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Dec-2025
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Overview
Market Insights Snapshot
Brute's Roots has shown varying performance across different categories in New Jersey. In the Flower category, they demonstrated a strong upward trajectory, moving from rank 30 in November 2025 to rank 16 by December 2025. This improvement is significant given the competitive nature of the market. However, their performance in the Edible category was less impressive, as they failed to break into the top 30 rankings from September to December 2025, suggesting a need for strategic adjustments or increased market presence in this segment. The Pre-Roll category saw a notable recovery, with Brute's Roots climbing from rank 80 in November to 38 in December, indicating a potential turnaround or successful marketing efforts.
In terms of sales, Brute's Roots experienced fluctuations in the Vapor Pens category in New Jersey. Despite a dip in rankings from September to November, where they fell from 36 to 44, they managed to stabilize at 47 by December, possibly indicating a recovery phase or stabilization in consumer demand. The sales figures for this category reflect a positive trend, with a noted increase in December compared to October. Overall, the brand's mixed performance across categories highlights both challenges and opportunities, with Flower and Pre-Roll showing potential for growth, while Edible may require strategic reevaluation to enhance market penetration.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Brute's Roots has experienced a notable fluctuation in its market position over the last few months of 2025. Initially ranked 23rd in September, Brute's Roots saw a decline in rank, dropping to 26th in October and further to 30th in November, before making a significant recovery to 16th place in December. This rebound suggests a positive shift in consumer perception or strategic adjustments that have bolstered its market presence. In contrast, Fresh Cannabis maintained a relatively stable position, peaking at 12th in November before settling at 17th in December. Meanwhile, Grown Rogue showed a consistent upward trend, improving from 21st in September to 15th by December, indicating a steady increase in consumer preference or effective marketing strategies. Good Green experienced volatility, dropping to 21st in October and November, but recovering to 14th in December. Similarly, Legend showed a moderate improvement in rank, moving from 20th in September to 18th in December. The competitive dynamics highlight the challenges and opportunities for Brute's Roots as it navigates a fluctuating market, with its recent rank improvement suggesting potential for growth if it continues to capitalize on its current momentum.
Notable Products
In December 2025, Brute's Roots saw Brute's Blend Pre-Roll (1g) retaining its top position in the Pre-Roll category, with a notable sales figure of 12,176 units. Glue (3.5g) rose to second place in the Flower category, followed closely by Zangria (3.5g) in third place. Crunch Berriez Smalls (3.5g) and Dopamine Smalls (7g) secured the fourth and fifth positions, respectively, in the Flower category. Compared to previous months, Brute's Blend Pre-Roll (1g) maintained its consistent number one rank, while the Flower category products emerged as new top contenders. The significant rise in sales for Brute's Blend Pre-Roll (1g) indicates a strong market preference and increased demand during December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
