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Nov-2025
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Overview
Market Insights Snapshot
New Earth's performance in the New Jersey market has shown both stability and challenges across different product categories. In the Concentrates category, the brand maintained a steady presence within the top 30 brands from August to October 2025, ranking 19th, 20th, and 20th, respectively. However, a significant drop to 27th place in November indicates a potential shift in consumer preferences or increased competition. This decline in ranking is mirrored by a notable decrease in sales from $37,728 in October to $22,327 in November, suggesting that New Earth might need to reassess its strategies in this category to regain its footing.
In contrast, New Earth's Vapor Pens category did not manage to break into the top 30 rankings in any of the months reported, with rankings of 59th, 61st, 71st, and 75th from August to November. This consistent absence from the top 30 brands indicates a struggle to capture significant market share in this segment. The downward trend in sales from $33,122 in August to $14,248 in November further emphasizes the brand's challenges in gaining traction among consumers in the Vapor Pens market in New Jersey. This performance suggests potential areas for improvement, such as product innovation or targeted marketing efforts, to enhance brand visibility and consumer engagement.
Competitive Landscape
In the competitive landscape of the New Jersey concentrates market, New Earth has experienced notable fluctuations in its rank over the past few months. Starting at 19th place in August 2025, New Earth maintained a stable position at 20th in September and October, but saw a decline to 27th in November. This drop in rank suggests increased competition and possibly a decrease in sales momentum. In contrast, HAZE showed a strong performance, climbing from 24th in August to 18th in October, before slightly dropping to 25th in November, indicating a robust sales surge in October. Meanwhile, URBNJ and Lobo have shown more stability, with URBNJ improving its rank from 27th in September to 23rd in November, and Lobo maintaining a consistent presence in the top 30. The absence of Elyon Cannabis from the top 20 in September and October, despite a return in November, highlights the volatility within this market segment. These dynamics underscore the competitive pressures New Earth faces, necessitating strategic adjustments to regain and sustain its market position.
Notable Products
In November 2025, New Earth's top-performing product was the Animal Star Cookies Liquid Diamond HTE Cartridge (1g) in the Vapor Pens category, which ascended to the number one position from fifth place in October. This product achieved notable sales, reaching 184 units, showcasing a significant increase in popularity. The Animal Star Cookies Cured Resin Sugar (1g) in the Concentrates category dropped to second place from its previous top position in October, indicating a shift in consumer preference. The Kamikaze FSO Syringe (1g) maintained its third-place ranking in the Concentrates category, demonstrating consistent demand. Meanwhile, the Candyland FSO Syringe (1g) debuted in fourth place, and the Triple OG Liquid Diamonds HTE Cartridge (1g) entered the rankings in fifth place, both gaining traction in their respective categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
