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Mar-2026
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Overview
Market Insights Snapshot
Full Tilt Labs has demonstrated varied performance across different product categories in New Jersey. In the Concentrates category, the brand has shown a positive trend, climbing from a rank of 22 in December 2025 to 20 by March 2026. This improvement is notable, especially considering a dip in February. Their sales in this category also reflect a similar upward trajectory, with a significant increase from $31,164 in February to $49,608 in March. Conversely, their performance in the Flower category saw a decline, dropping out of the top 30 in February before recovering to the 24th position in March. This fluctuation suggests potential challenges in maintaining consistent market presence in the Flower segment.
In the Pre-Roll category, Full Tilt Labs has maintained a stable position, consistently ranking around the 10th spot from December 2025 to March 2026. This stability indicates a strong foothold in the Pre-Roll market within New Jersey. However, the Vapor Pens category tells a different story, where the brand has struggled to break into the top 30, peaking at 43rd in December and falling to 50th by March. This suggests that while Full Tilt Labs has a solid presence in some categories, there is room for strategic improvements in others, particularly in the Vapor Pens segment where competition appears fierce.
Competitive Landscape
In the competitive landscape of the flower category in New Jersey, Full Tilt Labs has experienced notable fluctuations in its market position and sales over recent months. After starting strong with a rank of 21 in December 2025, Full Tilt Labs saw a decline to 32 by February 2026, before recovering slightly to 24 in March 2026. This volatility contrasts with competitors like Old Pal, which has shown a consistent upward trend, improving its rank from 32 to 22 over the same period, and Craft Kings, which entered the top 20 in January 2026 and maintained a stable position thereafter. Meanwhile, Fresh Cannabis and Savvy have shown varied performance, with Fresh Cannabis maintaining a relatively stable rank around the low 20s, while Savvy made a significant jump from 35 to 25 in March 2026. These dynamics suggest that while Full Tilt Labs has faced challenges in maintaining its early momentum, there is potential for recovery and growth if it can stabilize its market position amidst strong competition.
Notable Products
In March 2026, Full Tilt Labs saw Black Maple (3.5g) leading as the top-performing product, with notable sales of 897 units. Strawberry Cannoli (3.5g) followed closely in second place, indicating strong consumer preference for flower products. Uncle Larry Pre-Roll 5-Pack (2.5g) secured the third position, demonstrating a consistent demand for pre-rolls. While Hell Z (3.5g) maintained a steady presence in the top four, Fruity Pebbles Distillate Cartridge (1g) experienced a slight drop from fourth to fifth place compared to February 2026, despite an increase in sales to 631 units. This shift highlights a growing competition within the vapor pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
