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Mar-2025
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Overview
Market Insights Snapshot
In the state of New Jersey, New Earth has shown notable performance in the Concentrates category, where it improved its ranking from outside the top 30 to the 16th position by January 2025 and maintained this position in February before advancing to 14th in March. This upward trend indicates a strengthening presence in the Concentrates market, suggesting strategic enhancements or increased consumer preference for their products. The brand's sales in this category also reflect a dynamic pattern, with a peak in January followed by a slight dip in March, yet still maintaining a strong position relative to competitors.
Conversely, New Earth's performance in the Vapor Pens category in New Jersey tells a different story. The brand was ranked 45th in January 2025 and improved to 37th in February, but slipped back to 41st by March. This fluctuation suggests volatility in consumer interest or possible challenges in maintaining consistent market share in this category. Despite these challenges, the significant jump in sales from January to February indicates potential for growth, although sustaining that momentum will be crucial for future success. The absence of a ranking in December 2024 highlights the brand's progress, as it managed to enter the top 50 by the start of the new year.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, New Earth has shown a dynamic shift in rankings from January to March 2025. Initially absent from the top 20 in December 2024, New Earth entered the competitive scene at rank 45 in January 2025. By February, it climbed to rank 37, indicating a positive reception and increased market penetration. However, March saw a slight dip to rank 41, suggesting potential challenges in sustaining growth. Comparatively, MPX - Melting Point Extracts experienced a steady decline from rank 25 in December 2024 to 34 by March 2025, reflecting a consistent decrease in sales. Meanwhile, Lily Extracts and Space Ranger also faced downward trends, with Lily Extracts dropping from rank 29 to 43 and Space Ranger fluctuating slightly but remaining in the lower 40s. Notably, Old Pal entered the rankings in March at position 36, surpassing New Earth, which could indicate emerging competition. These shifts highlight New Earth's potential for growth amidst a competitive market, though maintaining momentum will be crucial to capitalize on its upward trajectory.
Notable Products
In March 2025, the top-performing product from New Earth was Heir Heads FSO Syringe (1g) in the Concentrates category, which climbed to the number one rank from fourth place in February. Sherb Cake Cured Resin Sugar (1g), also in the Concentrates category, secured the second rank, marking its debut in the rankings. Funken Berries Liquid Diamond HTE Cartridge (1g) in the Vapor Pens category fell one spot to third rank, with sales figures reaching 156 units. Dawg Lemons Liquid Diamond HTE Cartridge (1g) experienced a notable drop, moving from first in February to fifth in March. These shifts in rankings highlight a dynamic sales landscape for New Earth's products, with Concentrates gaining prominence over Vapor Pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
