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Mar-2025
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Overview
Market Insights Snapshot
Elevator has demonstrated a notable performance in the Saskatchewan market, particularly in the Flower category. The brand improved its ranking from fourth in December 2024 to second by March 2025, indicating a strong upward trajectory in market presence. Despite a dip in sales in January and February, March saw a significant rebound, suggesting a potential seasonal or strategic factor at play. In the Pre-Roll category, Elevator maintained a consistent presence in the top three, though it slipped from second to third place by March. Such stability in rankings, despite fluctuations, highlights the brand's resilience and appeal in this category.
However, Elevator's performance in the Vapor Pens category in Saskatchewan was less robust. The brand struggled to maintain a top 30 position consistently, as it was absent from the rankings in March 2025. This absence could indicate challenges in competing with other brands or shifts in consumer preferences. The fluctuation in rankings, from 30th in December to 29th in February, followed by dropping off the chart, suggests that while there was some improvement, it wasn't sustained. This indicates potential opportunities for growth or the need for strategic adjustments in this category.
Competitive Landscape
In the competitive landscape of the Flower category in Saskatchewan, Elevator has shown a consistent and notable improvement in its ranking over the first quarter of 2025. Starting from a solid 4th place in December 2024, Elevator climbed to 3rd in January and February, and further ascended to 2nd place by March 2025. This upward trajectory indicates a positive reception and increasing market presence. Despite this progress, Elevator faces stiff competition from The Loud Plug, which maintained a stronghold at the top of the rankings in December and January before slipping to 3rd place by March. Meanwhile, Good Supply made a remarkable leap from 9th in December to claim the top spot in March, showcasing a significant surge in sales. Ritual Green also demonstrated a steady climb from 13th to 4th place over the same period. Elevator's ability to improve its ranking amidst such dynamic competition highlights its growing appeal, but the brand must continue to innovate and adapt to maintain its upward momentum and fend off competitors who are also rapidly advancing.
Notable Products
In March 2025, the top-performing product from Elevator was Fives Pre-Roll 5-Pack (2.5g), which secured the number one rank, climbing from the second position in the previous two months, with sales reaching 2062 units. Sativa Pre-Roll (0.5g) dropped to the second position after leading in January and February. Indica Pre-Roll 5-Pack (2.5g) maintained a steady rise, advancing to the third position from fifth in January. Indica Pre-Roll (0.5g) saw a decline, landing in fourth place after starting the year at the top. Grape Kush (3.5g) entered the rankings in March, debuting at the fifth position with notable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
