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Sep-2025
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Overview
Market Insights Snapshot
The performance of SUN in the New Jersey market showcases distinct trends across different product categories. In the Concentrates category, SUN maintained a consistent presence within the top 30 brands, showing a slight fluctuation in rankings from 17th in June to 20th in September. Despite a dip in sales during August, SUN managed to recover by September, indicating resilience in the Concentrates market. Conversely, in the Vapor Pens category, SUN did not secure a spot in the top 30 rankings from June through September, which could suggest a challenging competitive landscape or a need for strategic adjustments in this category.
While SUN's performance in New Jersey demonstrates variability, the brand's ability to sustain its position in the Concentrates category is noteworthy. The trend of fluctuating rankings and sales figures in this category suggests that SUN is navigating a competitive market environment, yet it remains a recognizable player. However, the absence of top 30 rankings in the Vapor Pens category highlights potential areas for growth or reevaluation of market strategies. Understanding these dynamics offers valuable insights into SUN's regional strengths and challenges, particularly in the context of New Jersey's evolving cannabis market.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, SUN has experienced a notable decline in both rank and sales from June to September 2025. Initially ranked 36th in June, SUN's position dropped to 54th by September, indicating a significant shift in its market standing. This decline is mirrored in its sales, which decreased from a high in June to a lower figure by September. In contrast, Breakwater made a remarkable leap into the top 20 by September, rising from an unranked position in the previous months, which suggests a strong upward trend in their sales performance. Meanwhile, HAZE and New Earth maintained relatively stable positions, with HAZE consistently ranking higher than SUN throughout the period. The competitive pressure from these brands, particularly the rapid ascent of Breakwater, highlights the challenges SUN faces in maintaining its market share in the New Jersey vapor pen category.
Notable Products
In September 2025, the top-performing product for SUN was Lemon Cookies Cured Resin Cartridge (0.5g) in the Vapor Pens category, climbing to the number one spot with sales of 200 units. Z Pie Live Resin Badder (1g) in the Concentrates category secured the second rank, a new entry compared to previous months. Cap Junkie Cured Resin Badder (1g) also made its debut in the rankings, achieving third place in the same category. The Sun x Garden Greens - 4Z0 Live Resin Disposable (0.5g) maintained its position at fourth in the Vapor Pens category, showing consistent performance. Cherry AK Diesel Live Resin Disposable (1.5g) entered the list at fifth, highlighting an increasing consumer interest in Vapor Pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
