Market Insights Snapshot
Looking at the Alchemist brand, we see a consistent presence in the Concentrates category in Maryland. With a steady rank within the top 20 brands from August to November 2023, Alchemist demonstrates a solid performance. The brand even saw slight improvements, moving from rank 20 in August to 18 in September, and maintaining this position through November. This upward movement, albeit small, suggests a positive trend for Alchemist in this category. However, it's worth noting that despite the improved ranking, there was a slight dip in sales in November compared to previous months.
On the other hand, Alchemist's performance in the Vapor Pens category in Maryland is not as strong. The brand did not make it into the top 20 rankings during the same period, indicating a less favorable market position. The brand's ranking hovered around the 40s, and sales figures also showed a downward trend from August to November. This suggests that Alchemist might need to bolster its efforts in the Vapor Pens category to increase its market share and improve its ranking.
In the Maryland Concentrates market, Alchemist has maintained a steady position in the top 20 brands over the months of August to November 2023, with a slight rise in rank from 20th to 18th. Its main competitors include Cookies, which has seen a similar trend but with slightly more fluctuation in rank, and Doctor Solomon's, which has consistently ranked higher than Alchemist. Notably, Organic Remedies entered the top 20 in October and has since outperformed Alchemist, while &Shine has generally ranked lower. In terms of sales, Alchemist has seen a slight increase over the period, but has been outperformed by both Cookies and Doctor Solomon's. The entry of Organic Remedies into the top 20 and its subsequent performance indicates a potential threat to Alchemist's market position.
In November 2023, Alchemist's top-selling product was the Florida Haze Live Resin Cartridge (0.5g) from the Vapor Pens category, with a remarkable 141 units sold. This product maintained its top rank from the previous month. The second-best performer was the Lemon Vuitton Shatter (1g) from the Concentrates category, which made a significant leap from not being in the top five in October to ranking second in November with 95 units sold. The Strawberry Cookies Live Resin Cartridge (0.5g), also in the Vapor Pens category, held steady at third place, similar to its ranking in October. Rounding out the top five were the Candy Cream Live Resin Applesauce (1g) and the Blue Magoo Live Resin Cartridge (0.5g), with the latter dropping from third place in September to fifth place in November.