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Apr-2025
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Overview
Market Insights Snapshot
In the province of Saskatchewan, Elevator has shown a consistent presence in the Flower category, maintaining a solid rank of 3 in January and February 2025, before climbing to the 2nd position in March and holding steady through April. This upward trend in Flower sales is noteworthy, especially given the increase in sales from February to March. However, Elevator's performance in the Pre-Roll category has seen a decline, with the brand dropping from rank 2 in February to rank 8 by April. This shift indicates potential challenges or increased competition in the Pre-Roll market that may require strategic adjustments. Meanwhile, Elevator's presence in the Vapor Pens category has been less pronounced, with the brand only reaching the top 30 in February before falling out of the rankings in subsequent months, suggesting limited market penetration or a need for product innovation in this segment.
Across the various categories in Saskatchewan, Elevator's performance highlights both strengths and potential areas for growth. The brand's ability to improve its standing in the Flower category suggests a strong product offering that resonates with consumers, while the decline in Pre-Roll rankings may point to either heightened competition or shifts in consumer preferences. The absence of Elevator in the top 30 for Vapor Pens after February could be interpreted as a significant gap in their product lineup that might need addressing to capture a wider audience. These movements across categories and rankings emphasize the dynamic nature of the cannabis market and the importance of adapting strategies to maintain and enhance brand positioning.
Competitive Landscape
In the competitive landscape of the Flower category in Saskatchewan, Elevator has maintained a strong position, consistently ranking within the top three from January to April 2025. Elevator's rank remained stable at 3rd place in January and February, before climbing to 2nd place in March and maintaining this position in April. This upward trend in rank is indicative of a robust performance, particularly in March when sales peaked. Notably, The Loud Plug has been a formidable competitor, holding the top rank in January and April, although it briefly dropped to 2nd and 3rd in February and March, respectively. Meanwhile, Ritual Green has shown significant improvement, moving from 10th place in January to a consistent 4th place in March and April. Redecan, on the other hand, experienced fluctuations, with a notable absence from the top 20 in February, but rebounded to 6th place by April. These dynamics highlight Elevator's resilience and ability to capitalize on market opportunities amidst shifting competitive pressures.
Notable Products
In April 2025, the top-performing product from Elevator was the Sativa Pre-Roll (0.5g), reclaiming the number one rank with sales of 2561 units, a notable increase from its position in March. The Fives Pre-Roll 5-Pack (2.5g) maintained its strong performance, holding steady at the second rank, despite a slight dip in sales compared to the previous month. Indica Pre-Roll 5-Pack (2.5g) continued to secure the third position, consistently performing well across the months. Indica Pre-Roll (0.5g) remained in the fourth spot, showing stable sales figures. Grape Kush (3.5g) held its position at fifth place, with a slight rise in sales from March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
