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Sep-2024
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Overview
Market Insights Snapshot
ErrlKing Concentrates has shown a dynamic performance across different categories in the state of Michigan. In the Concentrates category, their rankings have fluctuated, starting at 12th in June 2024 and dropping to 28th by September 2024. This decline in rank is reflective of a consistent decrease in sales over the months, with a notable drop from June to July. Despite the downward trend, ErrlKing managed to re-enter the top 30 in September, suggesting some resilience or strategic adjustments that may have been implemented to stabilize their position in the market.
Conversely, in the Vapor Pens category, ErrlKing Concentrates experienced a more pronounced decline in their market position. They began in June 2024 at the 27th rank, barely maintained a position in the top 30 in July, and fell out of the top 30 by August, with a further decline to 46th by September. This suggests significant challenges in maintaining competitiveness in the Vapor Pens category within Michigan. The substantial drop in sales from August to September highlights a potential area of concern for the brand, as they may need to reassess their market strategies to regain traction in this segment.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, ErrlKing Concentrates has experienced notable fluctuations in its market position from June to September 2024. Initially holding a strong rank of 27th in June, ErrlKing Concentrates saw a gradual decline, dropping to 46th by September. This downward trend in rank is mirrored by a significant decrease in sales, from a robust performance in June to a much lower figure by September. In contrast, brands like Cresco Labs and Thunder Canna have shown more stability, with Thunder Canna even improving its rank from 59th in June to 44th in September, indicating a potential shift in consumer preference. Meanwhile, Five Star Extracts and Common Citizen have maintained relatively consistent sales and rankings, suggesting a steady market presence. These dynamics highlight the competitive pressures ErrlKing Concentrates faces, emphasizing the need for strategic adjustments to regain its earlier market standing.
Notable Products
In September 2024, ErrlKing Concentrates' top-performing product was King's Choice - Banana OG Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank from fourth place in August, with sales reaching 2,709 units. The King's Choice - Blackberry Kush Distillate Cartridge (1g), also in the Vapor Pens category, maintained its position in the second rank, though its sales decreased to 2,177 units. The Green Crack Distillate Cartridge (1g) dropped to fourth place after leading in August. Notably, the King's Choice - Cakelato X DP Infused Pre-Roll (1g) appeared in the rankings for the first time in September, securing the third position. Lime Sorbet Distillate Cartridge (1g) entered the rankings at fifth place, showcasing a diverse range of successful products for the brand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
