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Dec-2025
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Overview
Market Insights Snapshot
In the realm of cannabis concentrates, Happy Hour (BC) has shown fluctuating performance in British Columbia. Starting from a rank of 33 in September 2025, the brand did not make it into the top 30 in October, indicating a decline in its relative market position. However, it managed to recover slightly in November and December, ranking at 38 and 33, respectively. This movement suggests a volatile presence in the concentrates category, with sales reflecting a dip in October followed by a rebound in December. Such fluctuations highlight the competitive nature of the concentrates market in British Columbia.
The flower category presents a more stable picture for Happy Hour (BC) in British Columbia. The brand improved its ranking from 37 in September to 23 in both October and November, before slightly dropping to 27 in December. This upward trajectory in the early months, followed by a minor decline, suggests that while the brand has gained a stronger foothold, maintaining that momentum remains a challenge. Notably, their performance in the pre-roll category has been less consistent, with rankings oscillating between 38 and 65, indicating potential areas for strategic improvement. Additionally, the brand's entry into the vapor pens category in October, albeit at rank 64, marks a new venture that could either present growth opportunities or further challenges depending on future market dynamics.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Happy Hour (BC) has shown a notable improvement in its ranking over the last few months of 2025. Starting from a rank of 37 in September, Happy Hour (BC) climbed to 23 in both October and November, before slightly dropping to 27 in December. This upward trend in rank is indicative of a positive reception and growing market presence, despite a slight dip at the year's end. In comparison, DEALR consistently maintained a strong position, peaking at rank 5 in October, which suggests a robust competitive edge. Meanwhile, Highly Dutch and 3Saints exhibited fluctuating ranks, with Highly Dutch moving from 29 in September to 25 in December, and 3Saints maintaining a stable position around the 29 mark. Tribal also showed variability, absent from the top 20 in October but recovering to rank 28 by December. This competitive analysis highlights Happy Hour (BC)'s potential for growth amidst a dynamic market, with opportunities to further capitalize on its upward momentum.
Notable Products
In December 2025, Harmony Haze Pre-Roll (0.5g) maintained its top position among Happy Hour (BC) products, demonstrating consistent consumer preference with sales reaching 5305. Nighttime Nirvana Pre-Roll (0.5g) held steady at the second rank, showing a slight decline in sales from previous months. Sativa Pre-Roll 2-Pack (2g) improved to third place, reflecting a steady increase in demand since October. Harmony Haze x Amnesia Haze (7g) climbed to fourth position, showing a strong recovery from its absence in October. Meanwhile, Midday Mix - Gastro Pop Pre-Roll (0.5g) slipped to fifth place, indicating a decrease in popularity compared to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
