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Dec-2025
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Overview
Market Insights Snapshot
Varz has experienced notable shifts in its performance across various product categories in Arizona. In the Concentrates category, Varz saw a decline in rankings from 17th in September 2025 to 28th by December 2025, indicating a challenging period for this product line. Despite this, the Flower category showed resilience, climbing from 53rd to 43rd place between September and November, before settling at 44th in December. This suggests a stronger foothold in the Flower market compared to Concentrates, highlighting Varz's ability to maintain a presence in a competitive landscape.
In the Pre-Roll category, Varz maintained a consistent ranking of 57th place through September and October, but did not appear in the top 30 in November and December, which could be seen as a missed opportunity or a shift in market focus. The absence from the top rankings in these months might indicate either a strategic pivot or increased competition. Such fluctuations underscore the dynamic nature of the cannabis market in Arizona, where Varz's performance varies significantly across different product categories.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Varz has shown a steady improvement in its ranking, moving from 53rd in September 2025 to 44th by December 2025. This upward trend is indicative of a positive reception in the market, although Varz still trails behind competitors like Roll One / R.O., which maintained a higher rank throughout the same period. Notably, Project Packs also experienced a similar upward trajectory, surpassing Varz by securing the 43rd position in December. Meanwhile, Rooted and Uncle X demonstrated fluctuating ranks, with Uncle X experiencing a significant drop from 13th in September to 47th in December, which could indicate a potential opportunity for Varz to capture market share from declining competitors. Despite these dynamics, Varz's sales figures reflect a consistent performance, suggesting a stable customer base that could be leveraged for further growth in the Arizona market.
Notable Products
In December 2025, the top-performing product for Varz was Dulce De Fresa (3.5g) in the Flower category, securing the first position with notable sales of 536 units. Black Ice (3.5g), also in the Flower category, followed closely in second place. Guava Peach Pre-Roll (1g) ranked third, marking its presence in the Pre-Roll category. Gorilla Dosha Pre-Roll (1g), which held the top spot in October, slipped to fourth place by December. Trop Cherry Pre-Roll (1g) rounded out the top five, maintaining its position from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
