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Jul-2025
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Overview
Market Insights Snapshot
Varz has shown a notable performance in the Arizona market, particularly in the Concentrates category. Over the span from April to July 2025, Varz climbed from the 31st to the 26th position, indicating a positive upward trend in this category. This improvement is reflected in their sales figures, which increased from $36,077 in April to $38,568 in July. However, in the Flower category, Varz has not yet breached the top 30, although it has improved its ranking from 54th in April to 48th in July. This suggests a growing presence but also highlights the competitive nature of the Flower market in Arizona.
In contrast, Varz's performance in the Pre-Roll category in Arizona has not been as strong. The brand was ranked 66th in April 2025, and it did not make it into the top 30 in subsequent months, indicating challenges in gaining traction in this segment. This absence from the top rankings in the Pre-Roll category could be seen as a potential area for improvement or strategic reevaluation. While Varz's progress in Concentrates is promising, their struggle to break into higher ranks in other categories suggests a need for targeted strategies to enhance their market position across different product lines.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Varz has shown a steady improvement in its ranking over the past few months, moving from 54th in April 2025 to 48th by July 2025. This upward trend is indicative of a positive shift in market presence, although Varz remains outside the top 20 brands. In contrast, PTS (Progressive Treatment Solutions) experienced a decline, dropping from 31st to 53rd, despite a sales increase in May. Meanwhile, Vortex Cannabis Inc. and Roll One / R.O. maintained relatively stable positions, with slight fluctuations that did not significantly impact their rankings. Notably, House Exotics was absent from the top 20 in June, indicating a potential struggle in maintaining market share. These dynamics suggest that while Varz is gaining traction, there is still substantial competition from established brands, and continued strategic efforts will be essential for further advancement in rank and sales.
Notable Products
In July 2025, the top-performing product for Varz was Biscotti Chunks Pre-Roll (1g) in the Pre-Roll category, achieving the highest sales with 1046 units sold. Superboof (3.5g) followed closely in the Flower category, securing the second rank. Super Boof Pre-Roll (1g) also made a strong showing in third place among Pre-Rolls. Notably, Frosted Cakes (3.5g) improved its position from fifth in June to fourth in July within the Flower category. Agent Orange (3.5g) maintained a steady presence in the top five, debuting at fifth place in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
