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Oct-2025
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Overview
Market Insights Snapshot
Brute's Roots has shown varied performance across different product categories in New Jersey. The brand's flower category has experienced a gradual decline in rankings from July to October 2025, moving from 15th to 24th place. This suggests increasing competition or a shift in consumer preferences away from their flower products. In contrast, their presence in the edible category is virtually non-existent, as they did not make it into the top 30 brands during this period. This absence could indicate a need for strategic adjustments or product innovation to capture a larger market share in this segment.
In the pre-roll and vapor pen categories, Brute's Roots also faced challenges in maintaining a strong foothold in New Jersey. Their ranking in pre-rolls dropped significantly from 47th in August to 68th by October, while vapor pens saw a fluctuating performance, peaking at 38th in September before falling to 55th in October. Despite these challenges, the brand's ability to remain within the top 100 in these categories suggests potential for recovery with targeted marketing and product development efforts. The overall sales figures, although not detailed here, reflect these trends and highlight areas where Brute's Roots could focus to improve their market position.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Brute's Roots has experienced a notable shift in its market position over the past few months. Starting from a strong 15th rank in July 2025, Brute's Roots has seen a gradual decline, dropping to 24th by October 2025. This downward trend contrasts with competitors like Verano, which improved its rank from 37th to 25th, and Goodies, which made a significant leap from being outside the top 20 in July to 26th in October. Meanwhile, Superflux and Niche have shown more stable performance, with Superflux climbing to 22nd and Niche slightly improving to 23rd. Despite Brute's Roots' sales declining from July's peak, competitors like Superflux have seen an upward trajectory in sales, potentially indicating a shift in consumer preference. These dynamics suggest that Brute's Roots may need to reassess its strategies to regain its competitive edge in the New Jersey Flower market.
Notable Products
In October 2025, Brute's Blend Pre-Roll (1g) maintained its top position as the leading product for Brute's Roots, despite a notable decrease in sales to 1759 units. Neon Runtz (3.5g) emerged as the second best-selling product, marking its entry into the rankings. Tiramisu (3.5g) climbed to third place from fourth in September, with sales figures reaching 847 units. First Class Gas (3.5g) made its debut in the rankings at fourth place, while Goombah Distillate Cartridge (1g) secured the fifth position. This shift in rankings highlights a dynamic change in consumer preferences towards flower products in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
