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Sep-2024
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Overview
Market Insights Snapshot
Earth Extracts has shown a dynamic performance across different categories and states, with notable movements in their rankings. In the concentrates category within Arizona, Earth Extracts maintained a stable presence, holding the 18th position in June, July, and September of 2024, despite slipping to 22nd in August. This fluctuation in ranking is indicative of a competitive market space where Earth Extracts is striving to regain its footing, as seen by its rebound in September. The sales figures reflect this effort, with a dip in August followed by a recovery in September, suggesting a potential strategic adjustment or market response that helped regain their previous rank.
In the vapor pen category, Earth Extracts demonstrated a more consistent performance in Arizona. The brand ranked 14th in June, experienced a slight decline to 16th in July, and further to 17th in August, yet managed to climb back to 15th in September. This indicates a resilience in the face of competitive pressures, and their ability to adapt and recover. The sales trend, although not disclosed in detail, hints at a stable demand for their vapor pens, with minor fluctuations that align with the shifts in rankings. The absence of Earth Extracts in the top 30 brands in other states or categories could either be a strategic focus on Arizona or a challenge in expanding their footprint, which could be an area of interest for further exploration.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Earth Extracts has shown a consistent presence, albeit with some fluctuations in its ranking. Over the past few months, Earth Extracts has maintained a mid-tier position, ranking between 14th and 17th from June to September 2024. This stability is notable when compared to brands like Mfused, which experienced a significant drop from 3rd to 16th place, indicating potential volatility in their sales performance. Meanwhile, Session Farms has shown improvement, climbing from outside the top 20 to consistently holding the 14th position in August and September. Canamo has maintained a steady rank, slightly ahead of Earth Extracts, suggesting a strong foothold in the market. These dynamics highlight the competitive pressure Earth Extracts faces, but also the opportunity to capitalize on the market shifts, particularly as some competitors experience rank volatility.
Notable Products
In September 2024, Earth Extracts' top-performing product was the EV Premium - Caribbean Breeze Oil Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from August. The EV Premium - Lemonade Kush Oil Cartridge (1g) debuted strongly in second place, indicating a successful launch or marketing push. Jack Oil Cartridge (1g) showed significant improvement, climbing from fifth to third place with sales of 492 units. The EV Premium - Ice Cream Cookies Oil Cartridge (1g) dropped one spot to fourth, while the OG Kush Oil Cartridge (1g) re-entered the rankings in fifth place, having been unranked in August. These shifts suggest a dynamic market environment with evolving consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
