.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of New Jersey, New Earth has demonstrated a consistent performance in the Concentrates category, maintaining its position at rank 16 in both June and July 2025, before sliding slightly to rank 18 in August and September. Despite this minor drop in ranking, the brand's sales figures show a positive trend, with a noticeable increase from June to July, although there was a dip in August followed by a recovery in September. This suggests a resilient market presence in the Concentrates category, with potential for further growth if the brand can capitalize on the sales recovery observed in September.
Conversely, New Earth's performance in the Vapor Pens category in New Jersey presents a more mixed picture. The brand was not ranked in the top 30 in July, indicating a significant challenge in maintaining a competitive edge in this category. However, it bounced back to rank 58 in both August and September, showing a degree of recovery. The fluctuation in ranking and sales highlights a volatile market position, suggesting that while there is potential for growth, there are also significant hurdles that the brand needs to address to secure a more stable footing in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of the New Jersey concentrates market, New Earth has experienced fluctuations in its rank, maintaining a steady position at 16th in June and July 2025 before dropping to 18th in August and September 2025. This decline in rank is noteworthy as it coincides with a decrease in sales during the same period, suggesting a potential challenge in maintaining market share. In contrast, Full Tilt Labs has shown resilience, improving its rank from 18th in June to 15th by September, indicating a strong upward trajectory in sales. Meanwhile, Drool and GRUV have also made notable gains, with Drool entering the top 20 in August and maintaining its position, while GRUV climbed to 19th by September. These shifts highlight the dynamic nature of the market and underscore the importance for New Earth to strategize effectively to regain its competitive edge.
Notable Products
In September 2025, the top-performing product from New Earth was the Peach Crescendo Liquid Diamond HTE Cartridge (1g) in the Vapor Pens category, which climbed to the number 1 rank from its previous position at rank 2 in August. The Chem Dawg FSO Syringe (1g) in the Concentrates category followed closely, moving up from rank 3 in August to rank 2 in September, with notable sales of 260 units. Candyland Cured Resin Sugar (1g) also in the Concentrates category, maintained its upward trend by advancing from rank 4 in August to rank 3 in September. The Kamikaze Cured Resin Badder (1g) debuted at rank 4 in September, while Cali Cannoli Cured Resin Sugar (1g) entered the rankings at position 5. These shifts indicate a strong consumer preference for concentrates, with significant movement in the rankings over the past several months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
