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Sep-2025
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Overview
Market Insights Snapshot
Varz has shown a commendable upward trajectory in the Concentrates category in Arizona. Starting from 29th place in June 2025, they have steadily climbed to 18th by September 2025. This consistent improvement suggests a growing consumer preference for their products in this category, as evidenced by a corresponding increase in sales figures. However, the same cannot be said for their performance in the Flower category, where they experienced a slight setback, dropping from 43rd place in August to 49th in September. This decline might indicate a need for Varz to reassess their strategy or offerings in this specific segment to regain momentum.
In contrast, Varz's presence in the Pre-Roll category in Arizona has been less prominent, as they did not rank within the top 30 brands. Their positions in July, August, and September were 60th, 60th, and 59th, respectively, which, while showing a minor improvement, still indicates that they are struggling to make a significant impact in this category. The absence from the top 30 suggests that Varz may need to innovate or enhance their product offerings to capture more market share. Despite this, the overall sales figures for Pre-Rolls did see an increase from August to September, which could be a positive sign of potential growth if the trend continues.
Competitive Landscape
In the Arizona concentrates market, Varz has demonstrated a notable upward trajectory in rankings over the summer of 2025, climbing from 29th in June to 18th by September. This improvement indicates a positive reception and growing consumer interest, despite the competitive landscape. Brands like Achieve and High Grade have seen fluctuations, with Achieve maintaining a relatively strong position, albeit with a slight dip from 12th in August to 16th in September, while High Grade struggled to stay within the top 20, falling out in July. Meanwhile, Earth Extracts mirrored Varz's upward trend, moving from 28th in June to 17th in September, suggesting a competitive push in the lower ranks. Varz's consistent sales growth, alongside these rank improvements, positions it as a rising contender in the concentrates category, potentially capitalizing on the volatility of its competitors.
Notable Products
In September 2025, Colonel Crasher Pre-Roll (1g) emerged as the top-performing product for Varz, climbing from its previous third position in July to secure the number one spot with sales reaching 624 units. Biscotti Chunks Pre-Roll (1g) maintained a strong presence, ranking second, though it dropped from its leading position in July, with sales recorded at 407 units. Candy Fumez Pre-Roll (1g) followed closely in third place, having consistently been in the top three over the past months, ending September with 395 units sold. Derby Pre-Roll (1g) re-entered the rankings in fourth place with 340 units, showing a resurgence since its last appearance in June. Agent Orange (3.5g) made its first appearance in the top rankings, securing the fifth position with sales of 314 units, indicating a growing interest in this product category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
