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Nov-2025
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Overview
Market Insights Snapshot
WZRD's performance in the Arizona market has shown some notable fluctuations across different product categories over the past few months. In the Concentrates category, WZRD experienced a decline in their ranking from 14th in August to 29th in October, before slightly recovering to 25th in November. This indicates a challenging competitive environment, though the brand managed to increase sales from October to November. In the Vapor Pens category, WZRD's rank slipped from 35th in August to 50th by November, reflecting a consistent downward trend. This decline in rank might suggest either a decrease in consumer demand or increased competition, impacting their market position significantly.
In contrast, WZRD's performance in the Pre-Roll category in Arizona highlights both challenges and potential opportunities. The brand did not make it into the top 30 rankings from August to November, indicating a struggle to gain traction in this segment. Despite this, sales figures in September showed a significant drop compared to August, but they rebounded in October, nearly matching August's performance. This rebound could suggest that while WZRD is not yet a top player in the Pre-Roll category, there is potential for growth if they can capitalize on whatever factors contributed to the October sales increase. The absence from the top 30 could be a point of concern, but it also presents an opportunity for strategic improvements and market penetration.
Competitive Landscape
In the Arizona concentrates market, WZRD has experienced notable fluctuations in its ranking and sales over the past few months. Starting from a strong position at 14th in August 2025, WZRD saw a decline to 21st in September and further down to 29th in October, before recovering slightly to 25th in November. This volatility is contrasted by competitors like Earth Extracts, which maintained a more stable presence, peaking at 18th in October before slipping to 26th in November. Meanwhile, MADE showed a positive trend, climbing from 26th in August to 22nd by November. Despite WZRD's sales drop from August to October, there was a slight recovery in November, indicating potential for rebound amidst competitive pressures. Brands like House Exotics also showed resilience, maintaining a consistent rank around the mid-20s, which suggests a competitive landscape where WZRD must strategize to regain its earlier momentum.
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Notable Products
In November 2025, the top-performing product for WZRD was Guava Jelly Shatter (1g) in the Concentrates category, securing the number one rank with notable sales of 255 units. Sweet Strawberry Distillate Cartridge (1g) in the Vapor Pens category followed closely, ranking second with sales figures reaching 201 units. Watermelon Splash Infused Pre-Roll (1g) climbed to the third position, showing a slight decline from its previous fourth position in October. Tiger's Blood Distillate Cartridge (1g) was ranked fourth, dropping from its third position in September. Cherry Gorilla Shatter (1g) entered the rankings in November at the fifth position, marking its first appearance in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
