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Mar-2025
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Overview
Market Insights Snapshot
In the New Jersey market, Lily Extracts has experienced notable fluctuations across various product categories. Within the Concentrates category, the brand saw a downward trend, slipping from a rank of 16 in December 2024 to falling out of the top 30 by March 2025. This decline is mirrored in their sales figures, which dropped significantly over the same period. In the Edible category, Lily Extracts managed to maintain a presence in the rankings, though not without challenges, as they fell from 22nd place in December to 34th place by March. Despite this, their continued presence in the rankings suggests a resilience in the face of a competitive market.
The Vapor Pens category also illustrates a challenging period for Lily Extracts in New Jersey. Starting at 29th place in December 2024, the brand's rank decreased steadily, reaching 43rd place by March 2025. This downward movement in rankings is accompanied by a stark decrease in sales, which may indicate a shift in consumer preferences or increased competition in the market. Overall, while Lily Extracts maintains a presence in the New Jersey market across multiple categories, the brand faces significant challenges in sustaining its ranking positions and sales figures, particularly in the Concentrates and Vapor Pens categories.
Competitive Landscape
In the competitive landscape of the Edible category in New Jersey, Lily Extracts has experienced notable fluctuations in its rankings and sales over the past few months. Starting from a rank of 22 in December 2024, Lily Extracts saw a decline to 34 by March 2025. This downward trend in ranking is mirrored by a decrease in sales, suggesting a challenging period for the brand. In contrast, HAZE, which started at rank 19, also experienced a drop but maintained a slightly better position than Lily Extracts by March 2025. Meanwhile, Zoobies remained relatively stable in its rankings, indicating consistent performance. ButACake showed an upward trend, improving its rank from 35 to 30, potentially capturing market share from competitors like Lily Extracts. These dynamics highlight the competitive pressures in the New Jersey Edible market, emphasizing the need for Lily Extracts to strategize effectively to regain its competitive edge.
Notable Products
In March 2025, the top-performing product for Lily Extracts was the Hashberry Live Rosin Pectin Chews 10-Pack (100mg) in the Edible category, maintaining its number one rank from February 2025 with sales of 482 units. The Sour Apple 4 Daze Live Rosin Pectin Chews 10-Pack (100mg) held steady at the second position, despite a decrease in sales over the months. The Passion Fruit Live Rosin Pectin Chews 10-Pack (100mg) emerged in the third position, marking its first appearance in the rankings. The Hashberry Live Rosin Gummies 10-Pack (100mg) dropped to fourth place from its previous third position in February. Finally, the Platinum Cherries Live Rosin Cartridge (0.5g) remained consistent at fifth place, though its sales have significantly declined since December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
