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Aug-2024
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Overview
Market Insights Snapshot
Elevator's performance in Saskatchewan has shown notable fluctuations across different product categories. In the Flower category, Elevator started strong with a rank of 2 in May 2024 but saw a decline to 13 by July 2024, before slightly recovering to 11 in August 2024. This downward trend is reflected in their sales figures, which dropped from $287,675 in May to $103,321 in July, with a modest increase to $130,154 in August. The initial high ranking and subsequent decline suggest that while Elevator had a strong market presence initially, sustaining that momentum has proven challenging.
In the Pre-Roll category, Elevator's performance has been less consistent. They started at rank 17 in May 2024 and improved to 13 in June, but by August, they had slipped to 23. This inconsistency is mirrored in their sales, which peaked at $66,146 in June before dropping to $43,422 in August. Notably, Elevator did not make it into the top 30 brands in any other state or province for these categories, indicating that their market influence is currently limited to Saskatchewan. This highlights both the potential for growth in other regions and the challenges they face in maintaining a steady market position.
Competitive Landscape
In the Saskatchewan Flower category, Elevator has experienced notable fluctuations in its rank and sales over the past few months. Elevator started strong in May 2024, holding the 2nd position, but saw a decline to the 5th rank in June, further dropping to 13th in July, and slightly recovering to 11th in August. This downward trend in rank coincides with a significant decrease in sales from May to July, although there was a slight recovery in August. In contrast, competitors like Twd. have maintained more consistent performance, ranking 4th in May and 9th in August, despite a dip in sales. Meanwhile, 3Saints showed a remarkable improvement, jumping from 19th in May to 10th in July, indicating a potential threat to Elevator's market share. Additionally, FIGR and Big Bag O' Buds have shown varying ranks but have managed to stay within the top 20, suggesting a competitive landscape that requires Elevator to strategize effectively to regain its higher ranking and boost sales.
Notable Products
In August 2024, the top-performing product for Elevator was Fives Pre-Roll 5-Pack (2.5g), maintaining its number one rank consistently from previous months with a notable sales figure of 1421.0. The Indica Pre-Roll 5-Pack (2.5g) debuted at the second position, highlighting its strong market entry. Mac Melon OG (28g) secured the third rank, showing its growing popularity. Farm Gas (3.5g) held the fourth position, consistent with its earlier performance. Hybrid Pre-Roll 7-Pack (3.5g) dropped to the fifth rank from its previous third position in July, indicating a slight decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
