May-2026
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Market Insights Snapshot
In May 2026, 1Above was concentrated in Concentrates at 69.25% share with year-over-year growth of 13,363.81% and month-over-month growth of 18.16%, while Vapor Pens held 18.62% share with 456.66% YoY and 8.30% MoM, and Pre-Roll contributed 12.13% share with 161.66% YoY and 11.35% MoM. Average price rose 38.36% YoY to $45.82 as Concentrates averaged $52.33, indicating mix-upweighting toward a higher-priced category alongside a total brand sales YoY change of 1,077.16%. This configuration, combined with a Concentrates category rank of 12 in Ontario, implies a scale-and-mix-driven lift where category expansion, not just pricing, is propelling the brand toward mid-tier visibility within the province.
The step-up in Concentrates share (+69.25% of sales) alongside faster MoM in Concentrates (+18.16%) than Vapor Pens (+8.30%) and near-parity with Pre-Roll (+11.35%) suggests near-term resource allocation should bias toward Concentrates to convert rank 12 into a single-digit position. Given Vapor Pens’ 456.66% YoY on an 18.62% share base and Pre-Roll’s 161.66% YoY at 12.13% share, the portfolio can hedge volatility by maintaining double-digit MoM targets (>10%) in at least two categories while preserving premium price in Concentrates at $52.33; the pattern implies that defending price while expanding SKU depth in Concentrates is the most efficient route to share capture in June 2026.
Competitive Landscape
1Above sits at rank #12 in ON Concentrates in May 2026 after climbing 82 positions year over year from #94, and it improved 2 spots from #14 in February 2026 while peaking at #11 in March 2026; in contrast, Vortex Cannabis Inc. held #1 both year over year and currently, and Pura Vida advanced from #4 to #2 as Endgame slid from #2 year over year to #5 with a -49.7% YoY sales change. The juxtaposition of 1Above’s rise from #94 to #12 alongside competitors moving up or down the top five—such as Pura Vida’s upward shift and Endgame’s decline—implies that 1Above is capturing share from mid-tier rivals rather than displacing entrenched leaders, positioning it for incremental gains if it converts March 2026’s #11 peak into sustained top-10 presence.

Notable Products
Lemonberry 73u Live Rosin (1g) posted the largest May 2026 movement at +110.9% MoM while holding a mid-table rank of 6, and Hybrid Hash Hole Infused Pre-Roll (2g) surged +76.4% MoM to rank 4, indicating momentum concentrated at the edges rather than the very top. At the same time, Hybrid Hash Hole Rosin Infused Pre-Roll 2-Pack (2g) fell -22.4% MoM at rank 5 and Blockberry Rosin Disposable (0.5g) dropped -34.2% MoM at rank 7, showing volatility within adjacent formats even as 73u Live Rosin (1g) stayed at rank 1 with +15.6% MoM and approximately $138,795 in sales. Three of the top six are Concentrates SKUs and two of the top five are Pre-Roll SKUs, implying a tilt toward premium rosin and infused formats while single-use vapor pens lag. The mix points to 1Above prioritizing solventless and infused offerings over disposables, suggesting resource allocation should favor rosin breadth and selective pruning of underperforming vapor SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







