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Aug-2025
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Overview
Market Insights Snapshot
House Exotics has shown a consistent upward trajectory in the Concentrates category in Arizona. Starting from a rank of 23 in May 2025, the brand improved its position to 18 by July and maintained this rank in August. This upward movement reflects a positive reception in the market, with sales figures increasing from $51,356 in May to $55,746 in August. However, in the Flower category, the brand did not make it into the top 30 in June and August, which indicates potential challenges in maintaining a competitive edge in this segment.
The Pre-Roll category presented a mixed performance for House Exotics in Arizona. While the brand held a strong position in May with a rank of 13, it experienced a notable drop to rank 29 by August. This decline coincides with a significant reduction in sales from $245,230 in May to $84,255 in August, suggesting a potential shift in consumer preferences or increased competition. The absence of a top 30 ranking in the Flower category during June and August further highlights the brand's struggles in maintaining a foothold across all product lines.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, House Exotics has experienced a notable shift in its market position over the summer of 2025. Initially holding a strong rank of 13th in May, the brand saw a decline to 29th place by August. This drop in rank correlates with a significant decrease in sales, suggesting potential challenges in maintaining market share. In contrast, competitors like 22Red improved their standing, rising from 32nd to 27th, with a corresponding increase in sales, indicating a growing consumer preference. Meanwhile, Space Rocks maintained a relatively stable position, suggesting consistent performance. The fluctuation in House Exotics' rank and sales highlights the dynamic nature of the market and underscores the importance of strategic adjustments to regain competitive advantage.
Notable Products
In August 2025, the top-performing product from House Exotics was the Creamsizzle x Peachy Pete Diamond Infused Pre-Roll (1g) in the Pre-Roll category, which climbed to the first position with sales of 3329 units. Previously, it held the second spot in May and July, and third in June. The Don Mega x Zacks Cake Diamond Infused Pre-Roll (1g), which had consistently ranked first from May to July, dropped to second place. The Lemon Hash Plant x Mars Hotel Rosin Infused Pre-Roll (1g) made a notable entrance, ranking third in August after not being listed in earlier months. Lastly, the Modified Banana Live Hash Rosin (1g) debuted at fourth place in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
