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Oct-2025
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Overview
Market Insights Snapshot
In the state of New Jersey, Dreamt has experienced some fluctuations in its performance across different categories. In the Edible category, Dreamt's rank has seen a downward trend from 45th in July to 55th by October 2025. This decline in ranking is despite a peak in sales during September, suggesting that while there was a temporary boost, it was not sustained. On the other hand, the Tincture & Sublingual category shows a different story, with Dreamt entering the top 5 by October, marking a significant achievement since they were not ranked in the top 30 in the preceding months. This suggests a growing interest or successful strategy in this specific category, contrasting with the challenges faced in the Edible segment.
The contrasting performances in New Jersey's categories highlight Dreamt's varied reception and success strategies. While the Edible category saw a notable drop in ranking, the Tincture & Sublingual category's rise to 4th place indicates a potential area of strength for the brand. This discrepancy between categories could suggest a need for Dreamt to reassess its approach in the Edible market or capitalize further on its success in Tinctures & Sublinguals. The absence of Dreamt in the top 30 for multiple months in the Tincture & Sublingual category before October underscores the significance of their recent breakthrough, pointing to either a strategic pivot or a change in consumer preferences that Dreamt managed to capture effectively.
Competitive Landscape
In the New Jersey Tincture & Sublingual category, Dreamt made a notable entry in October 2025, securing the 4th rank, indicating a strong debut in the competitive landscape. Prior to this, Dreamt was absent from the top 20, suggesting a strategic push or successful campaign that propelled its visibility and sales. Despite this achievement, Dreamt still trails behind established competitors such as Avexia, which held the 3rd rank in July 2025, and Doctor Solomon's, consistently maintaining the 3rd position from August to October 2025. Treeworks dominates the category, consistently ranking 1st throughout the period. Dreamt's entry into the top ranks suggests potential for growth, but it faces stiff competition from these established brands, particularly in terms of sales volume, where Treeworks leads by a significant margin.
Notable Products
In October 2025, the top-performing product for Dreamt was the CBD/THC/CBN 2:5:1 Honey Lemon Gummies 20-Pack, maintaining its consistent first-place ranking from previous months with sales of 934 units. The CBD/THC 2.5:1 Sleep Tincture held its position at second place, showing a significant increase in sales from earlier months. The Honey Lemon Soft Lozenge 20-Pack remained steady in third place, while the Honey Lemon Gummies 20-Pack reclaimed its fourth-place rank after not being ranked in September. Notably, the CBD/THC/CBN 2:5:1 Honey Lemon Gummies 2-Pack entered the rankings in September and moved to fifth place in October, indicating growing consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
