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Nov-2025
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Overview
Market Insights Snapshot
In the state of New Jersey, SUN has shown a notable upward trajectory in the Concentrates category. Starting from a rank of 23 in August 2025, SUN improved its position steadily, reaching 13th place by November 2025. This consistent climb in rankings is complemented by a significant increase in sales, which more than doubled over the same period. Such a performance indicates a strong market presence and growing consumer preference for SUN's Concentrates in New Jersey. However, it's interesting to note that the Vapor Pens category tells a different story, as SUN did not make it to the top 30 in September and October, only reappearing at 45th place in November, suggesting potential challenges or shifts in consumer interest within this segment.
While the Concentrates category in New Jersey paints a positive picture for SUN, the Vapor Pens category highlights room for improvement. Despite a robust sales figure in November, the brand's lower rankings in September and October suggest that SUN might need to reassess its strategy or product offerings in this category. The contrasting performance between these two categories within the same state underscores the dynamic nature of consumer preferences and the importance for cannabis brands like SUN to remain agile and responsive to market trends. Observing how SUN navigates these challenges in upcoming months will be crucial for understanding its long-term positioning in New Jersey's competitive cannabis market.
Competitive Landscape
In the competitive landscape of Vapor Pens in New Jersey, SUN has experienced notable fluctuations in its ranking over the past few months. Starting at rank 48 in August 2025, SUN saw a decline to rank 58 in both September and October, before recovering slightly to rank 45 in November. This trend highlights a challenging period for SUN, particularly when compared to competitors like Bullet Train Extracts and Brute's Roots, which maintained more stable positions within the top 40 during the same period. The sales trajectory for SUN also reflects this volatility, with a significant dip in September followed by a gradual recovery. Meanwhile, Trippy Sips and Effin' Edibles entered the rankings in the latter months, indicating increased competition. These dynamics suggest that while SUN has managed to regain some ground, the brand faces stiff competition and must strategize effectively to enhance its market position and sales performance in the New Jersey Vapor Pens category.
Notable Products
In November 2025, the top-performing product from SUN was Mango Gummibears Live Resin Disposable (0.5g) in the Vapor Pens category, achieving the number 1 rank with sales of 321 units. Gush Mintz Cured Resin Badder (1g) secured the second position in the Concentrates category. Lemon Cookies Cured Resin Cartridge (0.5g) maintained a consistent performance, holding the third rank in the Vapor Pens category, a position it also held in August and October, and was ranked first in September. Truffle Cake Cured Resin Disposable (0.5g) debuted in the rankings at fourth place, while Thug Roze Live Resin Badder (1g) appeared at fifth. This month saw a few new entries in the top rankings, highlighting a shift towards a preference for resin-based products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
