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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Varz’s mix concentrated in Flower at 51.92% share with 27.56% YoY growth and a 52.08% MoM surge, while Concentrates held 44.49% share with 5.94% YoY and 18.44% MoM growth; Pre-Roll was 3.59% share with a -17.53% YoY decline but a 74.33% MoM spike. The brand’s overall sales were up 14.87% YoY despite a -17.12% YoY drop in average price to $23.56, implying volume-led gains skewed to Flower’s fast MoM acceleration and a tactical re-entry of Pre-Roll that lifted mix at the margin.
With Flower ranked 54th in Arizona and carrying a 51.92% mix, the 52.08% MoM lift in that category alongside an 18.44% MoM rise in Concentrates suggests Varz is leaning into mid-price volume rather than premium positioning, reinforced by the -17.12% YoY price reset. The -17.53% YoY in Pre-Roll contrasted with a 74.33% MoM rebound indicates promotional or assortment changes that can add traffic without shifting core identity, implying Varz’s near-term positioning centers on Flower-led share capture while Concentrates serves as a stability anchor rather than a growth spearhead.
Competitive Landscape
Varz sits at rank #54 in AZ Flower for May 2026, slipping 1 position year over year from #53 while improving 3 spots from #57 three months ago, and remains 7 places below its August 2025 peak at #47; in contrast, Just Flower / Just Vape surged from #51 to #4 with a 2,749.9% YoY sales jump while JustFLOWR (MA) held #1 but with a -37.4% YoY sales decline, indicating Varz’s flat-to-drifting rank amid volatile top-tier reshuffling is more about share being redistributed than broad category lift and implies Varz must outpace mid-pack climbers to avoid gradual share erosion.
Notable Products
Peanut Butter Breath (3.5g) delivered the standout move in May 2026 with a 91.7% month-over-month surge while RS11 (3.5g) also climbed 67.0%, and both sat inside the top two ranks as Flower SKUs occupied 7 of the top 10. GMO Live Hash Rosin (1g) fell 48.9% month over month and slid to rank 9, contrasting with incremental Flower gains like GMO (3.5g) up 8.5% at rank 5. With Crunch Berries (3.5g) holding rank 1 and Brat (3.5g) at rank 2 atop a lineup where Concentrates peaked at ranks 3–4, the balance of rank positions and double-digit swings points to retail velocity consolidating around Flower-led momentum even as select rosin offerings moderate.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
