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Aug-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Full Tilt Labs is stocked at 50 licensed dispensaries across New Jersey, with the deepest coverage in Atlantic City, Bridgeton, Camden, Lakehurst, and Trenton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Full Tilt Labs concentrated 46.31% of sales in Flower and 44.11% in Pre-Roll, while Vapor Pens rose to 7.06% share and Concentrates and Edible trailed at 2.38% and 0.13% respectively; the brand ranked 23 in Flower within New Jersey. Year over year, Vapor Pens expanded 244.06% and Pre-Roll grew 67.47%, while Flower advanced 17.86% and Concentrates contracted 34.07%; month over month, Concentrates rebounded 32.98% even as Flower fell 15.93% and Pre-Roll declined 9.22%. With average price up 3.89% YoY to $35.31 alongside a category mix skewed to Flower and Pre-Roll, the pattern implies reliance on combustibles for volume with a fast-growing, smaller Vapor Pen foothold that could diversify revenue if maintained despite recent MoM pullbacks.
The mix and growth rates imply that Full Tilt Labs’s positioning is shifting from a Flower-led brand to a combustibles-plus format with a rising inhalables portfolio: a 244.06% YoY Vapor Pen surge and a 67.47% YoY Pre-Roll increase contrast with a 17.86% YoY Flower rise and a 34.07% YoY decline in Concentrates. The MoM dip in Flower of 15.93% and in Pre-Roll of 9.22%, alongside a 32.98% MoM recovery in Concentrates and a 5.45% MoM slide in Vapor Pens, suggests short-term volatility that could be mitigated by balancing share between the 46.31% Flower base and the 7.06% Vapor Pen growth wedge. Given the 23 rank in Flower in New Jersey and the 3.89% YoY average price increase, the implication is that incremental share gains are more likely to come from sustaining Vapor Pen momentum and stabilizing Pre-Roll velocity rather than pushing additional price on Flower.
Competitive Landscape
Full Tilt Labs sits at rank #23 in New Jersey Flower in August 2026, improving 6 positions from #29 year over year, but slipping 1 spot from #24 in May–July trends and 8 spots from its peak at #15 in June 2026; meanwhile, Ozone held #1 after moving up from #2 year over year while posting an 18.3% sales decline, and Good Green climbed from #10 to #3 with 91.6% YoY sales growth, indicating competitors are consolidating share at the top as Full Tilt Labs’ mid-pack gain is outpaced by leaders. Given the 6-rank YoY improvement alongside a 1-rank quarter-over-quarter dip and an 8-rank fall from the June 2026 peak, the trajectory implies momentum that is inconsistent month to month and vulnerable to faster-rising rivals.
Notable Products
Zubai Pre-Roll (1g) posted the steepest movement in August 2026 with a -67.4% month-over-month drop and slid to rank 10, while Fruity Pebbles Distillate Cartridge (1g) dipped -7.7% yet held rank 1, implying share is consolidating at the top despite volatility at the fringe. Honey Bunny Pre-Roll (1g) surged +61.4% month over month and reached rank 2, and five of the top ten are Pre-Roll 5-Packs, signaling consumer tilt toward multi-pack value even as single-stick performance bifurcates. The co-existence of a -67.4% collapse for Zubai Pre-Roll (1g) and a +61.4% climb for Honey Bunny Pre-Roll (1g), alongside a rank-1 hold for a Vapor Pen, implies Full Tilt Labs is pivoting toward pre-roll scale while maintaining a flagship in Vapor Pens to anchor traffic.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
