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Jun-2024
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Overview
Market Insights Snapshot
EarthWolf Farms has had a mixed performance across different categories and states over the past few months. In Alberta, the brand has struggled to maintain a top 30 position in the Concentrates category, with rankings of 34 in March and 41 in May, and no ranking in April and June. This indicates a downward trend and highlights a potential area for improvement. Conversely, in British Columbia, EarthWolf Farms has shown more stability in the same category, consistently ranking between 23 and 27 from March to June. This suggests a more robust market presence in British Columbia compared to Alberta.
In the Oil category in British Columbia, EarthWolf Farms has demonstrated a strong performance, achieving a rank of 12 in both April and June. The consistency in rankings, along with a notable increase in sales from April to June, indicates a solid foothold in this category. However, the absence of rankings in March and May suggests some volatility or competitive pressure. Overall, EarthWolf Farms appears to have a stronger market presence in British Columbia, particularly in the Oil category, while facing challenges in maintaining a top position in Alberta's Concentrates market.
Competitive Landscape
In the competitive landscape of the Oil category in British Columbia, EarthWolf Farms has shown fluctuating performance, particularly in comparison to its competitors. Notably, EarthWolf Farms ranked 12th in April 2024 and June 2024, but did not make it to the top 20 in March and May 2024. This inconsistency in ranking highlights potential volatility in their market presence. In contrast, Mood Ring held a stable position at 11th in March 2024, but did not appear in the rankings for the subsequent months, indicating a possible decline. Meanwhile, Floresense maintained a steady improvement, consistently ranking 11th from April to June 2024, and DayDay showed strong performance with a consistent 9th place ranking from March to June 2024. These trends suggest that while EarthWolf Farms has potential, it faces stiff competition from brands like DayDay and Floresense, which have demonstrated more stable and higher rankings, potentially affecting EarthWolf Farms' sales and market share.
Notable Products
In June 2024, Zen Oil (30ml) emerged as the top-performing product for EarthWolf Farms, significantly increasing its sales to $445. Afghan Hash (1g) climbed to the second position, improving from fifth place in April and May. Full Melt Hash (1g) ranked third, a drop from its first-place position in March. Venom OG Live Rosin (1g) saw a notable decline, falling to fourth after leading in April and May. Lilloet Gold Bubble Hash (1g) debuted in the rankings at fifth place.
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