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Dec-2025
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Overview
Market Insights Snapshot
Earth Extracts has shown varied performance across its product categories and states. In the Arizona market, their Concentrates category experienced a slight decline in ranking from September to December 2025, moving from the 19th position to the 27th. This drop indicates a decrease in market presence, as the brand's sales in this category decreased from $46,489 in September to $33,148 by December. Although there was an initial improvement in October, the subsequent months did not maintain this upward trajectory. This trend suggests challenges in maintaining competitiveness within the Concentrates market in Arizona, which could be due to increased competition or shifting consumer preferences.
In contrast, Earth Extracts' Vapor Pens category in Arizona did not make it into the top 30 rankings throughout the same period, indicating a more significant struggle in this segment. The brand's sales in Vapor Pens also saw a decline, dropping from $73,959 in September to $33,640 by December. The consistent ranking outside the top 30 suggests that Earth Extracts may need to reassess its strategy in this category to improve its market position. Understanding the dynamics causing these shifts could provide insights into broader market trends and consumer behavior in Arizona's cannabis industry.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Earth Extracts has experienced notable fluctuations in its ranking over the last few months of 2025. Starting at 36th place in September, Earth Extracts dropped to 43rd by November and maintained this position in December. This decline coincides with a significant decrease in sales, contrasting with the performance of competitors like Sweet Science, which, despite a slight drop in rank from 35th to 39th, still outperformed Earth Extracts in sales. Meanwhile, MADE entered the rankings in November at 39th and slightly declined to 42nd by December, yet it surpassed Earth Extracts in sales during these months. Additionally, MPX - Melting Point Extracts showed a steady improvement in rank, moving from 57th in September to 46th by December, reflecting a consistent upward trend in sales. These dynamics suggest that while Earth Extracts faces challenges in maintaining its market position, competitors are either stabilizing or improving their standings, highlighting the need for strategic adjustments to regain competitive advantage.
Notable Products
In December 2025, Earth Extracts saw Gush Mints Cured Resin Badder (1g) leading the sales as the top product in the Concentrates category. This product achieved a remarkable sales figure of 251 units, marking its debut in the rankings. The EV Premium - Berry Jane Distillate Cartridge (1g) climbed to the second spot in the Vapor Pens category, improving from its fifth position in November. EV Premium - White Grape Oil Cartridge (1g) and EV Premium - Lychee Loli Oil Cartridge (1g) secured the third and fourth positions, respectively, both entering the rankings for the first time. The Amnesia Oil Cartridge (1g) rounded out the top five in the Vapor Pens category, maintaining its position from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
