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Aug-2025
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Overview
Market Insights Snapshot
In the state of New Jersey, SUN's performance in the Concentrates category has shown a slight decline over the past few months. Starting from a rank of 15 in May 2025, the brand slipped to 21 by August 2025. This downward trend is mirrored in their sales figures, which saw a decrease from $47,937 in May to $30,862 in August. This suggests that SUN may be facing increased competition or challenges in maintaining its market share in this category within New Jersey. Despite the drop, maintaining a position within the top 30 indicates that SUN still holds a significant presence in the market, though the brand will need to address these declines to improve its standing.
Conversely, in the Vapor Pens category, SUN's ranking in New Jersey paints a different picture. The brand was not able to secure a spot in the top 30 in July and August, with rankings of 44 and 50, respectively. This is a concerning drop from their earlier position of 36 in June. The sales figures reflect this shift, with a notable decrease from $95,510 in June to $55,719 in August. This suggests that SUN's Vapor Pens are struggling to compete effectively in this category, potentially due to stronger competition or shifting consumer preferences. The absence from the top 30 in the latter months indicates a need for strategic adjustments to regain traction in this segment.
Competitive Landscape
In the competitive landscape of Vapor Pens in New Jersey, SUN has experienced notable fluctuations in its market position from May to August 2025. Starting at rank 40 in May, SUN improved to 36 in June, indicating a positive reception and increased sales momentum. However, by August, SUN's rank slipped to 50, suggesting a decline in competitive standing. This downturn coincides with the emergence of new competitors like Bullet Train Extracts, which entered the top 20 in August, potentially capturing market share. Meanwhile, MPX - Melting Point Extracts and HAZE maintained relatively stable positions, with MPX consistently outside the top 20, while HAZE showed a slight improvement. The most striking competitive shift came from Black Label Brand, which surged from being outside the top 20 in May to rank 34 in June, before settling at 48 in July. These dynamics highlight the volatile nature of the market and underscore the importance for SUN to adapt its strategies to regain and sustain its competitive edge.
Notable Products
For August 2025, the top-performing product from SUN was the Sun x Garden Greens - 4Z0 Liquid Sunshine Live Resin Cartridge (0.5g) in the Vapor Pens category, maintaining its top rank from June. Notably, this product achieved sales of 252 units in August. The Lemon Cookies Cured Resin Cartridge (0.5g) debuted at the second position, showing strong initial sales. Purple Milk Cured Resin Cartridge (0.5g) followed closely in the third position, while the Thug Roze Live Resin Disposable (0.5g) secured the fourth spot. The SUN x Brighterside - GH1 Liquid Sunshine Breath Cured Resin Cartridge (0.5g) rounded out the top five, indicating a consistent preference for SUN's Vapor Pens lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
