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Dec-2024
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Overview
Market Insights Snapshot
TFC (The Flower Collective LTD) has shown varied performance across different product categories in Colorado. In the Pre-Roll category, the brand demonstrated strong positioning, moving up from 16th place in September 2024 to 12th in October, before slightly dropping to 14th and 15th in the subsequent months. This consistent presence in the top 15 indicates a solid foothold in the Pre-Roll market, despite a decrease in sales towards the end of the year. In contrast, the brand's performance in the Concentrates category has been less impressive, consistently ranking outside the top 30, which suggests a potential area for growth or reevaluation.
In the Vapor Pens category, TFC has shown a notable upward trend, climbing from 78th place in September 2024 to 55th by December. This significant improvement in ranking, alongside a steady increase in sales from October to December, highlights growing consumer interest and potential for further expansion in this category. However, the brand's absence from the top 30 in Concentrates throughout the last quarter of 2024 suggests that while they are gaining traction in some areas, there remains untapped potential or challenges in others. This mixed performance across categories underscores the dynamic nature of the cannabis market and the importance for brands like TFC to continuously adapt and refine their strategies.
Competitive Landscape
In the competitive landscape of pre-rolls in Colorado, TFC (The Flower Collective LTD) has shown a dynamic performance over the last few months. Starting from a rank of 16 in September 2024, TFC climbed to 12 in October, then slightly dipped to 14 in November, and settled at 15 in December. This fluctuation in rank is mirrored by its sales trajectory, which peaked in October before experiencing a decline. Notably, Bloom County, which started at rank 10 in September, saw a consistent decline, ending at rank 16 in December, indicating a sharper drop in sales compared to TFC. Meanwhile, Natty Rems showed a more stable pattern, ending December at rank 13, slightly ahead of TFC. Interestingly, Juicy made a significant leap from rank 54 in September to 14 in December, surpassing TFC in the final month. These shifts highlight the competitive pressures TFC faces, especially from brands like Juicy, which have rapidly improved their market position. Understanding these dynamics is crucial for TFC to strategize effectively and maintain its competitive edge in the Colorado pre-roll market.
Notable Products
In December 2024, TFC (The Flower Collective LTD) maintained its leading position with the Pinner Jar Bubble Infused Pre-Roll 3-Pack (1.5g) consistently ranking first, despite a decrease in sales to 1574 units. The Pinners Infused Pre-Roll 9-Pack (4.5g) secured the second position, showing a significant increase in sales compared to previous months. Strawguava (1g) made a strong entry into the rankings at third place, indicating a notable rise in popularity. The Bubble Pre-Roll 3-Pack (3g) shifted from third to fourth place, while the Mixed Bubble Infused Pre-Roll 3-Pack (1.5g) entered the rankings at fifth position. These shifts suggest dynamic changes in consumer preferences within TFC's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
