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Jul-2025
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Overview
Market Insights Snapshot
East Fork Cultivars has shown a consistent presence in the Oregon market, particularly in the Pre-Roll category. Despite not being in the top 30 in April and June 2025, the brand managed to break into the rankings in May and July, securing the 29th and 30th positions, respectively. This movement indicates a strategic improvement in their market penetration and perhaps a response to consumer demand or marketing adjustments. The sales figures reflect a positive trend, with a notable increase from April to May, suggesting effective strategies that could be explored further by interested stakeholders.
The fluctuations in ranking highlight the competitive nature of the Pre-Roll category in Oregon, where East Fork Cultivars must navigate a dynamic market landscape. Their ability to re-enter the top 30 in July after a dip in June suggests resilience and adaptability. However, the absence from the top 30 in two of the four months analyzed could indicate challenges in maintaining consistent performance amidst strong competition. Observers might find it valuable to explore the factors contributing to these fluctuations, such as product innovation, distribution strategies, or consumer preferences, to fully understand the brand's market dynamics.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, East Fork Cultivars has shown resilience and adaptability amidst fluctuating market dynamics. Over the four-month period from April to July 2025, East Fork Cultivars experienced a slight dip in rank from 32nd to 30th, indicating a stable performance despite the competitive pressures. Notably, Concrete Jungle and Eugreen Farms have shown varied trajectories, with Eugreen Farms making a significant leap from being unranked in April to 32nd in July, potentially indicating a strategic market entry or campaign. Meanwhile, Emerald Fields Cannabis and Organic Theory have maintained a competitive edge, with Emerald Fields Cannabis showing a slight decline in rank but still maintaining higher sales figures than East Fork Cultivars. This competitive environment suggests that while East Fork Cultivars holds a steady position, there is room for strategic initiatives to enhance market share and sales performance in the coming months.
Notable Products
In July 2025, East Fork Cultivars saw its CBD/THC 2:1 Candy Blossom (Bulk) take the lead as the top-performing product, climbing from fourth place in June to first place with sales of 1865 units. The Pineapple Kush Pre-Roll (0.5g) maintained its strong position, holding steady at second place for two consecutive months. CBD Pear Blossom Pre-Roll (0.5g) returned to the rankings, securing third place after being unranked in June. Blueberry Balance Pre-Roll (0.5g) experienced a drop, moving from first place in June to fourth place in July. Create - Tangerang Pre-Roll (0.5g) made its debut in the rankings at fifth place, indicating a positive reception among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
