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Mar-2026
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Overview
Market Insights Snapshot
In the state of New York, Hepworth has shown a dynamic performance in the cannabis concentrates category. Starting from a rank of 30 in December 2025, the brand improved to 21 by February 2026, although it slightly dipped to 23 in March. This upward trajectory, despite the minor setback, indicates a strengthening presence in the concentrates market. In contrast, their performance in the flower category saw a decline from 24 in December to 37 in March, suggesting challenges in maintaining a competitive edge. Such fluctuations highlight the brand's varying success across different product categories within the same state.
Hepworth's performance in the pre-roll and vapor pen categories in New York further illustrates the brand's mixed results. The pre-roll category experienced a decline from a rank of 38 in December to 49 by March, indicating a potential struggle to capture consumer interest. Conversely, the vapor pen category showed a promising rise, moving from a rank of 57 in January to 44 in March. This improvement suggests a positive reception of their vapor pen products, even as they were not in the top 30. The contrasting trends across these categories reflect the brand's varied market penetration and the competitive landscape they navigate.
Competitive Landscape
In the competitive landscape of the New York Flower category, Hepworth has experienced notable fluctuations in its ranking and sales performance from December 2025 to March 2026. Initially ranked 24th in December 2025, Hepworth saw a dip to 37th in January 2026, a slight recovery to 31st in February, and then a return to 37th in March. This volatility suggests a challenging market environment. In comparison, Platinum Reserve maintained a more stable position, starting at 20th and gradually moving to 30th by March, indicating a more consistent performance. Meanwhile, Jetpacks showed resilience, improving from 28th to 29th over the same period, suggesting a potential upward trend. Hepworth's sales figures reflect these ranking changes, with a peak in February before a slight decline in March, highlighting the need for strategic adjustments to enhance its competitive edge against brands like CAM and Kings & Queens, which also show varying degrees of market presence.
Notable Products
In March 2026, the top-performing product for Hepworth was Kush Mintz x Gelato 41 (3.5g) in the Flower category, which secured the first rank with sales of 1908 units. GMO Rootbeer (3.5g) followed closely in the second position, improving from fourth place in February 2026. Super Sour Diesel Sauce Cartridge (1g) in the Vapor Pens category climbed to the third rank from fifth in the previous month, indicating a significant increase in popularity. Mango Dog x White Runtz (3.5g), which was the top-ranked product in December 2025 and February 2026, slipped to fourth place. Chemdawg Distillate Cartridge (1g) entered the rankings at fifth place, showing a strong debut in the Vapor Pens category for March 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
