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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Happy Hour’s mix tilted toward Pre-Roll at 39.47% share despite a month-over-month decline of 7.88% and a year-over-year gain of 138.83%, while Vapor Pens climbed to 31.83% share on 8.51% MoM growth and a 293.81% YoY surge. Flower contracted to 20.23% share with a 10.93% MoM drop and a modest 9.31% YoY increase, and Concentrates held 8.46% share with a 9.82% MoM decline but a 21.63% YoY lift; this mix, paired with a category rank of 54 in Pre-Roll, implies reliance on two fast-scaling pillars (Pre-Roll and Vapor Pens) with short-term Pre-Roll softness tempering rank momentum. Average price moved to $18.69 as the brand posted 99.69% YoY sales growth alongside a 3.35% YoY price increase, indicating that unit expansion rather than pricing drove scale while category shifts created mixed month-to-month volatility.
The pattern points to a rebalancing toward higher-ticket formats without abandoning volume engines: Vapor Pens’ 31.83% share and 8.51% MoM growth counter Pre-Roll’s 7.88% MoM dip, while Pre-Roll’s 138.83% YoY growth and the brand’s 99.69% YoY sales increase support broad demand breadth. With Flower down 10.93% MoM but up 9.31% YoY, and Concentrates down 9.82% MoM yet up 21.63% YoY, the portfolio favors elastic, promotion-responsive segments for traffic while cultivating margin via Vapor Pens’ 293.81% YoY rise; the implication is a positioning shift toward a two-tier strategy where Pre-Roll anchors penetration and Vapor Pens lifts average revenue per buyer, even as rank 54 in Pre-Roll caps immediate visibility.
Competitive Landscape
Happy Hour sits at rank #54 in September 2026, improving 39 positions year over year from #93 and gaining 27 spots versus June 2026’s #81, while still trailing its October 2025 peak of #21; in contrast, Weed Me edged up from #2 to #1 with a 28.6% YoY sales increase and Back Forty / Back 40 Cannabis jumped from #13 to #2 on 197.3% YoY growth, indicating that Happy Hour’s rank recovery is occurring alongside faster top-tier consolidation. With General Admission slipping from #1 to #3 despite an 8.5% YoY sales decline and Good Supply rising from #6 to #4 on 43.0% YoY growth, the pattern implies Happy Hour’s upward trajectory is momentum-driven but will likely cap below the top 20 unless share gains accelerate relative to these leaders.
Notable Products
Midday Mix - Gastro Pop Pre-Roll (0.5g) posted the largest month-over-month gain at 180.7% and jumped into rank 3, while Guava Biscotti Pre-Roll 2-Pack (2g) rose 77.8% to rank 1. Glacier Berry Distillate Disposable (1g) advanced 69.1% to rank 4, and Harmony Haze Pre-Roll (0.5g) slipped 3.6% at rank 5. With four of the top ten coming from the Pre-Roll category and a vapor pen breaking into the top five, the mix signals a pivot toward quick-consumption formats that can scale velocity beyond traditional flower.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
