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Dream Edibles is stocked at 179 licensed dispensaries across Michigan, Arizona, and 2 other states, 165 of them in Michigan, with the deepest coverage in New Buffalo, Traverse City, Kalamazoo, Ann Arbor, and Detroit. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
Dream Edibles operated as a single-category brand in September 2026, with Edible accounting for 100.0% of sales and a year-over-year sales change of 32.3% alongside a month-over-month decline of 5.3%. Average price rose 22.1% year over year to $12.05 while unit velocity softened in step with the month-over-month sales pullback, and the brand held rank 26 in Edible within Arizona. The pattern implies a price-led expansion year over year paired with short-term demand elasticity, where the full reliance on Edible magnifies monthly volatility despite an annual gain in category standing potential at rank 26.
With 100.0% of mix in Edible and a 22.1% price increase alongside a 5.3% month-over-month sales dip, Dream Edibles is leaning on pricing to drive the 32.3% year-over-year sales lift while ceding some near-term volume. Holding rank 26 in Arizona suggests mid-pack positioning that can move meaningfully with price or promotional shifts, implying the current strategy trades monthly share stability for margin and that diversification beyond a single category would reduce exposure to MoM swings.
Competitive Landscape
Dream Edibles sits at rank #26 in MI Edible for September 2026, unchanged from #26 year over year, while improving 2 positions from #28 in June 2026 and trailing its peak of #23 reached in July 2026; this flat YoY rank alongside a 3-position gap to peak indicates stability without sustained laddering. Competitive context tightened: Wyld held #1 both YoY and current despite a -18.3% YoY sales change, and Rocket (MI) climbed from #14 to #5 on 65.2% YoY sales growth, outpacing Dream Edibles’ rank inertia and making mid-pack advancement more costly in share terms; with Choice steady at #2 despite a -6.2% YoY sales change, the pattern implies Dream Edibles’ unchanged #26 is a result of rivals’ divergent momentum compressing the middle ranks, signaling that incremental gains will require outsized velocity shifts rather than marginal growth.
Notable Products
Potpots - Milk Chocolate Sugar Shelled 10-Pack (100mg) posted the sharpest move in September 2026 with a -55.6% MoM slide to $18,271 and fell to rank 7, while Potpots - CBN/THC 1:1 Milk Chocolates Bites 100-Pack (100mg CBN, 100mg THC) declined -24.0% at rank 6; together these drops indicate consumer pullback from novelty or functional variants in favor of core formats. In contrast, Potpots - Dark Chocolate Bites 100-Pack (100mg) rose +17.0% to rank 1 as Milk Chocolate Covered Peanut Butter Caramels 10-Pack (100mg) climbed +40.8% at rank 5, and five of the top ten are chocolate bite SKUs concentrated in 100-pack or 10-pack formats. This mix of a top-ranked flagship gaining share alongside steep losses in two line extensions implies a pivot toward scaling high-velocity core chocolate bites while pruning underperforming flavor and functional offshoots.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
