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Jul-2025
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Overview
Market Insights Snapshot
Earth Extracts has shown a fluctuating performance in the Arizona market, particularly within the Concentrates category. Their ranking shifted from 13th in April 2025 to 22nd by July 2025. This downward trend was accompanied by a notable decline in sales, dropping from $103,681 in April to $42,122 in July. Despite this, the brand managed to remain within the top 30, which indicates some level of resilience in a competitive market. The Vapor Pens category, however, paints a different picture as Earth Extracts fell out of the top 30 by June and further down to 45th in July, suggesting a struggle to maintain its market position against other brands.
While Earth Extracts' performance in Arizona shows some challenges, the data highlights important movements that could influence strategic decisions. The drop in ranking for Vapor Pens, from 32nd in April to 45th by July, might warrant a closer examination of their product offerings or marketing strategies in this category. On the other hand, maintaining a spot within the top 30 for Concentrates, despite a sales decrease, could suggest a potential area for growth if the brand can leverage its existing market presence. These insights into Earth Extracts' performance across categories and states provide a glimpse into the dynamic nature of the cannabis market, where adaptability and strategic pivots are crucial for sustained success.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Earth Extracts has experienced notable fluctuations in its market position from April to July 2025. Initially ranked 32nd in April, Earth Extracts climbed to 30th in May, indicating a positive trend. However, the brand faced a setback in June, dropping to 38th, and further declined to 45th in July. This downward trajectory contrasts with competitors like Sauce Essentials, which maintained a relatively stable rank around the 40th position, and Sweet Science, which consistently hovered in the low 40s. Despite the challenges, Earth Extracts' sales figures in April were significantly higher than those of 22Red and Copperstate Farms, but the decline in rank suggests a need for strategic adjustments to regain market share and improve sales performance in the coming months.
Notable Products
In July 2025, the top-performing product for Earth Extracts was Blue Dream Oil Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from the previous month with sales of 321 units. Following closely, EV Premium- Strawberry Kiwi Oil Cartridge (1g) secured the second position, consistent with its ranking in June. EV Premium - 24k Gold Punch Oil Cartridge (1g) climbed to the third spot from fourth in June, indicating a positive sales trend. EV Premium - Wedding Cake Oil Cartridge (1g) entered the rankings in July at fourth place, showing a new interest in this flavor. Lastly, EV Premium - Flavor Of The Month Oil Cartridge (0.5g) remained steady at the fifth position, mirroring its June performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
