Jan-2025
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Overview
Market Insights Snapshot
El Sol Labs has shown a notable presence in the Colorado market, particularly within the Concentrates category. Over the months from October 2024 to January 2025, the brand has experienced a gradual decline in its ranking, moving from 10th to 14th place. This downward trend is mirrored by a decrease in sales, from $229,482 in October 2024 to $136,523 in January 2025. This could indicate increasing competition or shifting consumer preferences in the Concentrates category. Despite this, maintaining a position within the top 15 suggests that El Sol Labs still holds a significant share of the market, although there is room for improvement in regaining its previous standing.
In contrast, El Sol Labs' performance in the Vapor Pens category within Colorado has been less prominent, with rankings consistently outside the top 30. Starting at 70th place in October 2024 and remaining stable at 73rd place through January 2025, the brand's sales in this category have also seen a decline, from $34,411 to $20,845. This suggests that El Sol Labs might be struggling to capture consumer interest in Vapor Pens, potentially due to stronger competition or a less competitive product offering. The consistent ranking outside the top 30 highlights a potential area for strategic focus if the brand aims to enhance its market position in Vapor Pens.
Competitive Landscape
In the competitive landscape of concentrates in Colorado, El Sol Labs has experienced a slight decline in its market position from October 2024 to January 2025. Initially ranked 10th in October, El Sol Labs saw a gradual drop to 14th by January. This shift is notable when compared to competitors like Bud Fox Supply Co, which maintained a stronger presence, consistently ranking higher and only slightly dropping from 8th to 12th. Meanwhile, West Edison displayed resilience, holding a steady rank around 11th and 15th, with sales peaking in December. The fluctuating ranks of El Sol Labs suggest a need for strategic adjustments to regain its competitive edge, especially as other brands like The Colorado Cannabis Co. made significant gains, moving from 19th to 13th within the same period. This analysis highlights the dynamic nature of the concentrates market in Colorado and underscores the importance of strategic positioning for El Sol Labs to enhance its market share.
Notable Products
In January 2025, the top-performing product for El Sol Labs was Lemon Cream Cake Wax (1g) in the Concentrates category, achieving the number one rank with sales of 509 units. Hybrid Wax (4g) followed closely in second place, maintaining its strong performance from previous months, having been ranked first and second in October and November 2024, respectively. Strawberry Shortcake Distillate Cartridge (1g) in the Vapor Pens category secured the third position, marking its debut in the top rankings. Indica Wax (4g) climbed to fourth place from a fifth-place ranking in December 2024, indicating a positive trend. Urkle Berries Wax (1g) rounded out the top five, showcasing a competitive landscape within the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.