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May-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Jersey Clouds concentrated its volume into Concentrates at 58.37% share with a 1,493.72% year-over-year surge and a 33.81% month-over-month gain, while Vapor Pens held 35.79% share with a -6.07% year-over-year change but a 6.61% month-over-month lift. Tincture & Sublingual accounted for 5.85% share and dropped -53.26% month-over-month, with no year-over-year baseline reported. The brand’s overall sales grew 139.45% year-over-year alongside a -1.03% year-over-year average price shift to $32.26, and within Concentrates the average price sat at $30.73 versus $38.38 in Vapor Pens. The pattern implies Jersey Clouds is reallocating demand toward Concentrates as a primary growth engine while allowing Vapor Pens to stabilize on a month-over-month basis but contract year-over-year, positioning Tincture & Sublingual as a retreating niche.
With Concentrates now the top category and a 29 rank in New Jersey Concentrates, the 33.81% month-over-month gain alongside a 58.37% mix weight suggests the brand’s near-term positioning hinges on deepening penetration where it is already indexed, while the -6.07% year-over-year in 35.79%-mix Vapor Pens signals a need to defend share without overextending. The broad 139.45% brand sales year-over-year expansion paired with a -1.03% price shift indicates growth is volume-led rather than price-led, and the -53.26% month-over-month contraction in 5.85%-mix Tincture & Sublingual reduces diversification risk but concentrates exposure to category volatility. The implication is a deliberate tilt toward Concentrates where momentum is largest, using modest month-over-month improvements in Vapor Pens as a secondary pillar while deprioritizing Tincture & Sublingual.
Competitive Landscape
Jersey Clouds sits at rank #29 in NJ Concentrates in May 2026, improving 3 positions from #32 year over year, and climbing 15 slots from #44 in February 2026 to reach a new peak at #29 in May 2026; by contrast, RYTHM holds #1 with a -3.1% YoY sales change while Pyramid Pens advanced from #10 to #4 alongside a 91.4% YoY sales increase. Compared with Grassroots steady at #2 with +10.4% YoY growth and Kind Tree Cannabis stable at #3 with -7.7% YoY sales, Jersey Clouds’ movement concentrates in rank gains rather than top-tier share shifts; the pattern implies a trajectory of recovery toward mid-tier relevance, but sustained progression will likely require converting recent rank momentum into consistent share capture against incumbents entrenched in the top 5.
Notable Products
Trop Juice Full Spectrum Oil Syringe (1g) led May 2026 with an 80.2% month-over-month gain and climbed into rank 4, while Trop Juice Full Spectrum Disposable (1g) rose 55.7% to rank 5. In contrast, Biscotti Runtz Lemon Zest Tincture Spray (100mg) fell 65.2% to rank 8, marking the steepest decline and pulling Tincture & Sublingual down as a category. The top three ranks are all Concentrates and four of the top ten are Concentrates, indicating a tilt toward full-spectrum oil formats over tinctures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
