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Aug-2024
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Overview
Market Insights Snapshot
TFC (The Flower Collective LTD) has shown notable performance variations across different categories and states. In the Colorado market, the brand has a strong presence in the Pre-Roll category, where it has consistently improved its ranking from 12th in May 2024 to 6th in August 2024. This upward trajectory indicates a growing consumer preference for their Pre-Roll products, despite a slight dip in sales from July to August. In contrast, their performance in the Concentrates category, while showing a gradual improvement in ranking from 45th in May to 36th in August, still indicates room for growth as they remain outside the top 30 brands.
On the other hand, TFC's performance in the Flower category in Colorado has been less impressive. The brand has not been able to break into the top 30 rankings, with positions fluctuating from 71st in June to 89th in July. This suggests a need for strategic adjustments to enhance their market position in this category. The absence of a ranking in May and August further highlights the challenges they face in gaining a foothold in the competitive Flower segment. Overall, while TFC shows strength in certain areas, there are clear opportunities for improvement and expansion in others.
Competitive Landscape
In the competitive landscape of the Colorado Pre-Roll category, TFC (The Flower Collective LTD) has shown a notable upward trajectory in its rankings and sales over the past few months. Starting from a rank of 12 in May 2024, TFC climbed to 6 by August 2024, indicating a significant improvement in market presence. This upward movement is particularly impressive when compared to competitors like LoCol Love (TWG Limited), which experienced fluctuating ranks, dropping from 4 in May to 14 in July before recovering to 7 in August. Similarly, Good Chemistry Nurseries saw a slight decline from 6 in June to 8 in August. Meanwhile, Cosmos maintained a relatively stable position, peaking at 5 in August. The top performer, Cali-Blaze, showed a downward trend from 1 in May to 4 in August, although it still leads in sales. TFC's consistent rise in rank and sales, despite the competitive pressures, highlights its growing influence and potential for further market penetration in the Colorado Pre-Roll segment.
Notable Products
In August 2024, the top-performing product for TFC (The Flower Collective LTD) was Drago Infused Bubble Pre-Roll (0.7g), securing the number one rank with sales reaching 2434.0 units. Close behind, Pinners Infused Pre-Roll 9-Pack (4.5g) held the second position, showing a slight drop from its top position in July. Pinner Jar Bubble Infused Pre-Roll 3-Pack (1.5g) moved up to third place from its fifth rank in July, indicating a notable improvement. Hybrid Bubble Infused Joint (0.7g) debuted at the fourth rank in August, while Indica Bubble Hash Blunt (1.1g) entered the list at fifth place. These rankings reflect dynamic shifts, particularly the rise of Drago Infused Bubble Pre-Roll (0.7g) from an unranked status in previous months to the top spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
