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Sep-2025
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Overview
Market Insights Snapshot
Dreamt's performance in the New Jersey market, specifically in the Edible category, shows a consistent presence, though not within the top 30 brands. Over the months of June to September 2025, Dreamt's ranking slightly declined from 43rd to 48th. Despite not breaking into the top 30, the brand experienced a notable increase in sales from July to September, indicating a positive trend in consumer demand. This growth in sales, even without a significant improvement in rank, suggests that Dreamt is gaining traction among consumers in New Jersey.
The data implies that while Dreamt has not yet achieved top-tier status in the New Jersey Edible market, it is making strides in the right direction. The upward sales trend could be a precursor to future improvements in ranking, provided the brand continues to capitalize on its growing consumer base. Monitoring Dreamt's performance in the coming months will be crucial to understanding whether this sales growth will translate into higher rankings or if additional strategic adjustments are needed to enhance its market position.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New Jersey, Dreamt has been experiencing a gradual decline in rank from June to September 2025, moving from 43rd to 48th position. Despite this downward trend, Dreamt's sales showed a slight increase in September, indicating a potential for recovery. Competitors such as Full Tilt Labs and HAMSA Edibles have maintained stronger positions, with Full Tilt Labs peaking at 35th place in August and HAMSA Edibles consistently ranking higher than Dreamt. Notably, Kynd Cannabis Company and Breakwater were not in the top 20 during this period, suggesting a more competitive edge for Dreamt in comparison to these brands. The fluctuating ranks and sales figures highlight the dynamic nature of the market, emphasizing the need for Dreamt to strategize effectively to regain its competitive standing.
Notable Products
In September 2025, Dreamt's top-performing product remains the CBD/THC/CBN 2:5:1 Honey Lemon Gummies 20-Pack, retaining its number one rank with notable sales of 1074 units. The CBD/THC 2.5:1 Sleep Tincture held steady in second place, showing a significant sales increase from previous months. The CBD/THC/CBN 2:5:1 Honey Lemon Gummies 2-Pack climbed to the third position, improving from fifth place in August. The newly ranked Honey Lemon Soft Lozenge 2-Pack debuted at fourth place, while the Honey Lemon Gummies 20-Pack dropped to fifth, experiencing a sharp decline in sales. Overall, Dreamt's edible products continue to dominate the rankings, maintaining strong consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
