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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
New Earth concentrated its July 2026 mix in Concentrates at 71.75% share while Vapor Pens slipped to 28.25% share, a reshaping driven by a 189.01% month-over-month surge in Concentrates alongside a 66.67% month-over-month decline in Vapor Pens. Year over year, both pillars contracted — Concentrates down 37.91% and Vapor Pens down 49.32% — aligning with a brand-level sales change of -43.34% and a 22.69% drop in average price that points to mix and pricing acting in tandem. Within New Jersey Concentrates, the brand sat at rank 32, implying that the July rebound did not yet translate into a top-tier position, and that the category-led recovery is still catching up to last year’s base.
This mix pivot implies New Earth is leaning into Concentrates to stabilize volume and shelf presence, as evidenced by a 189.01% month-over-month lift in that category while Vapor Pens contracted 66.67% month over month and carried a steeper 49.32% year-over-year decline than Concentrates’ 37.91% drop. With the brand’s average price down 22.69% year over year while category rank in New Jersey Concentrates sits at 32, the strategy likely trades margin for velocity to defend category relevance; the implication is that sustained share recovery hinges on converting the July Concentrates spike into higher rank positions and reducing dependency on the 71.75% single-category concentration.
Competitive Landscape
New Earth is ranked #32 in July 2026, down 14 positions year over year from #18, and up 21 positions since April–June 2026 where it sat at #53 on a trailing three-month view; against this, Grassroots climbed to #1 with a year-over-year rank of #3 and sales up 35.7%, while RYTHM held #2 with a year-over-year rank of #2 but recorded a 11.1% sales decline, and New Earth remains well below its April 2025 peak rank of #11 despite category leaders consolidating at the top. This trajectory implies New Earth’s recovery from a short-term trough is insufficient to offset a longer-term slide, signaling that without share-capturing moves against the #1–#5 tier, its position risks further erosion even if month-to-month rank volatility produces intermittent lifts.
Notable Products
Gorilla Pie Cured Resin Sugar (1g) posted the standout surge with a 246.9% month-over-month jump to rank 1, while Chem Butter Cured Resin Sugar (1g) climbed 86.8% to rank 3. At the same time, Purple Rain Cured Resin Disposable (1g) fell 31.9% to rank 8 and Chem Butter Cured Resin Disposable (1g) declined 19.7% to rank 7. The juxtaposition of triple-digit gains in Cured Resin Sugar against double-digit drops in Disposables signals a pivot toward higher-engagement concentrate formats over ready-to-vape options.
Animal Star Cookies Cured Resin Sugar (1g) rose 74.6% to rank 4, and Animal Star Cookies Cured Resin Disposable (1g) increased 45.5% to rank 6, indicating brand-equity carryover with stronger pull in sugar than in vape. Four of the top ten are Concentrates ranked 1 through 4, while Vapor Pens cluster at ranks 5 through 8 with two negative MoM prints, and only one SKU in the top eight shows a decline steeper than 30%. The concentration of high-growth SKUs at the top in Concentrates implies New Earth’s near-term revenue will be anchored by cured resin sugars rather than disposables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
