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Where to Buy
Euphoria (MI) is stocked at 66 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Grand Rapids, Kalamazoo, Monroe, and Ann Arbor. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Euphoria (MI) concentrated 98.70% of August 2026 sales in Flower while Pre-Roll held 1.30%, a mix that tightened as Flower fell 31.28% year over year and 13.05% month over month, and Pre-Roll declined 71.97% year over year and 19.88% month over month. Average price rose 21.42% year over year to $37.18 even as total brand sales declined 35.62% year over year, implying volume contraction outpaced price gains; within Flower, price points averaged $41.95 while the brand sat at rank 27 in Flower in Michigan, signaling mid-pack placement despite a 24‑month sales increase of 95.27%.
The sharper 71.97% year-over-year contraction in Pre-Roll versus 31.28% in Flower, coupled with a 19.88% month-over-month drop in Pre-Roll against 13.05% in Flower, indicates the brand’s current positioning is tightly tied to Flower and vulnerable to single-category headwinds. The combination of a 21.42% price lift and a 35.62% sales decline suggests the brand is trading up on price while losing unit share, and with a rank of 27 in Flower in Michigan alongside a 13.05% month-over-month slide, the pattern implies price-led strategy without offsetting mix diversification is compressing reach and requires either recalibration of Flower price tiers or reactivation of the subscale Pre-Roll line.
Competitive Landscape
Euphoria (MI) sits at rank #27 in MI Flower for August 2026, down 11 positions year over year from #16, but up 20 ranks since May 2026 when it was #47; that climb from #47 to #27 over three months contrasts with a longer-term retreat from its peak of #14 in July 2025, indicating regained momentum but not yet a return to prior standing. Among competitors, High Minded held #1 while posting a -17.1% year-over-year sales change, and NOBO advanced to #3 from #42 with a 508.9% year-over-year sales increase, suggesting Euphoria (MI) is improving its rank faster than incumbents with declining sales but losing share of voice to fast risers. With Society C steady at #2 alongside a 2.9% year-over-year increase and Goodlyfe Farms at #4 despite a -1.9% year-over-year decline, the pattern implies Euphoria (MI)’s trajectory is recovery-oriented in the short term but at risk of being outpaced by surge brands unless rank gains translate into sustained share capture.
Notable Products
Premium Apricot Scone (28g) set the tone with a -25.7% month-over-month slide while holding rank 6, and Donny Burger (3.5g) fell -44.4% yet sat at rank 7, signaling pressure on mid-table Flower that undercuts velocity. Oreoz (3.5g) added to the retrenchment at rank 2 with a -10.7% drop, while Lemon Cream Cake (3.5g) declined -34.0% from its overlapping rank 7 position, and High Society (3.5g) slipped -35.7% at rank 8, indicating that three 3.5g Flower SKUs lost share at double-digit rates as ounce formats concentrated the top five. With four of the top ten being 28g Flower SKUs and Lemon Cream Cake (28g) anchored at rank 5 despite a $80,502 haul, the assortment is tilting toward value ounces even as smaller-size Flower weakens. The pattern implies Euphoria (MI) is increasingly reliant on 28g Flower to drive August 2026 volume, trading margin for throughput while 3.5g units cede rank and momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
