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May-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, EarthWolf Farms concentrated 80.98% of sales in Concentrates (ranked 27 in British Columbia Concentrates), with the category up 7.89% month over month but down 3.45% year over year, while Oil held 19.02% share with a 3.60% MoM lift and an 11.67% YoY gain. The brand’s average price rose 14.78% YoY to $42.55, outpacing Concentrates’ YoY sales change of -3.45% and aligning with Oil’s YoY growth of 11.67%, indicating mix stability anchored in Concentrates despite divergent YoY trajectories between the two categories.
The widening split—Concentrates rebounding 7.89% MoM as Oil grows 11.67% YoY—suggests EarthWolf Farms is leaning on near-term recovery in its core while Oil provides the longer-term growth vector at a 19.02% share. Holding the 27 rank in British Columbia Concentrates alongside a 14.78% YoY price increase implies pricing power concentrated in the core rather than portfolio breadth, so sustaining momentum likely depends on converting the MoM uptick in Concentrates into sustained share while using Oil’s double-digit YoY pace to hedge category cyclicality.
Competitive Landscape
EarthWolf Farms is ranked #27 in BC Concentrates in May 2026, down 2 positions year over year from #25 and up 6 positions versus February 2026 when it sat at #33; against its historical context, the brand is 14 ranks below its peak of #13 from January 2025 and 26 positions behind category leader Endgame, which climbed from #2 to #1 with 81.96% year-over-year sales growth, while BoxHot advanced from #9 to #3 alongside a 210.77% lift. Compared to Vortex Cannabis Inc., which slipped from #1 to #2 despite an 18.88% year-over-year increase, EarthWolf Farms’ two-rank annual decline coupled with a three-month rise of 6 positions indicates mid-pack volatility rather than structural momentum, implying the current trajectory points to opportunistic gains without a clear path back toward its January 2025 peak tier.
Notable Products
Venom OG Live Rosin (1g) posted the steepest decline in May 2026 at -68.5% MoM while holding a shared rank of 7, which contrasts with Afghan Hash (2g) jumping +56.9% MoM into rank 3. Northern Apple Jaxx Live Rosin (1g) grew +15.8% MoM to rank 1 and Zen Oil (30ml) rose +9.7% MoM to rank 2, while CBD/THC 1:1 Synergy Oil (30ml) fell -28.5% to rank 6 with $698 in sales. Four of the top ten are Concentrates, and within that set Grapefruit Mac Live Rosin (1g) slipped -1.7% MoM at rank 4 as Pineapple Garlic Live Rosin (1g) edged +5.9% MoM at rank 7, indicating a portfolio tilt toward solventless Concentrates where volatility is driving share shifts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
