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Aug-2025
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Overview
Market Insights Snapshot
Lily Extracts has shown varied performance across different product categories in New Jersey. In the Concentrates category, the brand has seen a downward trend in rankings, moving from 19th in May 2025 to 23rd by August 2025, which might indicate increasing competition or a need to reassess their market strategy in this segment. Despite this, the sales figures in this category have shown some recovery from June to August, suggesting potential for regaining lost ground. Meanwhile, in the Edible category, Lily Extracts has struggled to break into the top 30, maintaining a ranking of 37th in three out of the four months, which could be a signal of either a niche market focus or challenges in scaling their edible offerings.
The Vapor Pens category paints a similar picture of decline, with Lily Extracts dropping from 47th to 70th place between May and August 2025. This drop in ranking is accompanied by a notable decrease in sales, pointing towards a potential need for innovation or marketing efforts to regain consumer interest. Interestingly, in the Pre-Roll category, Lily Extracts did not make it into the top 30 rankings, only appearing in May as 76th, which underscores a significant gap in their product lineup or market presence in this popular category. These insights reflect the challenges and opportunities for Lily Extracts as they navigate the competitive landscape in New Jersey.
Competitive Landscape
In the competitive landscape of the New Jersey concentrates market, Lily Extracts has experienced a gradual decline in its ranking from May to August 2025, moving from 19th to 23rd place. This trend suggests a challenging period for Lily Extracts, especially as competitors like HAZE and SUN also faced rank declines, with HAZE dropping out of the top 20 by August and SUN slipping to 21st. Despite these shifts, Lily Extracts' sales showed a slight recovery in August, contrasting with the consistent sales decline of HAZE. New entrants like GRUV and URBNJ have also emerged, with URBNJ securing a spot in the top 25 by August, indicating increasing competition. These dynamics highlight the need for Lily Extracts to innovate and adapt strategies to regain its competitive edge in this evolving market.
Notable Products
In August 2025, Bubba Kush Bubble Hash (1g) emerged as the top-performing product for Lily Extracts, holding the number one rank in concentrates with notable sales of 225 units. Passion Fruit Live Rosin Gummies 10-Pack (100mg) climbed to the second position in the edible category, maintaining its rank from July. Watermelon Pineapple Lemonade Live Rosin Gummies 10-Pack (100mg) also secured the second spot in edibles, consistent with its July ranking. Passion Fruit Live Rosin Pectin Chews 10-Pack (100mg) and Wild Cherry Cannapunch Live Rosin Pectin Chews 10-Pack (100mg) both entered the ranking in August, tying for third in edibles. Overall, these rankings show a strong performance by Lily Extracts in the concentrates and edibles categories, with some products maintaining or improving their positions over the summer months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
