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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, El Sol Labs concentrated 97.99% of sales in Concentrates while Edible accounted for 2.01%, with Concentrates posting a month-over-month change of 0.53% and Edible declining month-over-month by 33.18%. Year over year, Concentrates fell 48.83% while the total brand decline was 49.81%, and average price declined 13.30% year over year to $9.92. In Colorado Concentrates, the brand sat at rank 26, and Concentrates’ average price at $10.00 contrasted with Edible at $7.12. The pattern implies a near-single-category dependency where a small positive month trend in the core Concentrates line is insufficient to offset steep year-over-year contraction and a shrinking Edible foothold.
The category shifts suggest a positioning anchored in value-forward Concentrates, with a 13.30% year-over-year price reduction alongside a 0.53% month-over-month sales uptick indicating price-led stabilization rather than mix expansion. Holding 97.99% share in Concentrates while sitting at rank 26 in Colorado implies mid-pack visibility that could improve if Edible’s 33.18% month-over-month drop is addressed to diversify risk. The implication is that sustained recovery requires leveraging the slight month improvement in Concentrates while reallocating assortment or pricing in Edible to lift the 2.01% share and mitigate the 49.81% brand-level year-over-year decline.
Competitive Landscape
El Sol Labs is currently ranked #26 in CO Concentrates in May 2026, down 9 positions year over year from #17 and 11 positions below its three-month mark of #15, while the distance from its historical peak of #6 in January 2025 underscores a multi-quarter slide; in contrast, Amber moved up to #1 from #3 year over year with approximately 101.6% sales growth, and Billo advanced to #5 from #16 with roughly 128.1% sales growth, indicating that rank gains are accruing to competitors with outsized momentum, so El Sol Labs’ downward trajectory implies share is consolidating at the top and recovery will require regaining velocity lost since January 2025.
Notable Products
Yunnan Gold Wax (1g) posted the steepest movement in May 2026 with a -25.0% month-over-month drop while holding rank 8, contrasting with Mystery Lemons Wax (1g) at rank 1 and Joe Cool Wax (1g) at rank 2. Eight of the top ten SKUs are clustered at ranks 1 through 8 within Concentrates, and the top three occupy ranks 1, 2, and 3, indicating a tight hierarchy where declines at rank 8 do not dislodge leadership at ranks 1–3. The category stack centers on premium 1g wax with ranks 1 through 6 all in Concentrates and a single-month revenue peak of $4,457 for the leader, implying continued emphasis on a depth-first portfolio anchored by a few high-velocity SKUs rather than breadth expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
