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Sep-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
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SUN is stocked at 22 licensed dispensaries across New Jersey and Alaska, 21 of them in New Jersey, with the deepest coverage in Newark, Absecon, Atlantic City, Bordentown, and Clementon. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
SUN concentrated 57.12% of September 2026 sales in Vapor Pens, up 22.48% month over month and 28.44% year over year, while Concentrates fell to 24.87% share with a -15.41% MoM and -20.10% YoY decline; meanwhile, Pre-Roll surged 1019.07% MoM to 10.66% share and Edible jumped 187.31% MoM to 7.36% share. Against a brand-level YoY sales increase of 32.28% and a -25.99% YoY drop in average price to $34.65, the category mix points to volume-led growth concentrated in Vapor Pens alongside rapid trial in Pre-Roll and Edible. The pattern implies SUN is pivoting from a two-category base toward a multi-category footprint, with Vapor Pens anchoring scale and emerging traction in Pre-Roll and Edible absorbing softness in Concentrates.
Within Vapor Pens, SUN held rank 52 in New Jersey, indicating mid-pack placement even as Vapor Pens expanded 22.48% MoM and 28.44% YoY, while Concentrates’ -20.10% YoY and -15.41% MoM contraction reduces reliance on a shrinking lane. The 1019.07% MoM spike in Pre-Roll and 187.31% MoM lift in Edible, paired with a -25.99% YoY average price change, suggest a deliberate trade-down mix that broadens entry points and boosts unit velocity. This implies SUN’s near-term positioning leans on accessible price tiers to gain household penetration, using Vapor Pens for visibility and newer formats to diversify risk and stabilize share across categories.
Competitive Landscape
SUN sits at rank #52 in New Jersey Vapor Pens for September 2026, slipping 1 position year over year from #51 and improving 4 positions since June 2026 from #56, while its historical peak of #33 in December 2024 indicates a 19-rank drop from that high. Competitively, Fernway climbed from #2 to #1 with a 19.2% year-over-year sales increase as Select fell from #1 to #2 with a 24.0% sales decline, placing SUN’s modest rank oscillation alongside top-tier volatility and suggesting its current trajectory points to stabilization rather than a recovery toward the prior December 2024 peak.
Notable Products
Blueberry Acai Live Resin Gummies 10-Pack (100mg) delivered the standout movement in September 2026 with a 98.34% month-over-month surge and a climb into rank 3, while Soap Cured Resin Sauce Disposable (1.5g) fell 25.72% to rank 9. Eclipse X Bass River Buds Cured Resin Badder (1g) declined 22.75% and sits at rank 6, placing concentrates on the back foot relative to edibles and vapor pens. With edibles occupying two of the top five ranks and vapor pens spread across ranks 5, 7, and 8, the mix tilts toward ingestibles and inhale-ables with faster velocity, implying SUN is consolidating around scalable, repeat-purchase formats rather than niche concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
