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Jul-2025
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Overview
Market Insights Snapshot
Levitate's performance in the Michigan market has shown notable fluctuations across different product categories. In the Flower category, the brand has demonstrated significant improvement, climbing from a rank of 81 in April 2025 to 42 by July 2025. This upward trajectory indicates a positive reception and growing consumer preference for Levitate's flower products, despite a temporary dip in June. The sales figures reflect this trend, with a substantial increase from $344,937 in April to $610,054 in July. However, the brand's absence from the top 30 in April and June highlights areas for potential growth and suggests that while progress is being made, there is still room for improvement to consistently maintain a top-tier position.
In contrast, Levitate's performance in the Vapor Pens category in Michigan has been relatively stable, though not without its challenges. The brand maintained a steady rank of 14 from April to May 2025, before experiencing a slight drop to 18 by July. Despite this minor decline in ranking, the sales figures show a decreasing trend from $737,273 in April to $630,035 in July, indicating a potential shift in consumer preferences or increased competition in the vapor pen market. The consistent presence within the top 20 suggests that Levitate has a strong foothold in this category, but the recent downward movement could be a signal to reassess strategies to regain momentum and improve market share.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Levitate has experienced notable fluctuations in its rankings over the months from April to July 2025. Initially holding a steady 14th position in April and May, Levitate saw a decline to 15th in June and further slipped to 18th by July. This downward trend in rank is mirrored by a decrease in sales, with July figures being the lowest in the observed period. In contrast, Sauce Essentials and Traphouse Cannabis Co. have shown resilience, with Sauce Essentials rebounding to 16th place in July after a dip, and Traphouse Cannabis Co. maintaining a consistent presence within the top 20. Meanwhile, Giggles made a significant leap from outside the top 20 to 20th place in July, indicating a potential rising competitor. These dynamics suggest that while Levitate remains a key player, it faces increasing competition and must strategize to regain its earlier momentum in the Michigan vapor pen market.
Notable Products
In July 2025, Blue Dream Distillate Cartridge (1g) emerged as the top-performing product for Levitate, climbing to the number one rank with sales of $7,473. Raspberry Lemonade Distillate Cartridge (1g), which previously held the top position in June, slipped to second place. Grape Soda Distillate Cartridge (1g) made its debut in the rankings, securing the third spot. Purple Punch Distillate Cartridge (1g) maintained a consistent presence, ranking fourth after being third in May. Blue Raz Distillate Cartridge (1g), despite being second in May and June, dropped to fifth place in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
