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Jul-2025
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Overview
Market Insights Snapshot
In New Jersey, SUN's performance in the Concentrates category has shown a gradual decline in rankings over the months from April to July 2025. Starting at 13th place in April, SUN slipped to 19th by July, indicating a consistent downward trend. This decline is mirrored by a drop in sales from $63,140 in April to $22,263 in July. Such a trend suggests that SUN may be facing increasing competition or challenges in maintaining its market share in this category. It's noteworthy that despite these challenges, SUN maintained a presence within the top 30, which implies that while their rank decreased, they still hold a significant position in the market.
Conversely, SUN's performance in the Vapor Pens category within New Jersey has been less favorable, as they did not make it into the top 30 rankings from April through July 2025. This absence from the top tier could be seen as a missed opportunity or a potential area for growth, especially considering the initial sales figure of $119,316 in April. The sales figures fluctuated, with a notable dip in May before recovering slightly in June, yet they remained insufficient to break into the top 30. This pattern suggests that while there is some demand for SUN's Vapor Pens, it is not strong enough to compete with leading brands in the state, indicating a potential area for strategic improvement.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, SUN has experienced fluctuations in its rank over the months from April to July 2025, reflecting the dynamic nature of the market. SUN's rank shifted from 35th in April to 44th in May, maintaining the 44th position in June, and slightly improving to 45th in July. This period saw SUN competing closely with brands like Brute's Roots, which entered the top 20 in June at 34th but fell to 43rd by July. Meanwhile, Drool showed a notable decline from 27th in April to 42nd in July, indicating a potential opportunity for SUN to capture market share. Despite these shifts, SUN's sales figures suggest a relatively stable performance compared to competitors like MPX - Melting Point Extracts, which saw a consistent decline in both rank and sales, dropping from 31st to 51st. This competitive analysis highlights the importance for SUN to leverage these insights to strategize and potentially improve its market position in the New Jersey vapor pen category.
Notable Products
In July 2025, the top-performing product from SUN was the GH1 Cured Resin Cartridge (0.5g) in the Vapor Pens category, which rose to the number one rank with sales reaching 478 units. The Brighterside - Blueberry Mac Haze Cured Resin Cartridge (0.5g) climbed to the second position, showing a significant increase from the fourth rank in June. Sun x Garden Greens - 4Z0 Liquid Sunshine Live Resin Cartridge (0.5g) dropped from first to third place, indicating a slight decline in its sales momentum. The Sun x Garden Greens - 4Z0 Live Resin Disposable (0.5g) maintained its presence in the top five, moving from fifth to fourth rank. Meanwhile, the Grape Junky Live Resin Cartridge (0.5g) saw a decrease in its rank, falling from third in June to fifth in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
