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Oct-2025
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Overview
Market Insights Snapshot
In the state of New Jersey, SUN has demonstrated a significant upward trend in the Concentrates category. Starting from a rank of 19 in July 2025, the brand experienced a slight dip in August but quickly regained momentum, climbing to the 14th position by October. This improvement is particularly notable given the substantial increase in sales from $34,681 in September to $65,025 in October, indicating a strong market presence and growing consumer demand. However, in the Vapor Pens category, SUN has struggled to maintain a competitive position, remaining outside the top 30, with rankings consistently around the mid-40s to high-50s. This contrast between categories highlights the brand's varying performance, suggesting potential areas for strategic focus and growth.
While SUN's performance in Concentrates in New Jersey is commendable, the brand's struggle in the Vapor Pens category is noteworthy. Despite a consistent sales figure hovering around $40,000 in October, SUN's ranking remained low, indicating fierce competition and possibly a need for differentiation or enhanced marketing strategies in this category. The absence from the top 30 in Vapor Pens could be seen as a challenge that SUN needs to address to capture a larger market share. The contrasting performance across these two categories provides valuable insights into SUN's market dynamics and potential areas for improvement or innovation.
Competitive Landscape
In the competitive landscape of the concentrates category in New Jersey, SUN has demonstrated a notable upward trajectory in recent months. Starting from a rank of 19 in July 2025, SUN's position improved significantly to 14 by October 2025, reflecting a strategic gain in market presence. This upward movement is particularly impressive when compared to competitors such as Pyramid Pens, which saw a decline from 8th to 11th place over the same period, and Full Tilt Labs, which remained relatively stable but slightly behind SUN at 16th in October. Meanwhile, HAZE experienced fluctuations, ending at 17th, indicating a less stable market position. SUN's sales surge, particularly in October, suggests a successful strategy in capturing consumer interest and market share, positioning it as a rising competitor in the New Jersey concentrates market.
Notable Products
In October 2025, SUN's top-performing product was Super Lemon Haze Live Resin Badder (1g) in the Concentrates category, which achieved the number one rank with a notable sales figure of 219 units. Lemon Cookies Cured Resin Cartridge (0.5g) in the Vapor Pens category followed closely, holding the second position, a slight drop from its top rank in September. Grape Junky Live Resin Cartridge (0.5g) entered the rankings at third place, showing a strong debut. Cereal Milk Live Resin Badder (1g) and Candy Fumes Live Resin Badder (1g) secured the fourth and fifth positions respectively, both new entrants to the top five. This reshuffling indicates a dynamic change in consumer preferences for SUN's products over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
