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Jun-2024
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Overview
Market Insights Snapshot
Earth Extracts has demonstrated a notable performance across various categories in Arizona. In the Concentrates category, the brand has seen a slight fluctuation in its rankings over the past few months, starting at 16th place in March 2024, peaking at 14th in May 2024, before dropping to 17th in June 2024. This indicates a competitive market where Earth Extracts is maintaining a presence but facing challenges in climbing higher. The sales figures also reflect this trend, with a gradual decline from $124,046 in March to $105,600 in June. This suggests that while Earth Extracts remains a recognizable brand, there may be underlying factors affecting its market performance in Concentrates.
In the Vapor Pens category, Earth Extracts has shown a more dynamic movement. The brand started strong at 10th place in March 2024, experienced a slight dip to 11th in April, fell further to 14th in May, and then improved to 12th in June. Despite these fluctuations, the sales figures reveal a downward trend from $482,618 in March to $338,189 in June, indicating a significant drop in consumer demand or increased competition. The ability to rebound slightly in ranking by June suggests that Earth Extracts is actively working to stabilize its position in the market. The brand's varied performance across these categories highlights both its strengths and areas needing strategic adjustments to maintain and improve its market presence.
Competitive Landscape
In the competitive landscape of Vapor Pens in Arizona, Earth Extracts has experienced fluctuating rankings over the past few months, impacting its market position and sales trajectory. In March 2024, Earth Extracts held the 10th rank, but by April 2024, it had dropped to 11th, further slipping to 14th in May before recovering slightly to 12th in June. This volatility contrasts with the more stable performance of competitors like IO Extracts, which consistently maintained a top 10 position, and CAKE she hits different, which showed a gradual improvement from 13th to 11th over the same period. Meanwhile, Canamo and Drip Oils + Extracts also displayed varying degrees of rank stability and sales performance. These shifts highlight the competitive pressures Earth Extracts faces, necessitating strategic adjustments to regain and sustain higher market rankings.
Notable Products
For Jun-2024, the top-performing product from Earth Extracts was Unicorn Tears Oil Cartridge (1g), leading the sales with 903 units sold. Honeydew Cucumber Oil Cartridge (1g) secured the second position, although its sales decreased from previous months, with 627 units sold. OG Kush Oil Cartridge (1g) climbed to the third rank, showing a slight drop in sales to 603 units. EV Premium - Durban Poison Oil Cartridge (1g) ranked fourth, maintaining a consistent presence in the top five despite fluctuating sales. EV - Maui Wowie Oil Cartridge (1g) entered the top five for the first time, ranking fifth with 495 units sold.
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