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Aug-2025
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Overview
Market Insights Snapshot
East Fork Cultivars has shown a notable performance in the Oregon market, particularly in the Pre-Roll category. Over the summer months, the brand has demonstrated a positive trajectory, climbing from a rank of 30 in May to 26 by August. This upward movement indicates a strengthening presence and possibly increased consumer preference or effective distribution strategies. Despite slipping slightly in June to a rank outside the top 30, the brand swiftly recovered its position by July, showing resilience and adaptability in a competitive market.
In terms of sales, East Fork Cultivars experienced a steady increase from May to August, culminating in a peak during the latter month. This growth in sales aligns with their improved ranking, suggesting that their strategies in Oregon are yielding favorable results. However, it's important to note that the brand was not consistently within the top 30 across all months, which could indicate fluctuating market dynamics or challenges in maintaining a steady rank. To gain a comprehensive understanding of their market performance, it would be beneficial to explore their strategies and how they compare to other brands in the same category and region.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, East Fork Cultivars has shown a positive trajectory in its rankings from May to August 2025, climbing from 30th to 26th place. This upward movement is indicative of a strategic improvement in their market positioning, despite not being in the top 20 brands. In contrast, TKO / TKO Reserve also improved its rank from 36th to 27th, closely trailing East Fork Cultivars by just one position in August. Meanwhile, Smokes / The Grow experienced a slight decline, dropping from 24th to 25th, although it maintained higher sales figures compared to East Fork Cultivars throughout the period. Bigfoot Bud Co consistently outperformed East Fork Cultivars, improving its rank from 29th to 24th, while Feel Goods saw a decline from 22nd to 28th, despite starting the period with significantly higher sales. East Fork Cultivars' steady rise in rank suggests a strengthening brand presence, potentially driven by effective marketing strategies or product innovations, which could be further leveraged to enhance sales performance in the competitive Oregon pre-roll market.
Notable Products
In August 2025, Pineapple Kush Pre-Roll (0.5g) reclaimed the top spot among East Fork Cultivars' products, maintaining strong sales with a figure of 1581 units sold. CBD/THC 2:1 Candy Blossom (Bulk) slipped to second place after leading in July 2025, indicating a slight decrease in demand. Blueberry Balance Pre-Roll (0.5g) held steady in third place, showing consistent performance from the previous month. Create - Sasquatch Pre-Roll (0.5g) entered the rankings for the first time, securing the fourth position. Sour Lemon Kush (Bulk) debuted at fifth place, highlighting new interest in this product category.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
