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Oct-2025
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Overview
Market Insights Snapshot
In the state of Arizona, Varz has shown a dynamic performance across different cannabis categories. In the Concentrates category, Varz saw a fluctuating ranking, moving from 25th in July 2025 to 23rd by October 2025. This movement is accompanied by a notable dip in sales from $45,881 in September to $34,730 in October, suggesting potential market challenges or increased competition. The Flower category reflects a more stable presence, with Varz hovering around the mid-40s in rankings, indicating consistent demand despite a dip in September. However, Varz did not make it into the top 30 brands, highlighting room for growth and the need for strategic adjustments to improve their market position.
Meanwhile, in the Pre-Roll category in Arizona, Varz maintained a steady ranking around the mid-50s, which suggests a stable yet non-dominant presence in this segment. Despite not breaking into the top 30, the brand experienced a positive sales trend from July to October, with sales increasing from $16,577 to $21,674. This upward trajectory in sales amidst a consistent ranking could indicate effective marketing strategies or product offerings resonating well with consumers. The absence of Varz in the top 30 across these categories underscores the competitive nature of the Arizona market and highlights opportunities for Varz to explore potential growth strategies to enhance their market share.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Varz has experienced notable fluctuations in its ranking and sales over the past few months. Starting at 46th in July 2025, Varz improved to 43rd in August, only to drop to 48th in September before recovering slightly to 45th in October. This volatility in rank is mirrored in its sales, which saw a dip in September before rebounding in October. In comparison, Preferred Gardens maintained a relatively stable position, consistently ranking between 44th and 47th, with sales showing a gradual upward trend from September to October. Meanwhile, Rooted demonstrated a significant recovery in October, jumping from 51st to 43rd, accompanied by a notable increase in sales. These dynamics suggest that while Varz faces stiff competition, particularly from brands like Preferred Gardens and Rooted, its ability to rebound in October indicates potential resilience and opportunities for strategic growth in the Arizona market.
Notable Products
In October 2025, Gorilla Dosha Pre-Roll (1g) emerged as the top-performing product for Varz, with a notable sales figure of 818 units. Candy Fumez Pre-Roll (1g) claimed the second position, maintaining a consistent presence in the top five across previous months, with a slight drop in September before climbing back up. White Truffle Pre-Roll (1g) secured the third spot, showing a strong debut this month. Candy Fumez (3.5g) and Sherb Cake (3.5g) completed the top five, ranking fourth and fifth respectively, indicating a preference for both pre-rolls and flower categories among consumers. These rankings highlight a dynamic shift in consumer preferences, with new entries into the top ranks and some products maintaining steady performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
