House Exotics

Data Snapshot: Apr 04, 2024
House Exotics Cannabis Brand Logo
$50K+

Mar-2024

Sales

Growth

Trend

6-Month

25

Product Count

SKUs

House Exotics

Overview

Markets

House Exotics Locations

Product Trends

House Exotics Categories

House Exotics Sales

Market Insights Snapshot

House Exotics Historical Sales by Category

In the dynamic and competitive cannabis market of Arizona, House Exotics has shown a varied performance across different product categories. Notably, their Concentrates have seen a consistent rise in rankings from December 2023 to March 2024, moving from the 42nd to the 29th position, indicating a growing consumer preference for their concentrates offerings. This upward trend is mirrored in their sales figures, with a notable increase from December's $10,113 to March's $29,491. However, the brand faced challenges in the Flower category, where they experienced a significant drop in rankings from 46th in December 2023 to 60th in March 2024, accompanied by a drastic decrease in sales from $86,874 to $14,803, suggesting a potential reevaluation of their strategy in this segment might be needed.

On the other hand, House Exotics' performance in the Pre-Roll and Vapor Pens categories tells a story of fluctuation and potential untapped market opportunities. In the Pre-Roll category, their rankings saw a slight improvement by March 2024, moving up to the 42nd position from the 40th in December 2023, with sales figures showing a rebound in March to $29,309 after a dip in January. The Vapor Pens category, however, presents a challenge for House Exotics, with rankings in the 80s in the last reported months and a significant drop in sales, indicating this might be an area requiring strategic adjustments or innovation to capture consumer interest. The absence of rankings for Vapor Pens in February and March 2024 could imply either a strategic withdrawal from the market or a need for a significant revamp to compete effectively in this category.

Mar-2024 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
29
60
42
House Exotics

Competitive Landscape

In the competitive landscape of the concentrates category in Arizona, House Exotics has shown a notable upward trajectory in its rank and sales, despite not breaking into the top 20 until recently. Starting from a rank of 42 in December 2023, it climbed to 29 by March 2024, indicating a significant improvement in its market position. This rise is particularly impressive when compared to competitors like PuraEarth and Bud Bros, which have seen a decline in both rank and sales over the same period. Meanwhile, Big Bud Farms and Varz also experienced growth, but House Exotics's ability to leapfrog over several competitors highlights its potential to capture a larger share of the market. The sales trends suggest that House Exotics is rapidly gaining ground, potentially due to effective marketing strategies, quality product offerings, or a combination of both, positioning it as a brand to watch in the Arizona concentrates market.

House Exotics market ranking for AZ Concentrates

House Exotics

Notable Products

In March 2024, House Exotics saw the "Apples and Bananas x Tropical Tsunami Diamond Infused Pre-Roll (1g)" emerge as its top-selling product, with impressive sales figures reaching 807 units. Following closely, the "House Exotics X TreeHouse - Peach Crescendo x London Fog Diamond and Rosin Infused Pre-Roll (1g)" and "House Exotics x Treehouse - Apples and Bananas x Hamid Diamond Infused Pre-Roll (1g)" secured the second and third spots, respectively, showcasing the brand's dominance in the Pre-Roll category. Notably, the "Modified Banana x London Fog Diamond and Rosin Infused Pre-Roll (1g)" claimed the fourth position, indicating a stable preference among consumers for diamond and rosin-infused products. The "Zack's Cake Treehouse BHO Wax (1g)" rounded out the top five, marking the only non-Pre-Roll product to make the list, highlighting a diverse interest among House Exotics' clientele. This month's rankings reflect a significant shift from previous months, with new entrants and changes in consumer preferences shaping the competitive landscape.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Apples and Bananas x Tropical Tsunami Diamond Infused Pre-Roll (1g)
Pre-Roll
>5
4
4
1
House Exotics X TreeHouse - Peach Crescendo x London Fog Diamond and Rosin Infused Pre-Roll (1g)
Pre-Roll
>5
>5
>5
2
House Exotics x Treehouse - Apples and Bananas x Hamid Diamond Infused Pre-Roll (1g)
Pre-Roll
>5
>5
>5
3
Modified Banana x London Fog Diamond and Rosin Infused Pre-Roll (1g)
Pre-Roll
3
>5
5
4
Zack's Cake Treehouse BHO Wax (1g)
Concentrates
>5
5
>5
5
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