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Sep-2025
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Overview
Market Insights Snapshot
WZRD's performance in the Arizona market has shown notable variations across different product categories. In the Concentrates category, WZRD's ranking fluctuated, peaking at 13th place in July 2025 before slipping to 20th by September. This movement suggests a competitive landscape where WZRD managed to climb the ranks during mid-summer but faced challenges maintaining its position as the season progressed. In the Vapor Pens category, WZRD displayed a more consistent performance, maintaining a steady climb from 34th in June to 32nd in August, although it slightly dropped to 36th in September. This indicates a relatively stable presence in the Vapor Pens market, with room for improvement to secure a top 30 position consistently.
In contrast, WZRD's performance in the Pre-Roll category in Arizona has been less stable, with rankings outside the top 30 in July and September. This inconsistency highlights a potential area for growth, as WZRD did manage to break into the top 50 in August, reaching the 50th spot. The brand's sales trajectory in the Pre-Roll segment suggests that while there is potential, there are also significant competitive pressures that may be impacting WZRD's ability to maintain a strong foothold. Overall, the brand's performance across these categories in Arizona indicates a dynamic market presence with both opportunities and challenges as WZRD navigates its position among competitors.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, WZRD has shown a dynamic performance from June to September 2025. Despite not breaking into the top 20, WZRD has consistently maintained a mid-tier position, ranking 34th in June and slightly improving to 32nd in August before slipping to 36th in September. This fluctuation in rank is mirrored by sales trends, with a noticeable peak in August followed by a decline in September. In comparison, Papa's Herb exhibited a more volatile ranking, moving from 30th in June to a high of 24th in August, which aligns with their sales surge during the same month. Meanwhile, Goldsmith Extracts showed a strong performance in July with a 25th rank, but their sales dropped significantly by September. Elevate Cannabis Co and Earth Extracts maintained relatively stable ranks, though their sales figures indicate a downward trend. These insights suggest that while WZRD is holding its ground, there is potential for growth by capitalizing on the volatility of competitors like Papa's Herb and Goldsmith Extracts.
Notable Products
In September 2025, Sweet Strawberry Distillate Cartridge (1g) emerged as the top-performing product for WZRD, climbing from fifth place in August to first, with sales reaching 540 units. Snowdrop Berry Burst Distillate Cartridge (1g) dropped to the second position after previously holding the top spot in August. Tiger's Blood Distillate Cartridge (1g) secured the third rank, showing an improvement from its unranked status in August. Grape Galaxy Distillate Cartridge (1g) experienced a decline, falling to fourth place from its second position in August. Mango Sunrise Distillate Cartridge (1g) maintained a consistent presence in the rankings, holding the fifth spot in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
