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Apr-2025
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Overview
Market Insights Snapshot
In the state of New Jersey, Essential Extracts has experienced notable fluctuations in the Vapor Pens category. In January 2025, the brand did not make it into the top 30 rankings, indicating a challenging start to the year. However, by February, they climbed to the 42nd position, suggesting some recovery or strategic adjustments that might have positively influenced their market presence. Despite this upward movement, the subsequent months saw a decline, with the brand slipping to the 51st position in March and further down to 56th in April. This trend reflects a potential struggle to maintain momentum or increased competition in the New Jersey market. Such movements underscore the dynamic nature of the cannabis industry, where brand positioning can shift rapidly within a few months.
Sales figures for Essential Extracts in New Jersey's Vapor Pens category further illustrate these shifts. The brand's sales in January were not disclosed, but February saw them generating $22,029, marking a significant presence in the market. However, sales dropped to $12,065 in March and continued to decline to $10,667 in April. This downward trajectory in sales aligns with their declining rank, highlighting potential challenges the brand faces in sustaining consumer interest or market share. While these figures provide a glimpse into Essential Extracts' performance, they also prompt questions about the strategies the brand might employ to reverse this trend and regain its footing in the competitive landscape of New Jersey's cannabis market.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Essential Extracts has experienced notable fluctuations in its market position. After not ranking in the top 20 in January 2025, the brand entered the scene in February at 42nd place, but subsequently dropped to 51st in March and 56th in April. This downward trend in rank is mirrored by a decrease in sales, which fell from $22,029 in February to $10,667 in April. In contrast, Space Ranger maintained a stronger presence, consistently ranking within the top 50 and showing resilience with sales remaining relatively stable, even as they experienced a slight decline from $50,378 in January to $22,330 in April. Meanwhile, On The Rocks and Buoyant Bob also demonstrated competitive strength, with On The Rocks maintaining a top 50 rank in January and February, and Buoyant Bob achieving a notable 39th rank in February. These dynamics highlight the competitive pressure Essential Extracts faces, suggesting a need for strategic adjustments to regain market share and improve sales performance.
Notable Products
In April 2025, Essential Extracts' top-performing product was White Gorilla RSO (1g) within the Concentrates category, maintaining its number one rank from previous months with sales of 379 units. Purple Dream RSO (1g) also held steady at the second position in the same category, demonstrating consistent demand. Rainbow Guava Live Rosin Disposable (0.5g) in the Vapor Pens category rose to third place, indicating a notable improvement from its fourth-place ranking in March. Meanwhile, Rainbow Guava Cold Cure Live Rosin (0.5g) remained in fourth place, showing stable performance. Candy Fumez Live Rosin Disposable (0.5g) experienced a drop back to fifth place after briefly ranking third in February, suggesting fluctuating consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
