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Aug-2025
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Overview
Market Insights Snapshot
Varz has shown notable performance shifts across various categories in Arizona. In the Concentrates category, Varz has experienced a positive upward trend, moving from the 28th position in May to 19th by August. This progression suggests a strengthening presence in the market, with sales reaching over $43,000 in August. Meanwhile, in the Flower category, Varz has climbed from outside the top 50 in May to 42nd by August, indicating a gradual but steady improvement in market positioning. However, the brand's absence from the top 30 in the Pre-Roll category until July, where it ranked 58th, points to potential challenges in gaining significant traction in this segment.
Examining Varz's performance in the Pre-Roll category reveals some areas for growth. Despite entering the rankings in July at 58th and maintaining a similar position in August, the brand's sales have not yet propelled it into the top 30, which highlights an opportunity for strategic enhancements in this category. In contrast, the Concentrates category shows robust growth, with a significant leap in rankings between July and August, suggesting successful product or marketing strategies that could be leveraged in other categories. The Flower category also presents a positive trajectory, with sales increasing consistently over the summer months, indicating a growing consumer base and potential for further market penetration.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Varz has demonstrated a noteworthy upward trajectory in its rank over the summer months of 2025. Starting from a rank of 51 in May, Varz climbed to 42 by August, indicating a positive trend in market presence. This improvement is particularly significant when compared to competitors like Vortex Cannabis Inc., which showed fluctuating ranks, peaking at 37 in May and dropping to 38 by August, and Roll One / R.O., which maintained a relatively stable position, ending at 41 in August. Despite Varz's initial lower sales figures, the brand's August sales surpassed those of Preferred Gardens, which saw a decline in sales from May to August. This suggests that Varz's strategic initiatives may be effectively capturing consumer interest, potentially setting the stage for further rank improvements and sales growth in the Arizona flower market.
Notable Products
In August 2025, the top-performing product for Varz was Biscotti Chunks (3.5g) in the Flower category, maintaining its number one rank from May 2025 with a notable sales figure of 582 units. Colonel Crasher (3.5g) also performed well, securing the second position, a rise from its previous first position in June 2025. Biscotti Chunks Pre-Roll (1g) dropped to the third position after leading in July 2025, indicating a shift in consumer preferences. Agent Orange Pre-Roll (1g) entered the top five for the first time, achieving fourth place. Trop Cherry (3.5g) rounded out the top five, dropping from its consistent second place in May and June 2025 to fifth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
