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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Elevator concentrated 57.41% of sales in Flower with year-over-year growth of 7.29% and month-over-month expansion of 36.27%, while Pre-Roll at 30.12% share contracted by 33.35% YoY and slipped 1.38% MoM. Vapor Pens accounted for 12.07% share with a 79.44% YoY increase but a 10.45% MoM decline, and Oil, at 0.40% share, fell 80.27% YoY despite an 84.20% MoM rebound. Across the portfolio, average price declined 10.16% YoY to $23.31 as category mix tilted toward lower-priced Pre-Roll and Vapor Pens, yet Flower’s double-digit MoM gain alongside Vapor Pens’ YoY surge indicates a pivot back toward inhalables with contrasting time horizons; the pattern implies Elevator is re-weighting toward Flower near-term while keeping a longer-cycle bet on Vapor Pens.
With Flower’s share lead and 36.27% MoM acceleration coinciding with a rank of 5 in Flower in Saskatchewan, Elevator’s near-term positioning depends on defending Flower velocity while mitigating the 33.35% YoY drag in Pre-Roll. The 79.44% YoY rise in Vapor Pens paired with a 10.45% MoM pullback suggests an over-index in year-ago gains now normalizing, whereas the 84.20% MoM lift in subscale Oil after an 80.27% YoY drop indicates opportunistic replenishment rather than a strategic pillar; the mix shift implies Elevator’s differentiation will come from sustaining Flower rank efficiency while selectively nurturing Vapor Pens to smooth volatility without leaning on shrinking Pre-Roll share.
Competitive Landscape
Elevator sits at rank #5 in October 2026, improving 3 positions year over year from #8 and vaulting 19 spots from #24 over the last three months, while its historical peak was #1 in November 2024; by comparison, Back Forty / Back 40 Cannabis advanced from #2 to #1 with 49.4% YoY sales growth and Spinach climbed from #5 to #2 with 57.6% YoY growth, whereas Big Bag O' Buds held at #3 alongside a -9.8% YoY decline. In the immediate tier above, Pure Sunfarms moved from #10 to #4 with 26.2% YoY growth, placing a narrow competitive gate between Elevator at #5 and the top four; the pattern implies Elevator’s rapid rebound is driven more by short-cycle distribution or assortment gains than broad market expansion, and that sustaining momentum will require displacing at least one faster-rising competitor in the #2–#4 band.
Notable Products
Elevator’s October 2026 lineup is concentrated at the top, with the 10 best sellers accounting for 53.4% of brand sales and Fives Pre-Roll 5-Pack (2.5g) alone at 8.7%. With 11 new products contributing 13.4% of sales and Ghost OG (28g) entering the top tier, a meaningful slice comes from recent launches, but most of its sales ride on a relatively small set of staples.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
