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Aug-2025
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Overview
Market Insights Snapshot
Jersey Clouds, a prominent player in the cannabis industry, has shown a fluctuating performance in the Vapor Pens category within New Jersey. Over the months from May to August 2025, Jersey Clouds has experienced significant movement in its rankings. Starting at the 60th position in May, the brand saw a dip in June, dropping to 69th, before climbing back to 61st in July and finally reaching the 55th spot in August. This upward trend in August might indicate a strategic shift or successful marketing efforts that resulted in increased consumer interest. Despite not breaking into the top 30, the improvement in rank suggests a positive trajectory, particularly given the substantial increase in sales from July to August.
The sales figures for Jersey Clouds also reflect this pattern of growth, with a notable jump in August 2025, where sales nearly doubled compared to the previous month. This surge could be attributed to seasonal demand, promotional activities, or new product launches that resonated well with consumers. However, the brand's absence from the top 30 rankings across these months highlights the competitive nature of the Vapor Pens category in New Jersey. While the data indicates promising momentum, Jersey Clouds still faces challenges in capturing a more significant market share. Understanding the underlying factors contributing to these movements could provide further insights into the brand's market strategy and potential areas for growth.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Jersey Clouds has experienced a dynamic shift in its market position over the summer of 2025. Starting at rank 60 in May, Jersey Clouds saw a dip to 69 in June, but made a notable recovery to 55 by August. This fluctuation in rank suggests a volatile market presence, potentially influenced by seasonal demand or competitive pressures. In comparison, Shady Extracts consistently maintained a stronger position, with ranks ranging from 49 to 57 over the same period, indicating a more stable market presence. Meanwhile, New Earth and Full Tilt Labs showed inconsistent rankings, with New Earth missing from the top 20 in July and Full Tilt Labs absent in May and July. Despite these challenges, Jersey Clouds' sales nearly doubled from June to August, suggesting a potential recovery and an opportunity for growth if they can continue to capitalize on market trends and consumer preferences.
Notable Products
In August 2025, Triple OG Full Spectrum Cartridge (0.5g) maintained its top position in the Jersey Clouds lineup, achieving a sales figure of 357 units. Super Lemon Haze Full Spectrum Disposable (1g) emerged as a strong contender, securing the second rank, despite not being ranked in previous months. Lemon Cherry Gelato Full Spectrum Cartridge (0.5g) held steady at the third position, showing a slight decline from its earlier second-place ranking in July. Black Cherry Runtz Full Spectrum Disposable (0.5g) improved significantly, climbing to fourth place from its fifth position in the previous two months. Gelonade Full Spectrum Syringe (1g) entered the rankings at fifth place, marking its debut in the top five for August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
