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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Amnesia’s mix concentrated in Pre-Roll at 40.80% share with year-over-year growth of 80.88% but a month-over-month dip of 1.86%, while Edible held 31.18% share with a 142.37% year-over-year increase and an 8.92% month-over-month decline. Vapor Pens accounted for 25.98% share, accelerating month over month by 20.33% alongside a 18.09% year-over-year gain, and Concentrates remained a small 2.04% share with 80.78% year-over-year growth and a 1.15% month-over-month rise. The category pattern implies that May 2026 growth leaned on Edible and Pre-Roll year-over-year momentum, but near-term mix stability depended on Vapor Pens offsetting month-over-month softness elsewhere.
Positioning-wise, Amnesia’s weight in Pre-Roll at 40.80% and a category rank of 17 in Michigan signals room to trade up in visibility even as Edible’s 142.37% year-over-year surge broadens the base. The 20.33% month-over-month lift in Vapor Pens alongside a 1.86% month-over-month pullback in Pre-Roll suggests short-cycle demand is tilting toward inhalables variety rather than a single flagship, while the 3.52% average price increase and a $6.70 overall average price indicate pricing is not the primary lever behind mix shifts. This pattern implies Amnesia’s near-term positioning benefits from balancing Pre-Roll depth with Vapor Pen activation to stabilize monthly comps while using Edible’s outsized year-over-year gains to diversify share.
Competitive Landscape
Amnesia sits at rank 17 in MI Pre-Roll for May 2026 after climbing 16 positions year over year from rank 33, while slipping 2 spots from February 2026’s rank 19 and down 3 from its March 2026 peak at rank 14; in parallel, Jeeter held rank 1 year over year and in May 2026 as its sales fell 26.4%, and Mitten Extracts advanced from rank 5 year over year to rank 4 with a 35.3% sales increase, indicating that Amnesia’s upward YoY rank change is outpacing lower-tier churn but not yet converting into sustained top-15 placement against leaders consolidating share and climbers accelerating.
Notable Products
Zerds - Lemon Cheesecake Hash Rosin Gummy (200mg) posted the steepest decline at -20.7% month over month and slid to rank 6, while Zerds- Pink Lemonade Hash Rosin Gummy (200mg) fell -27.4% at rank 8; together these drops contrast with Zerds -Orange Soda Hash Rosin Gummy (200mg), which climbed +23.2% to rank 1 and generated $44,835. With nine of the top ten SKUs concentrated in the Edible gummy family and only modest growth of +11.0% at rank 2 and +13.3% at rank 3 for the next-best movers, the mix points to flavor-specific volatility within a single format rather than a shift across categories, implying the commercial path hinges on pruning underperforming flavors and leaning into the few that rank up despite broad same-category clustering.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
