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Jul-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Voodoo Cannabis has shown a notable shift in its market presence within the Flower category. Starting in April 2025 with a ranking of 100, the brand improved its position to 93 by May 2025. However, by June and July, Voodoo Cannabis did not maintain a presence in the top 30 rankings, indicating a potential challenge in sustaining its growth or increased competition in the Flower category. This fluctuation highlights the dynamic nature of consumer preferences and market competition in Alberta's cannabis industry.
In contrast, the performance of Voodoo Cannabis in the Vapor Pens category in Michigan presents a more positive trajectory. The brand's ranking improved significantly from 57 in April 2025 to 25 in June, maintaining a strong position at 27 in July. This upward trend is accompanied by a substantial increase in sales, suggesting a growing consumer demand and effective market strategies in Michigan. The consistent presence in the top 30 rankings over these months underscores the brand's competitive edge in the Vapor Pens category within the state, setting a promising outlook for future performance.
Competitive Landscape
In the Michigan Vapor Pens category, Voodoo Cannabis has demonstrated a notable fluctuation in its market position from April to July 2025. Initially ranked 57th in April, Voodoo Cannabis made a significant leap to 25th place in June, indicating a robust increase in sales momentum. However, by July, it slightly dipped to 27th, suggesting a need for strategic adjustments to maintain its upward trajectory. In comparison, Redemption and Society C also showed dynamic movements, with Redemption climbing from 33rd to 25th and Society C making a substantial jump from 60th to 26th in the same period. Meanwhile, Legit Labs maintained a relatively stable presence, peaking at 22nd in June before settling at 29th in July. These shifts highlight a competitive landscape where Voodoo Cannabis must leverage its June momentum to sustain and improve its ranking amidst strong performances from its competitors.
Notable Products
In July 2025, Tangie Dream Distillate Cartridge (1g) maintained its position as the top-selling product for Voodoo Cannabis, continuing its streak from previous months with a notable sales figure of 8,535 units. Tropicana Cookies Distillate Cartridge (1g) regained its second-place ranking after slipping to fourth in June, showing strong sales performance. Strawberry Shortcake Distillate Cartridge (1g) ranked third, maintaining a stable position since its introduction in June. Blue Dream Distillate Cartridge (1g) slightly improved its ranking to fourth place from fifth in June. Girl Scout Cookies Distillate Cartridge (1g) entered the rankings in July, securing the fifth position, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
