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Nov-2024
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Overview
Market Insights Snapshot
Farkas Farms / Bullseye Gardens has shown varied performance across different categories and states. In the Ohio market, their presence in the Edible category experienced a notable decline, dropping from the 24th position in August 2024 to falling out of the top 30 by September 2024. This decline could indicate a shift in consumer preferences or increased competition within the state. On the other hand, their performance in the Flower category in Ohio has been relatively stable, showing a gradual improvement from 18th place in September 2024 to 14th by November 2024. This upward trend in the Flower category suggests a strengthening brand presence and possibly an effective marketing strategy or product quality that resonates well with consumers.
In terms of sales, Farkas Farms / Bullseye Gardens has seen fluctuations that align with their ranking movements. For instance, in the Flower category in Ohio, despite a dip in sales from August to October 2024, there was a recovery in November with sales reaching over $900,000. This rebound might reflect successful promotional efforts or seasonal demand factors. However, the absence of ranking in the Edible category post-August 2024 suggests a need for strategic adjustments to regain market position. These insights into their performance across categories and states highlight the dynamic nature of the cannabis market and the importance of adaptability in maintaining brand competitiveness.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Farkas Farms / Bullseye Gardens has experienced notable fluctuations in its market position over the past few months. Starting in August 2024, the brand was ranked 11th, but it saw a decline to 18th in September, before recovering slightly to 16th in October and 14th in November. This trend suggests a moderate recovery in sales performance towards the end of the period. In comparison, Classix began at a higher rank of 9th in August but dropped out of the top 20 by October, indicating a more volatile performance. Meanwhile, Triple Seven showed a positive trajectory, moving from 24th in August to 11th in October, before settling at 15th in November. Woodward Fine Cannabis and King City Gardens also demonstrated competitive dynamics, with Woodward Fine Cannabis climbing from 21st in August to 13th in October, and King City Gardens maintaining a relatively stable position with a slight improvement from 14th to 13th over the same period. These shifts underscore the competitive pressure Farkas Farms / Bullseye Gardens faces, highlighting the importance of strategic adjustments to maintain and improve its market standing.
Notable Products
For November 2024, the top-performing product from Farkas Farms / Bullseye Gardens is Problem Child (2.83g) in the Flower category, maintaining its number 1 rank from October, with sales reaching 3030 units. Super Boof (2.83g) holds steady in the number 2 position, showing a consistent performance since September. Lemon Cookie (2.83g) has climbed to the 3rd spot, up from its debut in October, indicating a growing popularity. Problem Child (14.15g) has entered the rankings at number 4, suggesting a strong market introduction. Lastly, Animal Tree (14.15g) rounds out the top five, marking its presence as a notable new entry in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
