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Oct-2025
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Overview
Market Insights Snapshot
Happy Hour (BC) has shown varied performance across different product categories in British Columbia. In the Concentrates category, the brand has maintained a presence in the top 30, albeit with a slight decline, ranking 30th in both September and October 2025. This slight dip could be a concern for the brand as it indicates potential stagnation in this category. On the other hand, the Flower category has seen a positive trend, with Happy Hour (BC) improving its ranking from 38th in July to 33rd in October. This upward movement is complemented by a notable increase in sales, suggesting that the brand is gaining traction in this segment. The Pre-Roll category also witnessed significant progress, with Happy Hour (BC) breaking into the top 30 in October, a substantial improvement from its 45th position in September.
When it comes to Vapor Pens, Happy Hour (BC) has had a more erratic presence. The brand was not ranked in July and September, indicating that it was not in the top 30 during those months. However, it managed to secure the 53rd position in October, showing a potential resurgence in this category. This fluctuation suggests that while the brand has potential in the Vapor Pens market, it may need to address certain challenges to maintain consistent performance. Overall, the data indicates that while Happy Hour (BC) is making strides in some categories, there are areas where the brand could focus its efforts to ensure sustained growth and presence in the competitive cannabis market of British Columbia.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Happy Hour (BC) has shown a notable improvement in its ranking from 45th in September 2025 to 30th in October 2025. This upward trajectory is significant, especially when compared to competitors like Sitka Weedworks, which jumped from 97th to 33rd, and November Rain, which climbed from 87th to 29th in the same period. Meanwhile, Castle Rock Farms and Rizzlers, both of which were previously in the top 20, experienced a decline, with Castle Rock Farms dropping from 13th to 28th and Rizzlers from 18th to 34th. Despite the competitive pressure, Happy Hour (BC) managed to increase its sales significantly in October, indicating a positive trend that could enhance its market position further if sustained.
Notable Products
In October 2025, the top-performing product from Happy Hour (BC) was Nighttime Nirvana Pre-Roll (0.5g) in the Pre-Roll category, maintaining its number one rank from September, despite a slight decrease in sales to 5991 units. Sativa Pre-Roll 2-Pack (2g) climbed to the second position, improving from its consistent third-place ranking in the previous months, with notable sales of 5239 units. Indica Pre-Roll 2-Pack (2g) made a significant leap to third place, having not been ranked in September. Harmony Haze Pre-Roll (0.5g) saw a drop to fourth place, experiencing a decline in sales compared to previous months. Midday Mix - Gastro Pop Pre-Roll (0.5g) remained steady in fourth place, maintaining its position from September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
