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Nov-2025
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Overview
Market Insights Snapshot
In Arizona, Varz has shown fluctuating performance across different cannabis categories. In the Concentrates category, Varz experienced a decline in ranking from 22nd in August 2025 to 28th by November 2025, with corresponding sales decreasing from $41,354 to $27,245. This trend suggests a need for Varz to possibly reconsider their strategy or offerings in this particular segment. Meanwhile, in the Flower category, Varz hovered around the mid-40s in ranking, showing a slight improvement from 45th in October to 43rd in November. Although the sales figures reflect some volatility, the brand remains consistent in its presence within this category.
On the other hand, the Pre-Roll category presents a mixed scenario. Varz was ranked 64th in August and managed to improve its standing to 57th in both September and October. However, by November, Varz was no longer in the top 30, indicating a significant drop in market presence. This absence from the top rankings can be seen as a setback for Varz, highlighting potential challenges or increased competition in the Pre-Roll category. Overall, Varz's performance across these categories in Arizona suggests the brand is navigating a competitive landscape with varying degrees of success and challenges in maintaining its market position.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Varz has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. In August 2025, Varz was ranked 44th, and although it dropped to 51st in September, it rebounded to 45th in October and improved slightly to 43rd in November. This upward trend suggests a potential recovery in market positioning. In contrast, Sublime has seen a consistent decline, falling from 31st in August to 44th by November, which could indicate a loss of market traction. Meanwhile, Roll One / R.O. and Project Packs have shown more stable or improving trends, with Project Packs notably climbing from 49th to 39th. These shifts highlight the competitive pressure Varz faces, especially from brands like Project Packs, which are gaining momentum. Understanding these dynamics can help Varz strategize to enhance its market share and sales performance.
Notable Products
In November 2025, the top-performing product for Varz was Biscotti Chunks (3.5g) in the Flower category, maintaining its first-place ranking from August 2025 with sales of 435 units. Black Ice Pre-Roll (1g) emerged as the second top product in the Pre-Roll category, marking its debut on the rankings. Super Lemon Haze (3.5g) secured the third position, also appearing for the first time in the rankings. Colonel Crasher (3.5g) dropped from its previous second-place ranking in August to fourth place in November. Sherb Cake Pre-Roll (1g) rounded out the top five, entering the rankings for the first time in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
