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Nov-2025
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Overview
Market Insights Snapshot
In the state of New Jersey, Brute's Roots has shown varying performance across different cannabis product categories. Notably, the Flower category has seen a gradual decline in rankings from 20th place in August to 26th place by November 2025. This downward trend might be concerning for the brand, as it indicates a potential decrease in market share or increased competition in the Flower category. Meanwhile, the Edible category has seen a slight improvement, moving from 50th place in October to 49th in November, although this still places Brute's Roots outside the top 30 brands, signaling room for improvement. On the other hand, the Vapor Pens category showed a more dynamic movement, with rankings fluctuating from 43rd in August to 42nd in November, suggesting a volatile but potentially promising market position.
The Pre-Roll category presents a more challenging scenario for Brute's Roots, with rankings falling from 47th in August to 75th by November 2025. This significant drop indicates a struggle to maintain a competitive edge within this product category in New Jersey. Despite these challenges, the brand has managed to maintain a presence in the Vapor Pens category, which experienced a temporary dip in October but rebounded in November. This resilience could be a positive indicator for future performance if the brand can leverage market insights to stabilize and improve its rankings. Overall, Brute's Roots' performance across categories in New Jersey highlights both opportunities for growth and areas needing strategic attention.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Brute's Roots has experienced a gradual decline in its ranking from August to November 2025, moving from 20th to 26th place. This downward trend in rank is mirrored by a consistent decrease in sales over the same period. Notably, Superflux has shown a resurgence, climbing from 31st in September to 24th in November, with sales peaking in October. Meanwhile, GreenJoy experienced fluctuating ranks, dropping to 30th in October before slightly recovering to 28th in November, indicating volatile sales performance. Niche and Happy Farmer have maintained relatively stable positions, with Niche showing a slight improvement in rank and sales towards November. These dynamics suggest that Brute's Roots faces increasing competition, necessitating strategic adjustments to regain its competitive edge in the New Jersey market.
Notable Products
In November 2025, Brute's Roots' top-performing product was Brute's Blend Pre-Roll (1g), maintaining its number one rank consistently from previous months, with sales of 1,806 units. Neon Runtz (3.5g) held its rank at number two, showing stability since its entry into the rankings in October 2025. Permanent Power Popcorn (3.5g) climbed back into the rankings at third place, despite not being ranked in October. Dopamine (3.5g) and MOB (3.5g) entered the rankings for the first time, securing fourth and fifth places, respectively. This indicates a growing interest in Brute's Roots' flower category products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
