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Aug-2025
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Overview
Market Insights Snapshot
New Earth's performance in the New Jersey market has shown varied results across different product categories. In the Concentrates category, the brand maintained a relatively stable ranking, hovering around the mid-teens. Specifically, New Earth was ranked 16th in both May and June 2025, improved slightly to 15th in July, but then dropped to 18th in August. This fluctuation suggests some volatility in their market position, potentially due to competitive pressures or shifts in consumer preferences. Despite the drop in August, New Earth's sales figures in this category have been substantial, indicating a strong consumer base and brand recognition in the state.
In contrast, New Earth's performance in the Vapor Pens category in New Jersey demonstrates more significant challenges. The brand's ranking was 54th in May and fell to 62nd in June, with no ranking in July, indicating that it was not among the top 30 brands during that month. However, there was a slight recovery in August when New Earth climbed back to 58th place. This inconsistency might reflect a need for strategic adjustments in marketing or product offerings to better capture consumer interest in this category. The absence from the top 30 in July is particularly notable and suggests a competitive market landscape that New Earth needs to navigate carefully.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, New Earth has demonstrated a fluctuating but promising trajectory in recent months. Despite not ranking in July 2025, New Earth made a notable comeback in August 2025, climbing to 58th place, reflecting a positive trend in sales performance. This resurgence positions New Earth ahead of competitors like Space Ranger, which also did not rank in July and only reached 67th place in August. Meanwhile, Shady Extracts consistently maintained a stronger presence, ranking 54th in August, which indicates a stable market hold. However, New Earth's ability to recover and surpass brands such as Jersey Clouds, which ranked 55th in August, suggests a competitive edge that could be leveraged for future growth. As the market continues to evolve, New Earth's strategic positioning and adaptability will be crucial in gaining further market share against these established competitors.
Notable Products
In August 2025, the top-performing product for New Earth was the Ghost OG FSO Syringe (1g) in the Concentrates category, reclaiming its number one position after a dip to third place in July, with a notable sales figure of 325 units. The Peach Crescendo Liquid Diamond HTE Cartridge (1g) in the Vapor Pens category debuted strongly at second place. Chem Dawg FSO Syringe (1g) also performed well, securing the third position. Candyland Cured Resin Sugar (1g) and Lamb's Bread Liquid Diamond Cartridge (1g) followed in fourth and fifth places respectively, both making their first appearance in the rankings. This month saw significant movement, with Ghost OG FSO Syringe (1g) bouncing back to the top and the introduction of new products into the competitive landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
