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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Full Tilt Labs concentrated half of May 2026 revenue in Flower at 50.80% share with year-over-year growth of 81.82% but a month-over-month decline of 17.03%, while Pre-Roll expanded to 38.82% share with 497.71% YoY and 17.22% MoM growth. Vapor Pens remained a smaller slice at 8.54% share yet surged 2,160.64% YoY and 125.01% MoM, contrasting with Concentrates at 1.76% share falling 47.37% YoY and 32.18% MoM, and Edible at 0.08% share dropping 95.86% YoY and 27.38% MoM. With average price down 4.16% year over year to $37.60 and Flower’s average price at $58.35 versus Pre-Roll at $25.71, the mix shift toward faster-growing, lower-priced formats implies volume-led gains outpacing price contraction. The thesis is that Pre-Roll and Vapor Pens are driving incremental scale while Flower remains the anchor, creating a barbell that increases total reach but raises short-term volatility in MoM results.
Given a Flower rank of 24 in New Jersey and a top-state concentration in New Jersey, the 17.03% MoM decline in Flower alongside a 17.22% MoM lift in Pre-Roll and 125.01% MoM lift in Vapor Pens indicates share defense in core Flower while momentum migrates to convenience-driven formats. The 81.82% YoY growth in Flower paired with 497.71% YoY in Pre-Roll suggests a pivot from a single-category identity toward a multi-format footprint, while the 47.37% YoY decline in Concentrates and 95.86% YoY decline in Edible narrow the brand’s premium-extract and ingestible relevance. The implication is that Full Tilt Labs is positioning for trial and basket entry via Pre-Roll and Vapor Pens to complement Flower, accepting category pruning in Concentrates and Edible to concentrate resources where velocity and share gains are more achievable.
Competitive Landscape
Full Tilt Labs sits at rank #24 in NJ Flower for May 2026, improving 4 positions from #28 year over year while also rising 9 spots from #33 in February 2026; however, the brand is still 7 places below its peak of #17 from November 2025. Competitive context is tightening at the top end: Find. jumped from #15 to #1 with a 189.3% YoY sales lift, while Ozone slipped from #1 to #2 alongside a 25.9% YoY sales decline, indicating that upward mobility is possible for challengers even as incumbents retrench. The pattern implies that Full Tilt Labs’ mid-pack climb is momentum-positive but still requires closing a 7-rank gap back to its November 2025 peak to translate trajectory into durable share gains.
Notable Products
With no SKU posting a month-over-month gain above 50% or a decline under -10% in May 2026, the clearest movement comes from Uncle Larry Pre-Roll 5-Pack (2.5g) climbing to rank 7 with +42.1% MoM while Duffle Full of Blues Pre-Roll 5-Pack (2.5g) advanced to rank 8 with +25.8% MoM. Four of the top ten are Pre-Roll 5-Packs, and the category also holds ranks 5 and 9, indicating a concentration of multi-pack formats as single Pre-Roll SKUs at ranks 4 and 6 rose more moderately at +19.4% for the Duffle Full of Blues Pre-Roll 2-Pack (1g) and an unreported change for Crippy Dog Pre-Roll (1g). The Fruity Pebbles Distillate Cartridge (1g) remained at rank 1 while Koffee Milk Pre-Roll 5-Pack (2.5g) held rank 2 at $48,958, suggesting top billing now splits between Vapor Pens and value-focused Pre-Roll bundles. The mix implies Full Tilt Labs is leaning into multi-pack Pre-Roll depth to stabilize share while keeping a single flagship Vape at the top for reach.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
