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Dec-2025
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Overview
Market Insights Snapshot
In the state of New Jersey, SUN has shown an interesting trajectory in the Concentrates category over the last few months. Starting at rank 21 in September 2025, SUN made a notable climb to position 13 by November, before slightly dropping to rank 17 in December. This movement suggests a generally positive trend, as the brand improved its standing significantly from September to November. However, the slight dip in December indicates potential challenges or increased competition in the market. The sales figures reflect this pattern, peaking in November and then experiencing a decline in December, which could be an area for SUN to investigate further.
In contrast, SUN's performance in the Vapor Pens category in New Jersey has been less consistent. The brand was ranked 49th in September, dropping to 58th in October, but then made a significant leap to 32nd by December. This fluctuation in rankings highlights a volatile market presence, yet the dramatic improvement in December suggests a successful strategy or product launch that month. Despite not being in the top 30 throughout the period, the surge in sales in December, which nearly doubled from October, indicates a strong recovery and potential growth opportunity for SUN in this category.
Competitive Landscape
In the competitive landscape of Vapor Pens in New Jersey, SUN has shown a remarkable upward trajectory in rankings from September to December 2025. Starting from a rank of 49 in September, SUN improved significantly to reach the 32nd position by December. This upward movement is indicative of a strategic shift or successful marketing efforts that have resonated well with consumers. In contrast, Drool experienced fluctuating rankings, dropping from 30 in September to 50 in November before recovering to 34 in December, suggesting potential volatility in their market presence. Meanwhile, Superflux and Breakwater have maintained relatively stable positions, with Breakwater consistently outperforming SUN in terms of sales, particularly in December. This competitive analysis highlights SUN's potential for growth and the importance of sustaining momentum to challenge more established brands like Breakwater in the New Jersey Vapor Pens market.
Notable Products
In December 2025, SUN's top-performing product was Ice Wookie Cured Resin Cartridge (1g) in the Vapor Pens category, achieving the highest sales with 717 units sold. Following closely, Animal Wedding Cured Resin Cartridge (1g) and Thug Roze Live Resin Cartridge (1g) secured the second and third spots, respectively. Cereal Milk Cured Resin Cartridge (1g) came in fourth, while Black Cherry Gelato Live Resin Badder (1g) led the Concentrates category in fifth place. Notably, this ranking represents a stable performance for these products as they were not ranked in the previous months, indicating a significant market entry or improvement. The consistent top rankings of Vapor Pens suggest a strong consumer preference for this category under SUN's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
