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Jul-2025
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Overview
Market Insights Snapshot
In Colorado, El Sol Labs has shown a dynamic performance in the Concentrates category. Over the months from April to July 2025, the brand experienced some fluctuations in its rankings, starting at 17th place in April, climbing to 12th place by June, and then slightly dropping to 16th in July. This indicates a competitive market where El Sol Labs managed to improve its standing before facing a slight setback. Notably, the brand's sales in the Concentrates category peaked in June before seeing a decline in July, which might be attributed to seasonal trends or increased competition. The Vapor Pens category, however, tells a different story, as El Sol Labs was not ranked in the top 30 until July, when it made its debut at 82nd place. This suggests that while the brand is making strides in Concentrates, it has significant room for growth in Vapor Pens.
The absence of El Sol Labs from the top 30 in the Vapor Pens category in previous months highlights the challenges the brand faces in penetrating this segment in Colorado. The July entry at 82nd place, although far from the top, marks the beginning of a potential upward trajectory. The brand's performance in Concentrates, however, remains a strong point, with the ability to regain and possibly improve its ranking with strategic adjustments. The sales figures in Concentrates reflect a robust market presence, but the decline in July suggests that El Sol Labs may need to innovate or adjust its strategies to maintain its competitive edge. The data provides a glimpse into the brand's current positioning and potential areas for development, especially in the burgeoning Vapor Pens market.
Competitive Landscape
In the competitive landscape of the concentrates category in Colorado, El Sol Labs has experienced notable fluctuations in its market rank over the past few months. Starting from 17th place in April 2025, El Sol Labs improved its position to 12th by June, before dropping to 16th in July. This volatility highlights the dynamic nature of the market and the intense competition El Sol Labs faces. For instance, Seed and Smith (LBW Consulting) consistently maintained a strong presence, improving from 20th to 14th place by May, and stabilizing around 15th by July. Meanwhile, Nuhi demonstrated a similar pattern, peaking at 14th in June before slipping to 18th in July. AO Extracts also showed resilience, moving from 18th to 13th place by June, and maintaining a solid 14th position in July. These shifts indicate that while El Sol Labs has seen some growth, it faces stiff competition from brands like AO Extracts and Seed and Smith, which have shown consistent sales performance and rank stability. This competitive environment underscores the importance for El Sol Labs to innovate and strategize effectively to maintain and improve its market position.
Notable Products
For July 2025, Jungle Juice Wax (1g) emerged as the top-performing product for El Sol Labs, achieving the number one rank with sales of 535 units. Champagne Showers Wax (1g) and Jasmine Mimosa Wax (1g) both secured the second position, indicating a tie in their popularity with 483 units sold each. Albino Skunk Wax (1g) followed closely, ranking third with a slight drop in sales compared to the top two products. Onyx Gelato Wax (1g) rounded out the top five, holding the fourth position. This month marked the first time these products were ranked, as no previous rankings were recorded for April, May, or June 2025, suggesting a strong market entry or an updated dataset for July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
