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Feb-2026
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Overview
Market Insights Snapshot
Full Tilt Labs has shown varied performance across different product categories within the New Jersey market. In the Concentrates category, the brand has experienced fluctuations, moving from a rank of 16 in November 2025 to 24 by February 2026. This indicates some instability, although they managed to remain within the top 30. On the other hand, their performance in the Pre-Roll category has been relatively stable, maintaining a position in the top 10 for the majority of the observed months, though they slipped to rank 10 in February 2026. The Flower category tells a different story, with a notable drop from 15th in November 2025 to 37th by February 2026, reflecting significant challenges in maintaining a competitive edge in this segment.
The Edible and Vapor Pens categories highlight some of the struggles and opportunities Full Tilt Labs faces in New Jersey. In Edibles, they briefly reached the top 30 in December 2025, ranking 38th, but failed to maintain this position in subsequent months. This suggests a potential area for growth if they can capitalize on the initial momentum. The Vapor Pens category also shows a downward trend, with the brand not making it into the top 30 in November 2025 and experiencing further declines, ranking 55th by February 2026. Such insights suggest areas where Full Tilt Labs could focus their efforts to improve their market standing and capture a larger share of the consumer base.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Full Tilt Labs has experienced notable fluctuations in its market position. Starting from a strong 15th rank in November 2025, Full Tilt Labs saw a decline to 37th by February 2026, indicating a significant drop in its competitive standing. This downward trend in rank is mirrored by a corresponding decrease in sales, suggesting potential challenges in maintaining market share. In contrast, competitors such as The Botanist and Superflux have maintained more stable rankings, with The Botanist fluctuating between 34th and 40th, and Superflux showing a slight decline from 28th to 35th. Meanwhile, Another State has shown an upward trajectory, moving from 40th to 34th, potentially capturing some of the market share lost by Full Tilt Labs. This competitive analysis highlights the dynamic and challenging environment in which Full Tilt Labs operates, emphasizing the need for strategic adjustments to regain its former market position.
Notable Products
In February 2026, Full Tilt Labs saw Papaya Bang Bang Pre-Roll 5-Pack (2.5g) leading the sales chart, securing the top position with notable sales of 861 units. Following this, Fruity Pebbles Distillate Cartridge (1g) achieved the second rank, while Duffle Full of Blues (1g) and its Pre-Roll 2-Pack (1g) variant occupied the third and fourth positions, respectively. Papaya Bang Bang Pre-Roll 2-Pack (1g) rounded out the top five. Compared to previous months, these products have maintained strong positions, with the Papaya Bang Bang Pre-Roll 5-Pack consistently performing well. The consistent rankings suggest a stable consumer preference for these products within their respective categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
