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Apr-2024
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Overview
Market Insights Snapshot
In the competitive landscape of Michigan, Levitate has shown a noteworthy performance in the Vapor Pens category, maintaining a stable presence within the top 20 brands from January to April 2024. Their rankings slightly fluctuated, starting at 15th in January, improving to 14th in February, and then slightly declining to 16th in March and April. This consistency in ranking demonstrates Levitate’s ability to retain a strong market position amidst the competitive dynamics of the Vapor Pens category. Despite the slight decline in sales from February to April, the fact that Levitate remained in the top 20 suggests a loyal customer base and effective brand strategies in place. However, the absence of sales data for the missing months in the Flower category may indicate fluctuating consumer interest or distribution challenges in that segment.
On the other hand, Levitate's journey in the Flower category within Michigan has been more turbulent, with the brand not ranking within the top 30 in February and March 2024, but making a notable re-entry at 47th place in April. This re-entry into the rankings, coupled with an increase in sales from January to April, suggests a potential turnaround or a successful marketing effort that has begun to pay off. The absence from the top 30 rankings in the intervening months could be viewed as a missed opportunity or a period of recalibration for the brand. It highlights the challenges Levitate faces in the highly competitive Flower market but also underscores a resilience and potential for growth. This mixed performance across categories suggests a brand that is navigating its path through the complexities of the cannabis market in Michigan, with varying degrees of success across its product lines.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Michigan, Levitate has shown a consistent performance amidst fluctuating ranks among its competitors. Starting in January 2024, Levitate was ranked 15th, slightly improving to 14th in February, before experiencing a slight dip to 16th in March and stabilizing at 16th in April. This trajectory indicates a stable market presence, despite the dynamic shifts seen by competitors such as Rove, which climbed from a rank outside the top 20 to 15th by April, and Mozey Extracts, making a significant leap from 48th to 17th within the same period. Notably, Vapin Ape consistently outperformed Levitate in terms of rank and sales, maintaining a position within the top 14 throughout the period. Conversely, Church Cannabis Co. experienced a decline, dropping from 14th to 18th by April. These shifts highlight the volatile nature of the Vapor Pens market in Michigan, with Levitate maintaining a relatively steady position amidst the fluctuations of its competitors, suggesting resilience and a solid consumer base.
Notable Products
In April 2024, Levitate's top-selling product was the Blue Dream Distillate Cartridge (1g) within the Vapor Pens category, maintaining its position from February with sales figures reaching 8,417 units. Following closely, the Raspberry Lemonade Distillate Cartridge (1g) climbed to the second rank, showcasing significant popularity despite not being ranked in March. The Purple Punch Distillate Cartridge (1g) secured the third spot, indicating a stable demand as it improved from its fourth position in March. The Blue Raz Distillate Cartridge (1g) also showed a slight decrease in rank, moving from third in March to fourth in April, while the Rainbow Sherbert Distillate Cartridge (1g) remained consistent at fifth. These rankings reflect a dynamic market, with the Blue Dream and Raspberry Lemonade variants showing notable resilience and growth in consumer preference.
Top Selling Cannabis Brands
