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Jun-2024
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Overview
Market Insights Snapshot
A Golden State has demonstrated a consistent presence in the California market, particularly within the Flower category. Over the past few months, the brand has maintained a position within the top 30, though there have been some fluctuations. In March 2024, A Golden State was ranked 24th, and by June 2024, it had slightly dropped to 28th. This minor decline suggests a need for strategic adjustments to regain higher rankings. Despite this, their sales figures have shown a general upward trend from March to May before a slight dip in June, indicating a potential seasonal influence or market competition impacting their performance.
In contrast, A Golden State's performance in the Pre-Roll category in California has been more volatile. The brand did not secure a place within the top 30 for several months, with rankings of 65th in March, improving to 56th in April, but then falling back to 76th by May and slightly recovering to 72nd in June. This inconsistency highlights challenges in maintaining a stable market presence in this category. The sales figures correlate with these rankings, showing fluctuations that suggest varying consumer preferences or competitive pressures in the Pre-Roll segment. Understanding these dynamics can be crucial for A Golden State to strategize better and stabilize their market position in the Pre-Roll category.
Competitive Landscape
In the competitive landscape of the California flower category, A Golden State has experienced fluctuating ranks over the past few months, ranging from 24th in March 2024 to 28th in June 2024. This indicates a relatively stable but slightly declining trend in their market position. In comparison, Coastal Sun Cannabis has also seen a downward trajectory, dropping from 20th to 29th over the same period, which suggests a more significant decline. Meanwhile, Ember Valley has maintained a more consistent rank, hovering around 23rd to 26th, which could imply a steadier market presence. Notably, Gramlin has made a remarkable leap from 84th in April to 27th in June, indicating a significant upward trend that could pose a competitive threat. These dynamics suggest that while A Golden State has maintained a relatively stable position, emerging competitors like Gramlin could impact their market share if current trends continue.
Notable Products
In June 2024, Lava (3.5g) maintained its top position as the best-selling product for A Golden State with sales of $5,776. Empanadas Diez (3.5g) climbed to the second spot, showing a notable increase in sales from previous months. Alpine Sunrise (3.5g) ranked third, dropping one position from May 2024. Mountain Shadows (3.5g) made its debut in the rankings at the fourth position. Night Sky (3.5g) remained steady at the fifth spot, demonstrating consistent performance over the past few months.
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