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Sep-2025
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Overview
Market Insights Snapshot
Earth Extracts has demonstrated a notable upward trajectory in the Concentrates category within Arizona. Over the past four months, the brand has improved its ranking from 28th in June to 17th in September, indicating a consistent gain in market share. This positive movement is accompanied by an increase in sales, suggesting that the brand's strategies in this category are resonating well with consumers. In contrast, the Vapor Pens category in the same state presents a more mixed performance. While there is a slight improvement from 38th place in June to 34th in September, the brand has not yet broken into the top 30, highlighting a potential area for growth.
Despite the challenges faced in the Vapor Pens category in Arizona, Earth Extracts' overall performance in Concentrates suggests a robust demand for their products. The steady climb in rankings over the months could be indicative of effective product differentiation or targeted marketing strategies. However, the absence of a top 30 ranking in Vapor Pens could be seen as a missed opportunity, especially given the competitive nature of this category. This disparity between categories might prompt Earth Extracts to reevaluate their approach to Vapor Pens to enhance their market presence further.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Earth Extracts has shown a fluctuating performance, with its rank improving from 43rd in July 2025 to 34th by September 2025. This upward trend suggests a positive reception of their products, although they still trail behind competitors like Alien Labs, which peaked at 25th in August, and Papa's Herb, which reached 24th in the same month. Notably, Mr. Honey Extracts also showed a strong recovery, climbing to 33rd in September after a dip in August. Despite these challenges, Earth Extracts' consistent sales growth from July to September indicates a strengthening market presence, although they need to strategize further to surpass competitors like WZRD, which maintained a higher rank in June and July. This analysis highlights the dynamic nature of the vapor pen market in Arizona, where Earth Extracts must capitalize on its recent gains to continue climbing the ranks.
Notable Products
In September 2025, Earth Extracts saw the EV Premium - London Pound Cake Oil Cartridge (1g) leading the sales charts, climbing to the top position from its previous fourth place in August, with a notable sales figure of 435 units. The Cap Junky Live Resin Disposable (1g) secured the second spot, making a strong debut in the rankings. Premium Tiger's Blood Oil Cartridge (1g) followed closely at third place, also appearing in the rankings for the first time. Kush Cake Live Resin Disposable (1g) and EV Premium- Peach Oil Cartridge (1g) took the fourth and fifth positions, respectively, both entering the rankings in September. The shift in rankings highlights a significant rise in popularity and sales for these new entries compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
