Market Insights Snapshot
In the Vapor Pens category, EvoLab has shown mixed performance across different states. In Arizona, the brand's ranking has been gradually slipping, moving from 34th place in August 2023 to 42nd place in November 2023. This indicates a decline in its popularity among the top 20 brands in the state. On the other hand, EvoLab's performance in Colorado has been relatively stable, maintaining a rank within the top 12 from August to November 2023. However, it's worth noting that there was a slight downward trend in its rank during this period.
Meanwhile, in the Maryland market, EvoLab demonstrated significant improvement in its ranking. Starting at 24th place in August 2023, the brand climbed to 19th place by November 2023. This upward movement suggests that EvoLab is gaining traction in this state. However, it's crucial to note that the brand's sales figures don't always correlate with its ranking. For instance, despite the improvement in rank, EvoLab's sales in Maryland dipped in October 2023 before bouncing back in November. This indicates that while EvoLab is making strides in some areas, it still faces challenges in others.
In the Vapor Pens category for Colorado, EvoLab has been experiencing a downward trend from August to November 2023, dropping from 7th to 12th place in the rankings. This indicates a decrease in market share, as competitors like O.penVape and Sano Gardens have managed to surpass EvoLab in the rankings. O.penVape, in particular, has been consistently ranked higher than EvoLab since September 2023. Sano Gardens, on the other hand, has shown significant improvement, jumping from 16th place in August to 10th place in November. Other competitors such as Green Dot Labs and AiroPro (formerly IndigoPro) have also been ranked close to EvoLab, indicating a highly competitive market. However, it's worth noting that despite the drop in rankings, EvoLab has consistently remained in the top 20 brands, highlighting its resilience in the face of stiff competition.
In November 2023, the top-performing product from EvoLab was the Colors - Sweet Melon BDT Distillate Disposable (1g) in the Vapor Pens category, with sales peaking at 5195 units. This product maintained its position as the top seller from the previous three months. The second-best performing product was the Colors - White Cherry Co2 Disposable (1g), also in the Vapor Pens category, which sold 4492 units. The third, fourth, and fifth positions were held by Colors - Strawberry Lemonade BDT Distillate Disposable (1g), Colors - Blueberry CO2 Disposable (1g), and Colors - Cosmic Apple BDT Distillate Disposable (1g) respectively. Notably, the Colors - Cosmic Apple BDT Distillate Disposable (1g) reentered the top five after being unranked in September and October.