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Apr-2026
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Overview
Market Insights Snapshot
In the state of Oregon, Vibes (OR) has demonstrated a consistent presence in the Pre-Roll category. Starting the year in 21st position, the brand maintained this rank through February but saw a gradual decline to 24th in March and further down to 26th by April. This downward trajectory is accompanied by a decrease in sales from $148,365 in January to $128,311 in April, indicating a need for strategic adjustments to regain their footing in the market. The brand's ability to stay within the top 30, despite the decline, suggests a stable but shrinking consumer base that might benefit from targeted marketing efforts or product innovation.
Conversely, Vibes (OR) has struggled significantly in the Vapor Pens category. The brand's ranking began at 82nd in January and dropped further to 87th by February, after which it fell out of the top 30 entirely. This absence from the rankings in March and April highlights a potential area of concern for the brand, as it suggests a lack of competitive edge or market penetration in this category. The initial sales figures also reflect this struggle, with a sharp decrease from $13,897 in January to $10,344 in February. This category's performance may require a reevaluation of product offerings or marketing strategies to re-enter the competitive space and capture consumer interest.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Vibes (OR) has experienced some fluctuations in rank and sales over the first four months of 2026. Starting at a rank of 21 in January, Vibes (OR) maintained its position in February, but saw a slight decline to 24 in March and further to 26 in April. This downward trend in rank is mirrored by a decrease in sales from $148,365 in January to $128,311 in April. In contrast, Rebel Spirit showed resilience by improving its rank from 20 in January to 19 in March, though it dropped out of the top 20 by April. Meanwhile, Cascade Valley Cannabis demonstrated volatility, ranking as high as 20 in February but fluctuating to 28 in March and 24 in April. Bigfoot Bud Co (OR) showed a positive trend, improving from 35 in January to 26 in March, though it slightly dropped to 27 in April. These competitive dynamics suggest that Vibes (OR) faces stiff competition, particularly from brands like Rebel Spirit and Bigfoot Bud Co (OR), which have shown stronger performance trends in recent months.
Notable Products
In April 2026, Illemonati Pre-Roll (1g) emerged as the top-performing product for Vibes (OR), securing the first rank with notable sales of 1301 units. Following closely, Watermelon Jealousy Pre-Roll (1g) held the second position, despite a slight decrease from its previous first-place ranking in March. Key Lime Jack Pre-Roll (1g) debuted in third place, while Coconut Gelato x Lemon Cherry Lilikoi Pre-Roll 10-Pack (5g) and Street Tarts Pre-Roll (1g) occupied the fourth and fifth positions respectively. Street Tarts Pre-Roll maintained its fifth position from March, indicating consistent performance. Overall, the rankings highlight a shift in consumer preferences towards Illemonati Pre-Roll, while other products experienced slight fluctuations in their standings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
