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Dec-2025
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Overview
Market Insights Snapshot
In the Maryland market, Alchemist has shown notable consistency in the Concentrates category. The brand improved its ranking from 22nd in September 2025 to 16th in November 2025, before settling at 18th in December. This movement suggests a solid presence in the market, despite a slight dip in the final month. The fluctuation in their rankings can be attributed to the changes in sales figures, which peaked in October at $76,932. This peak indicates a strong consumer response during that period, although the subsequent decrease to $68,304 in December suggests some volatility or seasonal effects that may have impacted sales.
In contrast, Alchemist's performance in the Vapor Pens category in Maryland has been less remarkable, with rankings hovering around the 50th mark, and failing to break into the top 30. This consistent lower-tier ranking indicates challenges in gaining traction within this category. Despite a brief improvement from 50th to 49th in October, the brand reverted to 52nd place by November and December. The sales figures reflect this stagnation, with a notable drop from October's $24,576 to $14,765 in November, indicating potential issues with market penetration or consumer preference within this segment.
Competitive Landscape
In the Maryland concentrates market, Alchemist has shown a dynamic shift in its competitive positioning over the last quarter of 2025. Starting from a rank of 22 in September, Alchemist improved to 18 in October and further climbed to 16 in November, before slightly dropping back to 18 in December. This fluctuation suggests a competitive landscape where Alchemist is actively vying for a stronger foothold. Notably, Verano maintained a relatively stable presence, ranking between 11 and 17, indicating a consistent performance that Alchemist is likely benchmarking against. Meanwhile, Equity Extracts experienced a decline from 15 to 20, which could present an opportunity for Alchemist to capture market share. The absence of Roll One / R.O. and CULTA from the top 20 in several months highlights the volatility and potential for Alchemist to capitalize on these gaps. Overall, Alchemist's trajectory reflects a promising yet competitive path, with opportunities to leverage its upward momentum in the Maryland concentrates category.
Notable Products
In December 2025, the top-performing product from Alchemist was Funky Guava Cured Resin Sugar (1g) in the Concentrates category, maintaining its position at rank 1. Apples & Bananas Live Resin Badder (1g) followed closely at rank 2, showing a slight drop from its top position in November. Notably, Filthy Animals Cured Resin Sugar (1g) entered the rankings at position 3, indicating a strong performance for the month. Banana Kush Live Resin Sugar (1g) ranked at 4, having previously been unranked in November. The sales figure for Funky Guava Cured Resin Sugar (1g) was 283 units, highlighting its leading performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
