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Jul-2025
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Overview
Market Insights Snapshot
In New Jersey, Full Tilt Labs has demonstrated varied performance across different product categories. For Concentrates, the brand maintained a consistent presence in the rankings, starting at 16th in April and ending at 14th by July, showcasing a slight improvement despite fluctuating sales figures. The Pre-Roll category saw a significant leap in performance, jumping from 39th in May to 18th in July, indicating a successful strategy or product launch during this period. However, the Vapor Pens category shows a more challenging scenario, as the brand only entered the rankings in June at 64th, and slightly dropped to 68th in July, suggesting potential areas for growth or market penetration.
In contrast, Full Tilt Labs' performance in the Edible category in New Jersey appears less stable, with the brand not making it into the top 30 in June, and only appearing again at 40th in July. This inconsistency could point to challenges in consumer preference or competitive pressures. The Flower category also shows a downward trend, with Full Tilt Labs slipping from 30th in April to 36th in June, before recovering slightly to 32nd in July. This suggests a need for strategic adjustments to regain footing in a potentially competitive market. Overall, while there are areas of strength, particularly in Pre-Rolls, there are also clear opportunities for Full Tilt Labs to bolster their presence and performance across other categories in the state.
Competitive Landscape
In the competitive landscape of the Flower category in New Jersey, Full Tilt Labs has experienced notable fluctuations in its market position from April to July 2025. While maintaining a consistent rank of 30th in April and May, Full Tilt Labs dropped to 36th in June before recovering slightly to 32nd in July. This indicates a challenging market environment, especially when compared to competitors like Later Days, which consistently ranked higher, peaking at 28th in June. Meanwhile, The Botanist showed a volatile performance, dropping out of the top 20 in June but rebounding to 30th in July, suggesting potential opportunities for Full Tilt Labs to capitalize on market shifts. Additionally, Superflux demonstrated a significant upward trend, climbing from 42nd in June to 31st in July, which may indicate increasing consumer preference or effective marketing strategies that Full Tilt Labs could learn from. Overall, while Full Tilt Labs faces stiff competition, strategic adjustments could help improve its standing in the New Jersey Flower market.
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Notable Products
In July 2025, the top-performing product from Full Tilt Labs was the Crippy Dog Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its rank at number one from June. Following closely was the Super Lemon Mac Pre-Roll 5-Pack (2.5g), which entered the rankings directly at the second position. The Super Lemon Mac Pre-Roll (1g) held a steady presence, ranking third, although it had previously peaked at number one in May. Papaya Bang Bang Pre-Roll 2-Pack (1g) came in fourth, marking its debut in the rankings. Notably, the Crippy Dog Pre-Roll 2-Pack (1g) achieved sales of 556 units, leading the category in terms of volume.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
