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Nov-2025
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Overview
Market Insights Snapshot
El Sol Labs has shown varying performance across different states and product categories over recent months. In Colorado, the brand's ranking in the concentrates category has experienced some fluctuations. Starting at the 11th position in August 2025, the brand slipped to 13th in September, briefly improved to 12th in October, but then dropped to 16th by November. This movement indicates a competitive landscape where El Sol Labs is struggling to maintain a consistent position within the top ranks. The decline in their November sales, which fell to $144,300, further highlights the challenges they face in this market. Such a drop may suggest the need for strategic adjustments to recapture market share and improve rankings.
While El Sol Labs has managed to stay within the top 30 brands in Colorado's concentrates category, their absence in the rankings for other states or categories suggests potential areas for growth or concern. The lack of presence in the top 30 for other regions could point towards untapped markets or possible performance issues that the brand may need to address. The data reveals a brand that has pockets of strength but also faces significant hurdles in expanding its footprint and improving its competitive standing across the board. These insights can be crucial for stakeholders looking to understand El Sol Labs' market dynamics and identify opportunities for growth or necessary strategic pivots.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, El Sol Labs has experienced a notable shift in its ranking and sales trajectory over recent months. While El Sol Labs maintained a strong position with a rank of 11 in August 2025, it saw a gradual decline to 16 by November 2025. This downward trend is contrasted by the performance of competitors such as TFC (The Flower Collective LTD), which improved its rank from 17 in August to 14 in November, and West Edison, which climbed from 23 to 15 in the same period. Despite a dip in sales for El Sol Labs in November, competitors like Lazercat Cannabis and The Greenery Hash Factory have shown steady sales growth, indicating a competitive pressure that El Sol Labs must address to regain its previous standing and drive future sales growth.
Notable Products
In November 2025, Hush Puppy Wax (1g) emerged as the top-performing product for El Sol Labs, achieving the number one rank with sales of 502 units. Biscotti Chaos Wax (1g) secured the second position, closely following the leader. Both Alien Bloodstone Wax (1g) and T-Rex Bon Bon Wax (1g) shared the third rank, indicating a tie in their sales performance. Magic Dragon Sugar Wax (1g) rounded out the top five, landing in fourth place. Compared to previous months, all these products have maintained consistent rankings, highlighting their stable demand in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
