.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Brute's Roots has shown a noteworthy performance in the New Jersey market, particularly in the Flower category. Over the months from April to July 2025, the brand experienced a positive trajectory, moving from the 16th position in April to the 14th position by July. This upward movement is accompanied by a significant increase in sales, with July's figures reaching $833,121, indicating a robust demand for their Flower products. Conversely, the Pre-Roll category did not make it into the top 30 rankings, with positions fluctuating outside the top 50, which could suggest a challenge in gaining traction compared to their Flower offerings.
In the Vapor Pens category, Brute's Roots made a notable entry into the rankings in June 2025, debuting at 34th and slightly declining to 43rd by July. This indicates a potential growth area for the brand within New Jersey as they managed to enter the competitive landscape despite not being in the top 30 in previous months. This entry highlights an opportunity to strengthen their presence and possibly replicate the success seen in the Flower category. The performance across these categories suggests a strategic focus may be beneficial in capitalizing on the positive momentum in Flower while addressing the challenges in Pre-Rolls and expanding influence in Vapor Pens.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Brute's Roots has shown a dynamic shift in rankings over the past few months, reflecting its fluctuating market position. Starting in April 2025, Brute's Roots held a respectable 16th position, but experienced a dip to 24th in May, before rebounding to 17th in June and climbing to 14th in July. This recovery indicates a positive trend in consumer preference or strategic adjustments that have bolstered its market presence. In contrast, Old Pal consistently maintained a strong presence, ranking between 16th and 18th, while Fresh Cannabis showed a steady climb, reaching 12th by July. Notably, Zips made a significant leap from being unranked in April to 13th by July, indicating a substantial increase in market penetration. Meanwhile, GreenJoy also improved its standing, particularly in July, where it reached 15th place. These movements suggest that while Brute's Roots is on an upward trajectory, it faces stiff competition from both established and emerging brands in the New Jersey flower market.
Notable Products
In July 2025, Brute's Blend Pre-Roll (1g) maintained its position as the top-performing product for Brute's Roots, continuing its streak as the number one ranked item since April 2025, with a notable sales figure of 4,830 units. Miracle Mints Popcorn (3.5g) held steady in the second rank for the second consecutive month, following a climb from fourth place in April. New entries in the rankings include MOB (3.5g), which debuted at third place, and Prezzure (3.5g) at fourth, with Farmer's Daughter Popcorn (3.5g) rounding out the top five. The consistency of Brute's Blend Pre-Roll underscores its popularity, while the emergence of new products suggests a dynamic shift in consumer preferences. Overall, the product lineup from Brute's Roots showed a combination of stable performers and promising newcomers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
