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Jan-2026
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Overview
Market Insights Snapshot
Vibes (OR) has shown a consistent presence in the Pre-Roll category within Oregon. Over the four-month period from October 2025 to January 2026, the brand maintained a relatively stable ranking, starting at 19th place in October and slipping slightly to 23rd by January. This slight decline in rank is mirrored by a downward trend in sales figures, which decreased from $175,068 in October to $140,131 in January. The brand's ability to stay within the top 30, despite the sales dip, suggests a resilience in the Pre-Roll category, though it indicates potential challenges in maintaining market share amid competitive pressures.
In the Vapor Pens category, Vibes (OR) faced more significant challenges, as evidenced by its absence from the top 30 in October 2025. However, the brand made notable progress, entering the rankings at 81st in November and improving to 72nd by December before falling back slightly to 78th in January. This trajectory suggests a growing presence in the Vapor Pens market, although the brand still has a considerable journey to break into the top tier. The fluctuation in ranks and sales, with the highest sales recorded in November, indicates a volatile market position, emphasizing the need for strategic adjustments to capitalize on growth opportunities in this category.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Vibes (OR) has experienced some fluctuations in its ranking, which could impact its market positioning and sales strategies. From October 2025 to January 2026, Vibes (OR) saw a decline in rank from 19th to 23rd, indicating increased competition and potential challenges in maintaining its market share. During this period, brands like National Cannabis Co. showed a notable upward trend, improving their rank from 34th in October to 21st in January, which suggests they are capturing more consumer interest. Meanwhile, Lifted Northwest maintained a strong presence, although they dropped from 10th to 22nd by January, possibly indicating a shift in consumer preferences or market dynamics. Mule Extracts also remained a consistent competitor, hovering around the 25th rank. These movements highlight the dynamic nature of the market and the need for Vibes (OR) to innovate and adapt to sustain its competitive edge.
Notable Products
In January 2026, the top-performing product for Vibes (OR) was Coconut Milk Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from December 2025 with notable sales of 752 units. Following closely is the Berry Popz & Pineapple Pop Rockz Pre-Roll 10-Pack (5g), which secured the second spot. Pink Apple Soda Pre-Roll (1g) took the third rank, showing strong performance as a new entrant. Helado De Platano x Lemon Cherry Gumball Pre-Roll 10-Pack (5g) and Bang Bang x Glitter Juice Pre-Roll 10-Pack (5g) completed the top five list, ranking fourth and fifth, respectively. This lineup indicates a consistent demand for variety packs and flavored pre-rolls, with Coconut Milk Pre-Roll (1g) consistently leading since November 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
