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Sep-2025
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Overview
Market Insights Snapshot
Happy Hour's performance across different categories and states has shown some intriguing dynamics over the past few months. In British Columbia, the brand has maintained a consistent position in the Flower category, hovering around the 70s range with slight fluctuations. Their presence in the Concentrates category, however, has not been as strong, as they did not break into the top 30 until August and September, where they secured the 34th spot. This indicates a potential area for growth if they can continue to build on this momentum. In the Pre-Roll category, Happy Hour made its entry in September with a rank of 96, suggesting that while they are starting to gain traction, there is still significant room for improvement.
In New Jersey, the brand has shown a remarkable rise in the Pre-Roll segment, jumping from the 62nd rank in June to 40th in July, although they didn't maintain a top 30 position in subsequent months. This rise in rank was accompanied by a substantial increase in sales, indicating a strong demand for their products in this category. In contrast, in Saskatchewan, Happy Hour's Concentrates category made a notable appearance with a rank of 17 in September, suggesting a strong foothold in this market. However, their Pre-Roll category only managed to reach the 62nd spot in August, highlighting a potential area for strategic focus to boost their market presence further.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Happy Hour has shown a relatively stable performance from June to September 2025, maintaining its rank in the mid-70s. Despite a slight improvement from 73rd in June to 71st in July, Happy Hour's rank slipped back to 75th by August and remained there in September. This consistency in ranking suggests that while Happy Hour has a steady presence, it faces stiff competition from brands like Sheeesh! and PureFire, which have experienced more dynamic changes in their rankings. Notably, PureFire saw a significant drop from 50th in June to 85th in September, which could indicate potential market share opportunities for Happy Hour if it can capitalize on PureFire's decline. Meanwhile, Sheeesh! maintained a stronger position, starting at 52nd in June and only falling to 78th by September, indicating robust sales performance compared to Happy Hour. The data suggests that while Happy Hour is holding its ground, there is room for strategic improvements to enhance its competitive standing and sales performance in this market.
Notable Products
In September 2025, Happy Hour's top-performing product was Midday Mix - Gastro Pop Pre-Roll (0.5g) in the Pre-Roll category, securing the first rank with sales of 1148 units. Banjo LTO (7g) maintained its second position from August, demonstrating consistent popularity in the Flower category. Nighttime Nirvana Pre-Roll (0.5g) remained steady at third place, showing a minor sales decline since August. Hybrid THCa Topper (0.5g) emerged as a new contender in fourth place within the Concentrates category. Harmony Haze Pre-Roll (0.5g), which led in August, dropped to fifth, indicating a significant shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
