Market Insights Snapshot
Dr. Raw Organics, a prominent cannabis brand in California, has shown a mixed performance across categories. In the Tincture & Sublingual category, the brand did not rank in the top 20 in August and September 2023, indicating a dip in its popularity. In contrast, the brand had previously secured the 44th and 48th positions in July and June respectively. This downward movement in rankings suggests a potential decrease in market share within this category.
On the other hand, Dr. Raw Organics has maintained a consistent presence in the Topical category. The brand ranked 17th in August 2023, slightly up from its 18th position in July and down from the 16th spot it held in June. Despite a slight fluctuation, the brand managed to retain its place in the top 20 throughout the period, indicating a steady demand for its products in this category. However, the brand slipped back to the 18th position in September, which may suggest increased competition or changing consumer preferences. Despite these movements, it's noteworthy that the brand's sales in August were significantly higher than in the previous month, signaling a positive trend in revenue generation.
In the Topical category within California, Dr. Raw Organics has seen a slight fluctuation in its ranking over the past few months, moving from 16th in June 2023, to 18th in July, 17th in August, and back to 18th in September. This suggests a relatively stable market position, despite some minor ups and downs. In comparison, Wild Bill's has shown a more significant improvement in rank, climbing from 23rd in June to 16th in September. Cosmic View, though consistently ranking higher than Dr. Raw Organics, has seen a slight decline from 15th to 17th over the same period. Meanwhile, Kind Medicine has maintained a steady position just below Dr. Raw Organics, and Opi-Not, though not always in the top 20, has made a notable jump from 27th to 20th. These shifts indicate a competitive and dynamic market, with brands frequently jostling for position.
In September 2023, the top-performing product from Dr. Raw Organics was the 'CBD/THC 1:1 Balance Twist-Up Topical Balm' with a total of 63 units sold. This product maintained its first-place ranking from the previous month. The second most successful product was the 'CBD/THC 1:20 Relax Balm', which rose from third place in August to second in September, selling 44 units. The 'CBD/THC 1:1 Balance Topical Balm' secured the third spot, dropping from second in August, with 31 units sold. Interestingly, the 'CBD/THC 20:1 Focus Formula Tincture', which was the top seller in July, did not register any sales in September.