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Nov-2025
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Overview
Market Insights Snapshot
Phas3 has shown a notable performance in the Maryland cannabis market, especially in the Concentrates category. The brand entered the top 30 rankings for the first time in October 2025, securing the 28th position, and improved to 20th place by November. This upward trend in Concentrates is a positive indicator of their growing market presence in this category. In contrast, their performance in the Pre-Roll category saw a decline, as they moved from 30th place in October to 39th in November. This drop suggests potential challenges in maintaining their standing in the Pre-Roll segment.
In the Flower category, Phas3 has demonstrated consistency in Maryland, maintaining its 30th position from October to November 2025. This stability indicates a solid foothold within the Flower segment, despite not breaking into higher ranks. The brand's absence from the top 30 in the Concentrates category prior to October suggests that their recent entry and subsequent rise could be attributed to strategic changes or increased consumer interest. While the Pre-Roll category's performance may be concerning, the significant sales figures in Flower indicate strong consumer demand and brand loyalty in that segment.
Competitive Landscape
In the Maryland flower category, Phas3 has shown a notable improvement in its market position, climbing from a rank of 40 in August 2025 to 30 by November 2025. This upward trajectory in rank suggests a positive reception and growing consumer interest, which is further supported by a consistent increase in sales from September to November. In contrast, competitors like Old Pal experienced a decline in rank from 22 in October to 29 in November, alongside a drop in sales. Similarly, (the) Essence saw a significant fall in rank from 19 in October to 28 in November, indicating potential challenges in maintaining consumer interest. Meanwhile, Matter. and Flower by Edie Parker have fluctuated in their rankings, with Matter. showing a recovery in November after a dip in October. These dynamics highlight Phas3's competitive edge and suggest an opportunity for the brand to capitalize on its current momentum to further strengthen its market position in Maryland's flower category.
Notable Products
In November 2025, the top-performing product for Phas3 was the Jack Herer Pre-Roll 2-Pack (1g) in the Pre-Roll category, which climbed to the number 1 rank from 3rd in October, with notable sales of 884 units. The AK-47 (3.5g) maintained a consistent performance, holding the 2nd position in the Flower category, although its sales slightly decreased from prior months. Jack Herer (3.5g) entered the rankings at the 3rd spot, indicating a strong market entry for this product. The AK-47 Pre-Roll 2-Pack (1g) secured the 4th position, showing its first appearance in the rankings. Alaskan Thunder F*ck (3.5g) remained steady at 5th, although it experienced a decline in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
