Market Insights Snapshot
In the Colorado market, TFC (The Flower Collective LTD) has been making notable strides, particularly in the Concentrates and Pre-Roll categories. In the Concentrates category, TFC has shown consistent improvement over the months, moving from the 49th rank in July to the 34th rank in October 2023. This upward trend indicates a growing consumer preference for TFC's concentrates. On the other hand, TFC's performance in the Pre-Roll category has been impressive, maintaining a position within the top 10 brands from July to October 2023. This demonstrates TFC's strong foothold in the Pre-Roll market, with their products resonating well with the consumers in Colorado.
However, TFC's performance in the Vapor Pens category in Colorado has been less stellar. Despite starting at a respectable 64th rank in July 2023, the brand slipped to 89th rank in September 2023. Notably, TFC failed to secure a rank in the top 20 brands in October 2023, indicating a significant drop in market performance. This could be due to various factors such as increased competition, changing consumer preferences, or other market dynamics. It is interesting to note that while TFC is excelling in some categories, it faces challenges in others, highlighting the complexity of the cannabis market.
In the Colorado Pre-Roll category, TFC (The Flower Collective LTD) has been showing a steady performance, maintaining its position within the top 10 brands over the period from July to October 2023. TFC's rank fluctuated slightly, but it managed to improve its position from 8th in July to 7th in October. In comparison, LoCol Love (TWG Limited) and Next1 Labs LLC have shown a similar trend but with a lower rank in October than TFC. Classix and Seed & Strain Cannabis Co., on the other hand, have consistently outperformed TFC in terms of rank, with Classix making a significant leap from 9th to 5th place. The sales trends for these brands reflect their ranking, with TFC showing a consistent increase in sales over the period, while its competitors have shown more fluctuation. This data indicates a competitive but stable market for TFC in the Colorado Pre-Roll category.
In October 2023, the top-performing product from TFC (The Flower Collective LTD) was the Pinners Infused Pre-Roll 9-Pack (4.5g), maintaining its position from previous months with sales of 2420 units. The second and third positions were taken by new entries, the Indica Bubble Blunt (1g) and Sativa Bubble Blunt (1g), with sales of 1510 and 1479 units respectively. The Hybrid Bubble Infused Joint (0.7g) dropped from third place in previous months to fourth place, tied with the Sativa Bubble Infused Joint (0.7g), both having sales of 1458 units. This shows a significant shift in the rankings from the previous months with the introduction of new products.