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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In September 2026, Happy Hour (BC) concentrated 67.64% of sales in Pre-Roll with a month-over-month gain of 6.11% but a year-over-year decline of 45.28%, while Concentrates held 16.30% share with a 93.88% MoM surge against a 31.74% YoY drop. Flower accounted for 13.82% share with a 52.30% MoM contraction and an 89.69% YoY decline, and Vapor Pens sat at 2.25% share with a 75.00% MoM fall and an 83.58% YoY decrease; within British Columbia Pre-Rolls, the brand ranked 84. The pattern implies the portfolio is consolidating around value-priced Pre-Rolls (average price down 43.69% YoY to $7.17) while de‑emphasizing Vapor Pens and Flower, with Concentrates emerging as the tactical growth lever despite the wider 66.12% YoY brand sales decline.
The sharp MoM reallocation toward Concentrates (+93.88%) alongside Pre-Roll stability (+6.11% MoM, rank 84) signals a pivot toward categories with faster velocity per SKU at lower price points, as Flower’s 52.30% MoM drop and Vapor Pens’ 75.00% MoM slide reduce the need for premium positioning. Given Pre-Roll’s 67.64% share and Flower’s 13.82% share, the brand’s near-term positioning favors basket-entry items and value-led trial, using Concentrates’ rising contribution (16.30% share) to offset deep YoY contractions in Flower (−89.69%) and Vapor Pens (−83.58%); this mix implies that defending distribution in British Columbia hinges on price elasticity in Pre-Rolls and selective SKU pruning in underperforming inhalables.
Competitive Landscape
Happy Hour (BC) sits at rank #84 in BC Pre-Roll for September 2026, sliding 31 places year over year from #53 while edging up 2 spots from #86 in June 2026; this contrasts with Weed Me holding #1 after improving from #2 and Back Forty / Back 40 Cannabis rising from #13 to #2 alongside a 197.34% YoY sales lift, whereas General Admission slipped from #1 to #3 with an 8.49% YoY sales decline. Against its historical context, the brand’s current #84 and prior peak of #29 in April 2025 signal a multi-quarter downshift in competitive relevance that requires either mix or pricing moves to arrest further share loss.
Notable Products
Red Dragon THCA Topper (1g) posted the standout move in September 2026 with a 130.3% month-over-month surge to rank 6, while Pink Voltage Distillate Disposable (1g) fell 75.0% to rank 9, marking the steepest decline; this split points to momentum consolidating in concentrates as vapor pen demand retrenches. Midday Mix - Gastro Pop Pre-Roll (0.5g) jumped 81.3% to rank 3 and THCA Topper (0.5g) climbed 74.7% to rank 4, whereas Nighttime Nirvana Pink Rozey (28g) dropped 57.2% to rank 10 and Jupiter OG (1g) slid 71.8% to rank 8; four of the top ten are Pre-Roll SKUs, indicating assortment gravity around low-friction formats even as select Flower SKUs contract. Harmony Haze Pre-Roll (0.5g) held rank 1 with a 9.1% gain and Nighttime Nirvana Pre-Roll (0.5g) eased 7.3% at rank 2, while Sour Candy (1g) declined 28.3% at rank 5 and Sativa Pre-Roll 2-Pack (2g) entered at rank 7 with undefined comps; the pattern implies Happy Hour (BC) is tilting toward Pre-Rolls and THCA toppers as core volume anchors while deprioritizing large-format Flower and vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
