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Dec-2024
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Overview
Market Insights Snapshot
Amnesia's performance in Michigan across different categories shows a mix of stability and notable progress. In the Vapor Pens category, Amnesia demonstrated a positive trend, moving from 21st place in September to 17th by December, indicating a strong upward trajectory. This movement is supported by increasing sales figures, suggesting growing consumer preference. However, in the Concentrates category, the brand's ranking fluctuated, ending the year slightly lower in December compared to September. This inconsistency may point to competitive pressures or shifting consumer preferences within that category.
In the Pre-Roll category, Amnesia showed significant improvement, breaking into the top 50 by November and climbing to 36th place by December. This upward movement highlights a successful strategy or product offering that resonated well with consumers. Conversely, the absence of Amnesia from the top 30 in the Edible category until November, where it debuted at 78th, suggests challenges in gaining traction or possibly a more competitive landscape. Such data points emphasize both the opportunities and hurdles Amnesia faces within Michigan's diverse cannabis market.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Amnesia has demonstrated a notable upward trajectory in rank and sales from September to December 2024. Initially ranked 21st in September, Amnesia climbed to 17th by December, reflecting a significant improvement in its market position. This positive trend is underscored by a consistent increase in sales, culminating in a substantial boost in December. In contrast, North Cannabis Co. experienced a fluctuating rank, ultimately improving to 19th in December, while Levitate and Sauce Essentials saw a decline in their rankings, with Levitate dropping from 14th to 18th and Sauce Essentials slipping from 15th to 16th. Meanwhile, High Minded showed a strong recovery, advancing to 14th place in December. These dynamics suggest that Amnesia's strategic initiatives are effectively enhancing its competitive stance in the Michigan vapor pen market, positioning it favorably against its competitors.
Notable Products
In December 2024, the top-performing product from Amnesia was the Blueberry Pancake Distillate Cartridge (1g) in the Vapor Pens category, achieving the number 1 rank with impressive sales of 6086. Fruity Pebbles Co2 Cartridge (1g) closely followed at rank 2, slightly dropping from its previous number 1 position in November. Apple Burst Distillate Cartridge (1g) secured the 3rd spot, maintaining consistent top-three rankings since September, where it initially held the top spot. Grape Soda Distillate Cartridge (1g) rose to 4th place, marking its first re-entry into the rankings since September. Lastly, Lemon Drop Co2 Cartridge (1g) debuted at 5th place, rounding out the top products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
