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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
EarthWolf Farms concentrated its September 2026 mix in Concentrates at 84.83% share, while Oil held 15.17% share; within that mix, Concentrates rose 4.81% month over month but fell 31.35% year over year, and Oil jumped 98.33% month over month while dropping 42.58% year over year. With brand sales down 33.33% year over year but average price up 12.52%, and a rank of 31 in Concentrates in British Columbia, the pattern implies a price-led, Concentrates-heavy portfolio that is cushioning monthly volume gaps with pricing while Oil is re-accelerating as a tactical growth pocket.
The shift toward rapid month-over-month growth in Oil at 98.33% alongside a modest 4.81% month-over-month gain in Concentrates, against double-digit year-over-year declines in both categories (31.35% and 42.58%, respectively), implies the brand is testing mix diversification to offset annual headwinds without abandoning its 84.83% Concentrates base. Given the 31 rank in Concentrates in British Columbia and a 12.52% price increase, the positioning signal is a move up the price ladder in Concentrates while using Oil’s faster month-over-month recovery to stabilize share, indicating near-term emphasis on price-realization in the core and velocity rebuilding via Oil extension.
Competitive Landscape
EarthWolf Farms sits at rank #31 in BC Concentrates in September 2026, slipping 9 spots from #22 year over year and easing 2 positions from #33 since June 2026; the brand’s peak of #13 in January 2025 contrasts with today’s lower-tier placement, indicating a long slide rather than a single-month dip. Meanwhile, Endgame held #1 year over year to #1 in September 2026 despite a 13.2% YoY sales contraction, and Dabble Extracts climbed from #15 to #3 on 242.3% YoY sales growth, suggesting share is consolidating around faster-rising competitors; against that backdrop, EarthWolf Farms’ move from #22 to #31 implies a sustained loss of relative momentum that will continue unless mix or pricing repositioning reverses the rank trajectory.
Notable Products
Grapefruit Mac Live Rosin (1g) delivered the headline move in September 2026 with +172.6% month over month to rank 1, while Northern Apple Jaxx Live Rosin (1g) fell -67.7% despite sitting around rank 4; this split places two extremes at the top of the chart and forces attention on volatility in the Concentrates lineup. Zen Oil (30ml) rose +83.8% to rank 3, and Afghan Hash (2g) added +55.1% at rank 4, meaning four of the top five positions are Concentrates SKUs, and that concentration suggests EarthWolf Farms is leaning into solventless and hash-led demand rather than broad category diversification. Candy Rain Live Rosin (1g) inched up +3.3% at rank 2, while Pineapple Garlic Live Rosin (1g) was roughly flat at +0.9% at rank 5, and the $8,302 taken by Grapefruit Mac Live Rosin (1g) indicates the revenue peak is currently tied to surge-dependent winners rather than steady climbers. The pattern implies EarthWolf Farms’s commercial direction is optimizing around a small set of high-velocity Concentrates that can swing rank rapidly, with Oils serving as opportunistic secondary lifts when momentum in Concentrates crests.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
