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Nov-2025
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Overview
Market Insights Snapshot
In New Jersey, Full Tilt Labs has shown consistent performance in the Concentrates category, maintaining a position within the top 20 brands. The steady improvement from rank 17 in August to rank 15 in November indicates a positive trend, possibly due to strategic initiatives or product enhancements. However, in the Edible category, their performance has been less stable, with a rank of 35 in August, dropping out of the top 30 in September, and then fluctuating back to rank 35 in October before slipping to rank 40 in November. This inconsistency suggests challenges in maintaining a strong foothold in the edibles market, which could be due to increased competition or shifts in consumer preferences.
In the Flower and Pre-Roll categories, Full Tilt Labs has demonstrated remarkable progress. The brand jumped from rank 26 to 16 in the Flower category between August and October, although it experienced a slight decline to rank 17 in November. This upward trajectory reflects a significant boost in sales, particularly in October, which may indicate successful marketing campaigns or new product launches. Similarly, their Pre-Roll category performance improved notably, moving from rank 14 in August to an impressive rank 7 in October, before settling at rank 8 in November. This upward movement suggests strong consumer demand and effective brand positioning within the New Jersey market.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Full Tilt Labs has shown a remarkable upward trajectory in recent months. While not ranked in the top 20 as of August 2025, Full Tilt Labs surged to 16th place by October 2025, before slightly dipping to 17th in November. This positive trend indicates a significant increase in market presence, contrasting with competitors like Cookies, which fluctuated between 14th and 21st place, and Kind Tree Cannabis, which saw a decline from 7th to 15th place. Meanwhile, Good Green and Legend also experienced volatility, with Good Green dropping from 8th to 19th place and Legend maintaining a relatively stable position between 16th and 19th. Full Tilt Labs' ability to climb the ranks suggests a growing consumer preference and effective market strategies, setting a solid foundation for future growth in New Jersey's competitive Flower market.
Notable Products
In November 2025, Full Tilt Labs saw Gluzushi (3.5g) leading the sales as the top-performing product with 1,292 units sold, marking a significant achievement. Juice Man (3.5g) followed closely in second place, showcasing its growing popularity. The Gluzushi Pre-Roll 5-Pack (2.5g) secured the third spot, indicating a strong preference for pre-rolls among consumers. Crippy Dog Pre-Roll (1g) ranked fourth, while Crippy Dog (3.5g) maintained its fifth position from October 2025, highlighting its consistent demand. This month’s rankings show a clear dominance of the Flower category, with notable stability in product performance compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
