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Apr-2025
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Overview
Market Insights Snapshot
Lily Extracts has experienced varied performance across different product categories in New Jersey. In the Concentrates category, the brand maintained a presence in the top 20 from January through April 2025, although there was a slight decline in ranking from 14th to 20th. This downward trend in concentrates could be indicative of increasing competition or shifting consumer preferences. It is noteworthy that while the brand's sales figures in concentrates decreased from January to March, there was a slight recovery in April. This suggests a potential stabilization or strategic adjustment in their approach to this category.
In contrast, the Edibles category saw Lily Extracts dropping out of the top 30 by March 2025, landing in 34th place, and further slipping to 38th in April. This signifies a more pronounced challenge in maintaining market share in this segment. Similarly, in the Vapor Pens category, Lily Extracts was unable to break into the top 30 throughout the first four months of 2025, with rankings fluctuating between 32nd and 44th. The absence from the top 30 in these categories highlights a significant area for potential growth or reevaluation. The brand's overall sales figures in these categories also reflect a downward trend, which could be a point of concern for stakeholders looking to expand their footprint in New Jersey.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Lily Extracts has experienced a notable decline in rank and sales from January to April 2025. Starting at 32nd place in January, Lily Extracts dropped to 44th by April, indicating a significant loss in market position. This decline is mirrored in their sales figures, which saw a sharp decrease over the same period. In contrast, brands like Papa's Herb and Bless Your Cottons maintained stronger sales, with Papa's Herb not appearing in the top 20 but still achieving higher sales than Lily Extracts in April. Meanwhile, Nimbus and North Lake Supply also emerged as competitors, with Nimbus consistently ranking in the 40s and closely trailing Lily Extracts in sales. This competitive pressure suggests that Lily Extracts may need to reassess its market strategies to regain its footing in the New Jersey vapor pen market.
Notable Products
In April 2025, the top-performing product for Lily Extracts was the Hashberry Live Rosin Pectin Chews 10-Pack in the Edible category, maintaining its first-place rank from previous months despite a decrease in sales to 270 units. The Donnie Burger Live Rosin Cartridge in the Vapor Pens category achieved a notable second place, marking its debut in the rankings. The Sour Diesel Live Rosin Cartridge also saw significant improvement, climbing to third place from fifth in March. Rainbow Guava Cold Cure Hash entered the rankings at fourth place, while the Sour Diesel Cold Cure Live Rosin landed in fifth. Overall, April saw dynamic changes in the Vapor Pens and Concentrates categories, with new entries and shifts in product rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
