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Sep-2025
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Overview
Market Insights Snapshot
Lily Extracts has shown varied performance across different product categories in New Jersey. In the Concentrates category, the brand maintained a steady presence in the top 30, although there was a gradual decline from 20th position in June to 24th by September 2025. This decline was accompanied by fluctuations in sales, with a notable peak in August. In contrast, the Edibles category saw Lily Extracts briefly climbing to 33rd in July before slipping back to 39th by September, indicating a struggle to maintain consistent rank among competitors. The Pre-Roll category, however, presents a more challenging picture as Lily Extracts did not make it to the top 30 after July, suggesting potential areas for improvement in market penetration or product appeal.
In the Vapor Pens category, Lily Extracts experienced a drop in rankings from 60th in June to 70th by September, reflecting a downward trend in sales performance. Despite this decline, the brand managed to stabilize its position between August and September, which could indicate an adjustment in strategy or market conditions. The absence from the top 30 in the Pre-Roll category for August and September might highlight a need for a strategic pivot or increased marketing efforts to regain visibility. Overall, while Lily Extracts maintains a presence in several categories, the varying rankings suggest opportunities for targeted improvements to bolster its market position in New Jersey.
Competitive Landscape
In the competitive landscape of the New Jersey edible cannabis market, Lily Extracts has experienced notable fluctuations in its ranking and sales performance from June to September 2025. Initially ranked 38th in June, Lily Extracts climbed to 33rd in July, indicating a positive momentum. However, the brand's rank slipped back to 38th in August and further to 39th in September. This volatility in rank is mirrored in its sales figures, which peaked in July before declining in the subsequent months. Competitors like HAZE maintained a more consistent presence, improving from 42nd in June to 37th in September, suggesting a steady growth trajectory. Meanwhile, brands such as Mr. Moxey's and Coast emerged in the rankings by September, indicating increased competition in the market. These dynamics highlight the challenges Lily Extracts faces in maintaining its market position amidst rising competition and shifting consumer preferences.
Notable Products
In September 2025, the top-performing product from Lily Extracts was the Passion Fruit Live Rosin Gummies 10-Pack (100mg), which climbed to the number one rank, showcasing a strong upward trend from its second-place position in August 2025. The Raspberry Cherry Limeade Live Rosin Gummies 10-Pack (100mg) secured the second spot, making a notable comeback after not being ranked in August. Pina Express Colada Live Rosin Gummies 10-Pack (100mg) also performed well, achieving the third rank, up from its previous unranked status in August. Watermelon Pineapple Lemonade Live Rosin Gummies 10-Pack (100mg) maintained a stable presence, ranking fourth in September, though it had been second in both July and August. Hashberry Live Rosin Gummies 10-Pack (100mg) slipped to fifth place, a significant drop from its leading position in July, with September sales totaling 111 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
