Market Insights Snapshot
Observing the performance of the cannabis brand Elevator in the Flower category in Saskatchewan, it appears that the brand has experienced some fluctuations in its ranking over the months from August to November 2023. In August, Elevator held the 13th position among the top 20 brands, but this ranking slipped to 16th in September. Notably, the brand fell out of the top 20 in October, indicating a significant drop in its performance for that month. However, Elevator managed to bounce back in November, securing the 17th spot.
In terms of sales, Elevator experienced a downward trend from August to October 2023, with sales dropping from approximately 158,474 units in August to 67,455 units in October. This decrease aligns with the brand's drop in rankings during the same period. Despite the declining trend, the brand managed to reverse the situation in November, with sales increasing to around 97,679 units. This rebound in sales in November corresponds with Elevator's improved ranking for that month. It's worth noting that while Elevator demonstrated resilience in November, the brand's performance appears to be somewhat volatile, and it will be interesting to see if it can maintain or improve its standing in the months to come.
In the Flower category in Saskatchewan, Elevator has seen a fluctuating performance over the recent months. In August 2023, it held the 13th rank, slipping to 16th in September, and further down to 25th in October. However, it managed to recover slightly in November, climbing back up to the 17th rank. This indicates a somewhat unstable market position, especially when compared to competitors such as Redecan, which has seen a consistent rise in rank, and Twd. and General Admission, which despite some fluctuations, have generally maintained higher rankings. Another competitor, Highly Dutch, has shown a similar pattern to Elevator, with a slight downward trend in rank. While sales numbers are not disclosed, the changes in rank suggest that Elevator's sales have been lower than these competitors, with a potential for improvement.
In November 2023, the top-performing product from Elevator was Cherry Bomb Gelato (7g) in the Flower category, maintaining its position from the previous month with a notable sales figure of 277 units. The second and third spots were taken by new entrants Peanut Butter Cake (28g) and Peanut Butter Cake (14g), respectively. Sour Cheese OG (3.5g), despite a dip to the fourth rank, performed consistently over the past three months. The fifth spot was held by Cookie Cake (28g), dropping from its previous month's fourth position.