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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Elevator’s mix tilted further into Pre-Roll at 51.17% share, up alongside a 55.76% year-over-year lift and a 10.14% month-over-month increase, while Flower contracted to 41.06% share with a 46.65% year-over-year decline even as it grew 8.33% month-over-month. Vapor Pens expanded year-over-year by 228.22% but held only 5.10% share with a slight 0.66% month-over-month dip, and Oil, at 2.66% share, surged 89.19% month-over-month and 18.78% year-over-year, signaling concentrated momentum in value-forward inhalables despite a brand-level sales change of -11.98% year-over-year and a 31.89% average price reduction.
This mix pushes Elevator toward value-accessible inhalables with Pre-Roll volume supporting scale while Flower retrenches, implying a price-led defense rather than premium trade-up; the average Pre-Roll price of $14.21 contrasts with Flower at $37.89, aligning with the overall price compression and nudging consumers into lower-ticket formats. The configuration also positions Elevator to leverage discovery via Pre-Roll while testing premium adjacency through fast-growing but small Oil and recovering Vapor Pens, and in Saskatchewan the number 11 rank in Pre-Roll suggests headroom to convert month-over-month Pre-Roll gains of 10.14% and Oil gains of 89.19% into share capture if retention outpaces the 46.65% year-over-year Flower drag.
Competitive Landscape
Elevator sits at rank #11 in SK Pre-Roll for June 2026, a 1-place improvement from #12 year over year and a 2-place climb from #13 three months ago, while the brand’s historical context includes a prior peak at #1 in November 2024. In contrast, Back Forty / Back 40 Cannabis holds #1 with a 0-place YoY change and 134.2% YoY sales growth, and Doobie Snacks advanced from #9 to #3 with 282.0% YoY sales growth, indicating Elevator’s modest upward movement is occurring as faster-rising rivals consolidate top-tier positions. Given Elevator’s incremental rank gains alongside competitors maintaining #1 and leaping six spots into the top 3, the trajectory implies stabilization rather than a near-term return to peak standing unless relative growth accelerates.
Notable Products
Indica Pre-Roll 5-Pack (2.5g) posted the standout move in June 2026 with +123.5% month over month, climbing to rank 2 while Fives Pre-Roll 5-Pack (2.5g) held rank 1 with a more modest +6.6%, indicating acceleration concentrated in value multi-pack formats. Grape Kush (3.5g) fell -32.1% to rank 5 as Animal House Haze Pre-Roll 10-Pack (5g) slipped -4.5% at rank 9, and together these shifts point to volatility at the premium Flower end versus steadier Pre-Roll packs. With Pre-Rolls occupying nine of the top ten and Sativa Pre-Roll (0.5g) advancing +24.3% at rank 3, the assortment is tilting toward smaller-format and multi-pack convenience, implying Elevator’s near-term revenue mix is consolidating around Pre-Rolls rather than Flower.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
