.svg){kind=small}
May-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
House Exotics has shown a varied performance across different product categories and states. In Arizona, the brand has seen a notable improvement in the Concentrates category, climbing from the 36th position in February 2024 to the 30th position by May 2024. This upward trend is indicative of growing consumer interest and possibly effective market strategies. However, in the Flower category, House Exotics has struggled to maintain a top 30 position, peaking at 53rd in February and dropping to 69th in April, before slightly recovering to 56th in May. This inconsistency suggests that while there may be some loyal customers, the brand is not yet a dominant player in this category.
In the Pre-Roll category, House Exotics has also experienced fluctuations in its rankings within Arizona. Starting at the 58th position in February, the brand improved to 52nd in March but then fell to 64th in April, before slightly improving to 62nd in May. These movements indicate a volatile market presence, potentially influenced by seasonal trends or competitive pressures. The absence of rankings in some months for certain categories highlights areas where House Exotics is not yet competitive enough to be among the top 30 brands, an aspect that could be either a challenge or an opportunity for growth depending on how the brand addresses it.
Competitive Landscape
In the competitive landscape of the Arizona concentrates market, House Exotics has shown a notable improvement in rank and sales over recent months. After not appearing in the top 20 in April 2024, House Exotics made a significant comeback to rank 30th in May 2024. This resurgence is particularly impressive when compared to competitors like Curaleaf, which saw a decline from 20th in February 2024 to 28th in May 2024, and Genesis Bioceuticals, which also experienced a drop from 21st in March 2024 to 29th in May 2024. Additionally, Big Bud Farms consistently ranked lower, ending May 2024 at 33rd. The upward trend for House Exotics suggests a growing consumer preference and effective marketing strategies, positioning it as a rising competitor in the Arizona concentrates market.
Notable Products
In May-2024, the top-performing product for House Exotics was Fire N Rain x Modified Banana Diamond Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number 1 rank from April with a notable sales figure of 675 units. Fire N Rain Hash Live Rosin (1g) in the Concentrates category secured the 2nd rank, making its first appearance in the top ranks. Modified Banana x Florida Sunrise Diamond Infused Pre-Roll (1g) held steady at the 3rd position, though its sales decreased to 322 units. House Exotics x Treehouse - Apples and Bananas x Hamid Diamond Infused Pre-Roll (1g) moved up to the 4th spot from its previous 3rd rank in March. Lastly, Mars Hotel Live Rosin (1g) entered the top ranks at 4th position, indicating a growing popularity in the Concentrates category.
Top Selling Cannabis Brands
