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Nov-2025
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Overview
Market Insights Snapshot
In the Arizona market, Earth Extracts has shown fluctuating performance across different product categories. In the concentrates category, the brand experienced a slight improvement in rankings from August to October 2025, moving from 24th to 18th place. However, by November, their position slipped to 26th, indicating a potential challenge in maintaining consistent growth. This dip in rank coincided with a decrease in sales from October to November, suggesting a need for strategic adjustments. Meanwhile, in the vapor pens category, Earth Extracts has not maintained a top 30 position since August, with rankings falling from 39th to 45th by November. This decline highlights a significant area for improvement if the brand aims to capture a larger share of the Arizona market.
The sales trends for Earth Extracts reveal an interesting narrative about their market presence. Despite a promising increase in concentrate sales from August to October, the subsequent decline in November suggests that the brand may face seasonal demand shifts or competitive pressures. The vapor pens category presents a more concerning trend, as the consistent drop in rankings and sales points to challenges in product differentiation or consumer preference. While the specific factors driving these movements are not fully disclosed, the data emphasizes the importance of adapting to market dynamics to sustain growth and relevance. For more insights into the Arizona cannabis market, you can explore additional data through the Arizona market page.
Competitive Landscape
In the Arizona concentrates market, Earth Extracts experienced notable fluctuations in its ranking over the past few months, which could impact its sales trajectory. Starting from a rank of 24th in August 2025, Earth Extracts climbed to 18th by October, showcasing a promising upward trend. However, by November, the brand slipped to 26th, indicating potential challenges in maintaining its competitive edge. During this period, House Exotics consistently outperformed Earth Extracts, holding a stable position around the 24th rank in November, while Varz and WZRD also showed varying performances, with WZRD ending November just ahead of Earth Extracts at 25th. These dynamics suggest that while Earth Extracts has potential for growth, it faces stiff competition from brands like House Exotics, which could influence its market strategy and sales outcomes in the coming months.
Notable Products
In November 2025, Earth Extracts saw Cap Junky Cured Resin Badder (1g) rise to the top as the leading product, securing the number one rank in the Concentrates category with notable sales of 251 units. Lemon Party Live Resin Terp Sugar (1g) followed closely, ranking second in the same category. Jack Oil Cartridge (1g) improved its standing in the Vapor Pens category, climbing from fourth in October to third place in November. Meanwhile, EV Premium - Papayahuasca Oil Cartridge (1g) experienced a slight drop, moving from first to fourth place, and EV Premium - Grape Ape Oil Cartridge (1g) entered the top five, ranking fifth. These shifts highlight dynamic changes in consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
