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Aug-2025
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Overview
Market Insights Snapshot
Phas3's performance in the Maryland market reveals some intriguing trends across different cannabis categories. In the Flower category, Phas3 has shown a slow but steady climb, moving from a rank of 40 in May to 39 by August. This suggests a gradual improvement in market presence, although the brand has not yet broken into the top 30. The sales figures support this narrative, with a noticeable recovery from June's dip, indicating a positive response to whatever strategic changes were implemented. However, the brand's inability to enter the top 30 could be seen as a challenge that needs addressing to capitalize on the increasing sales momentum.
In the Pre-Roll category, Phas3 has demonstrated more dynamic movement. Starting at rank 42 in May and climbing to 25 by July, the brand managed to secure a spot within the top 30, before slightly dropping to 29 in August. This upward trajectory, despite the slight decline, is a positive sign of competitive performance in this category. The sales data corroborates this trend, with a significant increase in sales from May to July, followed by a slight decrease in August. The ability to enter and maintain a position within the top 30 is a promising indicator of Phas3's potential in the Pre-Roll market in Maryland.
Competitive Landscape
In the competitive landscape of the Flower category in Maryland, Phas3 has experienced fluctuations in its market position, reflecting a dynamic competitive environment. Over the months from May to August 2025, Phas3's rank varied, starting at 40th, dropping to 48th in June, and then recovering to 39th by August. This volatility contrasts with the more stable performance of competitors like Flower by Edie Parker, which maintained a consistent rank around 36th, and Cultivar Collection, which showed a slight dip but remained in the mid-30s. Despite these challenges, Phas3's sales trajectory shows a positive trend from June to August, suggesting a recovery in consumer demand. Meanwhile, Belushi's Farm experienced a decline in sales from June to August, potentially opening opportunities for Phas3 to capture market share. The competitive dynamics in Maryland's Flower category highlight the importance of strategic positioning and adaptation to market trends for Phas3 to enhance its rank and sales performance.
Notable Products
In August 2025, Northern Lights Pre-Roll 2-Pack (1g) maintained its position as the top-selling product for Phas3, with sales reaching 1651 units. Pineapple Express Pre-Roll 2-Pack (1g) climbed to the second rank from fourth place in July, despite a slight decrease in sales to 1102 units. AK-47 (3.5g) made a significant leap, securing the third position after not being ranked in June and July. Jack Herer Diamond Duster Infused Pre-Roll (1g) experienced a drop to fourth place from its second-place position in July. Alaskan Thunder F*ck (3.5g) consistently held the fifth spot, showing a steady decline in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
