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Jul-2025
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Overview
Market Insights Snapshot
In the ever-competitive cannabis market of British Columbia, Happy Hour (BC) has shown varied performance across different product categories. Notably, the brand's Concentrates category saw a significant upward movement, climbing from the 27th position in April to the 20th in June, maintaining a strong presence by July. This suggests a growing consumer interest in their concentrates, which is further supported by a steady increase in sales over the same period. However, the Vapor Pens category presents a contrasting story, where the brand fell out of the top 30 rankings by July, indicating a potential area for improvement or a shift in consumer preference within this segment.
In the Flower category, Happy Hour (BC) demonstrated a slight improvement, moving from 44th place in May to 37th in July, which could be indicative of a strategic shift or enhanced product offerings that resonate with consumers. Meanwhile, the Pre-Roll category showed a gradual decline in rankings, from 28th in April to 36th in July, suggesting that while sales remain robust, there might be increased competition or changing consumer tastes. Overall, the brand's varied performance across categories in British Columbia highlights both opportunities for growth and areas requiring strategic focus to maintain or improve market positioning.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Happy Hour (BC) has experienced a notable shift in its market positioning from April to July 2025. Initially ranked at 28th place in April, Happy Hour (BC) saw a decline in its rank over the subsequent months, dropping to 36th by July. This downward trend in rank is mirrored by a decrease in sales, with a significant reduction from April's peak. In contrast, Terra Labs demonstrated resilience, improving its rank from 29th in April to 34th in July, accompanied by a strong sales performance, particularly in July. Similarly, Woody Nelson maintained a stable rank around the low 30s, with a noticeable increase in sales by July. Meanwhile, BLKMKT and Nugz (Canada) remained outside the top 20, with fluctuating ranks and sales figures. The competitive pressure from these brands, particularly the upward momentum of Terra Labs and Woody Nelson, highlights the challenges faced by Happy Hour (BC) in maintaining its market share and underscores the need for strategic adjustments to regain its competitive edge.
Notable Products
In July 2025, Happy Hour (BC) maintained consistent rankings for its top products, with Harmony Haze Pre-Roll (0.5g) leading the sales as the top-performing product, generating $9,050. Nighttime Nirvana Pre-Roll (0.5g) and Sativa Pre-Roll 2-Pack (2g) also held steady in second and third place, respectively, showing stable performance across the months. Indica Pre-Roll 2-Pack (2g) maintained its fourth position, despite a noticeable decline in sales over the months. Midday Mix - Gastro Pop Pre-Roll (0.5g) reappeared in the fifth position in July after not being ranked in June. Overall, the product rankings for Happy Hour (BC) have remained unchanged from previous months, indicating a strong customer preference for these particular pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
