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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
East Fork Cultivars concentrated 73.07% of May 2026 sales in Pre-Roll, where year-over-year growth was 57.23% and month-over-month growth was 15.78%, while Flower accounted for 16.93% with a 2.26% YoY lift but a -17.67% MoM drop; Tincture & Sublingual reached 6.64% share with a 1,694.39% YoY spike yet a -10.56% MoM pullback, and Topical rose to 2.60% share on a 110.42% MoM jump. The brand’s average price rose 15.54% YoY to $10.31 as Pre-Roll average price sat at $9.52 and Flower at $10.55, and Edible, at 0.76% share, posted 162.16% YoY but -17.00% MoM; this mix indicates a deliberate tilt toward scaled Pre-Roll volume for May 2026, using selective experimentation in smaller categories to widen reach without diluting the core.
With Pre-Roll anchoring category share at 73.07% and a state-category rank of 21 in Oregon Pre-Roll, the 15.78% MoM upswing alongside a 57.23% YoY rise signals momentum concentrated where the brand is competitively visible, while Flower’s -17.67% MoM and modest 2.26% YoY suggest deprioritization rather than a pricing-led retreat given the $10.55 average price. The 1,694.39% YoY surge in Tincture & Sublingual with only 6.64% share, coupled with Topical’s 110.42% MoM increase at 2.60% share, points to targeted adjacency building; together with a 15.54% YoY average price increase, the pattern implies a positioning strategy that defends Pre-Roll rank while testing premium-adjacent formats to diversify without overextending shelf space.
Competitive Landscape
East Fork Cultivars sits at rank 21 in OR Pre-Roll in May 2026, improving 12 positions from rank 33 year over year, and rising 10 spots from rank 31 in February 2026 to a peak-and-current rank of 21 in May 2026. In the same window, STiCKS moved from rank 2 to rank 1 while growing sales by 144.25%, and Kaprikorn climbed from rank 5 to rank 2 with an 85.55% YoY sales increase, indicating that leaders are consolidating top ranks faster than mid-pack brands can catch up. Meanwhile, Portland Heights slipped from rank 1 to rank 5 alongside a -31.85% YoY sales change, and Hellavated held rank 3 year over year with a 9.59% YoY sales increase, which positions East Fork Cultivars’ upward rank trajectory as a recovery that requires continued share capture against accelerating top-tier movers.
Notable Products
Relax - Blue Orchid Pre-Roll (0.5g) posted the standout move in May 2026 with +108.1% month over month and a jump to rank 2, while Relax - Pineapple Kush Pre-Roll (0.5g) fell -28.1% MoM and sat at rank 6. ACDC Cookies Pre-Roll (0.5g) gained +43.2% MoM to hold rank 1, and Create - CBD/THC 1:1 Sour Lemon Kush Pre-Roll 7-Pack (3.5g) contracted -41.7% MoM despite remaining in the top 10 at rank 8. With eight of the top ten in Pre-Roll and the lone raw dollar figure concentrated in a multi-pack at $13,981, the mix implies East Fork Cultivars is consolidating demand into quick-turn Pre-Roll formats while pruning underperforming larger-pack offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
