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Jul-2025
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Overview
Market Insights Snapshot
Dreamt has shown varying performance across different states and categories over recent months. In Maryland, the brand was ranked 31st in the Edible category in April 2025, but it did not maintain its position in the top 30 in subsequent months. This decline indicates potential challenges in sustaining consumer interest or increased competition within the state. On the other hand, in New Jersey, Dreamt has consistently hovered around the mid-40s in the Edible category rankings from May to July 2025, showing a stable presence albeit outside the top 30. This consistency suggests a steady customer base, though it also highlights room for growth to break into higher ranks.
While Dreamt's sales figures in New Jersey reflect a moderate upward trend from May to June, with sales peaking at 12,561 in June before slightly declining in July, the brand's absence from the top 30 in Maryland post-April could point to strategic areas for improvement. The fluctuating rankings and sales figures suggest that while Dreamt has established a foothold, particularly in New Jersey, there is potential for strategic adjustments to enhance its competitive standing and capture more market share. Understanding the dynamics of consumer preferences in these states could be key to unlocking further growth opportunities for Dreamt.
Competitive Landscape
In the New Jersey edible market, Dreamt has faced notable challenges in maintaining a competitive rank, consistently placing outside the top 20 brands from April to July 2025. Despite a slight improvement from 44th to 42nd in June, Dreamt's sales remain significantly lower than those of its competitors. For instance, Verano consistently ranks within the top 12 and has sales figures that are over ten times higher than Dreamt's. Meanwhile, AiroPro maintains a stable presence in the top 20, although its sales have shown a downward trend. Additionally, HAZE and Full Tilt Labs have fluctuated in the rankings but still outperform Dreamt in terms of sales. These dynamics indicate that Dreamt faces significant competition and may need to innovate or adjust its strategy to improve its market position in New Jersey.
Notable Products
In July 2025, Dreamt's top-performing product was the CBD/THC/CBN 2:5:1 Honey Lemon Gummies 20-Pack, maintaining its first-place ranking consistently since April, with sales reaching 591 units. The Honey Lemon Soft Lozenge 20-Pack climbed to the second position, showing a significant increase from fifth place in June. The Honey Lemon Gummies 2-Pack moved up to third place, having re-entered the rankings after being unranked in June. The CBD/THC 2.5:1 Sleep Tincture dropped to fourth place from its peak at second in June, while the CBD/THC/CBN 2:5:1 Honey Lemon Gummies 2-Pack held steady at fifth. These shifts highlight a competitive market for edibles within Dreamt's product lineup.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
