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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Varz is stocked at 32 licensed dispensaries across Arizona, with the deepest coverage in Phoenix, Tucson, Mesa, Apache Junction, and Chandler. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Varz shifted heavily into Concentrates in September 2026, with share at 63.26% and category sales up 51.78% year over year and 10.25% month over month, while Flower fell to 31.70% share with sales down 24.50% YoY and 29.52% MoM. Pre-Roll contracted to 5.05% share, with sales declining 62.48% YoY and 68.61% MoM as average brand price rose 29.83% YoY to $24.9997. The pattern implies Varz is consolidating volume into higher-priced Concentrates while rapidly exiting lower-priced Pre-Roll and resetting Flower, trading breadth for depth in a category where momentum is accelerating.
With Concentrates momentum and a Arizona rank of 11, the category skew aids near-term visibility but increases exposure if Flower’s 24.50% YoY and 29.52% MoM declines persist alongside Pre-Roll’s 62.48% YoY contraction. The 10.25% MoM uplift in Concentrates against a 68.61% MoM drop in Pre-Roll signals a deliberate mix pivot that can lift average realized price but risks demand elasticity if category-specific price points (Concentrates at higher averages versus Flower at 23.06) diverge further; the implication is a positioning shift toward potency-led, fewer-SKU depth that can sustain rank only if Flower stabilization offsets volatility from a narrow Concentrates-led base.
Competitive Landscape
Varz ranks #11 in AZ Concentrates in September 2026, up 5 positions from #16 year over year and 2 places from #13 in June 2026, marking its peak rank to date in September 2026. In contrast, Grow Sciences advanced from #7 to #3 alongside a 69.4% year-over-year sales increase, while Drip Oils + Extracts held at #4 with a 33.1% year-over-year decline, indicating Varz’s rank gains are occurring amid both accelerating and contracting competitors; this trajectory implies Varz is moving from the middle tier toward contention but must convert rank stabilization into further share capture to break into the top 10.
Notable Products
East Side Stank (3.5g) posted the steepest movement in September 2026 with a -47.9% month-over-month drop, sliding to rank 7, which reshapes the Flower lineup by widening the gap to Zerealz (3.5g) at rank 1. Trop Cherry Pre-Roll (1g) rose 27.0% MoM to rank 2, while three Concentrates SKUs sit in ranks 3–5, indicating a share shift toward higher-tier extracts even as the top slot remains Flower-driven. Zerealz (3.5g) held rank 1 against this mix with $14,646 in sales and a category peer, Platinum GSC (3.5g), at rank 6, which together points to a polarized Flower category split between a leading hero SKU and underperforming depth. The pattern implies Varz is tilting toward Concentrates and a single flagship Flower anchor, signaling a portfolio that prioritizes premium extract momentum while trimming breadth in mid-tier Flower.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
