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Aug-2025
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Overview
Market Insights Snapshot
Brute's Roots has shown notable performance across various categories in New Jersey, particularly in the Flower category. The brand's ranking improved from 24th in May 2025 to 15th in July 2025, before slightly declining to 19th in August 2025. This fluctuation suggests a competitive market environment, but the overall upward trend indicates a strengthening presence in the Flower category. It's worth noting that the brand did not make it into the top 30 rankings for Vapor Pens in May 2025, which could be seen as a missed opportunity in that specific category during that month.
In the Pre-Roll category, Brute's Roots has shown a steady climb in rankings, moving from 65th in May 2025 to 42nd in August 2025, which demonstrates an effective strategy in gaining market share. Despite not being in the top 30 for Vapor Pens in May 2025, the brand entered the rankings at 35th in June and maintained a consistent presence, indicating potential for future growth in this category. The sales figures for Pre-Rolls also show a positive trajectory, with August sales almost tripling those of May, highlighting the brand's growing appeal in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Brute's Roots has demonstrated a dynamic performance over the summer of 2025. Starting in May, Brute's Roots was ranked 24th, but by July, it had climbed to 15th place, showcasing a significant upward trend in both rank and sales. However, by August, the brand experienced a slight dip to 19th place, indicating a need for strategic adjustments to maintain its competitive edge. In contrast, (the) Essence experienced a volatile ranking, dropping from 7th in June to 28th in July, before recovering to 18th in August, which could suggest market instability or strategic shifts. Meanwhile, Legend showed a strong upward trajectory, rising from 32nd in May to 17th by August, potentially posing a future threat to Brute's Roots if this momentum continues. Brands like Grown Rogue and Old Pal maintained relatively stable positions, with Grown Rogue re-entering the top 20 by July, while Old Pal slipped out by August. These shifts highlight the competitive pressures Brute's Roots faces and underscore the importance of strategic marketing and product differentiation to capture and retain market share.
Notable Products
In August 2025, Brute's Roots continued to see strong performance with Brute's Blend Pre-Roll (1g) maintaining its top position in the Pre-Roll category, achieving sales of 5,912 units. Wildberry Fusion (3.5g) made a significant leap in the Flower category, climbing to the second rank from its previous fifth position in June 2025. Permanent Power Popcorn (3.5g) debuted in August with a strong second-place rank in the Flower category, while Han Solo Burger (3.5g) secured the third rank. Mafia Wives Pre-Roll 5-Pack (2.5g) entered the Pre-Roll category at the fourth position. This month saw notable shifts in rankings for Wildberry Fusion and the entrance of new products, indicating a dynamic market presence for Brute's Roots.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
