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Nov-2025
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Overview
Market Insights Snapshot
Happy Hour has demonstrated varied performance across different product categories and regions, with some notable shifts in rankings. In British Columbia, the brand has made significant strides in the Flower category, jumping from 78th in September 2025 to an impressive 15th in October 2025, before stabilizing at 18th in November. This upward movement highlights a strong consumer response to their offerings in this category. Conversely, in the Concentrates category, Happy Hour has struggled to break into the top 30, peaking at 32nd in October before falling back to 35th in November. This indicates a need for strategic adjustments to enhance their market presence in this segment.
In the Pre-Roll category, Happy Hour's performance in British Columbia has been inconsistent, with a promising entry at 27th in October 2025, followed by a decline to 58th in November. This fluctuation suggests potential challenges in maintaining consumer interest or supply issues. Meanwhile, in Saskatchewan, the brand appeared in the top 100 in August 2025, ranking 68th in the Pre-Roll category, but did not sustain this presence in subsequent months. This absence from the top ranks in the following months could reflect either increased competition or a need for better market penetration strategies. The Vapor Pens category in British Columbia also saw Happy Hour enter the rankings at 39th in October, dropping slightly to 44th in November, indicating a relatively stable but modest presence in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Happy Hour has demonstrated a remarkable upward trajectory in recent months. After not ranking in the top 20 in August and September 2025, Happy Hour surged to the 15th position in October and maintained a strong presence at 18th in November. This upward movement is particularly notable when compared to competitors such as Weed Me, which experienced a consistent decline from 13th to 20th place over the same period, and DEALR, which despite a peak at 5th in October, fell to 19th by November. Meanwhile, Pistol and Paris and Uncle Bob also showed fluctuating ranks, with Pistol and Paris peaking at 10th in October and Uncle Bob making a significant leap to 6th in the same month before both brands saw declines in November. Happy Hour's consistent climb in rank suggests a robust increase in market presence and consumer preference, setting it apart as a brand on the rise in a competitive market.
Notable Products
In November 2025, the top-performing product from Happy Hour was Sunset OG Pre-Roll 10-Pack (5g) in the Pre-Roll category, climbing from third place in October to take the number one spot with sales of 916 units. Pineapple OG Pre-Roll 10-Pack (5g) debuted in the rankings at the second position, showcasing strong market entry. The Happy Hour x Coast Mountain - Organic Pure Cake Skunk Smalls (7g) reached third place, indicating an upward trend. Lift Ticket (28g) was in fourth place, followed closely by Super G (28g) in fifth, both maintaining strong positions in the Flower category. The shifts in rankings demonstrate a dynamic change in consumer preferences within Happy Hour's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
