Amnesia

Amnesia's performance in the Michigan market shows varied trends across different cannabis categories. In the concentrates category, Amnesia has seen a gradual improvement, moving from rank 80 in January 2025 to 70 in April 2025. This upward trend indicates a steady increase in market presence within this category. However, in the edible category, the brand started at rank 45 in January but fell to 53 by April, suggesting a decline in popularity or competitive pressures. Interestingly, the pre-roll category saw fluctuating ranks, with a notable peak in March at rank 27, followed by a drop to 35 in April, hinting at potential volatility in consumer preferences or supply issues. The vapor pen category also experienced a downward trajectory from rank 14 in January to 23 in April, reflecting a possible shift in consumer demand or increased competition.

Despite these fluctuations, Amnesia's sales figures reveal some positive trends. For instance, in the concentrates category, sales increased from $34,415 in January to $51,021 in March, before slightly decreasing in April. This suggests that while the brand is gaining traction, it may face challenges in maintaining consistent growth. The vapor pen category, despite its declining rank, still shows significant sales figures, indicating that it remains a strong product line for Amnesia. However, the edible category's drop in sales from $150,278 in March to $84,673 in April could be a cause for concern, suggesting a need for strategic adjustments. These insights highlight the dynamic nature of the cannabis market in Michigan and underscore the importance of staying adaptable to consumer trends and competitive landscapes.