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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Earth Extracts concentrated its mix heavily into Concentrates at 76.07% share while Vapor Pens fell to 23.93% share, with Concentrates up 6.24% month over month but down 11.71% year over year, and Vapor Pens down 30.99% month over month and 85.46% year over year. Despite a 22.10% year-over-year drop in average price, the Concentrates category’s month-over-month lift against a double-digit year-over-year decline indicates a near-term rebound within a longer contraction, while the Vapor Pens plunge pulls overall brand sales down 60.11% year over year, implying that category reliance is tilting toward a relatively steadier core while a once-material segment retreats.
With Concentrates as the top category and a rank of 19 within Concentrates in Arizona, the brand’s positioning is moving toward depth over breadth: the 6.24% month-over-month gain in Concentrates alongside a 30.99% month-over-month slide in Vapor Pens suggests resource reallocation or shelf compression that consolidates the brand’s identity where it retains traction. The combination of a 76.07% category share and a 22.10% year-over-year price reduction implies a value-led Concentrates stance aimed at stabilizing unit throughput, while the 85.46% year-over-year collapse in Vapor Pens signals that defending rank in Concentrates is the practical path to maintaining visibility despite a 60.11% brand sales decline year over year.
Competitive Landscape
Earth Extracts sits at rank #19 in AZ Concentrates in May 2026, down 1 position YoY from #18 and up 3 positions from #22 in February 2026, while its historical peak was #13 in April 2025; in contrast, Grow Sciences climbed from #6 to #3 with a 68.1% YoY sales change and WTF Extracts slipped from #3 to #5 with a -10.2% YoY sales change. The category’s top slot remains with Mohave Cannabis Co. at #1 despite a -6.2% YoY sales change, and Canamo holds #2 with a -8.0% YoY sales change, indicating that Earth Extracts’ slight YoY rank dip alongside a recent three-position climb points to stability in the mid‑tier but rising pressure from faster‑moving climbers for share reaccumulation.
Notable Products
EV Premium - White Grape Oil Cartridge (1g) posted the steepest decline in May 2026 at -36.3% MoM, sliding to rank 8, while EV Premium - Huckleberry Jam Oil Cartridge (1g) fell -25.3% to rank 2. In contrast, EV Premium - Raspberry Kush Oil Cartridge (1g) in the same Vapor Pens line edged up +3.9% MoM at rank 5, pointing to product-specific volatility rather than a category-wide collapse. With Juggernaut Live Resin Badder (1g) at rank 1 and six of the top ten coming from Concentrates, the mix is tilting toward concentrates despite softness in two Vapor Pens SKUs, implying the brand’s near-term revenue stability depends more on resin-based formats than on flavored cartridges.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
