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Aug-2025
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Overview
Market Insights Snapshot
Voodoo Cannabis has demonstrated varying performance across different states and product categories, highlighting both opportunities and challenges for the brand. In Michigan, Voodoo Cannabis has shown a notable upward trend in the Vapor Pens category. Starting from a rank of 66 in May 2025, the brand climbed to 19 by August, indicating a strong and consistent improvement in its market position. This upward trajectory is supported by a significant increase in sales, showing that Voodoo Cannabis is gaining traction and possibly capturing a larger market share in Michigan's competitive vapor pen segment.
Conversely, in Alberta, Voodoo Cannabis's performance in the Flower category has been less prominent, as the brand did not make it into the top 30 rankings from May through August 2025. This absence from the top ranks suggests that the brand faces stiff competition or challenges in establishing its presence in Alberta's flower market. The lack of ranking could be seen as a call to action for Voodoo Cannabis to reassess its strategy in this region or category to enhance its visibility and competitiveness. These contrasting performances across states and categories underscore the importance of a tailored approach to different markets and product lines.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Voodoo Cannabis has demonstrated a remarkable upward trajectory in rank and sales over the summer of 2025. Starting from a rank of 66 in May, Voodoo Cannabis surged to 19 by August, showcasing a significant improvement in market positioning. This rise is particularly notable when compared to competitors like Redbud Roots, which fluctuated within the top 20 but ended at rank 20 in August, and Levitate, which maintained a relatively stable position around the mid-teens. Meanwhile, North Cannabis Co. consistently improved its rank from 29 to 21, indicating a positive trend but still trailing behind Voodoo Cannabis by August. The sales figures reflect this competitive dynamic, with Voodoo Cannabis's sales increasing steadily, suggesting a growing consumer preference and effective market strategies that have propelled it ahead of several established brands in a short period.
Notable Products
In August 2025, the Tangie Dream Distillate Cartridge (1g) from Voodoo Cannabis continued its reign as the top-performing product in the Vapor Pens category, maintaining its number one rank with impressive sales of 20,554 units. The Blue Dream Distillate Cartridge (1g) rose to the second position from fourth place in July, showcasing a significant increase in popularity. Tropicana Cookies Distillate Cartridge (1g) experienced a slight drop to third place, while Strawberry Shortcake Distillate Cartridge (1g) held steady at fourth. Notably, the Huckleberry Haze Distillate Cartridge (1g) remained in the fifth position, consistent with its entry into the rankings in July. This month saw some reshuffling among the top ranks, with Blue Dream making the most notable leap forward.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
