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Oct-2025
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Overview
Market Insights Snapshot
In the state of New York, Dr. Jekyll and Mr. High has demonstrated a notable upward trajectory in the Flower category over the past few months. Starting from a rank of 43 in July 2025, the brand improved its position to 28 by October 2025. This climb within the top 30 indicates a strengthening presence in the market, particularly significant given that the brand was outside the top 30 as recently as July. The increase in sales from $284,222 in September to $477,660 in October underscores this positive trend, suggesting a growing consumer base and effective market strategies.
Interestingly, Dr. Jekyll and Mr. High did not secure a top 30 position in any other state or category during the same period, highlighting both a concentrated success in New York and potential opportunities for growth in other regions. The absence of rankings in other states may indicate either a strategic focus on New York or challenges in expanding their market presence elsewhere. This singular focus on New York could be a double-edged sword, offering deep market penetration in one area while potentially limiting broader brand recognition. Observing how the brand leverages its success in New York could provide insights into its future strategies and market expansion plans.
Competitive Landscape
In the competitive landscape of the New York flower category, Dr. Jekyll and Mr. High has demonstrated a notable upward trajectory in recent months. Despite not being in the top 20 brands in July and August 2025, it climbed to the 35th position in September and further improved to 28th by October. This positive shift in rank is indicative of a significant increase in sales, particularly in October, where sales surged, contrasting with the downward trends observed in competitors like 7 SEAZ, which fell from 16th to 30th place, and Preferred Gardens, which experienced fluctuating ranks. Meanwhile, CAM and Spacebuds Moonrocks have shown more stable performance, with CAM improving its rank consistently from July to October. This competitive analysis highlights Dr. Jekyll and Mr. High's potential for continued growth and its emerging presence in the New York market.
Notable Products
In October 2025, Gorilla Glue (3.5g) emerged as the top-performing product for Dr. Jekyll and Mr. High, reclaiming its number one rank from previous months with impressive sales of 2525 units. Ice Cream Swirl (3.5g) made a strong debut, securing the second position without prior rankings in earlier months. White Widow (3.5g) dropped to third place despite having been the top product in September, showing consistent performance across the months. Mango Kush (3.5g) climbed to fourth place, marking its return to the rankings after a previous absence. Maui Waui (3.5g) slipped to fifth place, maintaining its presence in the top five despite fluctuating rankings in prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
