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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Happy Hour’s mix in July 2026 tilted toward Pre-Roll at 41.52% share with month-over-month growth of 118.16% but a year-over-year decline of 3.96%, while Vapor Pens expanded to 24.14% share on 149.60% MoM and 561.86% YoY growth. Flower contracted to 23.63% share with a 28.08% MoM drop and a 3.14% YoY decline, and Concentrates reached 10.71% share with 4.86% MoM and 171.50% YoY growth. With average price up 55.27% YoY to $20.90 and the top market being British Columbia, the composition points to a shift away from Flower toward higher-priced inhalables (Vapor Pens and Concentrates), implying margin-focused mix realignment despite Pre-Roll holding the largest share and a category rank of 62 in Pre-Roll in British Columbia.
The simultaneous 149.60% MoM surge in Vapor Pens and 118.16% MoM rise in Pre-Roll against a 28.08% MoM pullback in Flower indicates a demand pivot toward convenience and potency formats, while 561.86% YoY growth in Vapor Pens alongside 171.50% YoY in Concentrates supports a durable reweighting toward premium-per-unit categories. Given overall brand sales up 32.95% YoY and Pre-Roll’s YoY softness of 3.96% versus category rank 62 in British Columbia, the positioning implication is clear: sustain momentum by leaning into Vapor Pens and Concentrates to offset Flower’s contraction and stabilize Pre-Roll share, using the higher realized prices to reinforce a value ladder within inhalables.
Competitive Landscape
Happy Hour sits at rank #62 in July 2026, improving 65 positions from #127 year over year and advancing 22 spots from #84 in April 2026, yet remains well below its peak at #20 in October 2025; meanwhile, category leaders moved differently, as General Admission held #1 with a 22.3% YoY sales decline while Back Forty / Back 40 Cannabis climbed from #17 to #2 on 215.2% YoY sales growth, indicating that Happy Hour’s upward rank recovery is occurring in a tier where volatility and competitor surges can quickly reshuffle positions, implying the trajectory points to mid-tier reentry potential rather than immediate top-tier contention.
Notable Products
Midday Mix - Gastro Pop Pre-Roll (0.5g) posted the standout movement in July 2026 with a 287.9% month-over-month surge to rank 2, while Guava Biscotti Pre-Roll 2-Pack (2g) climbed 202.4% to rank 1. In contrast, Nightmare Kush Mints (7g) fell 31.4% to rank 6 and Glacier Berry Distillate Disposable (1g) declined 10.7% to rank 9. Four of the top ten are Pre-Roll SKUs, and within that group Pure Cake Skunk Pre-Roll 2-Pack (2g) slipped 7.0% while two other Pre-Rolls jumped over 200%, indicating momentum is concentrating in value-sized or entry-price Pre-Roll formats rather than in Flower or Vapor Pens. The pattern implies Happy Hour’s mix is tilting toward Pre-Rolls as the demand engine, suggesting near-term merchandising should prioritize breadth and depth in Pre-Roll variants over slower Flower and Vapor Pen items.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
