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Dec-2025
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Overview
Market Insights Snapshot
Hepworth has shown varied performance across different product categories in New York. In the Flower category, the brand maintained a relatively strong presence, with rankings fluctuating between 19th and 26th place from September to December 2025. Despite a dip in November, Hepworth managed to regain ground by December, indicating resilience in this category. The Concentrates category, however, saw Hepworth entering the top 30 for the first time in November and maintaining its 32nd position in December. This late entry suggests a potential growth area for Hepworth, though it remains to be seen if this trend will continue.
In the Pre-Roll category, Hepworth struggled to break into the top 30, with rankings ranging from 43rd to 54th place over the four-month period. This indicates a consistent challenge in gaining a stronger foothold in this segment. Conversely, in the Vapor Pens category, the brand showed a positive trajectory, climbing from 50th place in October to 46th by December. This upward movement, coupled with a notable increase in sales from November to December, suggests a growing consumer interest in Hepworth's vapor pen offerings. Overall, while there are areas of concern, particularly in Pre-Rolls, the brand's performance in Flower and the potential in Concentrates and Vapor Pens provide a mixed yet promising outlook.
Competitive Landscape
In the competitive landscape of the New York flower category, Hepworth has experienced notable fluctuations in its market position from September to December 2025. Initially ranked 20th in September, Hepworth improved to 19th in October, but then dropped to 26th in November before recovering to 21st in December. This volatility contrasts with the performance of competitors like Platinum Reserve, which maintained a relatively stable ranking, fluctuating between 16th and 20th place, and RIPPED, which made a significant leap from outside the top 20 in September to 19th in November. Despite these challenges, Hepworth's sales showed resilience, particularly in December, where it saw a recovery in sales figures. This indicates a potential for Hepworth to regain and stabilize its market position, especially if it can capitalize on the momentum seen in the latter part of the year.
Notable Products
In December 2025, Mango Dog x White Runtz (3.5g) emerged as the top-performing product for Hepworth, securing the number one rank with impressive sales of 2987 units. Durban Poison x Soap (3.5g) closely followed in the second position, maintaining its high rank from the previous month. Terp Poison (3.5g) held steady at the third spot, showing consistent performance since November. Sour Apple x LCG Pre-Roll 2-Pack (1g) remained in fourth place, indicating stable demand in the pre-roll category. Notably, Durban Poison Distillate Cartridge (1g) entered the top five for the first time, highlighting a growing interest in vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
