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Apr-2025
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Overview
Market Insights Snapshot
ErrlKing Concentrates has shown varied performance across different product categories and states. In the state of Michigan, the brand's presence in the Concentrates category was notably absent from the top 30 rankings from February through April 2025, indicating potential challenges in this segment. However, this absence from the rankings provides an opportunity for ErrlKing Concentrates to reassess and strategize their market approach in the Concentrates category. It's important to note that while they were ranked 97th in January, the subsequent months did not see them maintain a top 30 position, suggesting a need for strategic adjustments or increased market penetration efforts.
Conversely, ErrlKing Concentrates has demonstrated a strong and improving presence in the Vapor Pens category in Michigan. Starting the year ranked 41st in January, they climbed to 23rd by March before slightly declining to 26th in April. This upward trend, particularly the notable jump in March, indicates a growing consumer interest and acceptance of their Vapor Pens. The brand's ability to secure a spot within the top 30 for four consecutive months highlights their competitive edge in this category. This performance suggests that ErrlKing Concentrates may have found a successful formula or product appeal resonating well with consumers, providing a solid foundation for future growth in Michigan's Vapor Pens market.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, ErrlKing Concentrates has demonstrated a notable upward trajectory in recent months. Starting from a rank of 41 in January 2025, ErrlKing Concentrates climbed to 26 by April 2025, showcasing a significant improvement in market presence. This upward movement is particularly impressive when compared to brands like Element, which hovered around the 25-33 rank range, and Mac Oils, which experienced fluctuations, including a dip to 45 in February before recovering. Meanwhile, Gelato maintained a relatively stable position, slightly above ErrlKing Concentrates, but did not exhibit the same rapid improvement. Bowhouse, on the other hand, made a remarkable leap from 76 to 25, indicating a strong competitive push. ErrlKing Concentrates' sales growth, particularly the surge in March, suggests a strengthening brand appeal and market strategy that could continue to propel it forward in the competitive Michigan vapor pen market.
Notable Products
In April 2025, the top-performing product from ErrlKing Concentrates was the Sour Diesel Distillate Cartridge (1g) in the Vapor Pens category, which ascended to the number one spot with notable sales of 6,781 units. The Gummy Shark Distillate Cartridge (1g) slipped to second place, having held the top position in March. King's Choice - Blackberry Kush Distillate Cartridge (1g) improved its ranking to third from fifth place in March, while King's Choice - Strawberry Cough Distillate Cartridge (1g) dropped from third to fourth. Lastly, King's Choice - Lemon Cherry Gelato Distillate Cartridge (1g) entered the rankings for the first time at fifth place, indicating a growing interest in this flavor.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
