Hepworth

Data Snapshot: Jun 11, 2024
Hepworth Cannabis Brand Logo
$500K+

May-2024

Sales

Strong Growth

Trend

6-Month

64

Product Count

SKUs

Hepworth

Overview

Markets

Hepworth Locations

Product Trends

Hepworth Categories

Hepworth Sales

Market Insights Snapshot

Hepworth Historical Sales by Category

Hepworth has demonstrated a notable upward trajectory in the New York market, particularly within the Flower category. Starting with a ranking of 26 in February 2024, the brand has steadily climbed the ranks, reaching the 10th position by May 2024. This significant movement indicates a growing consumer preference and increasing market share in the Flower category. Conversely, in the Vapor Pens category, Hepworth's ranking has seen a slight decline, moving from 9th place in February and March to 16th in May. This suggests a potential challenge in maintaining its position within this competitive segment.

In the Pre-Roll category in New York, Hepworth's performance has been more stable but still shows positive growth. The brand moved from 31st place in February 2024 to 20th by May 2024. While not as dramatic as the Flower category, this steady climb indicates an increasing acceptance and popularity of Hepworth's Pre-Roll products. However, the fact that Hepworth was not in the top 30 in February for this category highlights that there is still significant room for improvement. These movements across categories suggest that while Hepworth is making strides in certain areas, there are still opportunities for growth and stabilization in others.

May-2024 Rank
Flower
Pre-Roll
Vapor Pens
10
20
16
Hepworth

Competitive Landscape

In the competitive landscape of the Flower category in New York, Hepworth has shown a remarkable upward trajectory in its rankings and sales over the past few months. Starting from a rank of 26 in February 2024, Hepworth climbed steadily to reach the 10th position by May 2024, indicating a significant improvement in market presence and consumer preference. This upward movement is particularly notable when compared to competitors like Rythm, which maintained a stable but lower rank of 8 in May 2024, and Zizzle, which fluctuated around the 9th and 10th positions. Meanwhile, Platinum Reserve and Live (NY) also showed competitive performance, but their ranks were more volatile, with Platinum Reserve dropping from 11th to 12th and Live (NY) slightly improving from 13th to 11th in May 2024. Hepworth's consistent rise in rank and sales highlights its growing market influence and suggests a strong consumer base, making it a formidable competitor in the New York Flower market.

Hepworth market ranking for NY Flower

Hepworth

Notable Products

In May-2024, the top-performing product for Hepworth was Bermuda Triangle (3.5g) in the Flower category, securing the number one position with notable sales of 2178 units. Sherbert x Bubble Gum (3.5g), also in the Flower category, climbed to the second position from fifth place in April, showing a significant increase. Blue Dream Distillate Cartridge (1g) in the Vapor Pens category ranked third, maintaining its strong performance from a second-place ranking in April. Bubble Fritter Pre-Roll 5-Pack (2.5g) in the Pre-Roll category dropped slightly to fourth place from third in the previous month, yet still demonstrated consistent sales growth. Nox Cookies (3.5g) in the Flower category debuted in the rankings at fifth place, indicating a promising new entry for Hepworth.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Bermuda Triangle (3.5g)
Flower
>5
>5
>5
1
Sherbert x Bubble Gum (3.5g)
Flower
>5
>5
5
2
Blue Dream Distillate Cartridge (1g)
Vapor Pens
>5
>5
2
3
Bubble Fritter Pre-Roll 5-Pack (2.5g)
Pre-Roll
>5
3
3
4
Nox Cookies (3.5g)
Flower
>5
>5
>5
5
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