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Jun-2024
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Overview
Market Insights Snapshot
Levitate's performance across different categories in Michigan reveals some interesting trends and movements. In the Concentrates category, Levitate has shown fluctuating rankings, moving from 44th place in March to 47th in June, despite a dip to 58th in May. This indicates a potential recovery after a challenging period. On the other hand, the Flower category shows a more concerning trend, with Levitate not making it into the top 30 brands for any month from March to June. The brand's rankings in this category have progressively worsened from 52nd in April to 94th in June, suggesting significant challenges in maintaining a competitive edge in this segment.
In contrast, Levitate's performance in the Vapor Pens category in Michigan has been relatively stable and strong. The brand has maintained a position within the top 20, ranking 13th in March and 15th in June. This consistency indicates a solid presence and consumer preference in the Vapor Pens category, even though there was a slight dip in rankings in April and May. The sales figures for Vapor Pens also reflect this stability, with a notable increase from May to June, suggesting a potential growth trend. These insights highlight the varied performance of Levitate across different product categories, with some areas showing promise while others may need strategic adjustments.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Levitate has experienced notable fluctuations in its ranking and sales over the past few months. Despite a dip in rank from 13th in March 2024 to 16th in April and May, Levitate managed to climb back to 15th in June. This recovery is significant, especially when compared to competitors like Sauce Essentials, which consistently maintained higher ranks, peaking at 11th in March but dropping to 14th by June. Meanwhile, Rove showed a steady improvement from 16th in March to 14th in May, before slipping to 17th in June. Interestingly, Galactic (fka Galactic Meds) made a remarkable leap from 33rd in March to 13th in June, indicating a significant upward trend in sales and market presence. Similarly, High Minded improved its rank from 28th in March to 16th in June. These shifts highlight the dynamic nature of the market and suggest that while Levitate faces stiff competition, its ability to rebound in rank demonstrates resilience and potential for growth in the Michigan vapor pen category.
Notable Products
In June 2024, the top-performing product for Levitate was Blue Dream Distillate Cartridge (1g) from the Vapor Pens category, maintaining its position as number one with sales of 11,682 units. Rainbow Sherbert Distillate Cartridge (1g) ranked second, showing a significant rise from its third position in May 2024. Raspberry Lemonade Distillate Cartridge (1g) secured the third spot, a notable improvement from its previous absence in May 2024 rankings. Blue Raz Distillate Cartridge (1g) dropped to fourth place from its leading position in May 2024. Purple Punch Distillate Cartridge (1g) closed the top five, re-entering the rankings after being unlisted in May 2024.
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