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Dec-2025
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Overview
Market Insights Snapshot
Phas3 has demonstrated notable performance in the Maryland cannabis market, particularly in the Concentrates category. The brand made a significant leap from not being in the top 30 in September 2025 to securing the 28th position in October, further advancing to 21st in November before slightly dropping to 23rd in December. This upward trend in the Concentrates category suggests a growing consumer interest and market penetration for Phas3. In the Flower category, Phas3 also showed a strong presence, moving from 40th to 25th between September and October, although it saw a gradual decline towards the end of the year, settling at 28th in December. Such movements indicate a fluctuating yet resilient brand performance within Maryland's competitive cannabis landscape.
In contrast, Phas3's performance in the Pre-Roll category in Maryland has been less stable. The brand entered the top 30 at the 30th position in October but dropped to 39th in November, before recovering slightly to 35th in December. This volatility might reflect challenges in maintaining a consistent market share or perhaps shifts in consumer preferences. Interestingly, Phas3 was not ranked in the top 30 for Vapor Pens until December, when it achieved the 53rd position, indicating that while there's potential, the brand has room to grow in this category. Overall, Phas3's varied performance across categories highlights both their successes and areas for potential growth within the Maryland market.
Competitive Landscape
In the Maryland flower category, Phas3 has demonstrated a notable upward trajectory, moving from a rank of 40 in September 2025 to 25 in October 2025, before slightly adjusting to 27 and 28 in the subsequent months. This improvement in rank suggests a significant increase in market presence and consumer interest. In comparison, competitors like Cultivar Collection and Happy Eddie have shown fluctuations in their rankings, with Cultivar Collection improving from 35 to 23 in November but then dropping to 27 in December, while Happy Eddie experienced a decline from 24 in October to 29 in December. Meanwhile, the Essence saw a significant drop from 15 in September to 29 in November, before slightly recovering to 26 in December. These shifts indicate a competitive landscape where Phas3's consistent performance and strategic positioning have allowed it to gain ground against its competitors, potentially leading to increased sales and market share in the long term.
Notable Products
In December 2025, the top-performing product from Phas3 was Jack Herer Pre-Roll 2-Pack (1g) in the Pre-Roll category, achieving the number 1 rank with notable sales of 1,775 units. This marks a significant rise from its 4th place in November 2025. Alaskan Thunder F*ck (3.5g) maintained a strong position in the Flower category, holding steady at rank 2, consistent with its performance in September and October 2025. Panama Red Pre-Roll 2-Pack (1g) climbed to the 3rd position in December, improving from not being ranked in November. AK-47 (3.5g), a new entry in December, secured the 4th spot in the Flower category, while Panama Red (3.5g) re-entered the rankings at 5th place after being unranked in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
