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Oct-2025
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Overview
Market Insights Snapshot
In the state of Arizona, WZRD has shown varied performance across different product categories. In the Concentrates category, the brand experienced a decline over the months, dropping from a rank of 13th in July 2025 to 27th by October 2025. This downward trend is mirrored in their sales figures, which decreased significantly from $64,303 in July to $27,974 by October. On the other hand, the Vapor Pens category saw WZRD maintaining a more stable presence, though still facing challenges as they slipped from 36th to 43rd place in the same period. Despite this, the brand's sales in Vapor Pens initially increased from July to August, before facing a downward trajectory in subsequent months.
WZRD's performance in the Pre-Roll category in Arizona was less prominent, as they did not make it into the top 30 brands for most of the observed months. They entered the rankings at 53rd place in August and fluctuated around this position, ending at 55th in October. Although their sales showed a slight recovery from $10,028 in September to $23,389 in October, the brand's inability to break into the top 30 highlights a potential area for growth. This mixed performance across categories suggests that while WZRD has room for improvement, particularly in Pre-Rolls and Concentrates, their presence in the market remains notable, especially considering the competitive landscape.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, WZRD has experienced a notable shift in its market position from July to October 2025. Initially ranked 36th in July, WZRD climbed to 34th in August, reflecting a positive momentum. However, by October, the brand saw a decline to 43rd place. This downward trend in rank is mirrored by a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, Mr. Honey Extracts demonstrated resilience, maintaining a relatively stable position with a slight dip from 37th in July to 41st in October, while Halo Cannabis (formerly The Green Halo) showed a significant recovery, jumping from 58th in September to 39th in October. Meanwhile, Achieve experienced fluctuations but managed to stabilize at 44th in October. The competitive dynamics indicate that while WZRD has faced challenges, there are opportunities for strategic adjustments to regain its footing in the Arizona vapor pen market.
Notable Products
In October 2025, WZRD's top-performing product was the Snowdrop Berry Burst Infused Pre-Roll, leading the rankings with impressive sales of 350 units. The Cantaloupe Crush Infused Pre-Roll followed closely in second place, while Mango Sunrise Infused Pre-Roll secured the third position. Notably, the Snowdrop Berry Burst Distillate Cartridge experienced a decline, dropping from second place in September to fifth in October. This shift indicates a significant change in consumer preference towards pre-rolls over vapor pens. Overall, the infused pre-roll category dominated the sales, reflecting a trend that has been gaining momentum in recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
