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Apr-2025
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Overview
Market Insights Snapshot
In New Jersey, SUN has maintained a consistent performance in the Concentrates category, holding steady at the 13th rank from January through April 2025. This stability suggests a strong presence in this category, even as sales figures fluctuated, with a notable increase to $57,463 in April from a dip in March. Conversely, SUN's performance in the Vapor Pens category has seen some movement; although they improved their ranking slightly from 33rd in January to 32nd in February and March, they fell out of the top 30 by April, indicating a potential area for improvement or increased competition in this segment.
The absence of SUN from the top 30 rankings in the Vapor Pens category in April is a critical point of concern, as it marks a departure from their previously stable position. This shift could be indicative of increased competition or changing consumer preferences in the New Jersey market. Despite this, the sales figures in the Vapor Pens category remained relatively strong, with a slight decrease to $107,013 in April from a peak in March, which suggests that while their rank fell, their sales volume remained significant. This nuanced performance across categories highlights SUN's strengths and areas for potential growth, offering a snapshot of their market dynamics in New Jersey.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, SUN has shown a relatively stable performance with minor fluctuations in rank from January to April 2025. Starting at the 33rd position in January, SUN slightly improved to 32nd in February and March, before slipping to 36th in April. This indicates a consistent presence, albeit outside the top 20, suggesting room for growth in market share. Notably, competitors like Jetty Extracts and HAZE have maintained higher ranks, with Jetty Extracts peaking at 23rd in February and HAZE maintaining a position in the top 30 until April. This competitive pressure highlights the need for SUN to innovate or enhance its marketing strategies to climb higher in the rankings and capture a larger share of the market. Meanwhile, MPX - Melting Point Extracts and Superflux have shown volatility, with ranks fluctuating but generally staying ahead of SUN, indicating a dynamic market environment where strategic adjustments could yield significant benefits for SUN.
Notable Products
In April 2025, the top-performing product for SUN was the Discodelic Live Resin Cartridge (0.5g) in the Vapor Pens category, maintaining its leading position for the second consecutive month with sales of 549 units. The Durban Dream Queen Live Resin Cartridge (0.5g), also in the Vapor Pens category, rose to the second position from an unranked status in March, demonstrating a significant increase in demand. The Z Pie Live Resin Badder (1g) in the Concentrates category secured the third spot, improving from the fourth position in March. Pluto Runtz Live Resin Cartridge (0.5g) maintained its fourth rank from previous months, indicating consistent performance. GH1 Cured Resin Cartridge (0.5g) debuted in the rankings at the fifth position, showcasing its entry into the competitive landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
