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Apr-2025
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Overview
Market Insights Snapshot
In Colorado, TFC (The Flower Collective LTD) has shown a notable upward trajectory in the Concentrates category. Starting the year outside the top 30, TFC climbed from a rank of 42 in January to 27 by April. This consistent rise is indicative of a strong performance and increasing consumer preference, as evidenced by a steady increase in sales from $42,856 in January to $64,238 in April. Such a trend suggests that TFC is successfully capturing market share in this competitive category. However, in the Vapor Pens category, TFC's ranking remained relatively stagnant, hovering around the 47 to 49 range, indicating a challenge in gaining traction in this space.
Meanwhile, in the Pre-Roll category in Colorado, TFC maintained a strong presence, although there was a slight decline in their ranking from 12 in January to 15 by April. Despite this drop, TFC's position within the top 15 suggests a solid foothold in the Pre-Roll market. It's worth noting that while sales figures showed a downward trend, with April sales at $173,724 compared to January's $196,847, TFC's ability to remain competitive in this category highlights their resilience and potential for recovery. The mixed performance across categories underscores the importance of strategic focus for TFC as they navigate the diverse demands of the Colorado cannabis market.
Competitive Landscape
In the competitive landscape of the Colorado Pre-Roll market, TFC (The Flower Collective LTD) has experienced fluctuations in its rank and sales over the first four months of 2025. TFC started the year at rank 12, but despite a slight improvement to rank 11 in February, it dropped to rank 14 in March and further to rank 15 in April. This downward trend contrasts with the performance of competitors like Stratos, which improved from rank 19 in March to 13 in April, and Spectra, which also saw a rise from rank 18 in March to 14 in April. Meanwhile, Lowell Herb Co / Lowell Smokes experienced a decline, dropping from rank 11 in March to 17 in April, indicating potential volatility in the market. TFC's sales have shown a consistent decline from January to April, which may be a factor in its ranking drop, suggesting a need for strategic adjustments to regain market share and improve brand positioning against competitors.
Notable Products
In April 2025, TFC (The Flower Collective LTD) saw Pinners Bubble Infused Pre-Roll 3-Pack (1.5g) maintain its top position in the Pre-Roll category, with sales reaching 1657 units. The Lemonade Haze Bubble Infused Blunt (1.1g) emerged as a strong contender, securing the second rank. Papanana Bubble Infused Blunt (1.1g) followed closely in third place. Mixed Bubble Infused Pre-Roll 9-Pack (4.5g) ranked fourth, while Mixed Bubble Infused Pre-Roll 3-Pack (1.5g) climbed to fifth place from its previous fourth position in January. This shift indicates a competitive landscape within the Pre-Roll category, with new products gaining traction and challenging established favorites.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
