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Jun-2024
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Overview
Market Insights Snapshot
Drewby Doobie / Epic Flower has shown notable performance fluctuations in the Oregon cannabis market across different categories. In the Flower category, the brand experienced significant volatility, starting at rank 44 in March 2024 but dropping out of the top 30 in April and May, before making a strong comeback to rank 27 in June. This rebound in June highlights a potential strategic shift or market response that has positively impacted their sales, which surged to $251,272. Such movements are crucial for stakeholders to monitor as they indicate the brand's ability to recover and adapt in a competitive market.
In contrast, the Pre-Roll category has seen more stable performance for Drewby Doobie / Epic Flower in Oregon. The brand maintained a consistent presence within the top 30, starting at rank 33 in March 2024 and improving to rank 26 by June. This steady climb suggests a growing consumer preference or effective marketing strategies in the Pre-Roll segment. The consistent increase in sales figures, culminating in $136,629 in June, underscores the brand's strength and potential in this category. However, the absence of top 30 rankings in certain months for the Flower category may point to areas needing strategic improvement or market recalibration.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Drewby Doobie / Epic Flower has experienced significant fluctuations in rank and sales over recent months. Notably, Drewby Doobie / Epic Flower saw a substantial improvement in June 2024, climbing to 27th place from a low of 97th in May 2024, indicating a strong recovery in market presence. This upward trend is contrasted by competitors such as PDX Organics, which experienced a decline from 15th in March 2024 to 26th in June 2024, and Hazy Valley Horticulture, which showed a more stable performance, moving from 43rd in March 2024 to 28th in June 2024. Meanwhile, SugarTop Buddery and Tao Gardens have maintained relatively consistent ranks, with minor fluctuations. The notable rebound in Drewby Doobie / Epic Flower's rank suggests a successful strategic adjustment or market response that could be further analyzed for sustained growth opportunities.
Notable Products
In June 2024, the top-performing product for Drewby Doobie / Epic Flower was Tang Breath (Bulk) in the Flower category, achieving the highest rank with sales of 1510 units. Acai Gelato Pre-Roll 10-Pack (5g) followed closely in the Pre-Roll category, securing the second position. Tropsicle (3.5g) in the Flower category moved up to third place from its previous rank of second in April 2024. Grapes & Cream Pre-Roll 10-Pack (5g) landed in the fourth position, dropping from third place in April 2024. Apple Slapz Pre-Roll 10-Pack (5g) rounded out the top five, maintaining its consistent performance in the Pre-Roll category.
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