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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Brute's Roots is stocked at 23 licensed dispensaries across New Jersey, with the deepest coverage in Maplewood, Woodbury, Bordentown, Bridgeton, and Butler. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Brute's Roots concentrated 63.93% of sales in Flower while Vapor Pens captured 32.41%, with Pre-Roll and Edible at 3.57% and 0.09% respectively; within Flower, year-over-year was down 55.59% but month-over-month surged 89.69%, whereas Vapor Pens rose 71.25% YoY and 486.99% MoM. Pre-Roll contracted 75.03% YoY and 46.46% MoM as Edible fell 79.84% YoY and 72.97% MoM, and the brand’s overall YoY sales decline of 43.70% contrasted with a 9,946.73% 24-month gain; in New Jersey Flower the brand held rank 41, indicating scale but not leadership depth. The pattern implies rapid intra-portfolio rotation toward inhalables, with short-term momentum concentrated in Vapor Pens and a rebound in Flower, while smaller form factors are being deprioritized, leaving the brand indexed to categories with higher volatility but faster recoverability.
Average price fell 11.02% YoY to $32.85 even as Flower’s mix share remained dominant at 63.93% and Vapor Pens expanded to 32.41%, a combination that can widen entry points but compress unit margins; simultaneously, Vapor Pens’ 486.99% MoM spike against Flower’s 89.69% MoM suggests demand elasticity is stronger in devices than in flower. With Pre-Roll dropping 46.46% MoM and Edible down 72.97% MoM, the portfolio is thinning at the low-price trial edge while rank 41 in New Jersey Flower caps organic shelf-driven velocity; the implication is a positioning anchored in two inhalable pillars where price-led acquisition is feasible, but sustained share growth will depend on stabilizing Flower rank while converting Vapor Pens’ surge into repeat, rather than relying on shrinking fringe categories.
Competitive Landscape
Brute's Roots sits at rank #41 in New Jersey Flower in August 2026, down 16 positions year over year from #25 and 9 positions since May 2026 when it was #32, despite a prior peak of #14 in July 2025; meanwhile, Ozone holds #1 while slipping from #2 year over year with a -18.5% sales change, and Find. climbed from #5 to #2 on +40.5% sales growth, indicating that Brute's Roots is losing relative rank as faster-growing competitors expand share and even leaders with -18.5% sales can outpace a brand that has fallen 16 ranks.
Notable Products
Blue Zushi Smalls (3.5g) delivered the standout move in August 2026 with a 202.5% month-over-month surge to rank 3, while Brute's Blend Pre-Roll (1g) fell 46.5% yet still held rank 1. Vapor Pens concentrated in the top tier with three SKUs landing at ranks 2, 4, and 5, indicating a pivot away from the declining Pre-Roll and toward inhalables that are gaining share. The combined presence of multiple Flower entries across ranks 3, 6, and 7, paired with the Vapor Pen cluster, suggests a barbell mix anchored by value Flower growth and steady pen uptake. This pattern implies a commercial direction that leans into scalable Flower momentum while reinforcing higher-frequency Vapor Pen demand to balance volatility in single-SKU Pre-Roll leadership.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
