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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Happy Hour (BC) concentrated 61.59% of July 2026 sales in Pre-Roll, where category sales fell 64.24% year over year but climbed 31.61% month over month, while Concentrates rose to 17.57% mix with a 170.92% month-over-month jump despite a 46.26% year-over-year decline. Flower shrank to 14.13% share with an 89.71% year-over-year drop and only 2.03% month-over-month growth, whereas Vapor Pens held 6.70% share with a 41.73% month-over-month increase and a 16.51% year-over-year decline; the average price fell 36.33% year over year to $8.02. With a Pre-Roll rank of 75 in British Columbia and a brand-level sales decline of 71.45% year over year alongside category-level month-over-month rebounds, the pattern implies a tactical shift toward value-priced Pre-Rolls supported by opportunistic re-entry in Concentrates and Vapor Pens to offset the structural erosion in Flower.
The surge in Concentrates’ month-over-month sales of 170.92% against a lower 17.57% mix, paired with Pre-Roll’s 31.61% month-over-month growth at a 61.59% share, indicates the brand is using discounted pricing—down 36.33% year over year—to drive trial in core formats while selectively rebuilding higher-ticket segments. Given the Pre-Roll rank of 75 in British Columbia and Vapor Pens’ 41.73% month-over-month rise versus only 2.03% in Flower, the mix suggests a repositioning toward quicker-turn, promo-responsive items where price elasticity can recover volume more efficiently than in Flower, implying near-term focus on depth in Pre-Roll with incremental gains from Concentrates and Vapor Pens rather than breadth across all categories.
Competitive Landscape
Happy Hour (BC) sits at rank #75 in BC Pre-Roll for July 2026, sliding 32 positions year over year from #43 and down 3 spots from April 2026’s #72, while its historical peak was #29 in April 2025; meanwhile, General Admission is steady at #1 year over year with a -22.3% sales change, and Back Forty / Back 40 Cannabis climbed from #17 to #2 with +215.2% YoY sales, indicating that share is consolidating at the top as mid-pack churn increases. With Weed Me holding #3 despite a -6.8% YoY sales change and Good Supply improving from #8 to #5 on +39.2% YoY sales, Happy Hour (BC)’s descent from #43 to #75 alongside a three-month dip from #72 to #75 implies loss of visibility to faster-moving leaders and that without a pivot the brand’s trajectory points toward further relegation to long-tail ranks.
Notable Products
Red Dragon THCA Topper (1g) delivered the largest month-over-month surge at +500.6% and entered the top ten at rank 9, while THCA Topper (0.5g) also jumped +129.0% to rank 4. In contrast, Midday Mix - Gastro Pop Pre-Roll (0.5g) fell -52.2% to rank 7, and Sour Candy (1g) declined -24.8% to rank 5. With three Pre-Roll SKUs sitting in ranks 1, 2, and 7 alongside two Concentrates in ranks 4 and 9, the mix points to a pivot toward potency-led formats where Concentrates are scaling faster than legacy Pre-Rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
