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Aug-2024
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Overview
Market Insights Snapshot
A Golden State has shown a steady performance in the California market, particularly in the Flower category. Over the past few months, the brand has maintained its presence within the top 30, with a notable improvement from 30th place in June to 25th in July, although it slightly dipped to 26th in August. This consistency indicates a solid consumer base and effective market strategies. It's worth mentioning that the brand's sales figures have remained robust, with a slight fluctuation around the $900,000 mark, showcasing resilience in a competitive market.
In the Pre-Roll category, A Golden State has not made it into the top 30 rankings, which could be seen as a challenge for the brand. Despite this, there has been a gradual upward trend from 71st place in May to 56th in August. This movement suggests that while the brand is not yet a leader in this category, it is gaining traction. The sales figures in this category have also shown a slight increase, reflecting growing consumer interest. This trend could be an indicator of potential future success if the brand continues to focus on this segment.
Competitive Landscape
In the competitive landscape of California's flower category, A Golden State has demonstrated notable fluctuations in its rank and sales over the past few months. Despite a dip in June 2024, where it ranked 30th, A Golden State rebounded to 25th in July and maintained a steady position at 26th in August. This recovery is significant when compared to competitors like Ember Valley, which consistently outperformed A Golden State, ranking between 23rd and 28th. Meanwhile, Phases showed a remarkable upward trend, climbing from 49th in May to 28th in August, potentially posing a future threat. On the other hand, Delighted experienced a decline from 19th in May to 27th in August, which could present an opportunity for A Golden State to capture some of their market share. Additionally, Originals showed a similar pattern to A Golden State, with fluctuations but ending slightly higher in August. These insights suggest that while A Golden State faces stiff competition, strategic marketing and product positioning could help it capitalize on the shifting dynamics within the market.
Notable Products
In August 2024, Lava (3.5g) maintained its top position as the best-selling product from A Golden State with sales of $5686. Alpine Sunrise (3.5g) held steady in the second position, showing a slight increase in sales compared to previous months. Empanadas Diez (3.5g) climbed back to the third position after a dip in June, indicating a strong recovery. Moonbeam (3.5g) remained consistent in the fourth position, though its sales figures showed a slight decline. Notably, the Lava Flower Pre-Roll 3-Pack (1.5g) debuted in the fifth position, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
