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Jul-2025
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Overview
Market Insights Snapshot
WZRD has demonstrated a notable performance in the Concentrates category in Arizona. After starting at the 18th position in April 2025, the brand experienced a slight decline in May and June, dropping to 21st and 22nd positions, respectively. However, July saw a significant rebound, with WZRD climbing to the 13th position. This upward movement in July indicates a strong recovery and suggests that WZRD's strategies in the Concentrates category might be gaining traction. The sales figures also reflect this trend, with a notable increase in July compared to the previous months.
In contrast, WZRD's performance in the Vapor Pens category in Arizona has been more challenging. The brand did not rank within the top 30 in May, indicating a struggle to maintain a competitive edge in this category. Although they managed to secure the 30th position in April and improved slightly in June and July, reaching the 31st position, the overall trend suggests that WZRD is facing stiff competition in the Vapor Pens market. This is further reflected in the sales data, which shows a decline from April to July, highlighting the need for strategic adjustments to enhance their market presence in this category.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, WZRD has experienced notable fluctuations in its market position from April to July 2025. Initially ranked 30th in April, WZRD saw a decline to 38th in May, before recovering slightly to 35th in June and further improving to 31st in July. This movement suggests a volatile market presence, potentially impacted by the performance of competitors. For instance, Mr. Honey Extracts showed strong performance, climbing from 31st in April to 21st in June, before dropping to 35th in July, which may have influenced WZRD's rankings. Meanwhile, Connected Cannabis Co. consistently improved its rank, moving from 34th in April to 28th by July, indicating a steady increase in market share that could pose a challenge for WZRD. Additionally, Sluggers Hit experienced significant rank volatility, peaking at 18th in May before dropping to 36th in July, highlighting the competitive dynamics WZRD faces. Overall, while WZRD's sales figures showed a downward trend, the brand's ability to rebound in rank by July suggests potential resilience amidst a competitive and fluctuating market.
Notable Products
In July 2025, the top-performing product from WZRD was the Grape Galaxy Distillate Cartridge (1g) in the Vapor Pens category, which rose to the first position with sales reaching 767 units. Following closely was the Sweet Strawberry Distillate Cartridge (1g), which secured the second rank, despite a slight drop from its top position in May. The Lovely Lychee Distillate Cartridge (1g) made its debut in the rankings, coming in at third place. Tiger's Blood Distillate Cartridge (1g) experienced a decline, dropping to fourth place after previously holding the second spot in June. Cantaloupe Crush Distillate Cartridge (1g) maintained its presence in the top five, albeit consistently at the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
