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Aug-2024
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Overview
Market Insights Snapshot
Hepworth's performance in the New York market shows notable movements across different categories. In the Flower category, Hepworth experienced a downward trend from May 2024 to August 2024, dropping from 5th to 19th place. This decline is significant, as it indicates a decrease in popularity or sales effectiveness in this category. On the other hand, the Vapor Pens category saw a more stable performance with a slight improvement, moving from 17th in May to 16th in August, despite a brief dip in June. This suggests that while Hepworth's Flower products may be losing traction, their Vapor Pens are maintaining a more consistent market presence.
In the Pre-Roll category, Hepworth's ranking fell out of the top 30 by August 2024, starting from 25th in May and slipping to 35th in July. This indicates a concerning trend for their Pre-Roll products in New York, as they are no longer among the top competitors. Despite these challenges, the Vapor Pens category stands out with a marked increase in sales from June to August. This could point to a strategic opportunity for Hepworth to focus more on their Vapor Pens, leveraging their relative stability and growth in this segment to potentially offset declines in other categories.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Hepworth has shown a notable fluctuation in its rank over the past few months. Starting at the 17th position in May 2024, Hepworth dropped to 20th in June but made a significant recovery to 14th in July, before slightly declining to 16th in August. This variability in rank indicates a dynamic market presence, influenced by both internal strategies and external competition. For instance, Florist Farms consistently outperformed Hepworth, maintaining a rank between 11th and 14th, while Off Hours also showed strong performance, peaking at 11th in June. Meanwhile, Waahoo and Mfused hovered around similar ranks as Hepworth but did not exhibit the same level of recovery seen in July. These shifts suggest that while Hepworth is capable of significant gains, it faces stiff competition that requires continuous strategic adjustments to maintain and improve its market position.
Notable Products
In August 2024, the top-performing product for Hepworth was Nox Cookies (3.5g) in the Flower category, which secured the first rank with sales reaching 4344 units. Terp Poison (3.5g), also in the Flower category, climbed to the second rank, showing a significant improvement from its fourth position in June 2024. GG4 Distillate Cartridge (1g) in the Vapor Pens category moved up to the third rank from fourth in July 2024. Jack Herer Distillate Cartridge (1g), another Vapor Pens product, entered the top five for the first time, securing the fourth rank. Durban Poison Distillate Cartridge (1g) remained steady at the fifth rank, consistent with its position in June 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
