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Euphoria (MI) is stocked at 70 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Kalamazoo, Monroe, Ann Arbor, and Battle Creek. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Euphoria (MI) concentrated 99.46% of October 2026 sales in Flower with a 7.03% year-over-year lift and a 22.00% month-over-month jump, while the residual 0.54% in Pre-Roll fell 82.25% YoY but rose 11.80% MoM; the brand-level sales were up 4.18% YoY alongside a 0.69% YoY decrease in average price to $35.10. Within MI Flower, the brand sat at rank 20 and carried an average Flower price of $36.80, indicating a price point slightly above its blended average and a mix that is overwhelmingly single-category; the pattern implies short-term momentum is coming from a deeper push into Flower rather than diversification, with the tiny Pre-Roll base too small to offset Flower-driven outcomes.
The shift toward a heavier Flower reliance with a 21.9968% MoM surge and a 7.03% YoY gain, paired with Pre-Roll’s 82.25% YoY contraction and 11.80% MoM uptick at just 0.54% share, implies Euphoria (MI) is trading breadth for depth and competing on a focused platform in MI. Holding rank 20 in Flower while average price edged down 0.69% YoY signals the positioning is leaning on volume acquisition within Flower rather than multi-category presence; the implication is that near-term share movements will be governed by Flower price-pack architecture and distribution execution, not cross-category expansion.
Competitive Landscape
Euphoria (MI) is currently ranked #20 in MI Flower, improving 13 positions year over year from #33, but slipping 10 spots versus three months ago from #26, indicating a rebound versus last year paired with recent quarter softness; meanwhile, High Minded held #1 year over year with a 23.4% sales increase and Journey climbed from #7 to #2 on 85.1% YoY growth, outpacing Euphoria (MI)’s trajectory, while Society C slipped from #3 to #5 alongside a -22.5% sales change, showing that Euphoria (MI)’s move from #33 to #20 positions it between accelerating leaders and retreating incumbents; the pattern implies Euphoria (MI) has regained share since July 2025’s peak at #15 but must reverse the 10-rank slide since July 2026 to convert the YoY recovery into sustained top-15 relevance.
Notable Products
Euphoria (MI) concentrates almost all sales in Flower hybrids, with Hybrid accounting for 81.2% and Hybrid - Popcorn another 12.3% in October 2026. The ten top items capture 52.0% of brand sales, led by Lemon Cream Cake (28g) at 9.7%, so most of its sales ride on a narrow set of hybrid flower SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
