Dec-2024
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Overview
Market Insights Snapshot
House Exotics has shown a notable performance in the Arizona market, particularly in the Concentrates category. Starting from a rank of 37 in September 2024, the brand has made consistent upward movement, reaching the 27th position by December 2024. This improvement is underscored by a steady increase in sales, culminating in December where sales reached a notable high. In contrast, the Flower category tells a different story. Despite an initial rise in rankings from 61 in September to 51 in November, the brand experienced a decline, falling to 67 in December. This fluctuation suggests a volatile market presence in Flower, possibly influenced by competitive dynamics or shifts in consumer preferences.
In the Pre-Roll category, House Exotics started strong in Arizona, holding a rank of 29 in September. While the brand improved its standing slightly to 25 by November, it saw a dip to 33 in December. This downward trend in rankings coincides with a decrease in sales from the November peak, indicating potential challenges in maintaining consumer interest or market share. Notably, House Exotics did not make it into the top 30 brands in the Flower category for any month, highlighting a significant area for potential growth or strategic adjustment. The brand's mixed performance across categories suggests a need for targeted strategies to leverage strengths in Concentrates while addressing challenges in Flower and Pre-Roll.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, House Exotics experienced a notable fluctuation in its market position over the last quarter of 2024. Initially ranked at 29th in September, House Exotics improved its rank to 26th in October and further to 25th in November, indicating a positive momentum. However, by December, the brand slipped to 33rd, suggesting a potential challenge in maintaining its upward trajectory. This decline in rank coincided with a drop in sales from November to December, highlighting a possible seasonal or market-driven factor affecting performance. In contrast, Grow Sciences maintained a relatively stable ranking, moving from 35th to 32nd over the same period, with a consistent increase in sales, which may suggest stronger brand loyalty or more effective marketing strategies. Meanwhile, Best showed a remarkable improvement from 50th in September to 29th in December, with a significant boost in sales, potentially indicating successful promotional activities or product launches. These dynamics suggest that while House Exotics has demonstrated potential for growth, it faces stiff competition and must strategize to regain and sustain its market position.
Notable Products
In December 2024, House Exotics saw the Apples and Bananas x Zack's Cake Diamond Infused Pre-Roll rise to the second position in the rankings, with notable sales of 501 units. This product was not ranked in the previous months, indicating a strong entry into the market. The Roseanne x Apple Fritter Infused Pre-Roll maintained a steady presence, ranking fourth in December, which is consistent with its performance in September and October, though it was unranked in November. The VVP OG Hash Live Rosin also performed well, securing the third spot, while the Florida Sunrise Hash Live Rosin came in fifth, both making their debut in the December rankings. These shifts suggest a growing consumer interest in both pre-rolls and concentrates from House Exotics.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.