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Apr-2025
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Overview
Market Insights Snapshot
Hepworth's performance in the New York cannabis market has shown some notable trends across various product categories. In the Flower category, Hepworth started the year strong with a rank of 13th in January 2025, but experienced a steady decline in the following months, dropping to 18th by April. This downward trajectory was mirrored by a decrease in sales from $782,605 in January to $540,449 in April. In the Pre-Roll category, Hepworth maintained a relatively stable position, starting at 14th in January and settling at 22nd by April. Although this represents a slight drop, the consistency suggests a potential for stabilization or recovery in the coming months.
Meanwhile, the Vapor Pens category presented a more challenging landscape for Hepworth in New York. The brand was ranked 26th in January, but fell out of the top 30 by February, indicating a struggle to capture or maintain market share in this segment. By March and April, Hepworth remained outside the top 30, reflecting a need for strategic adjustments to regain competitiveness. This decline in ranking was accompanied by a decrease in sales, with April figures showing a significant drop to $214,690. These movements highlight key areas where Hepworth could focus its efforts to improve its positioning in the New York market.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Hepworth has experienced a notable shift in its market position over the first four months of 2025. Initially ranked 13th in January, Hepworth's rank slipped to 18th by April, indicating a downward trend in its competitive standing. This decline in rank is mirrored by a decrease in sales, suggesting that Hepworth is losing ground to competitors. For instance, Electraleaf improved its rank from 21st to 17th, demonstrating a more stable sales performance, while Platinum Reserve rebounded from 18th to 16th in April, indicating a recovery in sales. Meanwhile, Veterans Choice Creations (VCC) saw a decline from 17th to 20th, which could be a potential opportunity for Hepworth to regain some market share if they can address the factors contributing to their sales decline.
Notable Products
In April 2025, Blue Dream x Purple Punch (3.5g) maintained its position as the top-performing product for Hepworth, with sales reaching 4,587 units, a slight decrease from March. Red Velvet x Lemon Cherry Gelato Pre-Roll 2-Pack (1g) emerged as the second-best seller, having not been ranked in previous months. Durban Poison x Cherry Tart (3.5g) climbed to third place, improving from fourth in March. Mango Dog x White Runtz Pre-Roll 2-Pack (1g) returned to the rankings in fourth place after being absent in March. Mimosa (3.5g) dropped two spots to fifth place, indicating a decrease in its popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
