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Apr-2025
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Overview
Market Insights Snapshot
Earth Extracts has shown a notable performance in the Concentrates category within Arizona. The brand experienced a significant upward trend from January to April 2025, climbing from the 22nd position to the 12th. This upward movement is accompanied by a substantial increase in sales, indicating a strengthening market presence. However, Earth Extracts' performance in the Vapor Pens category has been less impressive, with a downward trajectory from 24th to 29th place over the same period. This decline suggests challenges in maintaining competitiveness within this segment in Arizona.
While Earth Extracts has managed to secure a spot in the top 30 brands for Concentrates consistently, their fluctuating presence in the Vapor Pens category highlights potential areas for improvement. The absence from the top 30 in the Vapor Pens category in some months could be a concern, as it suggests a struggle to capture or retain market share in this competitive space. The sales data for Concentrates paints a more optimistic picture, with a clear upward trend that could offer insights into successful strategies that might be replicated in other categories. Overall, Earth Extracts' mixed performance across categories in Arizona suggests both opportunities and challenges for the brand moving forward.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Earth Extracts has experienced fluctuating rankings from January to April 2025, starting at 24th and ending at 29th. This period saw a notable shift in its competitive positioning, with brands like Mr. Honey Extracts consistently outperforming Earth Extracts, maintaining a higher rank and showcasing stronger sales figures, particularly in March 2025 when they ranked 17th. Meanwhile, TRIP and Jukebox hovered around the lower end of the top 40, indicating a less stable market presence compared to Earth Extracts. Interestingly, Sluggers Hit emerged in March with a 19th place ranking, suggesting a potential new competitor to watch. These dynamics highlight the competitive pressures Earth Extracts faces, emphasizing the need for strategic adjustments to regain and bolster its market position.
Notable Products
In April 2025, Earth Extracts' top-performing product was the EV Premium Strawberry Kiwi Oil Cartridge (1g) in the Vapor Pens category, which secured the number one rank with notable sales of 517 units. The Blue Dream Oil Cartridge (1g) followed closely, ranking second, although it saw a slight drop from its first-place position in March. EV Maui Wowie Oil Cartridge (1g) experienced a consistent decline in rank, moving from first in January to third in April. The EV Premium Zelato Oil Cartridge (1g) made its debut in the rankings at third place, while Tangie Banana Oil Cartridge (1g) settled at fourth. Overall, the rankings indicate a dynamic shift in consumer preferences within the Vapor Pens category over the past months.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
