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Apr-2025
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Overview
Market Insights Snapshot
Brute's Roots has shown a consistent presence in the New Jersey market, particularly in the Flower category. Despite a slight decline in rankings from 15th in January 2025 to 17th by April 2025, the brand maintains a steady position within the top 20. This indicates a resilient performance amidst competitive pressures. However, it's worth noting that their sales figures have experienced a downward trend over these months, with April sales dropping to approximately 74% of January's figures. This suggests potential challenges in sustaining sales momentum, which could be due to various market dynamics or increased competition.
In contrast, the Pre-Roll category presents a different narrative for Brute's Roots in New Jersey. The brand failed to secure a spot in the top 30 rankings from January through April 2025, with their rank slipping from 42nd to 51st. This decline in ranking, coupled with fluctuating sales numbers, highlights potential difficulties in capturing consumer interest in this segment. The absence from the top 30 indicates a need for strategic adjustments to improve visibility and performance. The contrasting performance between these two categories underscores the varying levels of competition and consumer preferences within the state's cannabis market.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Brute's Roots has experienced a slight decline in its ranking from January to April 2025, moving from 15th to 17th place. This shift is notable as it reflects a broader trend of fluctuating sales performance in the market. While Brute's Roots maintained a higher rank than Cookies throughout this period, which consistently hovered around the 16th to 18th positions, it was outperformed by The Lid, which showed a strong upward trajectory, peaking at 13th place in February. Meanwhile, Classix made a notable leap in March, securing the 15th rank, surpassing Brute's Roots temporarily. The competitive dynamics suggest that while Brute's Roots remains a key player, there is increasing pressure from brands like The Lid and Classix, which have shown capacity for rapid sales growth and rank improvement, potentially impacting Brute's Roots' market share and necessitating strategic adjustments to maintain its competitive position.
Notable Products
In April 2025, Brute's Roots' top-performing product was Brute's Blend Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from March with sales of 4,070 units. Blue Zushi Smalls (3.5g) in the Flower category remained steady in second place, showing a slight increase in sales to 2,683 units. Wildberry Fusion (3.5g) also held its position at third in the Flower category, despite a decrease in sales from March. Miracle Mints Popcorn (3.5g) stayed consistent at fourth place, while Permanent Power Popcorn (3.5g) entered the rankings at fifth, marking its first appearance in the top five. The rankings for these products have shown stability, with Brute's Blend Pre-Roll consistently leading since February and Blue Zushi Smalls maintaining a strong presence in the top two since January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
