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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, TFC (The Flower Collective LTD) leaned heavily into Concentrates, which held 56.03% share and rose 29.43% month over month while down 12.75% year over year, whereas Vapor Pens at 34.78% share contracted 20.22% month over month and 13.91% year over year. Pre-Roll collapsed 25.79% month over month and 91.61% year over year to 6.34% share, while Flower slid 32.60% month over month but grew 14.55% year over year to 2.84% share; the overall brand sales decline of 45.26% year over year alongside a 34.97% increase in average price signals a sharper volume pullback outside Concentrates despite that category’s month-over-month lift. Given a rank of 20 in Concentrates within Colorado, the mix shift toward Concentrates implies near-term reliance on a single category to offset Vapor Pens and Pre-Roll contractions.
The simultaneous 29.43% month-over-month gain in Concentrates and 20.22% month-over-month drop in Vapor Pens indicates a trade-off within inhalable formats, reinforced by a 34.97% average price increase that likely pressured unit elasticity, while Pre-Roll’s 91.61% year-over-year decline curtails entry-priced trial. With Concentrates anchoring over half of sales at 56.03% and Flower’s divergent signals (14.55% year-over-year growth but 32.60% month-over-month decline), the brand is positioned as a Concentrates-first player in Colorado whose stability depends on maintaining Concentrates momentum while mitigating Vapor Pens and Pre-Roll erosion.
Competitive Landscape
TFC (The Flower Collective LTD) sits at rank #20 in CO Concentrates in May 2026, up 5 positions year over year from #25 and down 3 positions from its peak at #17 in August 2025; quarter-to-date momentum is soft, slipping 2 spots from #22 three months ago while the category’s top tier accelerated. Competitively, Amber climbed from #3 to #1 with 101.7% YoY sales growth, while 710 Labs held at #2 despite a -16.9% YoY decline, indicating that upward mobility is available for brands improving share even as some incumbents contract; by contrast, Billo vaulted from #16 to #5 on 128.2% YoY growth, outpacing TFC’s rank change by 11 positions. The pattern implies TFC’s gradual YoY rise is being diluted by recent slippage versus faster-rising peers, suggesting that without near-term share capture its trajectory risks flattening below the top 15.
Notable Products
Indica Bubble Infused Blunt (1g) posted the steepest decline at -33.12% month over month and slid to rank 9, while Sugar Peel Bubble Hash (1g) also contracted by -30.20% and sits at rank 7. In contrast, Hot Mint Sunday Live Rosin Cartridge (1g) gained 14.80% month over month and holds rank 8, indicating category-level divergence as Pre-Roll softness coexists with Vapor Pens stability. The top of the leaderboard is concentrated in Concentrates, with four of the top ten being Bubble Hash SKUs and Lost Coordinates Bubble Hash (1g) at rank 1, which implies resource pull toward solventless formats even as select Pre-Roll items retrench.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
