th spot by November 2025. This upward trajectory suggests a solid improvement in market presence and consumer acceptance within this category. However, the brand's sales peaked in October, indicating a potential seasonal or promotional influence that might have driven this temporary surge. The consistent presence in the top 30 by November is a positive sign, though the fluctuation in rankings points to a competitive market environment.
In the Pre-Roll category in Oregon, Drewby Doobie / Epic Flower has maintained a stronger and more consistent performance. The brand started at rank 18 in August 2025, briefly dipped to 22 in September, but quickly climbed back to a more favorable 12th position by November. This indicates a robust consumer demand and effective market strategies, allowing the brand to not only recover but improve its standing. The sales figures in November reflect a significant increase, suggesting that the brand's strategies in the Pre-Roll category are resonating well with consumers. The ability to maintain and enhance its market position in this category highlights the brand's strength and potential for future growth.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Drewby Doobie / Epic Flower has demonstrated a notable upward trajectory in recent months, reflecting a strategic improvement in market positioning. After a dip in September 2025, where the brand fell out of the top 20, Drewby Doobie / Epic Flower rebounded impressively to secure the 12th rank by November 2025. This resurgence is particularly significant given the performance of competitors like Kites, which maintained a steady position around the 11th and 12th ranks, and Derby's Farm, which saw a decline from 10th to 14th place over the same period. The increase in Drewby Doobie / Epic Flower's sales from October to November 2025, surpassing Derby's Farm in sales, underscores its growing consumer appeal and effective market strategies. Meanwhile, Meraki Gardens experienced a decline in rank, moving from 8th to 10th, which could present an opportunity for Drewby Doobie / Epic Flower to further capitalize on shifting consumer preferences and continue its upward momentum.
Notable Products
In November 2025, Drewby Doobie / Epic Flower's top-performing product was Jack Herer Pre-Roll 10-Pack (5g), maintaining its number one rank from August with a notable sales figure of 1686 units. Apple Tartz Pre-Roll 10-Pack (5g) emerged as the second-best seller, making its debut in the rankings with significant sales. Supreme Lee Hi Pre-Roll 10-Pack (5g) and Cherry Dosi Pre-Roll 10-Pack (5g) followed in third and fourth positions, respectively, both entering the rankings for the first time. Purple Chrome (3.5g) rounded out the top five, also appearing for the first time in the rankings. This shift indicates a strong performance for pre-roll products in the current month compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
