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Apr-2025
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Overview
Market Insights Snapshot
House Exotics has demonstrated varying performance across different product categories in Arizona. In the concentrates category, the brand showed a significant improvement in March 2025, climbing to the 24th position from being outside the top 30 in the previous months. However, it slipped slightly in April, ranking 31st. This fluctuation indicates a volatile but potentially promising position in the concentrates market. The flower category also witnessed a positive trend, with the brand moving from the 66th position in January to the 43rd in April, suggesting a steady increase in consumer interest and market penetration.
The pre-roll category stands out as a strong performer for House Exotics in Arizona. The brand has maintained a solid position, consistently ranking 12th in both March and April 2025. This consistent ranking within the top 15 highlights the brand's strength and popularity in this category. Despite not being in the top 30 for some other categories, the robust performance in pre-rolls could serve as a strategic advantage for House Exotics, potentially driving overall brand recognition and sales in the state. This trend, coupled with the overall growth in sales figures, suggests that House Exotics is optimizing its market strategy effectively in Arizona.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, House Exotics has shown a remarkable upward trajectory, climbing from a rank of 37 in January 2025 to a consistent 12th place in both March and April. This ascent indicates a significant improvement in market presence and consumer preference. In contrast, brands like Sublime and Birdies have experienced slight fluctuations, with Sublime dropping from 9th to 11th place by April, and Birdies moving from 11th to 13th. Meanwhile, Mfused shows a notable recovery from being unranked in January to reaching the 10th spot by March. These shifts highlight House Exotics' growing competitiveness and potential to capture a larger market share, as it maintains its improved rank amidst the dynamic positioning of its competitors.
Notable Products
In April 2025, House Exotics' top-performing product was the Modified Banana x Marshmallow Diamond Infused Pre-Roll (1g), retaining its first-place ranking from previous months with sales of 2829 units. The Don Mega x Zacks Cake Diamond Infused Pre-Roll (1g) consistently held the second position, showing a steady increase in sales since February. Creamsizzle x Peachy Pete Diamond Infused Pre-Roll (1g) maintained third place, continuing its upward trend in sales figures. Florida Sunrise x Zacks Cake Rosin Infused Pre-Roll (1g) made its debut in the rankings at fourth place, indicating strong initial sales. Lastly, Apple Pie x Peach Crescendo Diamond Infused Pre-Roll (1g) remained in fifth place, maintaining its position from March with a slight increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
