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Apr-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Drewby Doobie / Epic Flower has shown a mixed performance across different product categories. In the Flower category, the brand started the year with a ranking of 36 in January, improved to 31 in February, and then slightly declined to 32 in March before plummeting to 66 by April. This drop in ranking suggests a significant loss in market share or increased competition in the Flower category. Despite this, the brand saw an upward trend in sales from January to March, peaking in March before experiencing a notable decline in April. This indicates that while the brand initially gained traction, sustaining growth proved challenging.
Conversely, in the Pre-Roll category, Drewby Doobie / Epic Flower maintained a more stable position, holding the 18th rank in both January and February, and only slightly moving to 19th in March and April. This consistency in rankings suggests a stable consumer base and possibly effective marketing or product strategies that have kept the brand competitive within this category. The sales figures for Pre-Rolls also reflect a relatively stable performance, with minor fluctuations between months. Such stability in a competitive market like Oregon's Pre-Roll category indicates a solid foothold and potential for further growth if strategic adjustments are made in other categories.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Drewby Doobie / Epic Flower has maintained a consistent presence, albeit with slight fluctuations in its ranking from 18th in January and February 2025 to 19th in March and April 2025. This stability is noteworthy given the dynamic shifts observed among its competitors. For instance, Decibel Farms experienced a notable decline from 10th in February to 17th in April, which may indicate potential challenges or market shifts affecting their sales strategy. Meanwhile, Entourage Cannabis / CBDiscovery showed a slight improvement, moving from 19th in January to 16th in February and March, before slipping to 18th in April, closely aligning with Drewby Doobie / Epic Flower's trajectory. Despite these fluctuations, Drewby Doobie / Epic Flower's sales figures have remained relatively stable, suggesting a loyal customer base and effective market positioning. However, the brand could explore strategies to climb higher in the rankings, especially as brands like SugarTop Buddery are making strides, moving from outside the top 20 to 21st in April. Understanding these competitive dynamics can provide valuable insights for Drewby Doobie / Epic Flower to enhance its market share and drive sales growth.
Notable Products
In April 2025, the top-performing product for Drewby Doobie / Epic Flower was Jack Herer Pre-Roll 10-Pack (5g) in the Pre-Roll category, climbing to the number one spot with sales of 1634 units. Following closely was Double Stuffed Pre-Roll 10-Pack (5g), which saw a significant rise from fifth place to second, with notable sales figures just below the top product. Ice Cream Cake Pre-Roll 10-Pack (5g) dropped from its previous first-place ranking in March to third place in April. Maui True Blood Pre-Roll 10-Pack (5g) maintained a consistent presence, ranking fourth in April after debuting at third in March. Grape GMO Pre-Roll 10-Pack (5g) entered the ranks for the first time in April, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
