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Aug-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Levitate's performance in the Flower category has shown some fluctuations over the past few months. After not making it into the top 30 in May and June of 2025, Levitate climbed to a 41st rank in July, only to drop back to 51st in August. This indicates some volatility in their Flower category performance, despite a notable increase in sales in July. Such movements suggest that while Levitate has potential in this category, maintaining a consistent presence in the top rankings remains a challenge.
Conversely, Levitate has maintained a more stable position in the Vapor Pens category in Michigan. Consistently ranking 14th in May and June, and then slightly dropping to 18th in July and August, Levitate demonstrates a relatively strong foothold in this segment. Despite the slight decline in ranking, the brand's sales figures suggest a robust demand for their Vapor Pens. This consistent performance in the Vapor Pens category highlights Levitate's strength and potential for further growth in this product line.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Levitate has experienced a notable shift in its market position from May to August 2025. Initially ranked 14th in May and June, Levitate saw a decline to 18th place by July and maintained this position through August. This downward trend in rank correlates with a decrease in sales, from a high in May to a lower point by August. In contrast, Redbud Roots and Sauce Essentials have shown more stable rankings, with Redbud Roots fluctuating between 14th and 20th and Sauce Essentials maintaining a consistent presence in the mid-teens. Meanwhile, Traphouse Cannabis Co. has improved its rank slightly, moving from 18th in May to 16th in August, alongside an increase in sales. Notably, Voodoo Cannabis made a significant leap from being outside the top 20 in May to securing the 19th spot by August, indicating a strong upward trajectory. These dynamics suggest that while Levitate faces challenges in maintaining its rank and sales, competitors are either stabilizing or improving their positions, highlighting the need for strategic adjustments to regain competitive ground.
Notable Products
In August 2025, the top-performing product for Levitate was the Super Runtz Pre-Roll (1g) in the Pre-Roll category, achieving the number 1 rank with sales of 11,480 units. Following closely, the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category secured the second position, showing an improvement from its fifth place in May 2025. The Raspberry Lemonade Distillate Cartridge (1g) ranked third, having previously held the top spot in June 2025. The Wildberry Runtz Distillate Cartridge (1g) maintained its fourth position from June 2025, while the Blue Raz Distillate Cartridge (1g) consistently ranked fifth since June 2025. The rankings indicate strong performance in the Vapor Pens category, with notable fluctuations in product standings over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
