.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Colorado, El Sol Labs has shown notable improvement in the Concentrates category, moving from a rank outside the top 30 in January 2024 to 18th by April 2024. This upward trajectory is indicative of a growing consumer preference for El Sol Labs' concentrates, with sales increasing each month from $91,641 in January to $144,820 in April. This consistent growth in both rank and sales underscores the brand's strengthening position within the Colorado market. However, their initial absence from the top 30 in January suggests there was significant ground to make up, which they have commendably done over the subsequent months.
Conversely, in the Vapor Pens category within the same state, El Sol Labs' performance tells a different story. Despite a gradual improvement in rankings from 84th in January to 71st by April 2024, the brand remains outside the top 30, indicating a less favorable market position compared to the Concentrates category. Sales in this category also saw a month-over-month increase, starting from $10,076 in January and reaching $22,018 in April. While these sales improvements suggest a positive direction, the brand's inability to break into the top 30 highlights the competitive challenges El Sol Labs faces in the Vapor Pens market segment in Colorado.
Competitive Landscape
In the competitive landscape of the concentrates category in Colorado, El Sol Labs has shown a notable upward trajectory in its ranking over the first four months of 2024, moving from not being in the top 20 in January to securing the 18th position by April. This improvement is significant when compared to its competitors, such as The Colorado Cannabis Co., which experienced a fluctuation in rank but ended up in the 20th position in April, showing a slight decline. Similarly, Olio and Dabble Extracts have seen some volatility in their rankings but remained in the top 20, with Olio finishing at 19th and Dabble Extracts at 16th in April. Nuhi, another competitor, despite a drop to the 27th rank in March, managed to climb back up to 17th by April, slightly outperforming El Sol Labs. This upward movement of El Sol Labs, despite being lower in sales compared to these competitors, indicates a positive trend and potential for further growth and market penetration in the competitive concentrates market in Colorado.
Notable Products
In April 2024, El Sol Labs saw Ramblin' Sky Wax (1g) leading its product sales in the concentrates category, securing the top rank with notable sales figures reaching 717 units. Following closely, Basil Haze Wax (1g) and Smiling Assassin Wax (1g) took the second and third positions, respectively, indicating a strong preference for wax concentrates among their product offerings. Cucumber Mojito Wax (1g), previously leading in February, dropped to the fourth rank in April, demonstrating a shift in consumer preferences within the concentrates category. Sunbeam Wax (1g) rounded out the top five, showcasing a diverse interest in El Sol Labs' concentrate offerings. This shift in rankings from previous months highlights dynamic consumer trends and El Sol Labs' ability to cater to evolving market demands.
Top Selling Cannabis Brands
