Market Insights Snapshot
As a cannabis brand, Farm to Fam has been experiencing some interesting fluctuations across different product categories in Massachusetts. For instance, in the Edible category, the brand didn't make it to the top 20 in August 2023, which is a decline from its 80th and 93rd positions in July and June respectively. This indicates a dip in the brand's performance in this category. However, it's worth noting that the sales in July 2023 were significantly higher than in June, suggesting a potential for recovery.
On the other hand, Farm to Fam's performance in the Tincture & Sublingual category presents a more positive picture. The brand has consistently been in the top 20, with its ranking improving from 11th in May to 9th in June and July, and then slightly dropping to 17th in August. Despite the recent slip in ranking, the consistent presence in the top 20 indicates a strong market presence. The sales data also shows an upward trend from May to July, indicating growing customer interest in this category. However, a slight dip in sales was observed in August, which is something to keep an eye on in the future.
In the Tincture & Sublingual category within the state of Massachusetts, Farm to Fam has seen a notable fluctuation in its ranking over the past few months. In May 2023, it held the 11th position, climbed to 9th in June and July, but then dropped to 17th in August. This suggests a potential decrease in sales, though specific figures are not provided. When compared to competitors, Farm to Fam's performance is mixed. The Botanist has been trailing behind, but its rank improved from 17th to 19th between May and August. Wave Hemp has seen a steady improvement, moving from 19th to 15th over the same period. Heritage CBD and Yellow Labs have maintained a relatively stable position in the middle of the pack. The absence of a rank for any month indicates that the brand did not make it into the top 20 for that month.
In August 2023, Farm to Fam's top-performing product was the 'RSO Sativa Tincture (150mg THC, 30ml)', which maintained its number one position from previous months and generated 35 units in sales. Following closely was the 'Vibe - RSO Hybrid Tincture (150mg)', which climbed from the third to the second rank, though its sales dropped to 13 units. The 'Hybrid Grapefruit Guava RSO Vegan Gummies 20-Pack (100mg)' fell off the ranking in August, despite holding the second position in July. The 'RSO Indica Tincture (150mg THC, 30ml)' was not in the top ranks for August, but it had secured the second position in May and June. These shifts indicate a dynamic market for Farm to Fam's products, with the 'RSO Sativa Tincture' consistently leading the pack.