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Sep-2025
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Overview
Market Insights Snapshot
Full Tilt Labs has demonstrated notable performance in the New Jersey cannabis market across various product categories. In the Concentrates category, the brand consistently maintained a position within the top 20, showing a slight improvement from 18th in June to 15th in September. This steady positioning suggests a strong foothold in the concentrates segment. Meanwhile, in the Flower category, Full Tilt Labs made a significant leap from 36th place in June to 25th by September, indicating a positive trajectory and growing consumer preference. The brand's most remarkable advancement is seen in the Pre-Roll category, where it jumped from 38th to 12th place over the same period, reflecting a substantial increase in market share and consumer interest.
Conversely, Full Tilt Labs faced challenges in the Edible and Vapor Pens categories in New Jersey. The brand was not ranked in the top 30 for Edibles in June, and although it entered the rankings in July at 39th, it struggled to climb higher, reaching only 35th by August before dropping to 45th in September. This indicates potential issues in capturing the edible market segment. Similarly, the Vapor Pens category shows a lack of strong presence, with the brand not appearing in the top 30 until August, where it ranked 65th, and slightly slipping to 68th in September. These rankings highlight areas where Full Tilt Labs might need to strategize for better market penetration and consumer engagement.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Full Tilt Labs has shown a promising upward trajectory in recent months. Starting from a rank of 36 in June 2025, Full Tilt Labs improved its position to 25 by September 2025, showcasing a consistent rise in market presence. This upward trend is particularly notable when compared to competitors like Verano, which experienced a decline from rank 11 in June to 26 in September, and Niche, which fluctuated slightly but ended at rank 27. Meanwhile, Happy Farmer maintained a relatively stable position around the low 20s, and Illicit / Illicit Gardens showed minor fluctuations, ending at rank 24. Full Tilt Labs' sales figures reflect this positive trend, with a significant increase from June to August, before stabilizing in September. This growth indicates a strengthening brand presence and suggests that Full Tilt Labs is effectively capturing market share from competitors in New Jersey's flower category.
Notable Products
In September 2025, the top-performing product for Full Tilt Labs was Bebe Sherb Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, which ascended to the number one rank from the second position in August, with sales reaching 1945 units. Papaya Bang Bang (3.5g) in the Flower category made a significant entry directly at the second rank, demonstrating a robust sales figure of 1166 units. Uncle Larry (3.5g) maintained a steady presence in the rankings, moving up from fourth to third place, showing an increase in sales to 920 units. Uncle Larry Pre-Roll 5-Pack (2.5g) debuted in the rankings at the fourth position, while Papaya Bang Bang Pre-Roll 5-Pack (2.5g) entered at fifth place. This month showed a dynamic shift in product rankings, with new entries and upward movements highlighting changing consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
