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Nov-2025
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Overview
Market Insights Snapshot
Hepworth's performance in the state of New York reveals some intriguing trends across various product categories. In the Flower category, Hepworth maintained a consistent presence in the top 30, though there was a noticeable decline from 20th place in September and October to 28th in November. This drop in ranking coincided with a decrease in sales, suggesting potential challenges or increased competition in the market. In contrast, the brand's performance in Concentrates was not as strong, as it did not feature in the top 30 rankings from August through November, indicating a need for strategic realignment or increased market penetration in this category.
In the Pre-Roll category, Hepworth experienced a downward trajectory, moving from 45th place in August to 62nd in November, reflecting a significant decline in sales volume. This trend highlights potential areas for improvement or innovation to regain market share. Meanwhile, the Vapor Pens category showed a relatively stable performance, with Hepworth hovering around the 48th to 50th rank from August to November. Despite the stability in rankings, the slight sales decrease in November suggests that maintaining or improving this position might require targeted marketing efforts or product enhancements. Overall, Hepworth's mixed performance across categories in New York signals the need for a tailored approach to address the unique dynamics of each product segment.
Competitive Landscape
In the competitive landscape of the New York flower category, Hepworth experienced notable shifts in its market position from August to November 2025. Initially ranked 22nd in August, Hepworth climbed to 20th place in September and October, before dropping to 28th in November. This fluctuation in rank coincides with a decline in sales, from a high in August to a significant dip by November. In contrast, 7 SEAZ showed a more erratic pattern, peaking in August with higher sales than Hepworth but falling to 26th place by November. Meanwhile, Knack improved its rank from 38th in August to 27th in November, surpassing Hepworth's position, despite starting with lower sales. Spacebuds Moonrocks maintained a relatively stable rank, hovering in the mid-20s, with sales figures consistently outperforming Hepworth. These dynamics suggest that while Hepworth initially gained traction, it faces stiff competition from brands like Knack and Spacebuds Moonrocks, which are either improving or maintaining their market positions more effectively.
Notable Products
In November 2025, Durban Poison x Soap (3.5g) emerged as the top-performing product for Hepworth, securing the number one rank despite a slight decrease in sales to 1465 units. Terp Poison (3.5g) made a notable entry into the rankings, achieving the second position. Mango Dog x White Runtz (3.5g) also entered the rankings for the first time, taking the third spot. Previously the top-ranked product in October, Jack Grape (3.5g) experienced a significant drop to fourth place. Durban Poison x Cherry Tart (3.5g) appeared in the rankings for the first time, finishing in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
