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Oct-2025
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Overview
Market Insights Snapshot
El Sol Labs has demonstrated a consistent presence in the Colorado concentrates market over the past few months. The brand's ranking has seen some fluctuations, moving from 15th in July 2025 to 12th by October 2025. This upward trend, despite a brief dip in September, suggests a strengthening foothold in the state. The sales figures support this narrative, with a notable increase from $167,944 in July to $192,167 in October. Such performance indicates that El Sol Labs is gradually climbing the ranks and solidifying its position in the competitive concentrates category within Colorado.
However, outside of Colorado, El Sol Labs does not appear in the top 30 brands across other states or provinces for the concentrates category, which could be seen as a potential area for growth or a current limitation in market reach. The absence of rankings in other regions highlights the brand's focus or success primarily in the Colorado market. This could suggest a strategic concentration on a single market or a need to expand efforts to gain traction in other regions. The data implies that while El Sol Labs is making notable strides in Colorado, there is room for growth and expansion in other markets to enhance their overall brand presence and performance.
Competitive Landscape
In the competitive landscape of the concentrates category in Colorado, El Sol Labs has demonstrated a steady presence, with its rank improving from 15th in July 2025 to 12th by October 2025. This upward trajectory suggests resilience amidst fluctuating market dynamics. Notably, Olio consistently maintained a higher rank, stabilizing at 10th place in both September and October, indicating strong market positioning. Meanwhile, LEIFFA made a significant leap from 27th in July to 7th in September, before settling at 11th in October, showcasing a volatile yet promising growth pattern. Concentrate Supply Co. experienced a decline, dropping from 10th in July to 13th in October, which could present an opportunity for El Sol Labs to capture more market share. Additionally, Bud Fox Supply Co showed a notable improvement from 30th in July to 14th in October, indicating emerging competition. These dynamics highlight the competitive pressures and opportunities for El Sol Labs to enhance its market position in Colorado's concentrates sector.
Notable Products
In October 2025, the top-performing product for El Sol Labs was Durban Cookies Sugar Wax (1g) in the Concentrates category, which achieved the number one rank with sales of 533 units. Limoncello Wax (1g) closely followed in second place, while ZZ Sangria Wax (1g) secured the third position. Huckleberry Cream Sugar Wax (1g) ranked fourth, showcasing a strong presence in the Concentrates category. Notably, Acapulco Cream Wax (1g) maintained its fifth position from August to October, indicating consistent performance. This ranking shift highlights a stable market for El Sol Labs' Concentrates, with Durban Cookies Sugar Wax emerging as a standout leader this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
