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Nov-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Amnesia's performance across different product categories has shown notable fluctuations. In the Edible category, Amnesia managed to climb back into the top 30 in November 2025 after slipping out of the ranking in September and October, indicating a resurgence in consumer interest or effective promotional efforts. This upward movement is particularly significant given the competitive nature of the edible market. Meanwhile, in the Pre-Roll category, Amnesia maintained a stable position within the top 30, even improving its rank from 35th in August to 24th by October and November. This steady performance highlights a consistent demand for their pre-roll products, which could be attributed to either product quality or brand loyalty.
However, Amnesia's performance in the Vapor Pens category in Michigan presents a more challenging scenario. The brand did not break into the top 30 rankings during the observed months, peaking at 42nd in September before declining to 46th by November. This trend suggests potential struggles in capturing market share within this competitive segment, possibly due to strong competition or shifting consumer preferences. Despite these challenges, the brand's ability to maintain a presence in the pre-roll category and regain ground in edibles indicates a potential for strategic growth and adaptation in the future.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Michigan, Amnesia has shown a notable improvement in its market position over the months from August to November 2025. Starting from a rank of 35 in August, Amnesia climbed to 26 in September and maintained a steady position at 24 in October and November. This upward trend in rank is indicative of a positive reception and increasing sales, although it still trails behind competitors like Road Trip, which, despite a slight decline, consistently ranked higher. Meanwhile, High Minded experienced a drop from 19 to 26 in November, suggesting potential volatility that Amnesia could capitalize on. Additionally, Muha Meds demonstrated a significant rise from 36 to 23, surpassing Amnesia in November, which highlights the competitive pressure in this market. Despite these challenges, Amnesia's consistent sales growth positions it as a formidable player, poised to further enhance its market share in the coming months.
Notable Products
In November 2025, the top-performing product from Amnesia was the Zerds - Orange Soda Hash Rosin Gummy, which climbed to the number one rank with sales reaching 7,078 units. This product showed a consistent upward trend, moving from third place in September to second in October, before securing the top spot. Following closely, the Zerds- Pink Lemonade Hash Rosin Gummy held the second position, having dropped from the top rank it maintained in October. The Zerds- Strawberry Shortcake Hash Rosin Gummies 5-Pack maintained its third-place ranking from October, while the Zerds- Blue Razz Hash Rosin Gummy entered the top five for the first time at fourth place. Finally, the Zerds - Jungle Juice Hash Rosin Gummy, which was not ranked in the previous months, secured the fifth position in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
