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Jul-2025
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Overview
Market Insights Snapshot
Snap Back, a cannabis brand, has recently made strides in the Ontario market, particularly within the beverage category. After not appearing in the top 30 rankings from April to June 2025, Snap Back achieved a notable breakthrough by securing the 26th position in July 2025. This upward movement indicates a growing presence and potential consumer interest in their beverage offerings. The sales boost in July, reaching 12,518 CAD, suggests that their strategic efforts, whether through marketing or product innovation, might be resonating with the local consumer base. This development is significant as it marks their entry into the competitive ranking landscape, hinting at a positive trend that could continue if sustained efforts are maintained.
While the Ontario market shows promising signs for Snap Back, the brand's absence from the top 30 rankings in other states or provinces during the same period suggests challenges in gaining traction outside this region. This lack of presence can be seen as a potential area of concern or opportunity, depending on the brand's strategic goals. It may indicate a need for increased focus on market penetration or adaptation of their product offerings to cater to diverse consumer preferences in other regions. The fact that they have managed to break into the rankings in Ontario could serve as a blueprint for similar success in other areas, provided they can replicate the factors contributing to their recent success.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Snap Back has made a notable entry in July 2025, securing the 26th rank, which indicates its emergence into the top 30, a significant achievement given its absence in the top 20 in the preceding months. This entry is particularly impressive considering the declining sales trends of competitors like Summit (Canada), which dropped from 21st to 27th rank from April to July 2025, and Kiss, which fluctuated but remained outside the top 20. Meanwhile, Embody and Dulces have maintained relatively stable positions, though also outside the top 20, with slight variations in their ranks. Snap Back's entry suggests a potential upward trajectory in sales and market presence, contrasting with the downward or stagnant trends of its competitors, positioning it as a brand to watch in the Ontario beverage market.
Notable Products
In July 2025, the top-performing product for Snap Back was Strawberry Vanilla Cream Soda, which climbed to the number one position in the Beverage category, achieving notable sales of 1,170 units. This marks a significant rise from its second-place position in June 2025. Blackberry Vanilla Cream Soda, previously holding the top spot for three consecutive months, slipped to second place with sales of 559 units. The Blood Orange Creamsicle Soda maintained a steady presence, holding onto its fourth-place ranking from June. Meanwhile, the Blackberry Vanilla Co2 Disposable, which was not ranked in July, had previously seen a decline from second to third place from April to June.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
