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Jun-2024
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Overview
Market Insights Snapshot
Elevator has shown noteworthy performance in the Saskatchewan market, particularly in the Flower category. The brand climbed from a rank of 5 in March 2024 to 2 in both April and May, before settling back to rank 5 in June. This indicates a strong market presence and a competitive edge in the Flower category. Despite the slight dip in June, the overall trend suggests Elevator is a significant player in this segment, with sales peaking in May at 325,955 CAD. This kind of movement is indicative of a brand that is both resilient and adaptable, maintaining a top-tier position in a highly competitive market.
In contrast, Elevator's performance in the Pre-Roll category within Saskatchewan has been more volatile but still promising. The brand was not in the top 30 in March but made a significant leap to rank 15 in April, continuing to improve to rank 12 by June. This rapid ascent suggests a growing consumer preference for Elevator's Pre-Roll products. The increase in sales from 11,670 CAD in March to 88,191 CAD in June underscores this upward trajectory. However, the fact that they were initially outside the top 30 highlights areas for potential improvement and market penetration.
Competitive Landscape
In the competitive landscape of the Flower category in Saskatchewan, Elevator has experienced notable fluctuations in its rank and sales over the past few months. Elevator saw a significant rise to the 2nd position in April and May 2024, but dropped back to 5th place by June 2024. This volatility contrasts with the steady performance of Pure Sunfarms, which maintained a consistent 7th rank in March, May, and June, despite a slight dip to 9th in April. Meanwhile, Twd. showed a strong upward trend, climbing from 8th in March to 3rd in May and June. Another competitor, EastCann, demonstrated a more erratic pattern, peaking at 6th in June after fluctuating between 8th and 11th. The most dramatic rise was observed with Space Race Cannabis, which surged from 21st in March to 4th in June. These shifts indicate a highly competitive market where Elevator's position is challenged by both consistent performers and rapidly ascending brands, suggesting the need for strategic adjustments to maintain and improve its market standing.
Notable Products
In June 2024, the top-performing product from Elevator was Fives Pre-Roll 5-Pack (2.5g), maintaining its first-place ranking from May with impressive sales of 2333 units. OG Kush Pre-Roll 10-Pack (5g) secured the second position, consistent with its April ranking, with notable sales of 903 units. Sourdough (3.5g) debuted in the rankings, taking the third spot. Tickle Mints (3.5g) dropped from third in May to fourth in June, indicating a slight decline in popularity. Mandarin Cookies Pre-Roll 10-Pack (5g) saw a significant drop from second in May to fifth in June, reflecting a decrease in consumer demand.
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