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Oct-2025
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Overview
Market Insights Snapshot
Happy Hour has shown a notable performance in British Columbia across various categories. In the Flower category, the brand made a significant leap from not being in the top 30 rankings in July to securing the 15th position by October. This impressive climb indicates a strong demand for their Flower products in the region, as evidenced by a substantial increase in sales from approximately $50,759 in July to $477,507 in October. Meanwhile, in the Concentrates category, Happy Hour hovered around the lower 30s, managing to break into the 31st position by October, a positive sign of gradual growth. However, the Vapor Pens category saw the brand enter the rankings at 36th position in October, suggesting room for improvement in this product line.
Outside of British Columbia, Happy Hour's presence is less pronounced. In New Jersey, the brand appeared in the Pre-Roll category rankings in July at 40th position but did not maintain a top 30 position in subsequent months, indicating challenges in sustaining market presence. In Saskatchewan, Happy Hour was ranked 67th in the Pre-Roll category for August, with no subsequent appearances in the top 30, suggesting a need for strategic market penetration. These mixed performances across different states and provinces highlight the brand's stronghold in British Columbia, while also pointing towards opportunities for growth in other markets.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Happy Hour has demonstrated a remarkable upward trajectory in recent months. After not being in the top 20 brands from July to September 2025, Happy Hour surged to the 15th position by October 2025, indicating a significant improvement in market presence. This rise is particularly notable when compared to competitors like Good Supply, which experienced a decline from 6th to 14th place, and Big Bag O' Buds, which dropped dramatically from 1st to 13th place. Meanwhile, Weed Me and Buzz also saw declines, with Weed Me falling to 17th and Buzz making a surprising leap to 16th from much lower ranks. Happy Hour's ascent suggests a growing consumer preference and effective market strategies, positioning it as a brand to watch in the Flower category within British Columbia.
Notable Products
In October 2025, the top-performing product from Happy Hour was the Midday Mix - Gastro Pop Pre-Roll (0.5g) in the Pre-Roll category, maintaining its first-place ranking from September with impressive sales of 6478 units. The Banana Kush Pre-Roll 10-Pack (5g) emerged as the second-best seller, marking its debut in the rankings. Following closely, Sunset OG Pre-Roll 10-Pack (5g) secured the third position. The Hybrid Pre-Roll 2-Pack (2g) improved its standing, moving up from fifth in September to fourth in October. Lastly, the Hippie Headbanger Pre-Roll (0.5g) entered the rankings at fifth place, indicating a strong performance for its first appearance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
