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Apr-2025
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Overview
Market Insights Snapshot
WZRD has shown notable performance in the Concentrates category in Arizona, where it has climbed from the 27th position in January 2025 to the 18th position by April 2025. This upward movement suggests a growing acceptance and possibly an increased market share in this category, as evidenced by a significant rise in sales from $52,295 in January to $72,402 in April. This improvement indicates a positive trend for WZRD within the Concentrates category, highlighting their potential to become a more significant player in the market. However, it's worth noting that despite this progress, WZRD's ranking in Vapor Pens has not yet reached the top 30 in some months, which could point to either a more competitive landscape or areas needing strategic enhancement.
In the Vapor Pens category, WZRD has shown a consistent upward trajectory in Arizona, moving from the 35th position in January to the 26th position by April 2025. This progression, alongside an increase in sales from January to April, suggests that WZRD is gaining traction in this category as well. The brand's ability to improve its standings in both Concentrates and Vapor Pens categories within a few months is indicative of effective market strategies and consumer engagement. However, the absence of a top 30 ranking in some months could imply missed opportunities or challenges that need to be addressed to maintain and further this growth trajectory.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, WZRD has shown a promising upward trajectory in recent months. Starting from a rank of 35 in January 2025, WZRD improved its position to 26 by April 2025, indicating a significant climb in the rankings. This improvement is noteworthy, especially when compared to competitors like Mr. Honey Extracts, which experienced a drop from 17 to 28 in the same period. Meanwhile, Goldsmith Extracts maintained a relatively stable position, fluctuating slightly but staying within the early 20s rank. Sluggers Hit entered the top 20 in March but fell to 27 in April, showing volatility. Despite not being in the top 20 initially, WZRD's consistent sales growth and rank improvement suggest a strengthening market presence, potentially attracting more consumer interest and driving future sales upward.
Notable Products
In April 2025, Watermelon Splash Distillate Cartridge (1g) maintained its top position in the Vapor Pens category for WZRD, with a notable sales figure of 1539 units. Grape Galaxy Distillate Cartridge (1g) climbed to second place, improving from a fourth-place ranking in the previous two months. Sweet Strawberry Distillate Cartridge (1g) held steady at third position, showing consistent performance since its debut ranking in March. Electric Green Apple Distillate Cartridge (1g) ranked fourth, a slight drop from its initial second place in January. Tiger's Blood Distillate Cartridge (1g) rounded out the top five, slipping from its peak at second in March to fifth in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
