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Apr-2025
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Overview
Market Insights Snapshot
Full Tilt Labs has shown noteworthy performance across various categories in the state of New Jersey. In the concentrates category, the brand has demonstrated a positive trajectory, moving from a rank of 16 in January 2025 to 12 in March, before slightly dipping to 15 in April. This upward movement is underscored by a significant increase in sales from February to April. In contrast, the edibles category shows a different story, where Full Tilt Labs was not ranked in the top 30 in February, highlighting a potential area for improvement. However, they managed to return to the rankings by March and continued improving their position in April.
The flower category presents an interesting dynamic for Full Tilt Labs in New Jersey. Starting at rank 36 in January, the brand made a commendable climb to rank 31 by April, with a substantial sales increase in March. The pre-roll category, however, shows a fluctuating trend with the brand dropping out of the top 30 in February but regaining its position by March. In the vapor pens category, Full Tilt Labs did not maintain a top 30 position beyond January, indicating a potential challenge in this segment. These movements across categories suggest areas of both strength and opportunity for Full Tilt Labs as they navigate the competitive market landscape in New Jersey.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Full Tilt Labs has demonstrated a notable upward trend in its market position from January to April 2025. Starting at rank 36 in January, Full Tilt Labs improved its standing to rank 31 by April, indicating a positive trajectory in market presence. This improvement is particularly significant when compared to competitors such as Binske, which fluctuated in rank and ended at 33, and Illicit / Illicit Gardens, which saw a decline from rank 13 in January to 29 in April. Meanwhile, GreenJoy showed a strong upward movement, climbing from rank 48 to 30, slightly ahead of Full Tilt Labs by April. Hamilton Farms also experienced fluctuations, ending at rank 32. The sales trends suggest that Full Tilt Labs has been able to leverage its strategic positioning to enhance its market share, despite the competitive pressures from brands like GreenJoy and Hamilton Farms, which have also shown dynamic movements in their rankings.
Notable Products
In April 2025, Full Tilt Labs' top-performing product was Crippy Dog (3.5g) in the Flower category, maintaining its leading position from March. Super Lemon Mac Pre-Roll (1g) climbed to the second spot, showing a significant increase from fourth place in March with sales reaching 761 units. Crippy Dog Pre-Roll (1g) dropped to third place from second, while Frost Donkey (3.5g) improved its rank from fifth in March to fourth in April. Sour Diesel Pre-Roll (1g) entered the top five, securing the fifth position, after not being ranked in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
