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Mar-2026
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Overview
Market Insights Snapshot
Amnesia has shown varied performance across different product categories in Michigan. In the Edible category, Amnesia has consistently improved its ranking, moving from 21st in December 2025 to 14th by March 2026. This upward trend is indicative of their growing popularity and acceptance among consumers in this category. In contrast, Amnesia's performance in the Vapor Pens category is more volatile, with rankings fluctuating between 33rd and 35th over the same period. Notably, the brand did not make it into the top 30 for Concentrates, highlighting a potential area for growth or strategic focus.
In the Pre-Roll category, Amnesia experienced a significant improvement, advancing from 21st in December 2025 to 14th in March 2026. This suggests an increasing consumer preference or successful marketing strategies that have boosted their presence in this segment. Meanwhile, the absence of a top 30 ranking in Concentrates during the initial months of 2026 could be seen as a missed opportunity, as other brands might be capturing market share in this category. The overall sales figures for Edibles and Pre-Rolls reveal a positive trajectory, reflecting Amnesia's strengthening market position in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Amnesia has shown a notable upward trajectory in rank from December 2025 to March 2026, moving from 21st to 14th place. This improvement is significant, especially when considering the performance of competitors like Mischief and Play Cannabis, who have maintained relatively stable positions within the top 15. Meanwhile, High Minded has also made a notable leap, climbing from 25th to 15th, indicating a competitive push in the lower ranks. The sales growth for Amnesia, particularly the jump in March 2026, suggests a positive reception in the market, potentially driven by strategic marketing or product innovation. This upward trend in both rank and sales positions Amnesia as a rising contender in the Michigan pre-roll market, highlighting its potential to challenge more established brands in the near future.
Notable Products
In March 2026, the top-performing product for Amnesia was Zerds - Orange Soda Hash Rosin Gummy (200mg), maintaining its number one rank from February with sales of 11,622 units. Zerds- Blue Razz Hash Rosin Gummy (200mg) rose significantly to second place, a notable jump from being unranked in February. Zerds- Pink Lemonade Hash Rosin Gummy (200mg) secured the third spot, consistent with its February ranking. Zerds - Jungle Juice Hash Rosin Gummy (200mg) experienced a slight drop, moving from second in February to fourth in March. Zerds - Watermelon Freeze Hash Rosin Gummy (200mg) entered the rankings for the first time, capturing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
