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Jun-2024
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Overview
Market Insights Snapshot
Ember Valley has shown notable performance in the California market across various categories. In the Flower category, Ember Valley has maintained a strong presence, consistently ranking in the top 30 over the past few months. Specifically, they held the 23rd rank in March 2024 and experienced slight fluctuations, ranking 26th in June 2024. This stability in ranking is complemented by a positive trend in sales, reaching $1,134,687 in June 2024. Conversely, their performance in the Concentrates category has seen a downward trend, dropping out of the top 30 by June 2024, which indicates a potential area for improvement.
In the Pre-Roll category, Ember Valley's performance has been more variable. While they were ranked 91st in both March and May 2024, they managed to climb to the 79th position by June 2024, suggesting an upward trend. This improvement is also reflected in their sales, which increased from $81,728 in April 2024 to $123,719 in June 2024. Despite these gains, their lower rankings in the Pre-Roll and Concentrates categories highlight areas where the brand could focus on strengthening its market position. Overall, Ember Valley's performance in California shows both areas of strength and opportunities for growth across different cannabis product categories.
Competitive Landscape
In the competitive landscape of the California flower category, Ember Valley has experienced a slight decline in its rank over the past few months, moving from 23rd in March 2024 to 26th in June 2024. This trend is notable when compared to competitors such as Pacific Reserve, which has shown a more dynamic improvement, climbing from 34th to 25th in the same period. Another competitor, A Golden State, has also seen a decline, though less pronounced, moving from 24th to 28th. Astronauts (CA) maintained a relatively stable position, fluctuating slightly but ending up at 24th in June. Interestingly, Gramlin made a significant leap from 84th in April to 27th in June, indicating a strong upward trend. These shifts suggest that while Ember Valley remains a strong player, it faces increasing competition from brands that are either improving their market positions or showing significant growth, which could impact Ember Valley's future sales and market share.
Notable Products
For Jun-2024, the top-performing product from Ember Valley is Sweet Jack (Eighth) in the Flower category, maintaining its rank at number one with a notable sales figure of 3925. Berry Jane (3.5g) rose to the second position from fourth in May-2024, showing a positive trend. Tiger King (3.5g) is ranked third, down from its previous third position, indicating stable performance. Purple Octane Pre-Roll (1g) entered the rankings at fourth place with significant sales. Northern Fire (3.5g) dropped to the fifth position from its previous second place in May-2024, showing a decline in sales.
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