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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
SUN is stocked at 20 licensed dispensaries across New Jersey, with the deepest coverage in Franklin Township, Bordentown, Buena, Clementon, and Evesham. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, SUN concentrated its mix into Concentrates at 53.95% share while Vapor Pens fell to 42.19% share, a pivot that came as Concentrates grew 30.92% month over month but declined 4.97% year over year, and Vapor Pens dropped 47.29% month over month with a 63.00% year-over-year decline. Edible expanded off a small base with a 281.62% month-over-month gain to 1.67% share, while Pre-Roll held 2.19% share with limited trend visibility. Average price in the portfolio rose 0.75% year over year to $43.92, with category-level price points highest in Vapor Pens at $48.89 versus $45.15 in Concentrates. The brand sits at rank 29 in Concentrates in New Jersey, implying a move toward depth in a single category even as total brand sales fell 41.45% year over year.
The mix shift implies SUN is leaning into a defensible Concentrates position (53.95% share and rank 29 in New Jersey) to offset steep Vapor Pens volatility (−47.29% month over month and −63.00% year over year), trading breadth for stability at the category core. With Concentrates up 30.92% month over month while the portfolio’s average price edged up 0.75% year over year, the path to recovering the 41.45% brand sales decline likely hinges on sustaining Concentrates momentum and selectively nurturing Edible’s 281.62% month-over-month expansion without overextending into categories where recent share contraction was acute. This pattern implies SUN’s near-term positioning benefits from reinforcing Concentrates assortment and price architecture while treating Vapor Pens as a tactical, not foundational, volume driver.
Competitive Landscape
In New Jersey Concentrates, SUN sits at rank #29 in July 2026, down 9 positions YoY from #20, after recovering 8 spots from #37 three months ago; against that backdrop, Grassroots rose to #1 from #3 with a 36.3% YoY sales increase while RYTHM held #2 with an 11.1% YoY sales decline, signaling that SUN’s current #29 and prior peak of #12 in April 2025 point to a brand that is stabilizing quarter-on-quarter yet losing ground year-on-year in a market where leaders are consolidating share.
Notable Products
Pink Kush Live Resin Cartridge (1g) posted the standout movement in July 2026 with a 70.8% month-over-month gain and rose into the shared rank 7 tier, while Cherry Limonata Cured Resin Cartridge (1g) declined 27.5% and settled at rank 2. Mango Diesel Live Resin Sauce (1g) held rank 1 despite no MoM reading and contributed $8.4k, as GMO OG Live Resin Badder (1g) advanced 42.2% to rank 3. With four of the top ten rooted in Concentrates and three in Vapor Pens, the mix tilts toward resin-led formats, implying SUN is concentrating assortment on solvent-extracted SKUs where rapid pen recoveries can offset volatility in individual cartridges.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
