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Aug-2025
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Overview
Market Insights Snapshot
Full Tilt Labs has shown a varied performance across different categories in New Jersey. In the Concentrates category, the brand maintained a steady presence, holding the 18th rank in both May and June 2025, before improving to the 14th position in July and slightly dipping to 16th in August. This indicates a competitive but stable market presence. Meanwhile, in the Flower category, Full Tilt Labs showed a notable improvement from the 35th position in June to the 28th position by August, suggesting a positive trend in consumer preference or market strategy. However, the Vapor Pens category saw inconsistent visibility, with the brand not making it into the top 30 in May and July, but reappearing at the 66th and 64th positions in June and August, respectively, which might indicate challenges in maintaining a consistent market presence in this segment.
The Edible and Pre-Roll categories also presented contrasting performances for Full Tilt Labs in New Jersey. In the Edibles category, the brand was not ranked in June, suggesting a potential dip in market engagement or sales during this period. However, it re-entered the rankings by July at 39th and reached 35th by August, indicating a recovery or strategic adjustment. In contrast, the Pre-Roll category showcased a robust upward trajectory, climbing from 40th in May to an impressive 13th place by August, reflecting a significant enhancement in market share or consumer acceptance. These movements across categories highlight Full Tilt Labs' dynamic positioning and adaptability in the New Jersey market, with both challenges and opportunities evident in their performance trends.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Full Tilt Labs has shown a steady improvement in its market position over the summer months of 2025. Starting from a rank of 30 in May, Full Tilt Labs climbed to 28 by August, indicating a positive trend in its market presence. This upward movement is noteworthy, especially when compared to brands like Verano, which experienced a significant drop from rank 11 in May to 29 in August, and Niche, which fell from 14 to 30 over the same period. Meanwhile, Revelry Herb Company and Superflux have shown more stable rankings, with Superflux improving from 48 to 26. Despite these competitive pressures, Full Tilt Labs' sales have shown a robust increase, particularly in August, which suggests a strengthening brand appeal and customer base. This positive trajectory could position Full Tilt Labs as a formidable contender in the New Jersey Flower market, offering a compelling case for increased consumer interest and investment in their products.
Notable Products
In August 2025, Full Tilt Labs saw Columbian D Pre-Roll (1g) leading the sales charts, with a notable sales figure of 1300 units, securing the top spot among their products. Following closely was Bebe Sherb Pre-Roll 5-Pack (2.5g) ranked second, while Walk Me Home Pre-Roll (1g) came in third. Blueberry Cherry Blunt (1g) and Uncle Larry (3.5g) rounded out the top five, ranking fourth and fifth respectively. Compared to previous months, these products have consistently maintained their positions, indicating strong and steady consumer demand. The Pre-Roll category, in particular, dominated the top ranks, suggesting a trend in consumer preference for this product type.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
