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Jul-2025
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Overview
Market Insights Snapshot
EarthWolf Farms has shown variable performance across different categories and regions, with notable movements in the British Columbia market. In the Concentrates category, EarthWolf Farms fluctuated in its rankings, starting at 23rd place in April 2025, dropping out of the top 30 in May, and then climbing back to 29th in June before returning to 23rd in July. This suggests a resilience and potential recovery in their market position, particularly given the sales rebound to $34,434 in July after a significant dip in May. Meanwhile, in the Oil category, EarthWolf Farms secured an 11th place ranking in April, but did not maintain a top 30 position in the following months, indicating challenges in sustaining market presence in this segment.
The absence of EarthWolf Farms from the top 30 in the Oil category after April in British Columbia could be seen as a negative indicator, potentially pointing to increased competition or changes in consumer preferences. However, their ability to regain a strong position in Concentrates by July demonstrates their adaptability and potential for growth. This mixed performance across categories highlights the dynamic nature of the cannabis market and the need for brands like EarthWolf Farms to continuously innovate and respond to shifting market dynamics. Observing these trends provides valuable insights into the strategic adjustments that might be necessary for maintaining and enhancing their market standing.
Competitive Landscape
In the competitive landscape of concentrates in British Columbia, EarthWolf Farms has experienced fluctuating rankings, with notable changes between April and July 2025. Despite not making it into the top 20 during this period, EarthWolf Farms showed resilience by climbing back to the 23rd position by July, matching its April rank after a dip in May and June. This recovery is significant when compared to competitors like Dymond Concentrates 2.0, which maintained a more stable presence in the rankings, peaking at 21st in June. Meanwhile, Phant experienced a downward trend, falling from 8th in April to 22nd in July, presenting an opportunity for EarthWolf Farms to capture market share. Additionally, PureFire showed a strong upward trajectory, improving from 32nd in April to 24th in July, closely trailing EarthWolf Farms. These dynamics highlight the competitive pressures and opportunities for EarthWolf Farms to strategize for improved market positioning and sales growth in the British Columbia concentrates market.
Notable Products
In July 2025, the top-performing product for EarthWolf Farms was Acapulco Gold Live Rosin (1g) from the Concentrates category, which climbed to the number one spot with sales of 243 units. Zen Oil (30ml) maintained its consistent performance, holding the second position for the third consecutive month. Grapefruit Mac Full Melt Hash (1g) saw a notable rise to third place, improving from its previous absence in the June rankings. Venom OG Live Rosin (1g) experienced a slight drop to fourth place, despite a steady increase in sales figures. Afghan Hash (1g) remained in the fifth position, showing stable performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
