.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
WZRD has shown varied performance across different categories and states, with some notable movements in rankings. In the Concentrates category in Arizona, WZRD experienced fluctuations, moving from outside the top 30 in September to a peak rank of 17 in October, before gradually declining to 29 by December. This indicates a strong entry into the top rankings but suggests challenges in maintaining that momentum through the end of the year. The sales figures reflect this trend, with a significant increase in October followed by a decline in the subsequent months. This volatility could be indicative of market competitiveness or shifting consumer preferences in the state.
In the Vapor Pens category, also in Arizona, WZRD demonstrated more stability, consistently ranking within the top 30 from October onwards. The brand improved its position from 46 in September to 23 in October and maintained a similar rank through December. This suggests a stronger foothold in the Vapor Pens market compared to Concentrates, with sales figures supporting this stability as they remained relatively high and consistent. The ability to maintain a steady rank and sales volume in this category could point to effective marketing strategies or product appeal that resonates more with the Vapor Pens consumer base.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, WZRD has demonstrated a remarkable upward trajectory in rankings over the last few months. Starting from a position outside the top 20 in September 2024, WZRD surged to rank 23 by October, maintaining a strong presence in the top 30 through December. This upward movement is indicative of a significant increase in sales, positioning WZRD competitively against established brands. Notably, Mohave Cannabis Co. has shown fluctuating rankings, peaking at 20 in October but slipping slightly in subsequent months. Meanwhile, Tru Infusion consistently held a position around the 20th rank, reflecting stable sales. Earth Extracts experienced a slight decline, moving from 19th to 22nd, which could be an opportunity for WZRD to capitalize on. The competitive dynamics suggest that WZRD's strategic initiatives are effectively enhancing its market presence, potentially leading to further gains in both rank and sales in the Arizona vapor pen category.
Notable Products
In December 2024, the top-performing product for WZRD was the Grape Galaxy Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from the previous two months with sales of 1001 units. The Snowdrop Berry Burst Distillate Cartridge (1g) secured the second position, showing a slight improvement from its third rank in November. Mango Sunrise Distillate Cartridge (1g) made a notable entry into the rankings at third place, having been absent from the list in November. Electric Green Apple Distillate Cartridge (1g) dropped to fourth place, down from its third-place rank in October. Finally, Watermelon Splash Distillate Cartridge (1g) entered the rankings in December at fifth place, marking its first appearance in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
