Market Insights Snapshot
In Michigan, the cannabis brand Amnesia has shown a mixed performance across different categories. In the Pre-Roll category, Amnesia was not in the top 20 brands for October 2023, which indicates a lack of presence or market penetration during that month. However, there was a noticeable improvement in the following months, with rankings of 95th in November, 93rd in December, and 90th in January 2024. This upward movement, although still not placing Amnesia within the top ranks, suggests a positive trend in brand recognition and consumer preference within the Pre-Roll category in Michigan. The gradual increase in rankings, alongside sales figures that rose from 61,609 in November to 62,176 in January, reflects a modest but steady gain in market share.
Conversely, Amnesia's performance in the Vapor Pens category within the same state tells a story of significant fluctuation and eventual strong market positioning. Starting at a respectable 33rd place in October 2023, the brand experienced a dip in November, falling to 47th. This decline could be seen as a setback; however, Amnesia remarkably reversed this trend by December, surging to 16th place and further improving to 13th by January 2024. This dramatic improvement is underscored by a substantial increase in sales, peaking at 706,513 in December, indicating a robust consumer demand and a successful recovery in market standing. This volatility, followed by a strong finish, highlights Amnesia's resilience and growing popularity in Michigan's competitive Vapor Pens market.
In the competitive landscape of the Vapor Pens category in Michigan, Amnesia has shown a remarkable improvement in its ranking over the last few months, moving from 33rd in October 2023 to 13th by January 2024. This ascent is particularly notable when considering the performance of its competitors. Terpene Tanks made an impressive leap, starting from 81st in October 2023 to 12th by January 2024, indicating a significant increase in sales and market presence. Meanwhile, Traphouse Cannabis Co. has maintained a stable position within the top ranks, indicating consistent consumer preference and strong brand performance. Redbud Roots experienced a slight decline in rank from 10th to 14th over the same period, despite a fluctuating sales performance. Magic, not ranking in October but securing the 15th position by January, showcases the dynamic nature of consumer preferences and the competitive challenge for Amnesia. Amnesia's steady climb in rank, despite the volatile movements of its competitors, suggests a growing brand loyalty and an effective strategy in capturing market share in the Vapor Pens category in Michigan.
In January 2024, Amnesia's top product was the Blueberry Pancake Distillate Cartridge (1g) within the Vapor Pens category, maintaining its number one position from December 2023 with sales of 4007 units. Following closely, the Blue Razz Co2 Cartridge (1g) claimed the second spot, marking its first appearance in the top rankings. The Orange Soda Distillate Cartridge (1g), previously ranked first in November 2023, dropped to third place in January 2024. The Jungle Juice Co2 Cartridge (1g) saw a significant jump to the fourth position from its fifth place in December 2023, showcasing a notable increase in sales. Lastly, the Red Velvet Distillate Cartridge (1g) entered the rankings at fifth place, indicating a growing interest in diverse flavors among Amnesia's offerings.