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Sep-2025
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Overview
Market Insights Snapshot
Dream Edibles has shown a consistent presence in the Michigan market within the Edible category, maintaining a position in the top 30 throughout the summer of 2025. Despite a slight dip in sales from July to August, the brand managed to improve its ranking from 29th to 27th by September. This upward movement suggests a positive reception of their product offerings or potentially effective marketing strategies that have helped regain market traction. The ability to maintain and slightly improve their rank despite fluctuations in sales volume indicates a resilient brand strategy in this competitive category.
However, it's important to note that Dream Edibles was not present in the top 30 rankings for any other states or provinces during this period. This absence could be seen as a limitation in their market reach or a potential area for growth. Expanding their presence beyond Michigan could provide new opportunities for revenue and brand recognition. The current data suggests that while Dream Edibles has a foothold in Michigan's edible market, there is significant room for expansion and improvement in other regions. This could be a strategic focus for the brand moving forward, potentially allowing them to leverage their established market presence in Michigan as a springboard for broader market penetration.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Dream Edibles has experienced a dynamic shift in its ranking and sales performance over the past few months. Notably, Dream Edibles has seen a slight improvement in its rank, moving from 29th in July 2025 to 27th in September 2025. This upward trend is significant, especially when compared to competitors like Treetown, which remained outside the top 20, and Midwest Extracts, which dropped from 26th to 28th in the same period. Despite a dip in sales in August, Dream Edibles managed to recover slightly in September, contrasting with Fresh Coast, which saw a notable decline in sales from August to September. Meanwhile, Magic Edibles improved its rank from 28th to 25th, indicating a competitive push that Dream Edibles must be mindful of. Overall, Dream Edibles' recent performance suggests resilience and potential for further growth in a competitive market.
Notable Products
In September 2025, Potdots - Milk Chocolates 100-Pack (100mg) emerged as the top-performing product for Dream Edibles, climbing from a consistent second rank in previous months to first, with notable sales of 5548 units. Potpots - Milk Chocolate Sugar Shelled Pieces 10-Pack (100mg) debuted strongly at the second position, indicating a successful product launch. Strawberry Pixils 20-Pack (200mg) maintained a steady presence in the rankings, holding the third spot with improved sales figures. Potdots - Dark Chocolate 100-Pack (100mg), previously holding the top rank, saw a significant drop to fourth, reflecting a decrease in sales momentum. Blue Raspberry Pixils 20-Pack (200mg) remained in the fifth position, showing consistent performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
