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Aug-2025
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Overview
Market Insights Snapshot
In the state of New Jersey, Dreamt's performance in the Edible category has shown some consistency, albeit outside the top 30 rankings for the months of May through August 2025. Despite not breaking into this competitive echelon, the brand has maintained a steady presence with rank positions at 44 in May, July, and August, and a slight improvement to 42 in June. This stability suggests a loyal consumer base, although the inability to climb higher in the rankings could indicate challenges in capturing a broader market share or facing stiff competition from other brands in the Edible category.
Sales figures for Dreamt in New Jersey's Edible market reveal a positive trend, with sales increasing from $10,364 in May to $12,032 in August. This upward trajectory in sales, despite a consistent ranking, is a promising sign that Dreamt is potentially strengthening its market position in terms of revenue. However, the brand's absence from the top 30 rankings across these months highlights the competitive nature of the Edible market in New Jersey, suggesting that while sales are improving, there is still significant ground to cover to achieve greater visibility and recognition among consumers.
Competitive Landscape
In the competitive landscape of the edible cannabis category in New Jersey, Dreamt has maintained a consistent rank of 44th from May to August 2025. Despite its stable position, Dreamt faces significant competition from brands like HAZE and Lily Extracts, which have consistently ranked higher. Notably, Lily Extracts experienced a notable fluctuation, peaking at 33rd in July before returning to 37th in August, indicating potential volatility in their sales strategy. Meanwhile, HAZE has maintained a slightly higher rank than Dreamt, fluctuating between 40th and 41st, suggesting a more stable presence in the market. Dreamt's sales have shown a gradual increase, with August sales slightly surpassing those in May, indicating a positive trend, albeit at a slower pace compared to its competitors. This steady growth amidst fierce competition highlights Dreamt's potential to climb the ranks if it can leverage strategic marketing and product differentiation.
Notable Products
In August 2025, Dreamt's top-performing product was the CBD/THC/CBN 2:5:1 Honey Lemon Gummies 20-Pack, maintaining its first-place ranking consistently since May, with sales reaching 811 units. The CBD/THC 2.5:1 Sleep Tincture climbed back to second place after a slight dip in July, indicating a rebound in consumer interest. The Honey Lemon Gummies 20-Pack held steady in the third position, despite a decrease in sales from previous months. The Honey Lemon Soft Lozenge 2-Pack made a notable entry at fourth place, showing a significant increase in sales. Lastly, the CBD/THC/CBN 2:5:1 Honey Lemon Gummies 2-Pack secured the fifth spot, returning to the rankings after a hiatus in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
