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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Elevator’s mix tilted further into Pre-Roll at 52.46% share, up alongside a 58.68% year-over-year sales increase but easing month-over-month by 4.56%, while Flower contracted to 40.72% share with a 40.10% year-over-year decline and a 15.51% month-over-month drop. Vapor Pens remained a small stake at 5.32% share but expanded 190.86% year-over-year and slipped 0.80% month-over-month, and Oil fell to 1.50% share with a 6.36% year-over-year decline and a 63.49% month-over-month pullback. With Pre-Roll ranked 11 in Saskatchewan and the brand’s average price down 28.29% year-over-year to $20.55, the pattern implies Elevator is trading breadth in Flower for volume-led Pre-Roll gains, accepting near-term price compression to hold mix and rank.
The shift toward Pre-Roll and the outsized Vapor Pens year-over-year growth (190.86%) versus Flower’s double-digit contractions (40.10% YoY, 15.51% MoM) indicates a repositioning toward value-accessible, ready-to-use formats and away from bulk Flower economics; this is reinforced by a 4.56% Pre-Roll MoM dip that is materially smaller than Flower’s 15.51% MoM decline. The 63.49% month-over-month reduction in Oil alongside a modest 0.80% month-over-month softness in Vapor Pens suggests consolidation of inhalable concentrates into cart-based options rather than legacy Oil, while maintaining Pre-Roll share at 52.46% supports volume stability despite a 4.28% brand-level year-over-year sales decline; taken together, the mix implies Elevator is prioritizing rank durability in Saskatchewan through lower price points and faster-turn formats, with Pre-Roll anchoring visibility and Vapor Pens offering a secondary growth lane.
Competitive Landscape
Elevator sits at rank #11 in SK Pre-Roll for May 2026 with a 0-position year-over-year change from #11, while improving 2 positions versus February 2026 when it was #13; against competitors, Back Forty / Back 40 Cannabis held #1 both year-over-year and currently as its sales grew 114.9% YoY, and Bold climbed from #4 to #2 on 193.3% YoY sales growth, indicating Elevator’s flat YoY rank amid a 2-position lift since February suggests stabilization rather than recovery toward its November 2024 peak at #1.
Notable Products
Sativa Pre-Roll 5-Pack (2.5g) posted the steepest movement in May 2026 with a -46.3% month-over-month drop and sat at rank 5, while Sativa Pre-Roll (0.5g) also fell -45.5% at rank 3; together with Indica Pre-Roll 5-Pack (2.5g) at -34.0% and rank 7, these declines contrast with Fives Pre-Roll 5-Pack (2.5g) gaining +24.6% at rank 1. Four of the top ten are Pre-Roll SKUs, and Hybrid Pre-Roll 7-Pack (3.5g) edged up +2.9% at rank 4 as Grape Kush (3.5g) in Flower slid -26.8% at rank 2; the concentration in Pre-Rolls alongside divergent movements implies mix volatility centered on multi-pack format strength rather than single-stick offerings. Fives Pre-Roll 5-Pack (2.5g) also led dollar contribution at $38,799 while Unicorn Pie Pre-Roll 3-Pack (1.5g) rose +17.1% at rank 8; this dispersion suggests Elevator’s near-term volume is anchored by value-oriented Pre-Roll packs even as Flower underperforms.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
