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May-2024
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Overview
Market Insights Snapshot
Snap Back's performance across different categories and regions has shown notable fluctuations over recent months. In Alberta, Snap Back's presence in the Beverage category has been relatively strong, with a ranking of 16 in March 2024, although it dropped to 19 by April 2024. On the other hand, the brand's Vapor Pens did not make it into the top 30 rankings, indicating a weaker market position in this category. This contrast in category performance highlights the brand's varying levels of success within the same region.
In Ontario, Snap Back's Beverage category has seen some movement as well, starting at 25 in February 2024, dipping slightly to 27 in March, and then returning to 25 in April before falling to 33 in May 2024. The Vapor Pens category has been less consistent, with the brand not ranking in March 2024, and appearing at the bottom of the top 100 in other months. This inconsistency suggests that while Snap Back has a foothold in the Beverage market, its Vapor Pens are struggling to maintain a stable position. The fluctuations in these rankings provide insight into the brand's performance dynamics across different product lines and regions.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Snap Back has experienced fluctuating ranks and sales over recent months. Notably, Snap Back ranked 95th in February 2024, dropped out of the top 20 in March, and re-entered at 99th in April before slightly improving to 100th in May. This volatility indicates a challenging market environment. Competitors like Cookies and Platinum Vape have consistently higher ranks, with Cookies notably absent from the top 20 in recent months, while Platinum Vape maintained a presence in February and March but also dropped out later. Meanwhile, EastCann shows a downward trend from 87th in February to 96th in May. These dynamics suggest that while Snap Back faces stiff competition, there is potential for growth if strategic adjustments are made to stabilize and improve its market position.
Notable Products
In May-2024, Blackberry Vanilla Cream Soda (10mg) maintained its top position in the Beverage category, generating $1,868 in sales. Blood Orange Vanilla Co2 Disposable (1g) also held steady at rank 2 in the Vapor Pens category. Blackberry Vanilla Co2 Disposable (1g) continued to rank 3 in the Vapor Pens category, consistent with its position in April-2024. Notably, the sales figure for Blackberry Vanilla Cream Soda (10mg) showed a significant drop from previous months. Overall, the rankings for Snap Back's top products remained stable from April-2024 to May-2024.
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