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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Brute's Roots is stocked at 38 licensed dispensaries across New Jersey, with the deepest coverage in Atlantic City, Evesham, Bordentown, Bridgeton, and Egg Harbor Township. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Category mix in October 2026 concentrated 76.09% of sales in Flower, 16.59% in Vapor Pens, and 6.44% in Pre-Roll, with Flower down 44.73% year over year but up 98.01% month over month. Vapor Pens expanded 17.30% year over year and surged 179.82% month over month, while Pre-Roll rose 58.13% year over year but slipped 12.11% month over month. Despite brand sales declining 35.93% year over year alongside a 31.87% average price drop, the near‑doubling in Flower and outsized Vapor Pens acceleration indicate a tactical pivot toward volume-led recovery, implying the mix is being reweighted toward fast-moving SKUs even as Pre-Roll momentum cooled month over month.
Positioning in New Jersey Flower sits at rank 41, with Flower still the anchor at 76.09% share and an average price of $44.88 while Vapor Pens average $32.69; this price ladder, coupled with the 179.82% month-over-month lift in Vapor Pens and 98.01% in Flower, suggests Brute's Roots is competing on accessible price points and velocity rather than premium tiers. The combination of a 31.87% average price reduction and a 58.13% year-over-year gain in Pre-Roll (despite a 12.11% month-over-month dip) signals a value-led stance that can capture replenishment missions, implying the brand’s near-term leverage is in maintaining Flower depth while using Vapor Pens as the acquisition engine to diversify away from single-category dependency.
Competitive Landscape
Brute's Roots sits at rank #41 in NJ Flower for October 2026, down 8 positions year over year from #33, but up 17 positions versus July 2026’s #58, signaling recent quarter momentum against a longer YoY slide; meanwhile, Find. moved from #3 to #1 alongside a 48.7% YoY sales increase, and Ozone held #2 despite a -7.6% YoY sales decline, indicating that upward rank movement now requires either outsized growth or competitors’ contraction. With a historical peak of #14 in July 2025 and current positioning in the low 40s, the mix of a 17-rank climb over three months and an 8-rank YoY drop implies recovery off a trough but not yet a return to prior tier, so the trajectory suggests a near-term window to consolidate gains while top-tier churn creates openings.
Notable Products
In October 2026, Brute's Roots leaned on recent launches, with 32 new products accounting for 37.0% of brand sales and three of them landing in the top set, such as Blue Lobzter Smalls (7g) and Big League Choo Smalls (14g). That weight from fresh SKUs means a large slice of its revenue comes from products introduced in the last six months.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
