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Aug-2025
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Overview
Market Insights Snapshot
Dream Edibles has shown a mixed performance across different states and categories in recent months. In Michigan, the brand has maintained a presence in the top 30 for the Edible category, although it experienced a slight decline in rankings from May to August 2025. Starting at rank 24 in May, Dream Edibles slipped to rank 29 in both June and July, before slightly improving to rank 28 in August. This fluctuation in rankings is accompanied by a noticeable decrease in sales over the same period, indicating potential challenges in maintaining market share in Michigan's competitive edible market.
While Dream Edibles managed to stay within the top 30 in Michigan, their absence from the top 30 rankings in other states and categories suggests that the brand may be facing difficulties in expanding its reach or competing effectively outside of Michigan. The lack of presence in the top 30 in other regions could be seen as a missed opportunity for growth, especially in markets where the demand for edibles is on the rise. This performance highlights the importance for Dream Edibles to reassess its strategies in both product offerings and market penetration to bolster its position and capitalize on emerging opportunities in other states.
Competitive Landscape
In the competitive landscape of the edible category in Michigan, Dream Edibles has experienced notable fluctuations in rank and sales over the past few months. Starting in May 2025, Dream Edibles held a rank of 24, but by August 2025, it had slipped to 28. This decline in rank is mirrored by a decrease in sales, suggesting a need for strategic adjustments. In comparison, Magic Edibles showed a more stable performance, maintaining a consistent presence in the top 30, with a slight improvement from rank 28 in June to 26 in August. Meanwhile, Platinum Vape demonstrated a positive trajectory, climbing from rank 38 in May to 29 in August, indicating a successful growth strategy. Treetown also improved its position, moving from rank 31 in May to 27 in August, reflecting a recovery in sales. These dynamics highlight the competitive pressure Dream Edibles faces and the importance of strategic marketing and product innovation to regain its standing in the Michigan edible market.
Notable Products
In August 2025, Dream Edibles' top-performing product was Potdots - Dark Chocolate 100-Pack (100mg), maintaining its first-place rank from previous months with sales of 7145. Potdots - Milk Chocolates 100-Pack (100mg) consistently held the second position, although its sales figures have been declining over the months. Blue Raspberry Pixils 20-Pack (200mg) improved its rank to third place, showing a positive trend from its fourth position in June and July. Potdots - Milk Chocolate Bites 10-Pack (10mg) remained stable in fourth place, despite a gradual decrease in sales since May. Potpots - Dark Chocolate Covered Sugar Shelled 10-Pack (100mg) entered the rankings for the first time in August, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
