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Oct-2025
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Overview
Market Insights Snapshot
Emerald Health Therapeutics has shown a consistent presence in the Ontario cannabis beverage market, maintaining a position within the top 30 brands throughout the months from July to October 2025. Despite a dip in sales from July to September, where they dropped from 20th to 23rd position, the brand managed to slightly recover in October, climbing back to the 22nd spot. This indicates a resilience in maintaining market relevance despite fluctuations, which could be attributed to strategic adjustments or seasonal consumer behavior.
However, the brand's absence from the top 30 in other states and categories suggests a limited geographical and product category reach. This could be a strategic focus on strengthening their presence in the Ontario market or a signal of challenges in penetrating other regions or categories. The lack of ranking in other markets might be seen as a potential area for growth or a cautionary note on the brand's market expansion strategies. The fluctuations in sales figures across the months also highlight the competitive nature of the cannabis beverage market in Ontario, where consumer preferences can significantly impact brand standings.
Competitive Landscape
In the Ontario beverage category, Emerald Health Therapeutics has experienced fluctuating rankings over the past few months, indicating a challenging competitive landscape. In July and August 2025, Emerald Health Therapeutics maintained a rank of 20 but slipped out of the top 20 in September, returning to 22 in October. This volatility contrasts with brands like Fetch, which consistently held the 20th position, and Dulces, which improved from 25th in July to 21st in October. Despite these challenges, Emerald Health Therapeutics' sales have shown resilience, particularly in October, where they saw a slight recovery compared to September. Meanwhile, Palmetto and Embody have also been navigating the competitive pressures, with Palmetto re-entering the rankings in October at 23rd. These dynamics underscore the competitive pressures Emerald Health Therapeutics faces in maintaining its market position and the importance of strategic adjustments to enhance its competitive edge.
Notable Products
In October 2025, Emerald Health Therapeutics' top-performing product was the Cranberry Citrus Live Rosin Beverage, maintaining its first-place ranking with sales of 1309 units. The Agave Lime Sea Salt Live Rosin Beverage climbed to the second position, showing an improvement from its third-place ranking in September. Meanwhile, the Ginger Lime Live Rosin Beverage slipped to third place, continuing a downward trend from consistent second-place finishes in previous months. The Lime Mint Beverage held steady in fourth place, although its sales numbers declined. Notably, the SYNC 25 CBD Oil was not ranked in October, indicating a discontinuation or lack of sales data for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
