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Apr-2025
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Overview
Market Insights Snapshot
New Earth has shown consistent performance in the New Jersey market, particularly in the Concentrates category. Over the first four months of 2025, the brand maintained a stable presence, with rankings fluctuating slightly but staying within the top 20. Starting the year at rank 15, New Earth improved to 14 in February before settling back to 16 by April. This indicates a steady demand for their products, with April sales reaching a notable $45,501. However, their position could benefit from a more aggressive strategy to climb higher in the ranks.
In contrast, New Earth's performance in the Vapor Pens category in New Jersey reveals a more volatile trajectory. The brand did not manage to break into the top 30 during the first four months of 2025, with rankings hovering around the 40s. While they reached a peak rank of 38 in February, their position slipped to 48 by April, indicating challenges in maintaining traction in this category. Despite the fluctuations, February's sales surge suggests potential for growth if the brand can stabilize its market presence and capitalize on favorable conditions.
Competitive Landscape
In the competitive landscape of the New Jersey concentrates market, New Earth has shown a steady performance, maintaining its rank between 14th and 16th from January to April 2025. This stability is notable, especially when compared to competitors like HAZE, which has experienced a decline from 8th to 14th place during the same period, indicating a potential decrease in market share. Meanwhile, Full Tilt Labs has shown a positive trend, climbing from 17th to 12th, suggesting an increase in consumer interest and sales. Space Ranger has also seen a decline, dropping from 12th to 18th, which could reflect challenges in maintaining their market position. Interestingly, Bless Your Cottons entered the top 20 in April, debuting at 17th, which could signal emerging competition for New Earth. These dynamics highlight the importance for New Earth to continue leveraging its steady performance while also innovating to capture more market share amid fluctuating competitor ranks.
Notable Products
In April 2025, the top-performing product for New Earth was Ghost OG FSO Syringe (1g) in the Concentrates category, securing the first position. Funken Berries Liquid Diamond HTE Cartridge (1g) maintained its consistent second-place ranking from February and March in the Vapor Pens category, with sales reaching 186 units. Chem Dawg FSO Syringe (1g) ranked third, showing strong performance within the Concentrates category. Lemon Cookies Cured Resin Sugar (1g) followed closely in fourth place, indicating a stable position in the same category. Heir Heads FSO Syringe (1g) experienced a drop from its top rank in March to fifth place in April, reflecting a notable shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
