Market Insights Snapshot
EarthWolf Farms has seen varied performance across different states and categories. In Alberta, the brand's Concentrates category experienced a drop in rankings from August to November 2023, moving from 25th to 33rd place, indicating a possible decrease in market share. The situation is similar in Ontario, where their Concentrates category also saw a drop in rankings, but their Oil category experienced a slight improvement in November after a dip in October. It's worth noting that they were not in the top 20 brands in these categories in these states.
On the other hand, in British Columbia, EarthWolf Farms' performance appears more promising. Their Concentrates category saw an improvement in rankings from 23rd in August to 20th in September, and maintained this position through November. Moreover, their Oil category consistently ranked within the top 15 from August to November, suggesting a stronger market presence in this category in British Columbia. However, despite these positive trends, it's important to remember that these rankings still place EarthWolf Farms outside the top 10 brands in these categories in this province.
In the Concentrates category within British Columbia, EarthWolf Farms has seen a fluctuating performance, with its rank moving from 23rd in August 2023 to 16th in September, then dropping to 20th in October and maintaining the same position in November. This indicates a significant increase in sales in September, followed by a slight decline in the subsequent months. Among its competitors, Good Supply has seen a steady decline in rank and sales, moving from the 15th spot in August to the 22nd in November. Stigma Grow, on the other hand, has improved its rank from 25th to 18th, indicating a rise in sales. Greybeard has also seen a fluctuating performance similar to EarthWolf Farms, while Tribal has improved its rank from 26th to 21st. The missing ranks for some months indicate that those brands were not in the top 20 for those months.
In November 2023, EarthWolf Farms' top-performing product was the Venom OG Live Rosin (1g), ranking first with a significant sales increase to 527 units. The second spot was secured by Zen Oil (30ml), maintaining a high position despite not being sold in October. The Live Duo Rosin 2-Pack (1g), which held the top rank in previous months, dropped to third place in November. Interestingly, God's Space Needle Oil (30ml) entered the top five for the first time in fourth place. The Full Melt Hash (1g) product, despite not being sold in October, managed to secure the fifth position.