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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, SUN’s category mix concentrated in Vapor Pens at 61.24% share and Concentrates at 38.35% share, while Edible accounted for 0.41% share; the balance shifted amid double-digit contractions, with Vapor Pens down 48.39% year over year and 38.75% month over month, and Concentrates down 15.95% year over year and 12.58% month over month. Against a brand-level sales decline of 39.13% year over year and an 18.59% drop in average price, the mix tilts toward the faster-contracting Vapor Pens segment, while the smaller Edible slice fell 30.12% month over month; this pattern implies category exposure, not just pricing, is pulling the brand’s aggregate trend downward.
The mix shift implies a positioning skewed toward a category where SUN holds a low rank of 63 in Vapor Pens in New Jersey, while the relatively milder 15.95% year-over-year decline in Concentrates suggests a comparatively steadier anchor that is underweighted at 38.35% share. With Vapor Pens’ sharper 38.75% month-over-month drop outpacing Concentrates’ 12.58% month-over-month decline, the current allocation amplifies volatility; therefore, rebalancing toward categories with smaller percentage contractions and leveraging the brand’s 18.59% average price reduction to defend share could moderate swings and improve rank trajectory.
Competitive Landscape
SUN sits at rank #63 in New Jersey Vapor Pens in June 2026, down 26 positions year over year from #37 and slipping 8 ranks since March 2026 from #55, while its prior peak of #33 in December 2025 underscores a longer slide; meanwhile, Select held #1 year over year with a -8.6% sales change and Fernway maintained #2 with +10.7% YoY sales growth, indicating SUN is losing relative position as leaders consolidate the top with flat-to-growing performance—implying the current trajectory points toward continued share erosion unless rank declines stabilize.
Notable Products
Pink Kush Live Resin Cartridge (1g) posted the steepest decline at -72.4% month over month and slid to rank 9 in June 2026, while Eclipse X Bass River Buds Cured Resin Badder (1g) surged +88.7% to rank 2, creating a bifurcated performance profile within the top 10. Vapor Pens account for six of the top ten positions, anchored by Orange Cream Pop Cured Resin Disposable (0.5g) at rank 1 and the 1.5g variant at rank 6, indicating the format leads breadth even as a flagship 1g pen contracts sharply; the dollar mix still concentrates in these formats with one item clearing $5,887. The pattern implies SUN is tilting toward cured-resin formats and mixed sizes in Vapor Pens while reallocating attention away from underperforming 1g SKUs, using surging collab Badders in Concentrates to backfill volume and rank momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
