Nov-2024
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Overview
Market Insights Snapshot
EarthWolf Farms has demonstrated notable progress in the British Columbia market, particularly within the Concentrates category. Starting from a position outside the top 30 in August 2024, they have ascended to the 20th rank by November 2024. This upward trajectory indicates a strengthening presence and increasing consumer acceptance in a competitive market segment. The sales figures reflect this positive movement, with a significant increase from $11,124 in September to $43,923 in November, underscoring their growing market share and effectiveness in capturing consumer interest.
In contrast, their performance in the Oil category in British Columbia has shown stability rather than growth. EarthWolf Farms maintained a consistent ranking, holding the 11th position in both August and October 2024, with a slight dip to 12th in September. Despite the stable rankings, there was a modest fluctuation in sales, indicating a steady demand but also suggesting potential for further market penetration. Such consistency in a highly competitive category could be seen as a strength, providing a solid foundation for future strategic initiatives to enhance their market position.
Competitive Landscape
In the competitive landscape of concentrates in British Columbia, EarthWolf Farms has shown a remarkable upward trajectory in its rankings over the past few months. Starting from outside the top 20 in August 2024, EarthWolf Farms climbed to 36th in September, 23rd in October, and secured the 20th position by November. This ascent highlights a significant improvement in market presence and sales performance. In comparison, Phyto Extractions maintained a relatively stable position around the 18th to 19th rank, while Good Buds improved from 28th to 21st. Meanwhile, Stigma Grow consistently held ranks between 17th and 19th, and Tremblant Cannabis experienced a decline from 13th to 24th. This competitive movement suggests that EarthWolf Farms is effectively capturing market share, potentially at the expense of brands like Tremblant Cannabis, which saw a downward trend in both rank and sales.
Notable Products
In November 2024, Venom OG Live Rosin (1g) maintained its position as the top-performing product for EarthWolf Farms, with sales reaching 601 units. Northern Apple Jaxx Live Rosin (1g) climbed to the second spot from its previous third position in October, showing a strong increase in demand. Zen Oil (30ml) experienced a slight decline, moving from second to third place, indicating a decrease in sales momentum. Afghan Hash (1g) made a notable appearance at fourth place, having not been ranked in October, suggesting a resurgence in popularity. The Live Duo Rosin 2-Pack (1g) remained steady in fifth place, showing consistent sales figures over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.