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Sep-2024
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Overview
Market Insights Snapshot
In the state of Maryland, Alchemist has shown notable performance in the Concentrates category. Over the months from June to September 2024, Alchemist's ranking has fluctuated but remained within the top 15, peaking at 7th in July. This consistent presence within the top ranks highlights a strong market position in Maryland's Concentrates segment. However, in the Vapor Pens category, Alchemist has not managed to break into the top 30 since July, where they were ranked 41st. This indicates a potential area for growth or a need for strategic adjustments in their Vapor Pens offerings to capture more market share.
Analyzing the sales trends, there is a clear upward trajectory in Alchemist's Concentrates sales from June to July, with a subsequent decline in August and September. This pattern suggests that while Alchemist has managed to maintain a strong position, there might be seasonal or competitive factors affecting their sales volumes. The absence of ranking data in the Vapor Pens category post-July suggests that Alchemist is not currently a leading player in this segment within Maryland, which could be a concern if Vapor Pens are a strategic focus for the brand. Understanding the competitive landscape and consumer preferences in Maryland could provide insights into how Alchemist might improve its standing across these categories.
Competitive Landscape
In the Maryland concentrates market, Alchemist has shown a dynamic shift in rankings over the past few months, reflecting a competitive landscape that demands agility and strategic positioning. Starting from a rank of 13 in June 2024, Alchemist made a significant leap to 7 in July, indicating a robust increase in market presence and consumer preference. However, the brand experienced a slight decline, settling at rank 9 in August and improving slightly to 8 in September. This fluctuation suggests a competitive pressure from brands like Beezle Extracts, which consistently maintained a top 5 position, and Evermore Cannabis Company, which also held steady in the top 6. The sales trajectory of Alchemist, while showing a peak in July, indicates a need for sustained marketing efforts to maintain and improve its rank amidst strong competitors like Organic Remedies and Doctor Solomon's, both of which are also vying for higher market share. Alchemist's ability to adapt and respond to these competitive pressures will be crucial in maintaining its upward trend in sales and rank.
Notable Products
In September 2024, the top-performing product for Alchemist was Forgotten Haze Live Resin Badder (1g) in the Concentrates category, maintaining its number one rank from August with sales reaching 703 units. Forgotten Tangie Live Resin Sugar (1g) climbed significantly, moving from fifth place in August to second place in September, indicating a substantial increase in popularity and sales. Cheese Live Resin Sugar (1g) debuted in the rankings at third place, showcasing a strong entry into the market. Blue Dream Live Resin Badder (1g) experienced a decline, dropping from the first position in July to fourth in September. Cherry Zkittles Cured Resin (1g) entered the rankings at fifth place, rounding out the top five products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
