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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Varz is stocked at 53 licensed dispensaries across Arizona, with the deepest coverage in Phoenix, Tucson, Mesa, Chandler, and Apache Junction. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Varz’s mix in July 2026 concentrated further into Flower at 54.74% share, with Flower up 3.57% year over year but down 23.52% month over month, while Concentrates held 38.95% share with a 12.07% YoY decline and a 39.26% MoM drop; Pre-Roll sat at 6.31% share with a 47.61% YoY decline and a 14.91% MoM dip. Despite an overall brand sales YoY change of -8.42% alongside a 24‑month gain of 13.30%, average pricing fell 5.93% YoY to $20.82, and Flower’s average price at $24.59 juxtaposed with Concentrates at $30.22 implies mix shifts rather than pure price compression are steering July 2026 outcomes; the pattern implies Varz is leaning into Flower resilience to offset Concentrates and Pre-Roll contraction, but short-term MoM pullbacks are compressing topline.
Positionally, a 54.74% Flower reliance paired with a state-category rank of 50 in Flower in Arizona signals a need to trade up within the same category rather than expand subscale Pre-Roll at 6.31% share; the 3.57% YoY lift in Flower versus a 12.07% YoY decline in Concentrates indicates resource reallocation toward Flower could stabilize the overall -8.42% YoY brand result. With MoM declines of 23.52% in Flower and 39.26% in Concentrates, July 2026 likely reflects timing and promotional cadence more than structural demand loss, and the 5.93% YoY price decrease suggests price-pack architecture can be tuned to protect margin while defending rank 50; the pattern implies Varz should prioritize Flower assortment depth and targeted price floors while letting Pre-Roll contraction free capacity from a 47.61% YoY drag.
Competitive Landscape
Varz is ranked #50 in AZ Flower in July 2026, down 1 position year over year from #49, but up 11 positions versus April 2026 when it sat at #61; the brand also hit a peak rank of #47 in June 2026 before slipping 3 spots month over month. Against the competitive set, Just Flower held #1 with a 21.8% year-over-year sales increase while Fenix fell from #4 to #5 with a 6.9% sales decline, indicating Varz’s recent 3-rank pullback comes amid top-tier stability and selective attrition in the top five. With only a 1-position deterioration year over year but an 11-position gain versus three months prior, the rank trajectory implies Varz is oscillating around the low-50s and will need sustained velocity to translate intermittent peaks into durable share.
Notable Products
Super Boof Pre-Roll (1g) posted the steepest decline at -53.3% month over month and slid to rank 7, while AJ Sour Diesel Cold Cured Live Hash Rosin (1g) dropped -27.7% at rank 5, signaling a pullback in higher-tier concentrates even as Garlic Grapes Pre-Roll (1g) surged +60.6% into rank 3. East Side Stank (3.5g) delivered the largest gain at +82.6% to rank 4, and four of the top ten are Flower SKUs clustered between ranks 2 and 8, concentrating share away from Pre-Roll volatility. Watermelonz (3.5g) held rank 2 with $10,991 in sales as Zerealz Pre-Roll (1g) led at rank 1 without a reported month-over-month rate, implying that topline is being carried by Flower depth while Pre-Rolls bifurcate between a breakout and a retrenchment. The pattern implies Varz is tilting toward scalable Flower leaders with selective Pre-Roll winners, while premium concentrates require repositioning to stabilize rank and mix.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
