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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Vibes (OR) concentrated 81.12% of sales in Pre-Roll with a 52.90% year-over-year increase but a 2.34% month-over-month dip, while Flower held 17.16% share with a 2.32% month-over-month rise and no year-over-year read. Edible contracted to 1.65% share with an 18.99% year-over-year decline and a 57.58% month-over-month drop, and Vapor Pens fell to 0.08% share with a 99.85% year-over-year decline and a 94.59% month-over-month slide. With Pre-Roll anchoring volume yet softening month over month and Edible collapsing sequentially, the mix points to a single-category dependency in Oregon that offsets diversification and makes aggregate performance sensitive to Pre-Roll’s monthly fluctuations.
The brand’s average price declined 31.01% year over year to $8.84 alongside a Pre-Roll average price of $7.81, and total brand sales declined 6.80% year over year while the Pre-Roll rank in Oregon sits at 27, indicating price-led volume capture without top-tier positioning. The 2.34% month-over-month pullback in Pre-Roll alongside a 2.32% month-over-month uptick in Flower suggests substitution at the margin rather than new-category expansion, implying that Vibes (OR) is trading for value within Pre-Roll while ceding premium and cross-category breadth, a posture that can stabilize share at rank 27 but limits upside without a Flower or Edible rebuild.
Competitive Landscape
Vibes (OR) sits at rank 27 in May 2026, a 10-place improvement from rank 37 year over year, but down 6 positions from rank 21 three months ago; its peak at rank 19 in November 2025 contrasts with today’s standing by 8 spots. In the same period, STiCKS moved from rank 2 to rank 1 while growing sales 144.2% year over year, and Kaprikorn advanced from rank 5 to rank 2 with 85.6% YoY growth, whereas Portland Heights fell from rank 1 to rank 5 alongside a 31.8% YoY sales decline; this mix of upward and downward mobility indicates Vibes (OR)’s YoY climb is real but its slide since February 2026 signals unstable momentum that risks further slippage unless mid-year execution reverses the three-month decline.
Notable Products
Illemonati Pre-Roll (1g) posted the steepest decline in May 2026 at -35.9% MoM while sliding to rank 4, contrasted by Key Lime Jack Pre-Roll (1g) up 29.5% MoM at rank 2. Gas Mask Pre-Roll (1g) held rank 1 with no MoM read, and Street Tarts Pre-Roll (1g) hovered with a -1.8% dip at rank 5. With all top-10 SKUs in Pre-Roll and three multipack 10-Packs clustered at ranks 7–9, the mix implies Vibes (OR) is tilting toward pack-format breadth while pruning underperforming single grams.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
