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Oct-2025
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Overview
Market Insights Snapshot
Full Tilt Labs has demonstrated varied performance across different product categories in New Jersey. In the Concentrates category, the brand maintained a relatively stable position, fluctuating slightly between the 14th and 16th ranks from July to October 2025. This consistency suggests a steady consumer base for their concentrates, even as sales saw minor fluctuations. However, the Edible category tells a different story, with Full Tilt Labs not making it into the top 30 in July and showing a significant drop to 45th place in September, before bouncing back to 35th in October. This movement could indicate either a volatile market for edibles or an opportunity for Full Tilt Labs to strengthen its presence in this category.
In contrast, Full Tilt Labs experienced a remarkable upward trajectory in the Flower category, moving from 32nd place in July to an impressive 15th by October. This significant climb coincided with a substantial increase in sales, suggesting a growing preference among consumers for their flower products. The Pre-Roll category also saw a notable improvement, with the brand advancing from 20th place in July to 7th by October, reflecting a positive reception of their offerings. These trends highlight areas of strength for Full Tilt Labs in New Jersey, particularly in the Flower and Pre-Roll categories, where they seem to be capturing more market share and consumer interest.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Full Tilt Labs has demonstrated a remarkable upward trajectory in its rankings over the past few months. Starting from a position outside the top 20 in July 2025, Full Tilt Labs climbed to rank 15 by October 2025. This significant improvement in rank is indicative of a robust increase in sales, particularly in October, where sales figures surged, positioning Full Tilt Labs closer to established competitors. For instance, Old Pal and Grown Rogue have shown fluctuations in their ranks, with Old Pal rising to 16th in October after a dip in September, while Grown Rogue returned to 17th after dropping out of the top 20 in September. Meanwhile, Fresh Cannabis and The Lid have maintained relatively stable positions, with Fresh Cannabis consistently outperforming in sales. The upward trend for Full Tilt Labs suggests a growing market presence and a potential threat to its competitors, as it continues to close the gap with higher-ranked brands.
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Notable Products
In October 2025, the top-performing product for Full Tilt Labs was the Orangutang Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, achieving the number one rank with sales figures of 2130 units. Following closely was the Orangutang Pre-Roll 2-Pack (1g) which secured the second position. The Flower category saw Lucky 13 (3.5g) at third place, Black Cherry Punch (3.5g) at fourth, and Crippy Dog (3.5g) rounding out the top five. Notably, these rankings were consistent with previous months, indicating stable consumer preference. The consistent performance of the Orangutang Pre-Rolls highlights their strong market appeal.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
