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Aug-2025
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Overview
Market Insights Snapshot
In Saskatchewan, Elevator's performance in the Flower category has shown significant fluctuations over the summer months. Starting from a strong position in May 2025 with a rank of 4th, the brand slipped to 7th in June, before climbing back to 3rd in July, only to fall again to 10th in August. This volatility is reflected in sales figures, with July being a peak month for Elevator in the Flower category. The decline in August might suggest increased competition or market saturation, but without additional context, it's hard to pinpoint the exact cause.
Meanwhile, in the Pre-Roll category, Elevator maintained a more consistent presence in the top rankings in Saskatchewan. Starting at 9th place in May, Elevator moved to 11th in June, then improved its ranking to 8th in July and further to 7th in August. This upward trend indicates a strengthening position in the Pre-Roll market, possibly due to increased consumer preference or effective product placement strategies. While these rankings are promising, the absence of Elevator in the top 30 in other states or provinces during this period could indicate regional challenges or the need for strategic adjustments in those markets.
Competitive Landscape
In the competitive landscape of the Flower category in Saskatchewan, Elevator has experienced notable fluctuations in its ranking and sales over recent months. Elevator's rank shifted from 4th in May 2025 to 10th by August 2025, indicating a competitive pressure from brands like FIGR and Pure Sunfarms, both of which showed upward trends in rank and sales. Notably, Pure Sunfarms emerged strongly in July and August, securing the 11th and 8th positions, respectively, despite not being in the top 20 in May and June. Meanwhile, MTL Cannabis and Big Bag O' Buds also experienced rank volatility, with the latter dropping from 3rd to 13th by August. Elevator's sales peaked in July, yet the subsequent decline in August suggests a need for strategic adjustments to maintain its competitive edge in this dynamic market.
Notable Products
In August 2025, the top-performing product for Elevator was Sativa Pre-Roll (0.5g) in the Pre-Roll category, maintaining its first-place rank from the previous month with sales of 4341 units. Indica Pre-Roll (0.5g) climbed to second place, showing a notable increase from its consistent third-place position in June and July. Fives Pre-Roll 5-Pack (2.5g) dropped to third place after holding the top spot in May and June. Indica Pre-Roll 5-Pack (2.5g) remained steady in fourth place, reflecting a stable sales trend over the months. The Pink Diesel Blunts Pre-Roll 5-Pack (2.5g) debuted in fifth place, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
