Aug-2024
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Overview
Market Insights Snapshot
Amnesia has shown notable performance trends in the Vapor Pens category across different states. In Michigan, the brand's ranking has fluctuated over the past few months. Starting at 15th place in May 2024, Amnesia saw a slight decline to 19th in June and 20th in July, before rebounding to 16th in August. This movement suggests a volatile but resilient presence in the Michigan market. Notably, the brand was not absent from the top 30 rankings in any of these months, indicating a consistent, if varied, performance.
In contrast, Amnesia's performance in other states and categories has been less consistent, with the brand failing to break into the top 30 in several instances. This absence from the top rankings in certain states highlights areas where the brand may need to bolster its market strategies. Despite this, the overall trend in Michigan, where Amnesia managed to maintain a presence in the top 30, showcases the brand's potential for recovery and growth in competitive markets. This mixed performance across states and categories provides a nuanced view of Amnesia's market dynamics, suggesting both challenges and opportunities for the brand.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Amnesia has experienced notable fluctuations in its ranking over the past few months. Starting at 15th place in May 2024, Amnesia dropped to 19th in June and 20th in July, before recovering slightly to 16th in August. This volatility contrasts with the more stable performance of competitors like Vapin Ape, which consistently remained within the top 14, and High Minded, which although fluctuated, managed to secure higher ranks in June and July. Notably, Terpene Tanks showed a significant jump from outside the top 20 in May and June to 16th and 15th in July and August, respectively, indicating a strong upward trend. Meanwhile, Play Cannabis experienced a decline in rank over the same period. These shifts suggest that while Amnesia has faced challenges in maintaining a stable position, there is potential for recovery and growth, especially when considering the dynamic movements of its competitors in the Michigan vapor pen market.
Notable Products
In August 2024, the top-performing product from Amnesia was Jungle Juice Distillate Cartridge (1g) in the Vapor Pens category, ranking first with sales of 8185 units. Following closely was Bubble Gum Distillate Cartridge (1g), which secured the second spot. Blueberry Pancake Distillate Cartridge (1g) dropped from its consistent first place in the previous months to third place. Banana Split Co2 Cartridge (1g) also saw a decline, moving from second in July to fourth in August. Notably, Dirty Shirly Distillate Cartridge (1g) emerged in the rankings for the first time, taking the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.