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Oct-2026
Sales
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YoY Sales Change
YoY Price Change
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El Sol Labs is stocked at 37 licensed dispensaries across Colorado, with the deepest coverage in Denver, Colorado Springs, Aurora, Breckenridge, and Brighton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
El Sol Labs concentrated its mix in Concentrates at 78.99% share in October 2026 while holding rank 21 in Colorado Concentrates, with category sales down 36.73% year over year but up 20.49% month over month; parallel to that, the brand’s average price fell 21.27% YoY and brand sales declined 21.51% YoY. Vapor Pens expanded to 15.56% share with a 916.18% YoY sales jump, while Edible rose 92.36% YoY with a 32.39% MoM gain, contrasting with Pre-Roll at 3.47% share and a 21.04% MoM drop. The pattern implies a strategic pivot away from a shrinking core toward higher-velocity formats, using price compression and mix diversification to stabilize month-to-month performance despite multi-year contraction.
With Concentrates still commanding rank 21 in Colorado and 78.99% of mix, the 20.49% MoM rebound suggests capacity or distribution reactivation, while the 36.73% YoY decline signals ongoing headwinds that the 916.18% YoY Vapor Pens surge and 92.36% YoY Edible lift partially offset. Given average price down 21.27% YoY and Pre-Roll’s 21.04% MoM slide, the brand is trading breadth for depth: leaning on price-sensitive Concentrates to retain base volume and using Pens/Edibles expansion to raise trial, implying positioning that prioritizes value-led retention in the core and opportunistic share capture in adjacent inhalable and ingestible segments.
Competitive Landscape
El Sol Labs sits at rank #21 in Colorado Concentrates for October 2026, down 7 positions from #14 year over year, and 5 spots better than its three-month rank of #26, while still far from its peak of #6 in January 2025; meanwhile, Sunshine Extracts climbed from #6 to #1 with an 86.1% YoY sales lift, and 710 Labs held near the top at #2 despite a -12.5% YoY sales change, indicating that El Sol Labs’ slide of 7 ranks alongside competitors’ upward or stable moves suggests share is consolidating at the top and that El Sol Labs’ current upward move from #26 to #21 over the last three months needs to continue to arrest longer-term decline.
Notable Products
El Sol Labs leans on format concentration in October 2026, with Wax accounting for 74.5% of sales and Cartridges adding 15.6%. That mix, paired with 32.7% of sales coming from 28 new products like Passion Orange Guava Distillate Cartridge (1g) and Blue Cosmo Wax (1g), means most of its sales come from a Wax-led lineup with a notable new-item lift.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
