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Jul-2025
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Overview
Market Insights Snapshot
Hepworth's performance in the New York cannabis market has shown notable fluctuations across various product categories. In the Flower category, Hepworth experienced some volatility with rankings shifting from 19th in April 2025 to 21st by July 2025. Despite a spike in May, where they climbed to 16th place, the overall trend indicates a slight decline in sales, with July figures showing a decrease compared to April. This movement suggests that while Hepworth maintains a presence in the top 30, the competition in the Flower category remains intense, and the brand may need to strategize to regain its earlier momentum.
In contrast, Hepworth's performance in the Pre-Roll and Vapor Pens categories in New York reveals more challenging trends. The Pre-Roll category saw Hepworth drop out of the top 30 by June 2025, indicating a significant decline in market presence. Similarly, in the Vapor Pens category, the brand's rank consistently fell, reaching 40th place by July. This downward trajectory across both categories highlights potential areas for improvement. It also underscores the competitive nature of the New York market, where maintaining a strong brand position requires continuous adaptation and innovation.
Competitive Landscape
In the competitive landscape of the flower category in New York, Hepworth has experienced fluctuations in its ranking over recent months, which have implications for its market position and sales trajectory. Starting in April 2025, Hepworth was ranked 19th, improving to 16th in May, but then slipping to 23rd in June before recovering slightly to 21st in July. This volatility contrasts with the consistent upward trajectory of Stone Road, which climbed from 48th to 22nd over the same period, indicating a strong growth trend. Meanwhile, Runtz maintained a relatively stable presence, hovering around the 20th position, while Florist Farms experienced a decline, dropping from 15th to 23rd. Electraleaf showed some volatility but remained within the top 20. These dynamics suggest that while Hepworth has maintained a competitive position, it faces challenges from brands like Stone Road that are rapidly gaining ground, and must strategize to stabilize and enhance its market rank to drive sales growth.
Notable Products
In July 2025, Blue Dream x Purple Punch (3.5g) maintained its top position in the Flower category for Hepworth, with sales reaching 3353 units. The Blue Dream x Purple Punch Pre-Roll 2-Pack (1g) held steady at the second position in the Pre-Roll category, showing a slight increase in sales compared to June. Zkittles X Oreoz Pre-Roll 2-Pack (1g) also retained its third position in the Pre-Roll category, although its sales decreased from the previous month. Mimosa (3.5g) climbed to fourth place in the Flower category, marking a return to the rankings after being absent in June. The Purple Bubble Sherbert Pre-Roll 5-Pack (2.5g) debuted at fifth place in the Pre-Roll category, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
