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Feb-2026
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Overview
Market Insights Snapshot
Happy Hour has shown a mixed performance across various categories in British Columbia. In the Concentrates category, the brand made a notable improvement, climbing from the 31st position in November 2025 to 21st by February 2026. This upward trend is a positive indicator of their growing presence in this segment. Conversely, their performance in the Flower category has seen a decline, dropping from the 15th position in November to 26th by February. Such a shift suggests that while they are gaining ground in Concentrates, they might need to reassess their strategy in the Flower category to regain momentum.
In other categories, Happy Hour has faced challenges, particularly in Pre-Rolls and Vapor Pens. Their ranking in Pre-Rolls fell significantly, from 44th in November to 92nd by February, indicating a need for strategic adjustments to regain market share. Similarly, in the Vapor Pens category, Happy Hour's position fluctuated, peaking at 46th in January 2026 before dropping to 76th in February. This volatility suggests potential issues with product consistency or market competition that the brand may need to address to stabilize and improve their rankings in these segments.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Happy Hour has experienced a notable decline in rank from November 2025 to February 2026, dropping from 15th to 26th position. This shift reflects a broader trend of decreasing sales, which fell significantly over this period. In contrast, brands like 3Saints and AMANI CRAFT have shown upward momentum. 3Saints improved its rank from 29th to 24th, with a consistent increase in sales, while AMANI CRAFT made a remarkable leap from 84th to 25th, driven by a substantial rise in sales. Meanwhile, Palmetto and Shred have maintained relatively stable positions, with Palmetto experiencing a slight decline in rank and sales, and Shred showing minor fluctuations. These dynamics suggest that while Happy Hour faces challenges in maintaining its market position, competitors are capitalizing on growth opportunities, highlighting the need for strategic adjustments to regain competitive advantage.
Notable Products
In February 2026, the top-performing product for Happy Hour was Hybrid THCA Topper (1g) in the Concentrates category, securing the number one rank. Ice Cream Cake (7g) from the Flower category saw a slight decline, dropping to second place with notable sales of 778 units. Banjo LTO (7g) made an impressive entry into the rankings at third place. Lift Ticket (28g) maintained a consistent presence, holding steady at fourth place for two consecutive months. Harmony Haze Pre-Roll (0.5g) experienced a slight drop in ranking, moving from third to fifth place since January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
