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Nov-2025
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Overview
Market Insights Snapshot
In the Ontario market, 1Above has shown notable performance in the Concentrates category. The brand's ranking improved from 31st in August 2025 to 25th by November 2025, indicating a positive trajectory in this category. This upward movement is supported by a significant increase in sales from August to November, highlighting a growing consumer preference for 1Above's products in this category. However, it's important to note that 1Above briefly fell out of the top 30 in October, ranking 33rd, before rebounding in November. This fluctuation suggests a competitive market landscape in Ontario, where maintaining a consistent position requires strategic efforts.
Meanwhile, in the Vapor Pens category in Ontario, 1Above's performance has been more volatile. The brand was ranked 87th in August and dropped slightly to 93rd in September, indicating challenges in maintaining a strong presence in this category. By November, however, 1Above made a significant leap to 74th place, suggesting a recovery and possible strategic adjustments that resonated well with consumers. The absence from the top 30 in October underscores the competitive nature of the Vapor Pens market, where only the most effective strategies can ensure visibility and consumer engagement. Despite these challenges, the increase in sales from September to November signals a positive trend that could be pivotal for 1Above's future positioning in this category.
Competitive Landscape
In the Ontario concentrates market, 1Above has demonstrated a dynamic performance over the past few months, reflecting both challenges and opportunities in its competitive landscape. Notably, 1Above improved its rank from 31 in August 2025 to 25 in November 2025, indicating a positive trajectory in market positioning. This upward movement contrasts with the declining trend of Roilty Concentrates, which fell from rank 12 to 26 over the same period, suggesting a potential shift in consumer preferences that 1Above might be capitalizing on. Meanwhile, Ellevia and Community Cannabis c/o Purple Hills maintained relatively stable positions, with Ellevia slightly fluctuating between ranks 25 and 27, and Community Cannabis holding steady at rank 24 in November. The consistent performance of Astro Lab, which remained at rank 23, further underscores the competitive nature of this market segment. For 1Above, the increase in sales from September to November, despite a dip in October, highlights its resilience and potential for growth amidst a competitive field.
Notable Products
In November 2025, 1Above's top-performing product was 73u Live Rosin (1g) in the Concentrates category, maintaining its number one rank for four consecutive months with sales of 1008 units. The Hybrid Juice Bar Rosin Disposable (0.5g) in Vapor Pens held steady at the second position, showing a notable increase in sales from the previous month. Zoap 73u Live Rosin (1g) made a significant leap to third place from fifth in October, indicating a surge in popularity. The Hybrid Hash Hole Infused Pre-Roll (2g) slipped to fourth place, while the Hybrid Hash Hole Rosin Infused Pre-Roll 2-Pack (2g) completed the top five, experiencing a slight decline in sales. Overall, the rankings reflect consistent demand for 1Above's Concentrates and Pre-Roll products, with noticeable fluctuations in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
