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Apr-2025
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Overview
Market Insights Snapshot
Happy Hour (BC) has demonstrated varied performance across different cannabis product categories in British Columbia. In the Concentrates category, Happy Hour (BC) has shown a consistent presence, improving its rank from 27th in January to 24th in March, before slightly slipping to 25th in April. This indicates a relatively stable position within the top 30, suggesting a steady demand for their concentrates. On the contrary, the Flower category paints a different picture where Happy Hour (BC) started at the 30th position in January, climbed to 25th in February, but then fell out of the top 30 by April, ranking 35th. This drop could point to increased competition or shifting consumer preferences within the Flower segment.
In the Pre-Roll category, Happy Hour (BC) seems to have gained momentum, initially ranking 37th in January and subsequently improving to 29th by February, maintaining this position through April. This steady ranking within the top 30 suggests a growing consumer base for their Pre-Roll products. Meanwhile, the Vapor Pens category has seen a decline in performance for Happy Hour (BC), starting from 35th in January and dropping to 43rd by April. This downward trend might reflect challenges in maintaining market share or evolving consumer tastes. Overall, while Happy Hour (BC) has shown resilience in certain categories, there are clear areas where they face challenges, particularly in the Flower and Vapor Pens segments.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Happy Hour (BC) has shown a steady performance from January to April 2025, consistently maintaining a rank around 29th position. This stability is noteworthy, especially when compared to competitors such as BC Green, which fluctuated significantly in rank from 29th to 43rd, and Terra Labs, which improved from 35th to 28th. Happy Hour (BC)'s sales trajectory is on an upward trend, closing the gap with competitors like The Original Fraser Valley Weed Co., which consistently ranks higher but has a less pronounced sales increase. Meanwhile, Choklit Park has shown a similar upward movement in sales, but its rank has been more volatile. Happy Hour (BC)'s consistent ranking and growing sales suggest a strengthening position in the market, potentially appealing to consumers looking for reliability in product availability and quality.
Notable Products
In April 2025, the top-performing product from Happy Hour (BC) was Harmony Haze Pre-Roll (0.5g) in the Pre-Roll category, maintaining its number one rank consistently from January through April, with a notable sales figure of 9098. Nighttime Nirvana Pre-Roll (0.5g) held steady in the second position across the same period. The Sativa Pre-Roll 2-Pack (2g) ranked third in April, a position it has held since March after climbing from fourth in January. Indica Pre-Roll 2-Pack (2g) remained in fourth place, showing a stable ranking despite a slight dip in sales in February. Midday Mix - Gastro Pop Pre-Roll (0.5g) maintained its fifth position since February, indicating consistent performance among the top five products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
