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Dec-2024
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Overview
Market Insights Snapshot
Earth Extracts has shown varied performance across different categories and states towards the end of 2024. In the Arizona market, the brand maintained a consistent presence in the concentrates category, albeit with some fluctuations. Starting from the 21st position in September, Earth Extracts dropped to 26th in November before slightly recovering to 25th in December. This movement indicates some challenges in maintaining a steady rank in the top 30, which could be attributed to increased competition or shifting consumer preferences. The decline in sales figures over these months further reflects the brand's struggle to capture a larger market share in this category.
In the vapor pens category within Arizona, Earth Extracts displayed a more stable ranking, remaining at the 22nd position from October through December after starting the period at 19th in September. While the brand did not improve its ranking, maintaining a spot within the top 30 is a positive sign of resilience in a competitive market. However, a consistent decline in sales from September to December suggests that while the brand has managed to hold its rank, it may need to explore strategies to boost its sales volume in this category. This pattern highlights the importance of understanding market dynamics and the need for strategic adjustments to sustain growth.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Earth Extracts has faced fluctuating rankings over the last few months, indicating a challenging market environment. Notably, Earth Extracts was ranked 19th in September 2024 but slipped to 22nd by December 2024, suggesting a downward trend in its competitive positioning. Meanwhile, Tru Infusion maintained a steady rank around the 20th position, reflecting stable performance. Mohave Cannabis Co. showed significant improvement, climbing from 31st in September to 24th in December, which could indicate a potential threat to Earth Extracts if this trend continues. Additionally, GRAS Cannabis emerged in December with a 20th rank, adding pressure to the competitive landscape. The entry of WZRD into the top 25, moving from 46th to 23rd, further highlights the dynamic shifts within this category. These movements suggest that Earth Extracts may need to reassess its strategies to regain its competitive edge and improve its market share in the Arizona vapor pen market.
Notable Products
In December 2024, the top-performing product from Earth Extracts was the EV Premium - Banana Runtz Oil Cartridge (1g) in the Vapor Pens category, achieving the highest sales with 506 units sold. Following closely, the Blackberry Kush Oil Cartridge (1g) secured the second position. The EV - Maui Wowie Oil Cartridge (1g), which was ranked second in November, dropped to the third position in December. Interestingly, the EV Premium - London Pound Cake Oil Cartridge (1g) held the fourth rank, while the Purple Punch Oil Cartridge (1g), which was the top product in November, fell to the fifth position. This shift in rankings indicates dynamic changes in consumer preferences within the Vapor Pens category for Earth Extracts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
