Market Insights Snapshot
In the California market, Ember Valley has shown a mixed performance across different categories. The brand's performance in the Concentrates category has been inconsistent, starting with a rank of 38 in July 2023, improving to 30 in August, but then dropping significantly to 53 in September. The absence of a ranking for October suggests that they did not make it to the top 20 brands in the state for that month. This could indicate a decline in their market presence in the Concentrates category. However, it's worth noting that despite this fluctuation, their sales in August have shown a considerable increase compared to July.
On the other hand, Ember Valley's performance in the Flower category has been more stable and impressive. They have consistently maintained a position within the top 20 brands from July to October 2023, peaking at the 15th position in August and September. This is a positive sign of the brand's strong standing in the Flower category within the California market. Unfortunately, their performance in the Pre-Roll category has been less stellar. While they have improved from a rank of 81 in July to 70 in August, the lack of ranking data for the following months suggests a possible drop out of the top 20 brands in this category.
In the California Flower category, Ember Valley has experienced a fluctuating rank over the months of July to October 2023, indicating a dynamic competitive landscape. In July, Ember Valley was at the 20th position but managed to climb up to the 15th rank in August and September, before dropping back to the 19th position in October. This suggests a struggle to maintain a consistent market position amidst stiff competition. Notably, Cream Of The Crop (COTC) consistently ranked higher than Ember Valley, while Yada Yada showed a significant improvement, moving from the 34th rank in July to the 18th position in October. Delighted and Cruisers also fluctuated in their rankings, but generally remained in close competition with Ember Valley. In terms of sales, all brands showed a general downward trend from August to October, with Ember Valley experiencing a significant drop in October.
In October 2023, Ember Valley's top-performing product was 'Red Runtz (3.5g)' from the Flower category, with a sales figure of 2417 units. The second best-selling product was 'Darts - Berry Jane Pre-Roll (1g)' from the Pre-Roll category. 'Blue Dream (3.5g)', another Flower product, secured the third place. The fourth and fifth places were taken by 'Northern Fire (3.5g)' and 'Berry Jane (3.5g)', both from the Flower category. It is noteworthy that these rankings have significantly changed compared to previous months, indicating a dynamic market preference.