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Sep-2025
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Overview
Market Insights Snapshot
In the state of Colorado, El Sol Labs has shown a consistent presence in the Concentrates category, maintaining a steady rank of 14th place for both June and September 2025, despite a slight dip to 16th in July. This consistency suggests a stable demand for their products in this category, even as sales figures experienced fluctuations. Notably, their sales in Concentrates peaked in June with $172,555 but saw a decrease in July, followed by a rebound in August. Meanwhile, in the Vapor Pens category, El Sol Labs was ranked 85th in June, and their absence from the top 30 in subsequent months could indicate a challenge in gaining traction or a highly competitive market environment in this category.
The performance of El Sol Labs across these categories in Colorado highlights the brand's stronger foothold in Concentrates compared to Vapor Pens. The brand's ability to maintain its ranking in Concentrates suggests a loyal customer base or effective product offerings, whereas the lack of presence in the top 30 for Vapor Pens post-June could point to potential areas for improvement or strategic reevaluation. This divergence in category performance may offer insights into consumer preferences or competitive dynamics within the state's cannabis market.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, El Sol Labs has experienced a relatively stable yet challenging period from June to September 2025. Despite maintaining a consistent rank of 14th in June and August, El Sol Labs dropped to 16th in July, indicating a temporary dip in performance. This fluctuation contrasts with Concentrate Supply Co., which climbed from 13th to 10th place in August, showcasing a stronger upward trend. Meanwhile, Seed and Smith (LBW Consulting) maintained a steady position, consistently improving its sales, which could pose a future threat to El Sol Labs' market share. Additionally, The Greenery Hash Factory showed a notable improvement in August, moving from 17th to 12th place, further intensifying competition. These dynamics suggest that while El Sol Labs remains a significant player, it faces increasing pressure from competitors who are either gaining momentum or maintaining stability in the market.
Notable Products
In September 2025, the top-performing product for El Sol Labs was Zaza Gelato Wax (1g) in the Concentrates category, achieving the highest rank with sales of 515 units. Following closely were Black Nightshade Wax (1g) and Orange Stardawg Wax (1g), ranked second and third, respectively, with strong sales figures that underscore their popularity. Alien Glitter Sugar Wax (1g) and Swamp Lettuce Wax (1g) rounded out the top five, showcasing a consistent demand for Concentrates. Notably, all these products debuted in the rankings for the first time this month, indicating a significant shift in consumer preferences or product availability. This marks a notable change from previous months where these products were not ranked, highlighting their rapid ascent in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
