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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Full Tilt Labs is stocked at 43 licensed dispensaries across New Jersey, with the deepest coverage in Atlantic City, Bridgeton, Franklin Township, Lakehurst, and West Milford. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Full Tilt Labs concentrated nearly half of July 2026 sales in Flower at 47.93% share with year-over-year growth of 128.13% but a month-over-month decline of 23.25%, while Pre-Roll held 43.50% share with 264.28% YoY growth and a 5.85% MoM increase; Vapor Pens, though just 6.84% share, surged 829.69% YoY and 27.17% MoM as Concentrates contracted 47.96% YoY despite a 25.21% MoM lift. Average price moved 2.99% YoY to $35.67, with category price points spanning $19.94 in Edible to $60.04 in Concentrates, and Flower’s position at rank 18 in New Jersey signals headroom despite Flower’s MoM pullback; the pattern implies the brand is rebalancing toward faster-turning Pre-Roll and Vapor Pens without abandoning its Flower base.
The shift—Pre-Roll up 5.85% MoM alongside a 23.25% MoM decline in Flower, and Vapor Pens up 27.17% MoM against a 47.96% YoY slide in Concentrates—indicates consumers trading into convenience formats while maintaining premium tolerance at $59.92–$60.04 in Flower and Concentrates. With overall brand sales up 162.73% YoY and category shares clustering at 47.93% for Flower and 43.50% for Pre-Roll, holding rank 18 in New Jersey suggests differentiation will come from leaning into Pre-Roll and Vapor Pen momentum to lift velocity, using Flower as a credibility anchor rather than the primary growth engine.
Competitive Landscape
Full Tilt Labs sits at rank #18 in New Jersey Flower in July 2026, a 15-place climb from #33 year over year, but a 2-spot slide from #16 at its June 2026 peak and 3 positions softer than #21 three months ago; by contrast, Ozone holds #1 after edging up from #2 while posting a -13.1% year-over-year sales change, and Find. surged from #10 to #2 with 129.0% year-over-year growth. The combination of a double-digit rank gain year over year (+15) alongside short-term slippage month over month (-2) indicates that Full Tilt Labs has established medium-term momentum but must defend share against faster-advancing leaders.
Notable Products
Fruity Pebbles Distillate Cartridge (1g) led July 2026 with a 40.2% month-over-month gain at rank 1, while ZUBAI (3.5g) in Flower inched up just 1.2% at rank 3, indicating the step-change is concentrated in Vapor Pens rather than inhalables broadly. Pre-Rolls dominate concentration with seven of the top ten in July 2026, including Zubai Pre-Roll (1g) at rank 2 and Zubai Pre-Roll 5-Pack (2.5g) at rank 4, yet none posted explicit month-over-month percentages, contrasting with the cartridge’s quantified surge and pointing to steadier baseline rather than growth spikes. With Fruity Pebbles Distillate Cartridge (1g) converting momentum into the top position alongside a pre-roll heavy roster totaling a single-SKU figure of $71,586, the mix implies a pivot toward margin-friendly vape leadership while maintaining breadth in classic Pre-Roll formats to stabilize volume.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
