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Jun-2024
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Overview
Market Insights Snapshot
TFC (The Flower Collective LTD) has shown notable performance shifts across various categories and states. In the Colorado market, the brand's presence in the Concentrates category has seen a steady upward trend, moving from rank 47 in March 2024 to rank 36 by June 2024. This improvement suggests a growing acceptance and demand for their concentrate products. However, in the Flower category, TFC did not make it into the top 30 rankings for any of the months mentioned, which could be seen as a potential area for growth or concern depending on market dynamics. The absence from the top 30 indicates that despite their efforts, they have yet to capture a significant share in this particular segment.
In the Pre-Roll category in Colorado, TFC has experienced fluctuations in their rankings, starting strong at rank 10 in March 2024, dropping to 13 in May, and then recovering to rank 9 by June 2024. This volatility might reflect seasonal changes in consumer preferences or competitive pressures within the market. Despite these fluctuations, the brand has managed to maintain a relatively high position, indicating resilience and a strong consumer base in this category. The sales figures also support this trend, with a noticeable peak in April 2024, followed by a dip and subsequent rise, highlighting the dynamic nature of consumer demand for TFC's pre-roll products.
Competitive Landscape
In the competitive landscape of the Colorado Pre-Roll market, TFC (The Flower Collective LTD) has experienced notable fluctuations in its rank and sales over the past few months. Despite a strong start in April 2024, where TFC climbed to the 7th position, it saw a dip to 13th in May before recovering slightly to 9th in June. This volatility contrasts with the more consistent performance of competitors such as Good Chemistry Nurseries, which improved its rank from 14th in March to 5th in May before settling at 8th in June, and Dutch Botanicals, which maintained a top 10 position throughout the period. Notably, LoCol Love (TWG Limited) showed significant strength, peaking at 4th in May. These trends suggest that while TFC remains a competitive player, it faces strong and consistent competition, highlighting the need for strategic marketing and product differentiation to stabilize and improve its market position.
Notable Products
In June 2024, the top-performing product from TFC (The Flower Collective LTD) was Sweet Tea (Bulk) in the Flower category, securing the number one rank with sales of 2,197 units. The Pinners Infused Pre-Roll 9-Pack (4.5g) slipped to the second position after consistently holding the top rank for the previous three months. Pinner Jar Bubble Infused Pre-Roll 3-Pack (1.5g) moved up to third place from its fourth position in May 2024. Sativa Bubble Infused Joint (0.7g) dropped to the fourth spot from third in May 2024, showing a slight decline in its ranking. Finally, Hybrid Bubble Infused Joint (0.7g) maintained its position at fifth, despite fluctuating ranks in earlier months.
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