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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, Elevator’s mix concentrated in Pre-Roll at 43.87% share and Flower at 43.76% share, with Pre-Roll down 12.14% year over year but up 8.55% month over month, while Flower fell 25.68% year over year yet rose 39.20% month over month; Vapor Pens jumped to 11.59% share with a 1,911.66% year-over-year surge and 56.23% month-over-month growth, as Oil contracted to 0.78% share with a 73.63% year-over-year decline and a 59.17% month-over-month drop. Despite the overall brand sales decline of 11.00% year over year and a 9.18% year-over-year decrease in average price to $17.84, category breadth tilted toward faster-moving Pre-Roll and Vapor Pens, while Flower volatility and Oil retrenchment reshaped the portfolio; this combination implies the brand is reallocating volume toward accessible inhalables as higher-priced segments soften.
Positioning-wise, the near parity between Pre-Roll’s 43.87% share (ranked 17 in Saskatchewan Pre-Roll) and Flower’s 43.76% share, paired with Flower’s 25.68% year-over-year decline versus Pre-Roll’s milder 12.14% year-over-year drop, indicates reliance on Pre-Roll to stabilize demand while Vapor Pens’ 56.23% month-over-month rise begins to diversify the base. The outsized 1,911.66% year-over-year expansion in Vapor Pens alongside Oil’s 59.17% month-over-month contraction signals a pivot toward higher-velocity inhalable formats and away from niche concentrates; the thesis is that Elevator’s defensible lane is value-leaning Pre-Roll augmented by a growing Vapor Pens beachhead, using lower average prices and month-over-month gains to offset Flower drag.
Competitive Landscape
Elevator ranks #17 in SK Pre-Roll in August 2026, down 7 positions year over year from #10, and 6 positions lower than its #11 spot three months prior, while peers moved the other way: Back Forty / Back 40 Cannabis climbed from #2 to #1 with 172.1% YoY sales growth, and General Admission improved from #6 to #4 alongside 51.9% YoY growth; meanwhile, Spinach slipped from #1 to #5 with a 21.4% YoY sales decline. Given Elevator’s fall from a peak of #1 in November 2024 to #17 now and a concurrent 6-rank slide since May 2026, the trajectory implies share is consolidating around rising leaders while Elevator’s current positioning requires a catalyst to re-enter the top 10.
Notable Products
Hybrid Pre-Roll 7-Pack (3.5g) posted the standout move in August 2026 with a 191.5% month-over-month gain to rank 6, while Sativa Pre-Roll (0.5g) fell 36.7% to rank 3. Grape Kush (3.5g) held rank 1 with a 46.5% month-over-month increase, and Mixed Greens Pre-Roll 2-Pack (0.7g) slipped 5.8% at rank 2. Four of the top ten are Pre-Roll SKUs, including two new 3-packs in ranks 7–10, indicating a shift toward multi-pack formats even as a single Flower SKU captures the top rank and roughly $42,834 in sales. The pattern implies Elevator is leaning into variety and pack-size breadth in Pre-Rolls while using a single high-velocity Flower anchor to stabilize rank leadership.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
