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Nov-2025
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Overview
Market Insights Snapshot
Happy Hour (BC) has experienced varied performance across different product categories in British Columbia. In the Concentrates category, the brand has seen a decline in rankings, moving from 29th in August 2025 to 36th by November 2025, indicating a potential challenge in maintaining market share. Meanwhile, the Flower category tells a different story, with a significant improvement in rankings from 39th in August to 22nd in November 2025, suggesting a strong upward trajectory and growing consumer preference. This contrasting performance highlights the brand's ability to capitalize on the Flower segment while facing hurdles in Concentrates.
The Pre-Roll category showed mixed results for Happy Hour (BC), with a notable rise to 33rd place in October 2025 but dropping to 50th in November, indicating fluctuating consumer demand or competitive pressures. In the Vapor Pens category, the brand was not ranked in the top 30 for September and November, signaling a potential area for growth or strategic reevaluation. Despite these challenges, there was a significant spike in sales for Vapor Pens in October, suggesting that there might be underlying factors driving intermittent consumer interest. These insights provide a snapshot of Happy Hour (BC)'s dynamic performance across categories, with opportunities and challenges shaping its market presence in British Columbia.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Happy Hour (BC) has demonstrated a notable upward trajectory in its rankings from August to November 2025. Starting at rank 39 in August, Happy Hour (BC) climbed to rank 22 by November, reflecting a strategic gain in market presence and consumer preference. This ascent is particularly significant when compared to competitors like Weed Me, which saw a decline from rank 13 to 20 over the same period, and Palmetto, which slipped out of the top 20 by November. Meanwhile, Tribal made a surprising leap from rank 54 in October to 23 in November, indicating a potential resurgence. Despite these shifts, Happy Hour (BC)'s consistent improvement suggests a robust strategy that is resonating well with consumers, positioning it as a formidable player in the market.
Notable Products
In November 2025, Harmony Haze Pre-Roll (0.5g) emerged as the top-performing product for Happy Hour (BC), regaining its number one position from August after slipping to fourth place in October. Nighttime Nirvana Pre-Roll (0.5g), which held the top spot in September and October, ranked second with notable sales of 4727 units. Midday Mix - Gastro Pop Pre-Roll (0.5g) climbed to third place, maintaining consistent performance over the months. Sativa Pre-Roll 2-Pack (2g) experienced a drop to fourth place, despite having been second in October. Harmony Haze x Amnesia Haze (7g) reappeared in the rankings at fifth place, marking its presence in the flower category with a steady performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
