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Sep-2025
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Overview
Market Insights Snapshot
Happy Hour (BC) has shown varied performance across different cannabis product categories in British Columbia. In the Concentrates category, the brand has seen a downward trend in rankings, slipping from 20th in June 2025 to 29th by September 2025. This decline in rank corresponds with a reduction in sales over the same period, indicating potential challenges in maintaining market share. In contrast, the Flower category has shown a more stable performance, with a modest improvement in ranking from 42nd in June to 36th in September. This suggests a more consistent demand for Happy Hour's Flower products, even though they remain outside the top 30 brands in this category.
The Pre-Roll category also reflects a downward trajectory for Happy Hour (BC), with its rank moving from 35th in June to 40th by September. This decline is accompanied by a notable decrease in sales, which could indicate increased competition or shifting consumer preferences. Interestingly, the Vapor Pens category presents a different narrative, with the brand appearing in the top 50 in June and August but missing in July and September, suggesting inconsistent performance or stock issues. Overall, while Happy Hour (BC) maintains a presence in several categories, the fluctuations in rankings and sales highlight areas that may require strategic adjustments to improve brand positioning and capture greater market share in British Columbia.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Happy Hour (BC) has experienced fluctuations in its market position, maintaining a rank within the top 40 brands from June to September 2025. Despite a slight decline in sales from June's peak, Happy Hour (BC) has managed to stay competitive, ranking consistently at 40th in August and September. Notably, Nugz (Canada) has shown resilience, maintaining a steady rank of 37th in August and September, while BLKMKT has seen a slight improvement, moving from 44th in August to 38th in September. Meanwhile, SUPER TOAST has experienced a dip, falling to 42nd in September, and Vox has shown a notable upward trend, climbing from 50th in August to 41st in September. These dynamics suggest that while Happy Hour (BC) faces stiff competition, particularly from Nugz (Canada) and the improving Vox, it remains a stable player in the market, albeit with a need to strategize for growth against these rising competitors.
Notable Products
In September 2025, the top-performing product from Happy Hour (BC) was Nighttime Nirvana Pre-Roll (0.5g) in the Pre-Roll category, which climbed to the first rank with sales of 6574 units. Harmony Haze Pre-Roll (0.5g), previously holding the top spot for three consecutive months, moved to second place. Sativa Pre-Roll 2-Pack (2g) maintained a consistent third rank throughout the months from June to September. Midday Mix - Gastro Pop Pre-Roll (0.5g) remained steady at fourth place from August to September, showing a slight dip in sales. Indica Pre-Roll 2-Pack (2g) has consistently held the fifth spot since July, indicating stable, albeit lower, sales figures over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
