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Apr-2025
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Overview
Market Insights Snapshot
Levitate's performance across various categories in Michigan presents an intriguing picture of growth and fluctuation. In the Vapor Pens category, Levitate maintained a strong presence, consistently ranking within the top 20 throughout the first four months of 2025. Notably, they improved their position from 18th in January and February to 13th in March, before slightly dropping to 15th in April. This indicates a solid market presence with a slight fluctuation that suggests competitive dynamics in the state. Conversely, in the Concentrates category, Levitate's rankings were less consistent, appearing in the top 30 only in January and March, with their absence in February and April highlighting potential challenges or increased competition in this segment.
In the Flower category, Levitate's performance was less prominent as they did not appear in the top 30 until April, where they ranked 81st. This late emergence could imply a strategic shift or a response to market demand, but it also suggests that Levitate has room for growth in this segment. The absence from the top rankings in the first three months could be seen as a drawback, but it also highlights an opportunity for Levitate to capitalize on potential market gaps or to innovate within the Flower category. Overall, Levitate's performance in Michigan underscores a strong foothold in Vapor Pens, with potential for growth and improvement in other categories.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Levitate has shown notable fluctuations in its market position from January to April 2025. Starting at rank 18 in January, Levitate made a significant leap to rank 13 in March, before settling at rank 15 in April. This movement indicates a dynamic competitive environment where Levitate is gaining traction, especially in March when it surpassed brands like Traphouse Cannabis Co. and Dragonfly Cannabis, which both experienced a decline in their rankings. Meanwhile, Ozone maintained a relatively stable presence, slightly outperforming Levitate in April. A noteworthy competitor, High Minded, showed a remarkable surge from being outside the top 20 in January to ranking 14th in April, indicating a potential rising threat. These shifts underscore the competitive pressures in the Michigan vapor pen market, where Levitate's ability to climb the ranks suggests an effective strategy but also highlights the need for continued innovation and marketing efforts to sustain and improve its position.
Notable Products
In April 2025, Maui Wowie Distillate Cartridge (1g) from the Vapor Pens category reclaimed its top position as the best-selling product for Levitate, achieving sales of 12,047 units. This marks a significant resurgence from its fourth-place position in March 2025. Clementine Distillate Cartridge (1g) debuted strongly in second place, indicating a promising new entry. Raspberry Lemonade Distillate Cartridge (1g) maintained a consistent performance, holding steady in third place as it had in February and March. Meanwhile, Purple Punch Distillate Cartridge (1g) slipped to fifth place after peaking in third during March, indicating shifting consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
