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Jun-2024
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Overview
Market Insights Snapshot
Voodoo Cannabis has shown varying performance across different states and categories over recent months. Notably, in Alberta, the brand did not make it into the top 30 rankings for Flower in March, April, May, or June of 2024. This absence from the rankings indicates a challenging market presence in Alberta's Flower category. It is essential to understand the competitive landscape in Alberta and identify potential areas for improvement. The brand's sales in June were recorded at 25,147 CAD, which provides a glimpse into their market activity despite not being in the top 30.
In contrast, the brand's performance in other states and categories could present a more favorable outlook. However, without specific ranking data across other regions and product lines, it is difficult to draw definitive conclusions. The lack of top 30 rankings in Alberta's Flower category suggests that Voodoo Cannabis may need to strategize differently to capture market share. Observing trends in other states and categories can provide insights into potential growth areas and successful strategies that could be replicated in Alberta. Further analysis of competitive brands and consumer preferences would be beneficial for a comprehensive understanding of Voodoo Cannabis's market position.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Voodoo Cannabis has experienced notable fluctuations in its market position. After not being ranked in the top 20 brands for March, April, or May 2024, Voodoo Cannabis made a significant entry at rank 97 in June 2024. This indicates a positive trend in visibility and market penetration. In contrast, RIFF has seen a decline, dropping from rank 70 in March to 99 in June, suggesting potential challenges in maintaining market share. Similarly, Truro Cannabis Co. has also faced a downward trend, moving from rank 49 in March to 83 in June, which could indicate a shift in consumer preferences or competitive pressures. Meanwhile, JC Green Cannabis Company has shown a slight improvement, rising from rank 99 in April to 94 in June. These dynamics highlight a competitive and evolving market, where Voodoo Cannabis's recent entry into the top ranks could signal a growing brand presence and potential for increased sales.
Notable Products
In June 2024, the Double Kush Breath Pre-Roll 2-Pack (2g) maintained its top position among Voodoo Cannabis products, with sales reaching 468 units. The Double Kush Breath (7g) saw a significant rise, moving from third place in May to second place in June, with a notable increase in sales to 379 units. Chem De La Chem Pre-Roll 2-Pack (1g) improved its ranking from fourth to third, reflecting a steady increase in popularity. The Satan Cinnamon & Spice Milk Chocolate 4-Pack (10mg) entered the rankings in fourth place, contrasting its absence in May. Lastly, the Double Kush Breath Pre-Roll 10-Pack (3.5g) experienced a drop from second to fifth place, indicating a decrease in consumer preference.
Top Selling Cannabis Brands
