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Aug-2025
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Overview
Market Insights Snapshot
El Sol Labs has shown a resilient performance in the Colorado market, particularly within the Concentrates category. Over the months from May to August 2025, their ranking fluctuated slightly but remained within the top 20, moving from 13th in May to 12th in August. This indicates a steady presence in the market despite a dip in July when they fell to 16th place. The sales figures reflect a similar trend, with a noticeable decline in July, but a rebound by August suggests a recovery in consumer demand or effective strategic adjustments by the brand.
In contrast, El Sol Labs struggled significantly in the Vapor Pens category within Colorado, failing to secure a spot in the top 30 for the majority of the observed months. They briefly appeared at rank 83 in June, highlighting a potential area for growth or a need for strategic reevaluation. This absence from the top rankings in a popular category could be a concern if the brand aims to diversify its market footprint or increase its presence in this segment. The disparity between their performance in Concentrates and Vapor Pens suggests a need for targeted efforts to strengthen their position across different product lines.
Competitive Landscape
In the competitive landscape of the concentrates category in Colorado, El Sol Labs has experienced notable fluctuations in its market position over the summer of 2025. Starting in May at rank 13, El Sol Labs maintained this position in June but saw a dip to rank 16 in July, before rebounding to rank 12 in August. This recovery in rank suggests a positive response to market dynamics or strategic adjustments. In comparison, Denver Dab Co consistently held a stable position around rank 10, indicating steady sales performance. Meanwhile, Concentrate Supply Co. experienced a decline from rank 9 in May to rank 12 by July, before slightly improving to rank 11 in August, which could signal challenges in maintaining market share. Seed and Smith (LBW Consulting) remained constant at ranks 14 and 13, while The Greenery Hash Factory showed a significant improvement from rank 20 in May to rank 14 in August, suggesting a successful growth strategy. These shifts highlight the competitive pressures and opportunities for El Sol Labs to capitalize on its recent upward trend to further enhance its market position.
Notable Products
In August 2025, Apples & Oranges Wax (1g) emerged as the top-performing product for El Sol Labs, leading the concentrates category with impressive sales figures reaching 730 units. Following closely, Texas Butter Wax (1g) secured the second position, while Blue Amnesia Wax (1g) held the third rank. Sundae Frenzy Wax (1g) and Disco Star Wax (1g) rounded out the top five, maintaining consistent performance in the concentrates segment. This ranking reflects a stable trend from previous months, with all listed products consistently holding their positions from May through July. The strong performance of these products underscores their popularity and demand within their category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
