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Aug-2025
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Overview
Market Insights Snapshot
WZRD has shown a dynamic performance across various categories in Arizona. In the Concentrates category, the brand has demonstrated a positive trend, climbing from the 22nd position in June 2025 to 14th in July and maintaining a strong 16th place in August. This upward trajectory is supported by a significant increase in sales from $46,592 in June to $68,483 in August. This indicates a growing consumer preference and possibly successful marketing strategies or product innovations in this category. On the other hand, the Pre-Roll category presents a more challenging scenario for WZRD, as they were not ranked in the top 30 in July, indicating potential areas for improvement or increased competition in this segment. However, they made a notable comeback in August, reaching the 50th position.
In the Vapor Pens category, WZRD has consistently improved its standing over the months, moving from 36th in May to 29th in August in Arizona. This consistent climb suggests a solid positioning in the market, potentially due to product quality or effective distribution strategies. The sales figures also reflect this positive trend, with a notable rise from $113,026 in July to $148,956 in August. This growth could be indicative of an expanding customer base or increased product availability. While there are areas where WZRD excels, such as Concentrates and Vapor Pens, the Pre-Roll category remains a point of concern, as evidenced by the lack of a ranking in July, suggesting the need for strategic adjustments to capture a larger market share in this segment.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, WZRD has shown a promising upward trajectory in rankings over the summer of 2025, moving from 36th in May to 29th by August. This improvement is particularly notable when compared to competitors like Big Bud Farms, which fluctuated but ultimately declined to 27th, and Drip Oils + Extracts, which saw a consistent decline from 22nd to 28th. Despite Sluggers Hit experiencing a significant drop from 19th in May to 30th in August, WZRD's steady climb can be attributed to its strategic positioning and possibly an increase in consumer preference, as reflected in its sales growth from June to August. Meanwhile, Earth Extracts struggled with a downward trend, indicating potential market challenges. These dynamics suggest that WZRD is gaining traction in the Arizona market, potentially positioning itself as a more formidable competitor in the vapor pen category.
Notable Products
In August 2025, the top-performing product for WZRD was the Snowdrop Berry Burst Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the first position with sales reaching 1001 units. Following closely was the Grape Galaxy Distillate Cartridge (1g), which maintained strong performance, securing the second rank after being the top product in July. Cantaloupe Crush Distillate Cartridge (1g) showed significant improvement by moving up to the third position, despite being ranked fifth in July. The Banana Magic Distillate Cartridge (1g) debuted impressively, sharing the fourth position with Mango Sunrise Distillate Cartridge (1g), which re-entered the rankings after being absent in June and July. Overall, the Vapor Pens category saw dynamic shifts, with Snowdrop Berry Burst and Cantaloupe Crush showing notable upward trends from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
