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Dec-2025
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Overview
Market Insights Snapshot
Full Tilt Labs has shown varied performance across different product categories in New Jersey. In the Concentrates category, the brand maintained a consistent rank of 16 from September to November 2025, before dropping to 25 in December. This drop is notable, as it suggests a shift in consumer preference or increased competition. In the Flower category, Full Tilt Labs experienced a significant improvement from September to October, climbing from rank 26 to 17, before seeing a slight decline in the following months. The Pre-Roll segment also saw notable movements, with the brand reaching as high as rank 7 in October, indicating strong consumer demand during that period.
On the other hand, the Edible category presents a different story for Full Tilt Labs in New Jersey. The brand was not in the top 30 in September, and although it entered the rankings in October at position 37, it did not manage to climb significantly higher by December. This could indicate challenges in gaining a foothold in this competitive category. Interestingly, the Vapor Pens category shows a new entry in December at rank 66, suggesting the brand is expanding its product offerings, though it has yet to break into the top tier. These movements highlight the brand's dynamic presence in the New Jersey market, with both opportunities and challenges evident across different product lines.
Competitive Landscape
In the competitive landscape of the flower category in New Jersey, Full Tilt Labs has experienced notable fluctuations in its market position over the last few months of 2025. Starting from a rank of 26 in September, Full Tilt Labs climbed to 17 in October, showcasing a significant improvement, likely driven by a substantial increase in sales. However, by December, the brand's rank fell back to 25, indicating a potential challenge in sustaining its earlier momentum. In comparison, Old Pal maintained a relatively stable presence, peaking at rank 17 in November before dropping to 24 in December, suggesting a similar struggle in maintaining peak performance. Meanwhile, GreenJoy experienced a decline from rank 15 in September to 26 in December, reflecting a downward trend in sales. On the other hand, Breakwater improved its rank from 30 in September to 23 in December, indicating a positive trajectory in sales. These dynamics highlight the competitive pressures Full Tilt Labs faces, emphasizing the need for strategic initiatives to regain and stabilize its market position amidst fluctuating performances by its competitors.
Notable Products
In December 2025, Full Tilt Labs' top-performing product was Frost Donkey (3.5g) in the Flower category, achieving the highest rank with sales of 1,252 units. Following closely, Gluzushi Pre-Roll 2-Pack (1g) secured the second position in the Pre-Roll category. Gyat Pre-Roll 5-Pack (2.5g) and Black Maple Pre-Roll 5-Pack (2.5g) were ranked third and fourth, respectively, both in the Pre-Roll category. Banana Oreoz Pre-Roll 2-Pack (1g) completed the top five list, also in the Pre-Roll category. Notably, all these products debuted in the rankings for December with no prior rankings in the preceding months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
