.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Varz's performance in Arizona across different cannabis categories shows a mix of stability and challenges. In the Concentrates category, Varz has managed to maintain a foothold within the top 30, starting the year at the 25th rank in January 2025 but slipping slightly to the 30th position by April. Despite this drop, they have managed to remain visible in a competitive market, indicating a consistent albeit declining presence. However, the Flower category tells a different story, where Varz has been struggling to break into the top 30, starting at rank 47 in January and slipping further to 51 by April, highlighting a more significant challenge in gaining traction in this category.
In the Pre-Roll category, Varz has faced difficulties maintaining a competitive edge in Arizona. Starting at rank 46 in January, they fell out of the top 50 by April, landing at 64th place, which suggests a need for strategic adjustments to regain market share. This downward trend in rankings across categories is coupled with a noticeable decline in sales figures, particularly in the Pre-Roll category, where sales dropped significantly from January to April. These movements suggest that while Varz maintains some presence in the Concentrates market, their performance in Flower and Pre-Roll categories indicates a need for potential strategic realignment to improve their standings and sales in the coming months.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Varz has experienced notable fluctuations in its rank and sales over the first four months of 2025. Starting at rank 47 in January, Varz saw a slight dip to 48 in February, a recovery to 46 in March, but then fell to 51 in April, indicating a challenging market environment. This decline in rank is contrasted by the performance of competitors like iLava, which improved its position from 52 to 45 over the same period, and Swell Edibles, which climbed from 76 to 56. Despite Varz's initial lead in sales, its April sales were surpassed by Rooted (MO), which consistently maintained a higher rank. These dynamics suggest that while Varz started strong, its competitors are gaining momentum, potentially impacting Varz's market share and necessitating strategic adjustments to regain its competitive edge.
Notable Products
In April 2025, Detroit Muscle Pre-Roll (1g) emerged as the top-performing product for Varz, climbing from the second position in March to first, with sales reaching 605 units. Derby Pre-Roll (1g), which was previously ranked first in March, moved to the second spot, while Slurricane Pre-Roll (1g) maintained its momentum, advancing from fourth to third place. Biscotti Chunks Live Hash Rosin (1g) debuted in the rankings at fourth position, indicating a strong entry in the concentrates category. Meanwhile, Gorilla Dosha (3.5g) re-entered the list at fifth, showcasing a resurgence in popularity after not being ranked in February and March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
