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Sep-2025
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Overview
Market Insights Snapshot
Voodoo Cannabis has shown varying performance across different states and categories. In Alberta, the brand's presence in the Flower category has been notably absent from the top 30 rankings from June to September 2025. This suggests a potential area for growth or a need for strategic adjustments in the region. In contrast, their performance in the Vapor Pens category in Michigan has been more stable, with rankings fluctuating between 22nd and 29th place over the same period. This consistency in Michigan indicates a strong foothold in the Vapor Pens segment, despite a slight dip in September after a peak in August.
The sales data further underscores these trends, with Michigan's Vapor Pens category showing a significant sales increase from July to August, followed by a decrease in September. This pattern might suggest seasonal trends or market saturation impacting sales figures. Meanwhile, the absence of Voodoo Cannabis from Alberta's top 30 in the Flower category could imply either a highly competitive market or a need for increased brand visibility and marketing efforts. These insights hint at the brand's potential strategies for future growth, particularly in expanding their presence in Alberta and maintaining their competitive edge in Michigan.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Voodoo Cannabis has shown resilience despite fluctuations in rank and sales. Over the months from June to September 2025, Voodoo Cannabis experienced a notable improvement in rank from 29th in July to 22nd in August, before settling at 26th in September. This indicates a temporary surge in popularity, likely driven by a significant increase in sales during August, which outpaced competitors like Levitate and Giggles during that period. However, the brand's rank in September suggests a need for strategic adjustments to maintain momentum against brands like Fresh Coast, which showed a consistent presence in the top 30. The competitive dynamics in Michigan's vapor pen market highlight the importance of sustained marketing efforts and product differentiation for Voodoo Cannabis to capitalize on its potential and improve its standing in the coming months.
Notable Products
In September 2025, Tangie Dream Distillate Cartridge (1g) retained its top position as the leading product from Voodoo Cannabis, with sales reaching 11,379 units. The Tropicana Cookies Distillate Cartridge (1g) maintained its second-place ranking, showing consistent performance over the past months. Notably, Atomic Bomb Pop Distillate Cartridge (1g) made a strong debut in the rankings, securing the third spot. The Blue Dream Distillate Cartridge (1g) slipped to fourth place after reaching second place in August, while the Huckleberry Haze Distillate Cartridge (1g) remained steady at fifth. These shifts highlight a competitive landscape within the Vapor Pens category for Voodoo Cannabis.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
