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Dec-2025
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Overview
Market Insights Snapshot
El Sol Labs has experienced some fluctuations in its performance across various categories and states, particularly in the Concentrates category in Colorado. In this market, the brand held a steady presence within the top 20, though it saw a slight decline in its rankings from September to December 2025, moving from 13th to 15th place. This indicates a minor decrease in competitive positioning, although the brand maintained a consistent sales volume with a slight dip in November. Such stability, despite competitive pressures, suggests a loyal customer base and effective market strategies that keep the brand relevant in a highly competitive category.
Interestingly, the absence of El Sol Labs from the top 30 rankings in other states or categories might be a point of concern or an area for potential growth. The brand's performance in the Concentrates category in Colorado could serve as a model for expansion strategies in other regions. However, the lack of visibility in other markets or categories could also indicate a strategic focus on specific areas where the brand has historically performed well. Understanding the reasons behind these rankings could provide valuable insights into market dynamics and El Sol Labs' strategic priorities.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, El Sol Labs has experienced fluctuating rankings over the last few months, indicating a dynamic market presence. In September 2025, El Sol Labs held the 13th position, but by December, it had slipped to 15th. This decline in rank is contrasted by the performance of Concentrate Supply Co., which, despite a similar dip in October, managed to recover to the 13th spot in December. Meanwhile, Nuhi showed a consistent upward trend, moving from 18th to 16th, suggesting a strengthening market position. Lazercat Cannabis made a notable leap from 23rd in September to 15th in November, before settling at 17th in December, highlighting its potential volatility. Additionally, Bud Fox Supply Co exhibited a rollercoaster performance, peaking at 13th in October but dropping out of the top 20 in November, only to rise again to 14th in December. These shifts suggest that while El Sol Labs maintains a stable presence, competitors are actively reshaping the market dynamics, which could impact El Sol Labs' future sales and ranking if strategic adjustments are not made.
Notable Products
In December 2025, Thirst Trap Wax (1g) emerged as the top-performing product for El Sol Labs, securing the number one rank with a sales figure of 643 units. Lemon Cream Cake Wax (1g) followed closely in second place, while Dino Dreams Wax (1g) took the third spot. Peaceful Puppy Wax (1g) and Loveland Frog Wax (1g) rounded out the top five, ranking fourth and fifth, respectively. This marks a notable debut for these products in the December rankings, as they were not listed in the top rankings of previous months. The Concentrates category clearly dominated the sales chart for El Sol Labs in December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
