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Sep-2025
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Overview
Market Insights Snapshot
Brute's Roots has shown varied performance across different categories in New Jersey. In the Flower category, the brand has maintained a strong presence, although there was a slight decline in rank from 15th in July 2025 to 22nd by September 2025. This suggests a potential challenge in maintaining market share or increased competition. Interestingly, despite the decline in ranking, the sales figures in July were impressive, peaking at $767,801. In contrast, the Edible category did not see Brute's Roots break into the top 30, indicating possible room for growth or a need to reassess their strategy in this segment.
The Pre-Roll category reflects a fluctuating performance, with rankings oscillating between 44th and 58th over the months from June to September 2025. This inconsistency might suggest a volatile market or changing consumer preferences. Meanwhile, in the Vapor Pens category, Brute's Roots demonstrated a more stable presence, with rankings slightly improving from 45th in July to 37th in September. This upward trend, coupled with a steady increase in sales during September, could indicate a strengthening foothold in this segment. The absence of top 30 rankings in some categories highlights areas for potential strategic focus, while the brand's performance in others suggests both challenges and opportunities in the New Jersey market.
Competitive Landscape
In the competitive landscape of the flower category in New Jersey, Brute's Roots has experienced notable fluctuations in its market position over the past few months. In June 2025, Brute's Roots was ranked 18th, but it climbed to 15th in July, showcasing a positive momentum. However, by August and September, the brand's rank slipped to 19th and 22nd, respectively. This decline in rank coincides with a decrease in sales, suggesting potential challenges in maintaining its competitive edge. Notably, Grown Rogue and Old Pal have shown resilience, with Old Pal maintaining a relatively stable rank around the 20th position, while Grown Rogue briefly entered the top 20 in July. Meanwhile, Happy Farmer has made significant strides, improving from 29th in June to consistently staying in the top 23 by September. These dynamics indicate a highly competitive market where Brute's Roots must strategize to regain its upward trajectory and capitalize on growth opportunities.
Notable Products
In September 2025, Brute's Roots' top-performing product was Brute's Blend Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank for four consecutive months despite a slight decline in sales to 4266 units. Permanent Power Popcorn (3.5g) in the Flower category climbed to the second position from third in August, with sales increasing to 907 units. Indica Pre-Roll (1g) entered the rankings for the first time in September, securing the third spot. Han Solo Burger (3.5g) in the Flower category moved up from fifth to fourth place, although sales slightly decreased. The Don Distillate Cartridge (1g) made its debut in the rankings at fifth place in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
