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Where to Buy
Euphoria (MI) is stocked at 74 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Grand Rapids, Detroit, Kalamazoo, and Monroe. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Euphoria (MI) concentrated 98.77% of July 2026 sales in Flower while Pre-Roll fell to 1.23% share, a mix that tightened versus a year ago as Flower declined 23.66% YoY and Pre-Roll contracted 77.63% YoY. Month over month, Flower jumped 55.21% while Pre-Roll dropped 36.81%, and the average price decreased 6.40% YoY to $29.74, indicating volume-led movement in the core while value pressure persisted. With Flower ranked 20th in Michigan, the pattern implies a single-category dependence where MoM gains are masking YoY attrition, leaving little buffer from a shrinking Pre-Roll line.
The July 2026 pivot — a 55.21% MoM surge in Flower alongside a 36.81% MoM retrenchment in Pre-Roll — implies that Euphoria (MI) is trading breadth for depth, leaning on a category that still posted a 23.66% YoY decline while the minor line collapsed 77.63% YoY. Coupled with a 6.40% YoY drop in average price and a 20th-place Flower rank in Michigan, the mix suggests a price-competitive, volume-chasing stance that boosts near-term throughput but elevates risk exposure to a single category.
Competitive Landscape
Euphoria (MI) sits at rank #20 in MI Flower for July 2026, down 6 spots from #14 year over year, yet up 5 positions from #25 in April 2026; that mix of a 6-rank YoY decline and a 5-rank quarter-on-quarter climb contrasts with Mischief rising from #10 to #4 and Goodlyfe Farms advancing from #5 to #3 alongside a 36.8% YoY sales increase. With July 2025 marking Euphoria (MI)’s peak at #14 and current placement 6 ranks below that high while category leaders such as High Minded hold #1 despite a 12.5% YoY sales decline, the pattern implies Euphoria (MI) is stabilizing from a trough but losing relative standing to faster-advancing peers, signaling a trajectory that requires share recapture rather than mere maintenance.
Notable Products
Warheadz (3.5g) posted the standout move in July 2026 with +103.8% MoM and climbed into rank 3, while Apricot Scone (3.5g) gained +70.2% MoM to hold rank 1. Donny Burger (3.5g) advanced +60.3% MoM at rank 2, and Premium Apricot Scone (28g) rose +53.0% MoM despite sharing rank 8 with another SKU; four of the top ten are Flower eighths (3.5g) from varied strains, indicating depth in the same format. With only modest +6.8% MoM at rank 6 for High Society (3.5g) and no evident declines below -10%, the mix skews toward momentum plays in mid-to-top ranks, implying Euphoria (MI) is consolidating around fast-ramping Flower SKUs and scaling volume packs alongside.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
